Product Markup Calculator
Set the right price for your products with this comprehensive markup calculator. Choose between markup percentage (based on cost) or profit margin (based on selling price), and factor in all real-world costs like platform fees, payment processing, shipping, and returns. Compare your pricing against industry benchmarks and see projected monthly profits. Essential for retailers, e-commerce sellers, and anyone pricing products for sale.
Try the Calculator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
export function productMarkupCalculator(form: FormTs) {
form.addRow(row => {
row.addTextPanel('header', {
computedValue: () => 'Product Markup Calculator',
customStyles: { 'font-size': '1.5rem', 'font-weight': '600', 'color': '#1e293b' }
});
});
form.addSpacer({ height: 20 });
// Product Cost Section
const costSection = form.addSubform('cost', { title: '💰 Product Costs' });
costSection.addRow(row => {
row.addDecimal('productCost', {
label: 'Product/Unit Cost',
min: 0.01,
max: 100000,
defaultValue: 25,
prefix: '$',
isRequired: true,
tooltip: 'Cost to purchase or manufacture one unit'
}, '1fr');
row.addDropdown('costType', {
label: 'Cost Type',
options: [
{ id: 'wholesale', name: 'Wholesale Cost' },
{ id: 'manufacturing', name: 'Manufacturing Cost' },
{ id: 'landed', name: 'Landed Cost (incl. shipping)' },
{ id: 'full', name: 'Full Cost (incl. overhead)' }
],
defaultValue: 'wholesale'
}, '1fr');
});
costSection.addRow(row => {
row.addDecimal('shippingCost', {
label: 'Shipping Cost (per unit)',
min: 0,
max: 1000,
defaultValue: 0,
prefix: '$',
tooltip: 'Inbound shipping/freight cost per unit',
isVisible: () => costSection.dropdown('costType')?.value() !== 'landed'
}, '1fr');
row.addDecimal('packagingCost', {
label: 'Packaging Cost',
min: 0,
max: 100,
defaultValue: 0,
prefix: '$'
}, '1fr');
});
// Pricing Strategy Section
const strategySection = form.addSubform('strategy', { title: '🎯 Pricing Strategy' });
strategySection.addRow(row => {
row.addRadioButton('pricingMethod', {
label: 'Pricing Method',
options: [
{ id: 'markup', name: 'Markup Percentage (% on cost)' },
{ id: 'margin', name: 'Profit Margin (% of selling price)' },
{ id: 'target', name: 'Target Selling Price' }
],
defaultValue: 'markup',
isRequired: true
});
});
strategySection.addRow(row => {
row.addDecimal('markupPercent', {
label: 'Markup Percentage',
min: 0,
max: 1000,
defaultValue: 100,
suffix: '%',
tooltip: '100% markup = doubles your cost',
isVisible: () => strategySection.radioButton('pricingMethod')?.value() === 'markup'
}, '1fr');
row.addDecimal('marginPercent', {
label: 'Desired Profit Margin',
min: 0,
max: 99,
defaultValue: 50,
suffix: '%',
tooltip: '50% margin = you keep half of selling price',
isVisible: () => strategySection.radioButton('pricingMethod')?.value() === 'margin'
}, '1fr');
row.addDecimal('targetPrice', {
label: 'Target Selling Price',
min: 0,
max: 100000,
defaultValue: 50,
prefix: '$',
isVisible: () => strategySection.radioButton('pricingMethod')?.value() === 'target'
}, '1fr');
});
// Industry Benchmarks Section
const benchmarkSection = form.addSubform('benchmark', { title: '📊 Industry Benchmarks', isCollapsible: true });
benchmarkSection.addRow(row => {
row.addDropdown('industry', {
label: 'Select Industry',
options: [
{ id: 'retail', name: 'General Retail' },
{ id: 'fashion', name: 'Fashion/Apparel' },
{ id: 'electronics', name: 'Electronics' },
{ id: 'food', name: 'Food/Grocery' },
{ id: 'jewelry', name: 'Jewelry' },
{ id: 'furniture', name: 'Furniture' },
{ id: 'beauty', name: 'Beauty/Cosmetics' },
{ id: 'automotive', name: 'Auto Parts' },
{ id: 'pharma', name: 'Pharmacy' },
{ id: 'restaurant', name: 'Restaurant' },
{ id: 'ecommerce', name: 'E-commerce' }
],
defaultValue: 'retail'
});
});
benchmarkSection.addRow(row => {
row.addTextPanel('industryBenchmark', {
computedValue: () => {
const industry = benchmarkSection.dropdown('industry')?.value() || 'retail';
const benchmarks: Record<string, string> = {
'retail': 'Typical markup: 50-100% | Margin: 33-50%',
'fashion': 'Typical markup: 100-300% | Margin: 50-75%',
'electronics': 'Typical markup: 25-50% | Margin: 20-33%',
'food': 'Typical markup: 25-50% | Margin: 20-33%',
'jewelry': 'Typical markup: 100-300% | Margin: 50-75%',
'furniture': 'Typical markup: 80-150% | Margin: 44-60%',
'beauty': 'Typical markup: 100-400% | Margin: 50-80%',
'automotive': 'Typical markup: 30-50% | Margin: 23-33%',
'pharma': 'Typical markup: 30-100% | Margin: 23-50%',
'restaurant': 'Food: 200-400% | Beverages: 300-500%',
'ecommerce': 'Typical markup: 50-100% | Margin: 33-50%'
};
return benchmarks[industry] || 'Typical markup: 50-100%';
},
customStyles: { 'font-size': '0.9rem', 'color': '#059669', 'font-weight': '500' }
});
});
// Additional Costs Section
const additionalSection = form.addSubform('additional', { title: '📦 Additional Costs' });
additionalSection.addRow(row => {
row.addDecimal('platformFees', {
label: 'Platform/Marketplace Fees',
min: 0,
max: 50,
defaultValue: 0,
suffix: '%',
tooltip: 'Amazon: 15%, eBay: 12-15%, Etsy: 6.5%'
}, '1fr');
row.addDecimal('paymentFees', {
label: 'Payment Processing Fees',
min: 0,
max: 10,
defaultValue: 2.9,
suffix: '%',
tooltip: 'Credit card processing (typically 2.5-3.5%)'
}, '1fr');
});
additionalSection.addRow(row => {
row.addDecimal('shippingOutbound', {
label: 'Outbound Shipping Cost',
min: 0,
max: 500,
defaultValue: 0,
prefix: '$',
tooltip: 'Cost to ship to customer (if absorbed)'
}, '1fr');
row.addDecimal('returnsPercent', {
label: 'Expected Return Rate',
min: 0,
max: 50,
defaultValue: 5,
suffix: '%',
tooltip: 'E-commerce average: 15-20%'
}, '1fr');
});
// Volume Pricing Section
const volumeSection = form.addSubform('volume', { title: '📈 Volume Analysis' });
volumeSection.addRow(row => {
row.addInteger('monthlySales', {
label: 'Expected Monthly Sales (units)',
min: 1,
max: 100000,
defaultValue: 100
}, '1fr');
row.addDecimal('fixedCosts', {
label: 'Monthly Fixed Costs',
min: 0,
max: 100000,
defaultValue: 0,
prefix: '$',
tooltip: 'Rent, salaries, software, etc.'
}, '1fr');
});
form.addSpacer({ height: 20, showLine: true, lineStyle: 'dashed' });
// Results Section
const resultsSection = form.addSubform('results', { title: '📊 Pricing Results', isCollapsible: false });
resultsSection.addRow(row => {
row.addPriceDisplay('totalCost', {
label: 'Total Unit Cost',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
return Math.round((productCost + shippingCost + packagingCost) * 100) / 100;
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('sellingPrice', {
label: 'Selling Price',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
return Math.round(sellingPrice * 100) / 100;
},
variant: 'large'
}, '1fr');
});
resultsSection.addRow(row => {
row.addTextPanel('markupDisplay', {
label: 'Markup %',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
const markup = ((sellingPrice - totalCost) / totalCost) * 100;
return `${(Number(markup) || 0).toFixed(1)}%`;
},
customStyles: { 'font-size': '1.2rem', 'font-weight': '600', 'text-align': 'center', 'color': '#0369a1' }
}, '1fr');
row.addTextPanel('marginDisplay', {
label: 'Profit Margin',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
const margin = ((sellingPrice - totalCost) / sellingPrice) * 100;
return `${(Number(margin) || 0).toFixed(1)}%`;
},
customStyles: { 'font-size': '1.2rem', 'font-weight': '600', 'text-align': 'center', 'color': '#059669' }
}, '1fr');
});
resultsSection.addRow(row => {
row.addPriceDisplay('grossProfit', {
label: 'Gross Profit per Unit',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
return Math.round((sellingPrice - totalCost) * 100) / 100;
},
variant: 'success'
}, '1fr');
row.addPriceDisplay('netProfit', {
label: 'Net Profit (after fees)',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
const platformFees = (additionalSection.decimal('platformFees')?.value() || 0) / 100 * sellingPrice;
const paymentFees = (additionalSection.decimal('paymentFees')?.value() || 2.9) / 100 * sellingPrice;
const shippingOutbound = additionalSection.decimal('shippingOutbound')?.value() || 0;
const returnsPercent = (additionalSection.decimal('returnsPercent')?.value() || 5) / 100;
const returnCost = sellingPrice * returnsPercent;
const netProfit = sellingPrice - totalCost - platformFees - paymentFees - shippingOutbound - returnCost;
return Math.round(netProfit * 100) / 100;
},
variant: 'success'
}, '1fr');
});
// Summary Section
const summarySection = form.addSubform('summary', {
title: '💵 Monthly Projections',
isCollapsible: false,
sticky: 'bottom'
});
summarySection.addRow(row => {
row.addPriceDisplay('monthlyRevenue', {
label: 'Monthly Revenue',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
const monthlySales = volumeSection.integer('monthlySales')?.value() || 100;
return Math.round(sellingPrice * monthlySales);
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('monthlyProfit', {
label: 'Monthly Net Profit',
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
const platformFees = (additionalSection.decimal('platformFees')?.value() || 0) / 100 * sellingPrice;
const paymentFees = (additionalSection.decimal('paymentFees')?.value() || 2.9) / 100 * sellingPrice;
const shippingOutbound = additionalSection.decimal('shippingOutbound')?.value() || 0;
const returnsPercent = (additionalSection.decimal('returnsPercent')?.value() || 5) / 100;
const returnCost = sellingPrice * returnsPercent;
const netProfitPerUnit = sellingPrice - totalCost - platformFees - paymentFees - shippingOutbound - returnCost;
const monthlySales = volumeSection.integer('monthlySales')?.value() || 100;
const fixedCosts = volumeSection.decimal('fixedCosts')?.value() || 0;
return Math.round(netProfitPerUnit * monthlySales - fixedCosts);
},
variant: 'large'
}, '1fr');
});
summarySection.addRow(row => {
row.addTextPanel('breakeven', {
computedValue: () => {
const productCost = costSection.decimal('productCost')?.value() || 25;
const costType = costSection.dropdown('costType')?.value() || 'wholesale';
const shippingCost = costType !== 'landed' ? (costSection.decimal('shippingCost')?.value() || 0) : 0;
const packagingCost = costSection.decimal('packagingCost')?.value() || 0;
const totalCost = productCost + shippingCost + packagingCost;
const method = strategySection.radioButton('pricingMethod')?.value() || 'markup';
const markupPercent = strategySection.decimal('markupPercent')?.value() || 100;
const marginPercent = strategySection.decimal('marginPercent')?.value() || 50;
const targetPrice = strategySection.decimal('targetPrice')?.value() || 50;
let sellingPrice = 0;
if (method === 'markup') {
sellingPrice = totalCost * (1 + markupPercent / 100);
} else if (method === 'margin') {
sellingPrice = totalCost / (1 - marginPercent / 100);
} else {
sellingPrice = targetPrice;
}
const platformFees = (additionalSection.decimal('platformFees')?.value() || 0) / 100 * sellingPrice;
const paymentFees = (additionalSection.decimal('paymentFees')?.value() || 2.9) / 100 * sellingPrice;
const shippingOutbound = additionalSection.decimal('shippingOutbound')?.value() || 0;
const returnsPercent = (additionalSection.decimal('returnsPercent')?.value() || 5) / 100;
const returnCost = sellingPrice * returnsPercent;
const netProfitPerUnit = sellingPrice - totalCost - platformFees - paymentFees - shippingOutbound - returnCost;
const fixedCosts = volumeSection.decimal('fixedCosts')?.value() || 0;
if (netProfitPerUnit <= 0) return 'Warning: Negative profit per unit!';
if (fixedCosts === 0) return 'Add fixed costs to calculate break-even';
const breakeven = Math.ceil(fixedCosts / netProfitPerUnit);
return `Break-even: ${breakeven} units/month`;
},
customStyles: { 'font-size': '0.95rem', 'text-align': 'center', 'color': '#475569' }
});
});
summarySection.addRow(row => {
row.addTextPanel('disclaimer', {
computedValue: () => 'Results are estimates. Actual profits depend on sales volume, competition, and market conditions.',
customStyles: { 'font-size': '0.8rem', 'color': '#94a3b8', 'text-align': 'center' }
});
});
form.configureSubmitButton({
label: 'Save Pricing'
});
}
Frequently Asked Questions
What's the difference between markup and margin?
Markup is the percentage added to cost (100% markup doubles your price). Margin is the percentage of selling price that is profit (50% margin means half goes to profit). Same result, different calculation method.
What markup should I use?
It varies by industry. General retail: 50-100%, Fashion: 100-300%, Electronics: 25-50%, Jewelry: 100-300%. Higher markups for unique products, lower for competitive commodities.
Should I include shipping in my product price?
Depends on your strategy. Free shipping increases conversions but requires higher product prices to maintain margins. Many successful sellers build shipping into the product price.
How do I account for returns?
Factor in your expected return rate (typically 5-30% depending on category). Returns cost you the product, shipping both ways, and processing time. This calculator includes return cost estimation.
What about Amazon/eBay fees?
Platform fees significantly impact margins. Amazon charges ~15%, eBay 12-15%, Etsy 6.5%. Plus payment processing ~3%. Always calculate net profit after all fees.