Is Your Startup Ready for Investment?
This comprehensive assessment evaluates your startup across the key areas investors look for: company stage and market opportunity, product-market fit, traction metrics (MRR, growth rate), team composition and experience, and fundraising preparedness (pitch deck, financial model, network). Get a detailed readiness score with specific recommendations for strengthening weak areas before approaching investors.
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export function startupInvestmentReadinessQuiz(form: FormTs) {
form.setTitle(() => '🚀 Is Your Startup Ready for Investment?');
// ============ SCORING SYSTEM ============
const scores = form.state<Record<string, number>>({});
const updateScore = (category: string, points: number) => {
scores.update(current => ({ ...current, [category]: points }));
};
const getTotalScore = () => {
const s = scores();
return Object.values(s).reduce((sum, val) => sum + (val || 0), 0);
};
const getMaxScore = () => 100;
const getScorePercentage = () => Math.round((getTotalScore() / getMaxScore()) * 100);
const getReadinessLevel = (): 'not-ready' | 'early' | 'developing' | 'ready' => {
const pct = getScorePercentage();
if (pct >= 80) return 'ready';
if (pct >= 60) return 'developing';
if (pct >= 40) return 'early';
return 'not-ready';
};
const getReadinessLabel = () => {
const level = getReadinessLevel();
const labels = {
'not-ready': '🔴 Not Investment Ready',
'early': '🟡 Early Stage - Keep Building',
'developing': '🟠 Developing - Almost There',
'ready': '🟢 Investment Ready!'
};
return labels[level];
};
const getReadinessColor = () => {
const level = getReadinessLevel();
const colors = {
'not-ready': '#dc2626',
'early': '#ca8a04',
'developing': '#ea580c',
'ready': '#16a34a'
};
return colors[level];
};
// ============ COMPLETION SCREEN ============
form.configureCompletionScreen({
type: 'text',
title: () => getReadinessLabel(),
message: () => {
const pct = getScorePercentage();
const level = getReadinessLevel();
const messages = {
'not-ready': `Your readiness score is ${pct}%. Focus on building your product and finding product-market fit before approaching investors. Download your detailed report for specific next steps.`,
'early': `Your readiness score is ${pct}%. You're making progress! Consider bootstrapping or friends & family rounds while you strengthen key areas.`,
'developing': `Your readiness score is ${pct}%. You're close to being investor-ready. Address the gaps in your report to maximize your chances.`,
'ready': `Congratulations! Your readiness score is ${pct}%. Your startup shows strong fundamentals for investment. Review your report to prepare for investor conversations.`
};
return messages[level];
}
});
// ============ PAGES SETUP ============
const pages = form.addPages('quiz-pages', {
heightMode: 'current-page'
});
// ============ PAGE 1: Company Basics ============
const page1 = pages.addPage('company-basics', { mobileBreakpoint: 500 });
page1.addRow(row => {
row.addTextPanel('header1', {
label: 'Step 1 of 7: Company Basics',
computedValue: () => 'Let\'s understand your startup\'s current stage',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page1.addSpacer({ height: '24px' });
page1.addRow(row => {
row.addDropdown('stage', {
label: 'What stage is your startup?',
isRequired: true,
options: [
{ id: 'idea', name: '💭 Idea stage - concept only' },
{ id: 'prototype', name: '🔧 Prototype/MVP in development' },
{ id: 'launched', name: '🚀 Product launched, early users' },
{ id: 'traction', name: '📈 Growing with consistent traction' },
{ id: 'scaling', name: '🌍 Scaling with proven model' }
],
placeholder: 'Select your stage',
onValueChange: (val) => {
const points = { idea: 2, prototype: 5, launched: 10, traction: 15, scaling: 20 };
updateScore('stage', points[val as keyof typeof points] || 0);
}
}, '1fr');
row.addDropdown('industry', {
label: 'Industry/Sector',
isRequired: true,
options: [
{ id: 'saas', name: '💻 SaaS/Software' },
{ id: 'fintech', name: '💳 Fintech' },
{ id: 'healthtech', name: '🏥 Healthtech' },
{ id: 'ecommerce', name: '🛒 E-commerce' },
{ id: 'marketplace', name: '🏪 Marketplace' },
{ id: 'hardware', name: '🔌 Hardware/IoT' },
{ id: 'ai', name: '🤖 AI/ML' },
{ id: 'other', name: '📦 Other' }
],
placeholder: 'Select industry'
}, '1fr');
});
page1.addRow(row => {
row.addSlider('teamSize', {
label: 'Full-time team size',
isRequired: true,
min: 1,
max: 50,
step: 1,
defaultValue: 2,
showValue: true,
unit: 'people',
onValueChange: (val) => {
if (val == null) return;
let points = 0;
if (val >= 3 && val <= 10) points = 5;
else if (val > 10) points = 3;
else points = 2;
updateScore('teamSize', points);
}
});
});
// ============ PAGE 2: Product & Market ============
const page2 = pages.addPage('product-market', { mobileBreakpoint: 500 });
page2.addRow(row => {
row.addTextPanel('header2', {
label: 'Step 2 of 7: Product & Market',
computedValue: () => 'Understanding your product-market fit',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page2.addSpacer({ height: '24px' });
page2.addRow(row => {
row.addRadioButton('pmf', {
label: 'Do you have product-market fit?',
tooltip: 'Product-market fit means users love your product and would be very disappointed if it went away',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'strong', name: '🎯 Strong PMF - users love it, organic growth, retention is high' },
{ id: 'emerging', name: '📈 Emerging PMF - seeing positive signals, iterating fast' },
{ id: 'searching', name: '🔍 Still searching - testing hypotheses' },
{ id: 'unknown', name: '❓ Not sure yet' }
],
onValueChange: (val) => {
const points = { strong: 15, emerging: 10, searching: 5, unknown: 2 };
updateScore('pmf', points[val as keyof typeof points] || 0);
}
});
});
page2.addRow(row => {
row.addRadioButton('tam', {
label: 'How big is your total addressable market (TAM)?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'billion', name: '🌍 $1B+ - massive market opportunity' },
{ id: 'hundreds', name: '💰 $100M-$1B - large market' },
{ id: 'tens', name: '📊 $10M-$100M - decent market' },
{ id: 'small', name: '📉 Under $10M - niche market' },
{ id: 'unknown', name: '🤷 Haven\'t calculated yet' }
],
onValueChange: (val) => {
const points = { billion: 10, hundreds: 8, tens: 5, small: 2, unknown: 0 };
updateScore('tam', points[val as keyof typeof points] || 0);
}
});
});
page2.addRow(row => {
row.addTextPanel('productScore', {
computedValue: () => {
const s = scores();
const sectionScore = (s['stage'] || 0) + (s['pmf'] || 0) + (s['tam'] || 0);
return `📦 Product & Market Score: ${sectionScore}/45`;
},
customStyles: () => {
const s = scores();
const sectionScore = (s['stage'] || 0) + (s['pmf'] || 0) + (s['tam'] || 0);
const color = sectionScore >= 35 ? '#059669' : sectionScore >= 25 ? '#ca8a04' : '#dc2626';
return {
fontSize: '1rem',
fontWeight: '600',
color: color,
textAlign: 'center',
padding: '12px',
background: sectionScore >= 35 ? '#ecfdf5' : sectionScore >= 25 ? '#fefce8' : '#fef2f2',
borderRadius: '8px',
marginTop: '1rem',
border: `2px solid ${color}`
};
}
});
});
// ============ PAGE 3: Traction & Metrics ============
const page3 = pages.addPage('traction', { mobileBreakpoint: 500 });
page3.addRow(row => {
row.addTextPanel('header3', {
label: 'Step 3 of 7: Traction & Metrics',
computedValue: () => 'Investors love numbers - let\'s see yours',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page3.addSpacer({ height: '24px' });
page3.addRow(row => {
row.addRadioButton('revenue', {
label: 'What\'s your current Monthly Recurring Revenue (MRR)?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'pre', name: '💭 Pre-revenue' },
{ id: 'under10k', name: '💵 Under $10K MRR' },
{ id: '10k-50k', name: '💰 $10K-$50K MRR' },
{ id: '50k-100k', name: '🤑 $50K-$100K MRR' },
{ id: 'over100k', name: '🚀 Over $100K MRR' }
],
onValueChange: (val) => {
const points = { pre: 0, 'under10k': 3, '10k-50k': 7, '50k-100k': 12, 'over100k': 15 };
updateScore('revenue', points[val as keyof typeof points] || 0);
}
});
});
page3.addRow(row => {
row.addRatingScale('growthRate', {
label: 'Month-over-month growth rate',
isRequired: true,
preset: 'custom',
min: 0,
max: 5,
lowLabel: '0% or negative',
highLabel: '20%+ growth',
size: 'md',
alignment: 'center',
variant: 'segmented',
onValueChange: (val) => {
if (val == null) return;
const points = [0, 2, 4, 6, 8, 10];
updateScore('growth', points[val] || 0);
}
});
});
page3.addRow(row => {
row.addTextPanel('growthHint', {
computedValue: () => {
const val = page3.ratingScale('growthRate')?.value();
if (val === 0) return '0 = Flat or declining';
if (val === 1) return '1 = 1-5% monthly growth';
if (val === 2) return '2 = 5-10% monthly growth';
if (val === 3) return '3 = 10-15% monthly growth';
if (val === 4) return '4 = 15-20% monthly growth';
if (val === 5) return '5 = 20%+ monthly growth (excellent!)';
return 'Select your growth rate';
},
customStyles: {
fontSize: '0.8rem',
color: '#6b7280',
textAlign: 'center',
marginTop: '0.25rem'
}
});
});
page3.addRow(row => {
row.addTextPanel('tractionScore', {
computedValue: () => {
const s = scores();
const sectionScore = (s['revenue'] || 0) + (s['growth'] || 0);
return `📈 Traction Score: ${sectionScore}/25`;
},
customStyles: {
fontSize: '1rem',
fontWeight: '600',
color: '#1e40af',
textAlign: 'center',
padding: '12px',
background: '#dbeafe',
borderRadius: '8px',
marginTop: '1rem'
}
});
});
// ============ PAGE 4: Team & Execution ============
const page4 = pages.addPage('team', { mobileBreakpoint: 500 });
page4.addRow(row => {
row.addTextPanel('header4', {
label: 'Step 4 of 7: Team & Execution',
computedValue: () => 'VCs bet on teams as much as ideas',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page4.addSpacer({ height: '24px' });
page4.addRow(row => {
row.addMatrixQuestion('teamMatrix', {
label: 'Rate your founding team on these dimensions:',
isRequired: true,
rows: [
{ id: 'domain', label: 'Domain Expertise', description: 'Deep knowledge of the industry' },
{ id: 'technical', label: 'Technical Capability', description: 'Can build the product' },
{ id: 'startup', label: 'Startup Experience', description: 'Previous founding/early-stage experience' }
],
columns: [
{ id: 'weak', label: 'Weak' },
{ id: 'moderate', label: 'Moderate' },
{ id: 'strong', label: 'Strong' },
{ id: 'exceptional', label: 'Exceptional' }
],
selectionMode: 'single',
striped: true,
fullWidth: true,
onValueChange: (val) => {
if (!val) return;
const pointsMap: Record<string, Record<string, number>> = {
domain: { weak: 0, moderate: 2, strong: 4, exceptional: 5 },
technical: { weak: 0, moderate: 2, strong: 4, exceptional: 5 },
startup: { weak: 0, moderate: 1, strong: 3, exceptional: 5 }
};
let total = 0;
for (const [row, col] of Object.entries(val)) {
if (col && pointsMap[row]) {
total += pointsMap[row][col as string] || 0;
}
}
updateScore('team', total);
}
});
});
page4.addRow(row => {
row.addTextPanel('teamScore', {
computedValue: () => {
const s = scores();
return `👥 Team Score: ${s['team'] || 0}/15`;
},
customStyles: {
fontSize: '1rem',
fontWeight: '600',
color: '#1e40af',
textAlign: 'center',
padding: '12px',
background: '#dbeafe',
borderRadius: '8px',
marginTop: '1rem'
}
});
});
// ============ PAGE 5: Fundraising Readiness ============
const page5 = pages.addPage('fundraising', { mobileBreakpoint: 500 });
page5.addRow(row => {
row.addTextPanel('header5', {
label: 'Step 5 of 7: Fundraising Readiness',
computedValue: () => 'Are you prepared for the fundraising process?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page5.addSpacer({ height: '24px' });
page5.addRow(row => {
row.addSuggestionChips('materials', {
label: 'Which fundraising materials do you have ready?',
isRequired: true,
suggestions: [
{ id: 'deck', name: '📊 Pitch Deck' },
{ id: 'financials', name: '📈 Financial Model' },
{ id: 'dataroom', name: '📁 Data Room' },
{ id: 'onepager', name: '📄 One-Pager' },
{ id: 'demo', name: '🎥 Product Demo' }
],
min: 0,
alignment: 'center',
onValueChange: (val) => {
if (!val) return;
updateScore('materials', val.length * 2);
}
});
});
page5.addRow(row => {
row.addRadioButton('network', {
label: 'How strong is your investor network?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'strong', name: '🌐 Strong - warm intros to many VCs/angels' },
{ id: 'some', name: '🤝 Some connections - a few warm intros possible' },
{ id: 'building', name: '🌱 Building - actively networking' },
{ id: 'none', name: '❌ None - starting from scratch' }
],
onValueChange: (val) => {
const points = { strong: 5, some: 3, building: 1, none: 0 };
updateScore('network', points[val as keyof typeof points] || 0);
}
});
});
page5.addRow(row => {
row.addTextPanel('readinessScore', {
computedValue: () => {
const s = scores();
const sectionScore = (s['materials'] || 0) + (s['network'] || 0);
return `📋 Fundraising Readiness Score: ${sectionScore}/15`;
},
customStyles: {
fontSize: '1rem',
fontWeight: '600',
color: '#1e40af',
textAlign: 'center',
padding: '12px',
background: '#dbeafe',
borderRadius: '8px',
marginTop: '1rem'
}
});
});
// ============ PAGE 6: Results ============
const page6 = pages.addPage('results', { mobileBreakpoint: 500 });
page6.addRow(row => {
row.addTextPanel('header6', {
label: 'Step 6 of 7: Your Results',
computedValue: () => 'Your investment readiness assessment',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page6.addSpacer({ height: '24px' });
page6.addRow(row => {
row.addTextPanel('finalScoreLabel', {
label: '🚀 Investment Readiness Assessment',
computedValue: () => '',
customStyles: {
fontSize: '1.2rem',
fontWeight: '700',
textAlign: 'center'
}
});
});
page6.addRow(row => {
row.addTextPanel('finalReadiness', {
computedValue: () => getReadinessLabel(),
customStyles: {
fontSize: '1.5rem',
fontWeight: '800',
textAlign: 'center',
color: getReadinessColor(),
padding: '15px',
background: '#f9fafb',
borderRadius: '12px',
border: `3px solid ${getReadinessColor()}`
}
});
});
page6.addRow(row => {
row.addTextPanel('scoreBreakdown', {
computedValue: () => {
const total = getTotalScore();
const pct = getScorePercentage();
return `Total Score: ${total}/${getMaxScore()} (${pct}%)`;
},
customStyles: {
fontSize: '1.1rem',
fontWeight: '600',
textAlign: 'center',
color: '#374151',
marginTop: '10px'
}
});
});
page6.addRow(row => {
row.addTextPanel('recommendation', {
computedValue: () => {
const level = getReadinessLevel();
const recommendations = {
'not-ready': '🔴 Focus on building your product and finding early customers before seeking investment. Most VCs want to see traction first.',
'early': '🟡 You\'re making progress! Consider bootstrapping, accelerators, or angel investors while you build more traction.',
'developing': '🟠 You\'re close! Address the gaps in your fundraising materials and network before starting your raise.',
'ready': '🟢 You\'re in a strong position! Prepare your materials, practice your pitch, and start reaching out to investors.'
};
return recommendations[level];
},
customStyles: {
fontSize: '0.95rem',
color: '#4b5563',
textAlign: 'center',
padding: '15px',
background: '#f3f4f6',
borderRadius: '8px',
marginTop: '15px',
lineHeight: '1.5'
}
});
});
// Collapsible detailed breakdown
const detailsSection = page6.addSubform('detailsBreakdown', {
title: '📊 Detailed Score Breakdown (click to expand)',
isCollapsible: true,
customStyles: {
marginTop: '1rem',
background: '#f9fafb',
borderRadius: '8px'
}
});
detailsSection.addRow(row => {
row.addTextPanel('productDetail', {
label: '📦 Product & Market',
computedValue: () => {
const s = scores();
const score = (s['stage'] || 0) + (s['pmf'] || 0) + (s['tam'] || 0);
return `${score}/45 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('tractionDetail', {
label: '📈 Traction',
computedValue: () => {
const s = scores();
const score = (s['revenue'] || 0) + (s['growth'] || 0);
return `${score}/25 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
});
detailsSection.addRow(row => {
row.addTextPanel('teamDetail', {
label: '👥 Team',
computedValue: () => {
const s = scores();
return `${s['team'] || 0}/15 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('readinessDetail', {
label: '📋 Fundraising Readiness',
computedValue: () => {
const s = scores();
const score = (s['materials'] || 0) + (s['network'] || 0);
return `${score}/15 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
});
// ============ PAGE 7: Lead Capture ============
const page7 = pages.addPage('lead-capture', { mobileBreakpoint: 500 });
page7.addRow(row => {
row.addTextPanel('header7', {
label: 'Step 7 of 7: Get Your Report',
computedValue: () => 'Enter your details to receive your personalized investment readiness report',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page7.addSpacer({ height: '24px' });
page7.addRow(row => {
row.addTextPanel('leadCapture', {
label: '📧 Get Your Investment Readiness Report',
computedValue: () => 'Receive a detailed PDF with your scores, gaps, and action items',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280'
}
});
});
page7.addRow(row => {
row.addTextbox('name', {
label: 'Your Name',
isRequired: true,
placeholder: 'John Smith'
}, '1fr');
row.addEmail('email', {
label: 'Work Email',
isRequired: true,
placeholder: 'john@startup.com'
}, '1fr');
});
page7.addRow(row => {
row.addTextbox('company', {
label: 'Startup Name',
placeholder: 'Acme Startup Inc.'
}, '1fr');
row.addTextbox('role', {
label: 'Your Role',
placeholder: 'CEO / Co-founder'
}, '1fr');
});
page7.addRow(row => {
row.addCheckboxList('consent', {
options: [
{ id: 'report', name: '📄 Send me my detailed investment readiness report', isRequired: true },
{ id: 'tips', name: '💡 Send me fundraising tips and investor insights' },
{ id: 'intro', name: '📞 I\'d like to connect with startup mentors' }
],
defaultValue: ['report'],
orientation: 'vertical'
});
});
// ============ PDF REPORT ============
form.configurePdf('investment-readiness-report', pdf => {
pdf.configure({
filename: 'startup-investment-readiness-report.pdf',
pageSize: 'A4',
allowUserDownload: true,
downloadButtonLabel: '📄 Download Readiness Report',
header: {
title: 'Startup Investment Readiness Report',
subtitle: 'Your Personalized Fundraising Assessment'
},
footer: {
text: 'Generated by FormTs Investment Readiness Quiz',
showPageNumbers: true
}
});
pdf.addSection('Executive Summary', section => {
section.addRow(row => {
row.addField('Readiness Level', getReadinessLabel());
row.addField('Overall Score', `${getScorePercentage()}%`);
});
section.addRow(row => {
row.addField('Assessment Date', new Date().toLocaleDateString());
row.addField('Total Points', `${getTotalScore()} / ${getMaxScore()}`);
});
});
pdf.addSection('Category Breakdown', section => {
const s = scores();
section.addTable(
['Category', 'Score', 'Max', 'Status'],
[
['Product & Market', `${(s['stage'] || 0) + (s['pmf'] || 0) + (s['tam'] || 0)}`, '45', (s['stage'] || 0) + (s['pmf'] || 0) + (s['tam'] || 0) >= 35 ? '✅ Strong' : '⚠️ Needs Work'],
['Traction', `${(s['revenue'] || 0) + (s['growth'] || 0)}`, '25', (s['revenue'] || 0) + (s['growth'] || 0) >= 18 ? '✅ Strong' : '⚠️ Needs Work'],
['Team', `${s['team'] || 0}`, '15', (s['team'] || 0) >= 12 ? '✅ Strong' : '⚠️ Needs Work'],
['Fundraising Readiness', `${(s['materials'] || 0) + (s['network'] || 0)}`, '15', (s['materials'] || 0) + (s['network'] || 0) >= 10 ? '✅ Strong' : '⚠️ Needs Work'],
]
);
});
pdf.addPageBreak();
pdf.addSection('Recommendations', section => {
const level = getReadinessLevel();
if (level === 'not-ready' || level === 'early') {
section.addText('1. Focus on achieving product-market fit before fundraising');
section.addText('2. Build a working MVP and get initial customers');
section.addText('3. Start tracking key metrics from day one');
section.addText('4. Consider bootstrapping or friends & family rounds first');
} else if (level === 'developing') {
section.addText('1. Complete your pitch deck and financial model');
section.addText('2. Set up a proper data room with key documents');
section.addText('3. Start building relationships with investors now');
section.addText('4. Practice your pitch and refine your story');
} else {
section.addText('1. Finalize your fundraising materials');
section.addText('2. Create a targeted investor list');
section.addText('3. Leverage warm introductions whenever possible');
section.addText('4. Prepare for due diligence questions');
}
});
});
// ============ SUBMIT BUTTON ============
form.configureSubmitButton({
label: () => `🚀 Get My Readiness Report (Score: ${getScorePercentage()}%)`
});
form.configureSubmitBehavior({
sendToServer: true
});
}
Frequently Asked Questions
What score do I need to be investor-ready?
Generally, a score of 75%+ indicates strong readiness for investment conversations. Scores of 55-75% suggest you're close but should address specific gaps. Below 55%, focus on building traction and validating your product before approaching investors.
What do VCs look for in startups?
VCs typically evaluate: team quality and experience, market size (TAM), product-market fit signals, traction and growth metrics, competitive differentiation, and the founder's ability to execute. This quiz covers all these areas.
Should I raise investment if I'm not ready?
It's generally better to wait until you're ready. Raising too early can mean giving up more equity, facing more rejections, and potentially damaging relationships with investors. Use this quiz to identify what to strengthen first.
What fundraising materials do I need?
Essential materials include: a compelling pitch deck (10-15 slides), financial model with projections, one-pager for quick introductions, product demo, and a data room with key documents for due diligence.