Painting Contractor Quote Form: Build House Painting Estimate Calculators
Painting quotes are a numbers game. You drive to the house, measure rooms, assess conditions, go home, build the quote, email it over. Three hours later, the homeowner already hired someone else who responded faster. Here's how to flip that: give them a ballpark estimate instantly, capture the lead, then refine with a site visit.
Most homeowners want to know if they can afford you before they book an estimate appointment. A quote form that shows real-time pricing based on rooms, condition, and paint quality does exactly that. It qualifies leads and sets expectations before you leave the driveway.
The key is collecting enough details to generate a reasonable range - not an exact number, but close enough to be useful. Room count, ceiling heights, current condition, paint quality preference. With those inputs, you can quote within 15-20% of final price before seeing the property.
Project Type
Start by understanding the scope. Interior and exterior painting are different businesses with different pricing models. Cabinet refinishing and deck staining are specialized enough to warrant their own paths.
const projectSection = form.addSubform('project', {
title: 'Project Details'
});
projectSection.addRow(row => {
row.addRadioButton('projectType', {
label: 'What type of painting project?',
options: [
{ id: 'interior', name: 'Interior Painting' },
{ id: 'exterior', name: 'Exterior Painting' },
{ id: 'both', name: 'Both Interior & Exterior' },
{ id: 'cabinet', name: 'Cabinet Refinishing' },
{ id: 'deck-fence', name: 'Deck/Fence Staining' }
],
orientation: 'vertical',
isRequired: true
});
});
projectSection.addRow(row => {
row.addDropdown('propertyType', {
label: 'Property Type',
options: [
{ id: 'single-family', name: 'Single Family Home' },
{ id: 'townhouse', name: 'Townhouse/Condo' },
{ id: 'apartment', name: 'Apartment/Unit' },
{ id: 'commercial', name: 'Commercial Space' },
{ id: 'hoa', name: 'HOA/Multi-Unit' }
],
isRequired: true
});
});Property type matters for commercial insurance, crew requirements, and scheduling. A single-family home is straightforward. An HOA project with 50 units is a different conversation entirely.
Interior Details
For interior jobs, the room list drives the estimate. Each room has a base price that adjusts for ceiling height, paint quality, and condition. Let homeowners check what they want painted.
const interiorSection = form.addSubform('interior', {
title: 'Interior Details',
isVisible: () => projectType.value() === 'interior' ||
projectType.value() === 'both'
});
interiorSection.addRow(row => {
row.addCheckboxList('interiorRooms', {
label: 'Rooms to paint (select all that apply)',
options: [
{ id: 'living-room', name: 'Living Room' },
{ id: 'dining-room', name: 'Dining Room' },
{ id: 'kitchen', name: 'Kitchen' },
{ id: 'master-bedroom', name: 'Master Bedroom' },
{ id: 'bedroom-2', name: 'Bedroom 2' },
{ id: 'bedroom-3', name: 'Bedroom 3' },
{ id: 'bedroom-4', name: 'Bedroom 4+' },
{ id: 'bathroom', name: 'Bathroom(s)' },
{ id: 'hallway', name: 'Hallway/Stairs' },
{ id: 'basement', name: 'Basement' },
{ id: 'garage', name: 'Garage' },
{ id: 'whole-house', name: 'Whole House' }
],
orientation: 'vertical'
});
});
interiorSection.addRow(row => {
row.addDropdown('ceilingHeight', {
label: 'Ceiling Height',
options: [
{ id: 'standard', name: 'Standard (8-9 ft)' },
{ id: 'tall', name: 'Tall (10-12 ft)' },
{ id: 'vaulted', name: 'Vaulted/Cathedral' },
{ id: 'mixed', name: 'Mixed heights' }
],
defaultValue: 'standard'
});
});
interiorSection.addRow(row => {
row.addCheckboxList('interiorIncludes', {
label: 'Include in quote',
options: [
{ id: 'walls', name: 'Walls' },
{ id: 'ceilings', name: 'Ceilings' },
{ id: 'trim', name: 'Trim/Baseboards' },
{ id: 'doors', name: 'Doors' },
{ id: 'closets', name: 'Closet Interiors' }
],
defaultValue: ['walls']
});
});The "whole house" option is a common request. Give it a flat-rate estimate rather than making people check every box. It signals you understand their real question: "How much to paint everything?"
Pro tip
Ceiling height significantly affects time and cost. A vaulted living room takes 2-3x longer than a standard height room. Make this visible in the form so homeowners understand why quotes vary.
Exterior Details
Exterior estimates depend on home size, height, and material. A single-story ranch is a weekend job. A three-story Victorian with wood siding takes a crew and scaffolding.
const exteriorSection = form.addSubform('exterior', {
title: 'Exterior Details',
isVisible: () => projectType.value() === 'exterior' ||
projectType.value() === 'both'
});
exteriorSection.addRow(row => {
row.addDropdown('homeStories', {
label: 'Home Height',
options: [
{ id: '1', name: 'Single Story' },
{ id: '1.5', name: '1.5 Stories' },
{ id: '2', name: 'Two Stories' },
{ id: '3', name: 'Three Stories' },
{ id: 'split', name: 'Split Level' }
],
isRequired: true
});
});
exteriorSection.addRow(row => {
row.addDropdown('exteriorMaterial', {
label: 'Primary Exterior Material',
options: [
{ id: 'wood-siding', name: 'Wood Siding' },
{ id: 'vinyl', name: 'Vinyl Siding' },
{ id: 'stucco', name: 'Stucco' },
{ id: 'brick', name: 'Brick' },
{ id: 'fiber-cement', name: 'Fiber Cement (Hardie)' },
{ id: 'aluminum', name: 'Aluminum Siding' },
{ id: 'mixed', name: 'Mixed Materials' }
],
isRequired: true
});
});
exteriorSection.addRow(row => {
row.addCheckboxList('exteriorIncludes', {
label: 'Areas to paint',
options: [
{ id: 'siding', name: 'Siding/Walls' },
{ id: 'trim', name: 'Trim & Fascia' },
{ id: 'soffits', name: 'Soffits' },
{ id: 'shutters', name: 'Shutters' },
{ id: 'doors', name: 'Entry Door(s)' },
{ id: 'garage-door', name: 'Garage Door' },
{ id: 'porch', name: 'Porch/Deck Rails' }
],
defaultValue: ['siding', 'trim']
});
});Material matters for prep work and paint selection. Vinyl siding barely needs prep. Old wood siding might need extensive scraping and priming. The form captures this so your estimate accounts for reality.
Current Condition
Condition is where estimates go wrong. "Good condition" paint just needs a fresh coat. "Poor condition" means hours of scraping, sanding, and priming before paint touches the wall. The multiplier difference is real.
const conditionSection = form.addSubform('condition', {
title: 'Current Condition'
});
conditionSection.addRow(row => {
row.addRadioButton('currentCondition', {
label: 'How would you describe the current paint condition?',
options: [
{ id: 'good', name: 'Good - Just needs a fresh coat' },
{ id: 'fair', name: 'Fair - Minor peeling/fading' },
{ id: 'poor', name: 'Poor - Significant peeling/damage' },
{ id: 'bare', name: 'Bare/New surfaces (never painted)' }
],
orientation: 'vertical',
isRequired: true
});
});
conditionSection.addRow(row => {
row.addCheckboxList('prepWork', {
label: 'Known prep work needed',
options: [
{ id: 'scraping', name: 'Scraping peeling paint' },
{ id: 'sanding', name: 'Sanding' },
{ id: 'caulking', name: 'Caulking gaps/cracks' },
{ id: 'priming', name: 'Priming bare spots' },
{ id: 'wood-repair', name: 'Wood repair/replacement' },
{ id: 'drywall-repair', name: 'Drywall patching' },
{ id: 'power-wash', name: 'Power washing (exterior)' },
{ id: 'mold-treatment', name: 'Mold/mildew treatment' }
],
orientation: 'vertical',
isVisible: () => currentCondition.value() === 'fair' ||
currentCondition.value() === 'poor'
});
});The prep work checklist only appears when condition isn't "good." If they know they have peeling paint, let them tell you. It sets expectations and shows you understand what the job actually involves.
Paint Preferences
Paint quality is the easiest upsell in the business. Premium paint costs 25% more but lasts twice as long. Present it as an option, not a default, and let homeowners decide what they value.
const paintSection = form.addSubform('paint', {
title: 'Paint Preferences'
});
paintSection.addRow(row => {
row.addRadioButton('paintQuality', {
label: 'Paint Quality Level',
options: [
{ id: 'builder', name: 'Builder Grade - Budget-friendly' },
{ id: 'standard', name: 'Standard - Good durability' },
{ id: 'premium', name: 'Premium - Best coverage & longevity' }
],
orientation: 'vertical',
defaultValue: 'standard'
});
});
paintSection.addRow(row => {
row.addDropdown('colorDecision', {
label: 'Color Selection',
options: [
{ id: 'same', name: 'Same colors (refresh existing)' },
{ id: 'decided', name: 'New colors - Already decided' },
{ id: 'help', name: 'Need help choosing colors' }
]
});
});
paintSection.addRow(row => {
row.addTextarea('colorNotes', {
label: 'Color details or inspiration',
placeholder: 'Describe colors you have in mind, or share inspiration...',
rows: 3,
isVisible: () => colorDecision.value() === 'decided' ||
colorDecision.value() === 'help'
});
});Color consultation is a service some painters offer. The form identifies who needs it so you can either include it in the quote or offer it as an add-on. Better than discovering this at the site visit.
Pricing Calculation
Now the math. Each room has a base price. Multipliers adjust for ceiling height, paint quality, and condition. Additional surfaces add flat fees. Interior and exterior calculate separately, then combine.
// Pricing calculation
const interiorRoomPrices: Record<string, number> = {
'living-room': 450,
'dining-room': 350,
'kitchen': 400,
'master-bedroom': 400,
'bedroom-2': 300,
'bedroom-3': 300,
'bedroom-4': 300,
'bathroom': 250,
'hallway': 300,
'basement': 600,
'garage': 400,
'whole-house': 3500
};
const ceilingMultipliers: Record<string, number> = {
'standard': 1.0,
'tall': 1.2,
'vaulted': 1.4,
'mixed': 1.15
};
const qualityMultipliers: Record<string, number> = {
'builder': 0.85,
'standard': 1.0,
'premium': 1.25
};
const conditionMultipliers: Record<string, number> = {
'good': 1.0,
'fair': 1.15,
'poor': 1.35,
'bare': 1.1
};
const interiorEstimate = form.computedValue(() => {
const rooms = interiorRooms.value() ?? [];
if (rooms.length === 0) return 0;
// Whole house is flat rate
if (rooms.includes('whole-house')) {
return interiorRoomPrices['whole-house'];
}
let baseTotal = rooms.reduce((sum, room) =>
sum + (interiorRoomPrices[room] ?? 300), 0);
// Apply modifiers
const ceiling = ceilingMultipliers[ceilingHeight.value() ?? 'standard'];
const quality = qualityMultipliers[paintQuality.value() ?? 'standard'];
const condition = conditionMultipliers[currentCondition.value() ?? 'good'];
// Additional surfaces
const includes = interiorIncludes.value() ?? [];
if (includes.includes('ceilings')) baseTotal *= 1.25;
if (includes.includes('trim')) baseTotal *= 1.15;
if (includes.includes('doors')) baseTotal += rooms.length * 50;
return baseTotal * ceiling * quality * condition;
});
const exteriorBasePrices: Record<string, number> = {
'1': 2500,
'1.5': 3200,
'2': 4000,
'3': 5500,
'split': 3500
};
const exteriorEstimate = form.computedValue(() => {
if (projectType.value() !== 'exterior' &&
projectType.value() !== 'both') return 0;
const stories = homeStories.value() ?? '1';
let base = exteriorBasePrices[stories] ?? 3000;
const quality = qualityMultipliers[paintQuality.value() ?? 'standard'];
const condition = conditionMultipliers[currentCondition.value() ?? 'good'];
base *= quality * condition;
// Additional areas
const areas = exteriorIncludes.value() ?? [];
if (areas.includes('shutters')) base += 300;
if (areas.includes('garage-door')) base += 250;
if (areas.includes('porch')) base += 400;
return base;
});
const totalEstimate = form.computedValue(() => {
return (interiorEstimate() ?? 0) + (exteriorEstimate() ?? 0);
});The multipliers stack: a 12-foot ceiling with poor condition and premium paint is 1.2 × 1.35 × 1.25 = roughly 2x the base price. That's appropriate - these jobs actually cost twice as much.
Displaying the Estimate
Show a range, not a single number. A 15% buffer on each side accounts for what you'll discover on the site visit. Homeowners understand that online estimates are approximate.
const pricingSection = form.addSubform('pricing', {
title: 'Estimated Cost',
isVisible: () => totalEstimate() > 0
});
pricingSection.addRow(row => {
row.addPriceDisplay('interiorPrice', {
label: 'Interior',
computedValue: () => interiorEstimate(),
currency: '$',
decimals: 0,
isVisible: () => interiorEstimate() > 0
});
row.addPriceDisplay('exteriorPrice', {
label: 'Exterior',
computedValue: () => exteriorEstimate(),
currency: '$',
decimals: 0,
isVisible: () => exteriorEstimate() > 0
});
});
pricingSection.addRow(row => {
row.addPriceDisplay('lowEstimate', {
label: 'Estimate Range',
computedValue: () => totalEstimate() * 0.85,
currency: '$',
decimals: 0,
prefix: 'From'
});
row.addPriceDisplay('highEstimate', {
computedValue: () => totalEstimate() * 1.15,
currency: '$',
decimals: 0,
prefix: 'To'
});
});
pricingSection.addRow(row => {
row.addTextDisplay('disclaimer', {
computedValue: () => 'Final price depends on actual measurements and conditions. Site visit required for exact quote.',
className: 'text-muted small'
});
});Breaking out interior and exterior helps if they want to phase the project. "Let's do interior now, exterior in spring" is a common request. Show them what each part costs.
See more contractor quote form examples in our gallery.
Timeline and Scheduling
Urgency affects your response priority. Someone who needs it done before a party next weekend is a hot lead. Someone "just getting quotes" goes in the nurture pile.
const timelineSection = form.addSubform('timeline', {
title: 'Project Timeline'
});
timelineSection.addRow(row => {
row.addDropdown('urgency', {
label: 'When do you need this done?',
options: [
{ id: 'asap', name: 'As soon as possible' },
{ id: '2-weeks', name: 'Within 2 weeks' },
{ id: '1-month', name: 'Within 1 month' },
{ id: '2-months', name: 'Within 2 months' },
{ id: 'flexible', name: 'Flexible / Just getting quotes' }
],
isRequired: true
});
});
timelineSection.addRow(row => {
row.addTextarea('constraints', {
label: 'Schedule constraints (optional)',
placeholder: 'Moving date, event, weather concerns, work-from-home schedule...',
rows: 2
});
});Constraints help you plan. Work-from-home schedules mean coordinating quiet hours. Move-in deadlines are hard deadlines. Weather constraints matter for exterior work. Capture these upfront.
Contact and Location
Finally, who they are and where the job is. The address lets you check service area and potentially view the property on Street View before committing to a site visit.
const contactSection = form.addSubform('contact', {
title: 'Contact Information'
});
contactSection.addRow(row => {
row.addTextbox('fullName', {
label: 'Full Name',
isRequired: true
});
row.addTextbox('phone', {
label: 'Phone Number',
isRequired: true
});
});
contactSection.addRow(row => {
row.addEmail('email', {
label: 'Email',
isRequired: true
});
});
contactSection.addRow(row => {
row.addAddress('propertyAddress', {
label: 'Property Address',
isRequired: true,
restrictToCountries: ['us'],
showMap: true
});
});
contactSection.addRow(row => {
row.addDropdown('howHeard', {
label: 'How did you hear about us?',
options: [
{ id: 'google', name: 'Google Search' },
{ id: 'referral', name: 'Friend/Family Referral' },
{ id: 'nextdoor', name: 'Nextdoor' },
{ id: 'yelp', name: 'Yelp' },
{ id: 'social', name: 'Social Media' },
{ id: 'yard-sign', name: 'Saw Our Work/Yard Sign' },
{ id: 'repeat', name: 'Previous Customer' },
{ id: 'other', name: 'Other' }
]
});
});The referral source question is marketing gold. Track where your best leads come from. If Nextdoor is sending qualified leads and Google is sending tire-kickers, that changes your marketing spend.
What Happens After Submission
The form gives homeowners an instant estimate. But that's just the start:
- Immediate email confirmation with the estimate range
- Request to schedule a free site visit for exact quote
- Your response within hours, not days
- PDF estimate they can reference and share
The homeowner gets immediate value (a ballpark number), and you get a qualified lead with all the details you need to show up prepared.
Putting It Together
A painting quote form turns "call us for a free estimate" into "get an instant estimate now." Homeowners see real pricing based on their actual project. You get leads with enough information to prioritize and prepare.
The contractor who responds with specific pricing wins more jobs than the one who says "it depends, I need to see it." Show them you understand their project before you even arrive.
Common Questions
How accurate should online painting estimates be?
Aim for ±15-20% of your actual quote. Online estimates can't account for exact square footage, wall conditions behind furniture, or detailed prep needs. Frame it as a 'ballpark' that gets refined after the site visit. Most homeowners just want to know if they're looking at $2,000 or $8,000.
Should I show my actual pricing in the calculator?
Use representative pricing that's close to real. Showing $0 or placeholder prices looks unprofessional. Showing exact pricing that you'll honor exactly is risky before a site visit. A reasonable middle ground: price slightly above your typical jobs to create pleasant surprises, not disappointments.
What about commercial painting quotes?
Commercial deserves a separate form. Different questions (square footage instead of rooms), different pricing models (per square foot), different decision-makers (property managers, not homeowners). Build a dedicated commercial form rather than branching.
How do I handle leads that ghost after getting the estimate?
Build a follow-up sequence. Day 1: 'Thanks for your inquiry, when works for a site visit?' Day 3: 'Still interested? Here's a recent project similar to yours.' Day 7: 'Closing out your request - reach out when ready.' Not everyone is ready to buy today, but you stay top of mind.