Social Media Management Pricing Calculator

Wondering what social media management will cost? This calculator helps businesses understand the investment required for professional social media management. Configure your ideal package by selecting platforms, posting frequency, and additional services like community management, paid ads, and content creation. Ideal for social media agencies to provide transparent pricing to potential clients.

Freelance & BusinessPopular

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export function socialMediaManagementCalculator(form: FormTs) {
    form.addRow(row => {
        row.addTextPanel('header', {
            computedValue: () => 'Social Media Management Pricing',
            customStyles: { 'font-size': '1.5rem', 'font-weight': '600', 'color': '#1e293b' }
        });
    });
 
    form.addSpacer({ height: 20 });
 
    // Business Info Section
    const businessSection = form.addSubform('business', { title: '🏢 Business Details' });
 
    businessSection.addRow(row => {
        row.addDropdown('businessSize', {
            label: 'Business Size',
            options: [
                { id: 'solo', name: 'Solo/Freelancer' },
                { id: 'small', name: 'Small Business (2-10 employees)' },
                { id: 'medium', name: 'Medium Business (11-50 employees)' },
                { id: 'large', name: 'Large Business (50+ employees)' }
            ],
            defaultValue: 'small',
            isRequired: true
        }, '1fr');
        row.addDropdown('industry', {
            label: 'Industry',
            options: [
                { id: 'retail', name: 'Retail/E-commerce' },
                { id: 'restaurant', name: 'Restaurant/Food' },
                { id: 'health', name: 'Health & Wellness' },
                { id: 'professional', name: 'Professional Services' },
                { id: 'tech', name: 'Technology' },
                { id: 'real-estate', name: 'Real Estate' },
                { id: 'fitness', name: 'Fitness/Sports' },
                { id: 'beauty', name: 'Beauty/Fashion' },
                { id: 'other', name: 'Other' }
            ],
            defaultValue: 'retail'
        }, '1fr');
    });
 
    // Platforms Section
    const platformsSection = form.addSubform('platforms', { title: '📱 Social Platforms' });
 
    platformsSection.addRow(row => {
        row.addCheckbox('facebook', {
            label: 'Facebook (+$200/mo)',
            defaultValue: true
        }, '1fr');
        row.addCheckbox('instagram', {
            label: 'Instagram (+$250/mo)',
            defaultValue: true
        }, '1fr');
    });
 
    platformsSection.addRow(row => {
        row.addCheckbox('twitter', {
            label: 'X/Twitter (+$150/mo)',
            defaultValue: false
        }, '1fr');
        row.addCheckbox('linkedin', {
            label: 'LinkedIn (+$200/mo)',
            defaultValue: false
        }, '1fr');
    });
 
    platformsSection.addRow(row => {
        row.addCheckbox('tiktok', {
            label: 'TikTok (+$350/mo)',
            defaultValue: false
        }, '1fr');
        row.addCheckbox('pinterest', {
            label: 'Pinterest (+$150/mo)',
            defaultValue: false
        }, '1fr');
    });
 
    platformsSection.addRow(row => {
        row.addCheckbox('youtube', {
            label: 'YouTube (+$400/mo)',
            defaultValue: false
        }, '1fr');
        row.addCheckbox('threads', {
            label: 'Threads (+$100/mo)',
            defaultValue: false
        }, '1fr');
    });
 
    // Posting Frequency Section
    const frequencySection = form.addSubform('frequency', { title: '📅 Posting Frequency' });
 
    frequencySection.addRow(row => {
        row.addRadioButton('postingFrequency', {
            label: 'Posts per Platform per Week',
            options: [
                { id: '3', name: '3 posts/week (Basic)' },
                { id: '5', name: '5 posts/week (Standard)' },
                { id: '7', name: 'Daily posting (Premium)' },
                { id: '14', name: 'Twice daily (Enterprise)' }
            ],
            defaultValue: '5',
            isRequired: true
        });
    });
 
    frequencySection.addRow(row => {
        row.addCheckbox('includeStories', {
            label: 'Include Stories/Reels (5/week per platform)',
            defaultValue: false,
            tooltip: 'Adds $150/month per platform with stories'
        }, '1fr');
        row.addCheckbox('includeReels', {
            label: 'Video Reels Production (2/week)',
            defaultValue: false,
            tooltip: 'Professional short-form video content +$300/month'
        }, '1fr');
    });
 
    // Services Section
    const servicesSection = form.addSubform('services', { title: '✨ Additional Services' });
 
    servicesSection.addRow(row => {
        row.addCheckbox('contentCreation', {
            label: 'Custom Graphics & Content Creation (+$200/mo)',
            defaultValue: true
        }, '1fr');
        row.addCheckbox('copywriting', {
            label: 'Professional Copywriting (+$150/mo)',
            defaultValue: true
        }, '1fr');
    });
 
    servicesSection.addRow(row => {
        row.addCheckbox('communityManagement', {
            label: 'Community Management (+$250/mo)',
            defaultValue: false,
            tooltip: 'Responding to comments, DMs, and engaging with followers'
        }, '1fr');
        row.addCheckbox('influencerOutreach', {
            label: 'Influencer Outreach (+$300/mo)',
            defaultValue: false
        }, '1fr');
    });
 
    servicesSection.addRow(row => {
        row.addCheckbox('analytics', {
            label: 'Monthly Analytics Reports (+$100/mo)',
            defaultValue: true
        }, '1fr');
        row.addCheckbox('adManagement', {
            label: 'Paid Ads Management (+$400/mo)',
            defaultValue: false,
            tooltip: 'Does not include ad spend budget'
        }, '1fr');
    });
 
    servicesSection.addRow(row => {
        row.addCheckbox('contentCalendar', {
            label: 'Content Calendar Planning (+$100/mo)',
            defaultValue: false
        }, '1fr');
        row.addCheckbox('brandStrategy', {
            label: 'Brand Strategy Consultation (+$200/mo)',
            defaultValue: false
        }, '1fr');
    });
 
    // Contract Terms Section
    const contractSection = form.addSubform('contract', { title: '📋 Contract Terms' });
 
    contractSection.addRow(row => {
        row.addDropdown('contractLength', {
            label: 'Contract Length',
            options: [
                { id: '1', name: 'Month-to-Month' },
                { id: '3', name: '3 Months (5% discount)' },
                { id: '6', name: '6 Months (10% discount)' },
                { id: '12', name: '12 Months (15% discount)' }
            ],
            defaultValue: '3'
        }, '1fr');
        row.addDropdown('setupFee', {
            label: 'Setup & Onboarding',
            options: [
                { id: 'basic', name: 'Basic Setup ($299)' },
                { id: 'standard', name: 'Standard Setup ($499)' },
                { id: 'premium', name: 'Premium Setup ($999)' },
                { id: 'waived', name: 'Waived (12-mo contract)' }
            ],
            defaultValue: 'standard',
            tooltip: 'Includes account setup, brand guidelines, and initial content strategy'
        }, '1fr');
    });
 
    form.addSpacer({ height: 20, showLine: true, lineStyle: 'dashed' });
 
    // Cost Breakdown Section
    const breakdownSection = form.addSubform('breakdown', { title: '📊 Cost Breakdown', isCollapsible: true });
 
    breakdownSection.addRow(row => {
        row.addPriceDisplay('platformCost', {
            label: 'Platform Management',
            computedValue: () => {
                let total = 0;
                if (platformsSection.checkbox('facebook')?.value()) total += 200;
                if (platformsSection.checkbox('instagram')?.value()) total += 250;
                if (platformsSection.checkbox('twitter')?.value()) total += 150;
                if (platformsSection.checkbox('linkedin')?.value()) total += 200;
                if (platformsSection.checkbox('tiktok')?.value()) total += 350;
                if (platformsSection.checkbox('pinterest')?.value()) total += 150;
                if (platformsSection.checkbox('youtube')?.value()) total += 400;
                if (platformsSection.checkbox('threads')?.value()) total += 100;
                return total;
            },
            variant: 'default'
        }, '1fr');
        row.addPriceDisplay('frequencyCost', {
            label: 'Posting Frequency',
            computedValue: () => {
                const frequency = frequencySection.radioButton('postingFrequency')?.value() || '5';
                const frequencyMultipliers: Record<string, number> = { '3': 1, '5': 1.3, '7': 1.6, '14': 2.2 };
                const platformCount = [
                    platformsSection.checkbox('facebook')?.value(),
                    platformsSection.checkbox('instagram')?.value(),
                    platformsSection.checkbox('twitter')?.value(),
                    platformsSection.checkbox('linkedin')?.value(),
                    platformsSection.checkbox('tiktok')?.value(),
                    platformsSection.checkbox('pinterest')?.value(),
                    platformsSection.checkbox('youtube')?.value(),
                    platformsSection.checkbox('threads')?.value()
                ].filter(Boolean).length;
 
                const baseCost = platformCount * 50;
                return Math.round(baseCost * (frequencyMultipliers[frequency] || 1));
            },
            variant: 'default'
        }, '1fr');
    });
 
    breakdownSection.addRow(row => {
        row.addPriceDisplay('servicesCost', {
            label: 'Additional Services',
            computedValue: () => {
                let total = 0;
                if (servicesSection.checkbox('contentCreation')?.value()) total += 200;
                if (servicesSection.checkbox('copywriting')?.value()) total += 150;
                if (servicesSection.checkbox('communityManagement')?.value()) total += 250;
                if (servicesSection.checkbox('influencerOutreach')?.value()) total += 300;
                if (servicesSection.checkbox('analytics')?.value()) total += 100;
                if (servicesSection.checkbox('adManagement')?.value()) total += 400;
                if (servicesSection.checkbox('contentCalendar')?.value()) total += 100;
                if (servicesSection.checkbox('brandStrategy')?.value()) total += 200;
 
                const includeStories = frequencySection.checkbox('includeStories')?.value();
                const includeReels = frequencySection.checkbox('includeReels')?.value();
 
                if (includeStories) {
                    const platformCount = [
                        platformsSection.checkbox('facebook')?.value(),
                        platformsSection.checkbox('instagram')?.value(),
                        platformsSection.checkbox('tiktok')?.value()
                    ].filter(Boolean).length;
                    total += platformCount * 150;
                }
 
                if (includeReels) total += 300;
 
                return total;
            },
            variant: 'default'
        });
    });
 
    // Summary Section
    const summarySection = form.addSubform('summary', {
        title: '💰 Monthly Investment',
        isCollapsible: false,
        sticky: 'bottom'
    });
 
    summarySection.addRow(row => {
        row.addPriceDisplay('monthlyTotal', {
            label: 'Monthly Fee',
            computedValue: () => {
                let platformTotal = 0;
                if (platformsSection.checkbox('facebook')?.value()) platformTotal += 200;
                if (platformsSection.checkbox('instagram')?.value()) platformTotal += 250;
                if (platformsSection.checkbox('twitter')?.value()) platformTotal += 150;
                if (platformsSection.checkbox('linkedin')?.value()) platformTotal += 200;
                if (platformsSection.checkbox('tiktok')?.value()) platformTotal += 350;
                if (platformsSection.checkbox('pinterest')?.value()) platformTotal += 150;
                if (platformsSection.checkbox('youtube')?.value()) platformTotal += 400;
                if (platformsSection.checkbox('threads')?.value()) platformTotal += 100;
 
                const frequency = frequencySection.radioButton('postingFrequency')?.value() || '5';
                const frequencyMultipliers: Record<string, number> = { '3': 1, '5': 1.3, '7': 1.6, '14': 2.2 };
                const platformCount = [
                    platformsSection.checkbox('facebook')?.value(),
                    platformsSection.checkbox('instagram')?.value(),
                    platformsSection.checkbox('twitter')?.value(),
                    platformsSection.checkbox('linkedin')?.value(),
                    platformsSection.checkbox('tiktok')?.value(),
                    platformsSection.checkbox('pinterest')?.value(),
                    platformsSection.checkbox('youtube')?.value(),
                    platformsSection.checkbox('threads')?.value()
                ].filter(Boolean).length;
                const frequencyCost = Math.round(platformCount * 50 * (frequencyMultipliers[frequency] || 1));
 
                let serviceTotal = 0;
                if (servicesSection.checkbox('contentCreation')?.value()) serviceTotal += 200;
                if (servicesSection.checkbox('copywriting')?.value()) serviceTotal += 150;
                if (servicesSection.checkbox('communityManagement')?.value()) serviceTotal += 250;
                if (servicesSection.checkbox('influencerOutreach')?.value()) serviceTotal += 300;
                if (servicesSection.checkbox('analytics')?.value()) serviceTotal += 100;
                if (servicesSection.checkbox('adManagement')?.value()) serviceTotal += 400;
                if (servicesSection.checkbox('contentCalendar')?.value()) serviceTotal += 100;
                if (servicesSection.checkbox('brandStrategy')?.value()) serviceTotal += 200;
 
                if (frequencySection.checkbox('includeStories')?.value()) {
                    const storiesPlatforms = [
                        platformsSection.checkbox('facebook')?.value(),
                        platformsSection.checkbox('instagram')?.value(),
                        platformsSection.checkbox('tiktok')?.value()
                    ].filter(Boolean).length;
                    serviceTotal += storiesPlatforms * 150;
                }
                if (frequencySection.checkbox('includeReels')?.value()) serviceTotal += 300;
 
                let total = platformTotal + frequencyCost + serviceTotal;
 
                const contract = contractSection.dropdown('contractLength')?.value() || '3';
                const discounts: Record<string, number> = { '1': 0, '3': 0.05, '6': 0.10, '12': 0.15 };
                total *= (1 - (discounts[contract] || 0));
 
                return Math.round(total);
            },
            variant: 'large'
        }, '1fr');
        row.addPriceDisplay('setupCost', {
            label: 'One-Time Setup',
            computedValue: () => {
                const contract = contractSection.dropdown('contractLength')?.value() || '3';
                const setup = contractSection.dropdown('setupFee')?.value() || 'standard';
 
                if (contract === '12' || setup === 'waived') return 0;
 
                const setupPrices: Record<string, number> = { basic: 299, standard: 499, premium: 999 };
                return setupPrices[setup] || 499;
            },
            variant: 'success'
        }, '1fr');
    });
 
    summarySection.addRow(row => {
        row.addTextPanel('platformsSummary', {
            computedValue: () => {
                const platforms = [];
                if (platformsSection.checkbox('facebook')?.value()) platforms.push('Facebook');
                if (platformsSection.checkbox('instagram')?.value()) platforms.push('Instagram');
                if (platformsSection.checkbox('twitter')?.value()) platforms.push('X');
                if (platformsSection.checkbox('linkedin')?.value()) platforms.push('LinkedIn');
                if (platformsSection.checkbox('tiktok')?.value()) platforms.push('TikTok');
                if (platformsSection.checkbox('pinterest')?.value()) platforms.push('Pinterest');
                if (platformsSection.checkbox('youtube')?.value()) platforms.push('YouTube');
                if (platformsSection.checkbox('threads')?.value()) platforms.push('Threads');
 
                return `Managing ${platforms.length} platform${platforms.length !== 1 ? 's' : ''}: ${platforms.join(', ') || 'None selected'}`;
            },
            customStyles: { 'font-size': '0.9rem', 'text-align': 'center', 'color': '#475569' }
        });
    });
 
    summarySection.addRow(row => {
        row.addTextPanel('disclaimer', {
            computedValue: () => 'Prices are estimates. Final pricing may vary based on specific requirements. Ad spend budget not included.',
            customStyles: { 'font-size': '0.8rem', 'color': '#94a3b8', 'text-align': 'center' }
        });
    });
 
    form.configureSubmitButton({
        label: 'Get Custom Proposal'
    });
}
 

Frequently Asked Questions

What's included in platform management?

Platform management includes content scheduling, basic engagement monitoring, profile optimization, and maintaining brand consistency across your chosen platforms.

Do I need to provide content?

With our content creation add-on, we create custom graphics and visuals. Professional copywriting is available as a separate service. You can also provide your own content if preferred.

Is ad spend included?

No, paid advertising budget is separate from management fees. Our ad management service covers strategy, setup, optimization, and reporting - you set and control your ad spend budget.

Can I change my package later?

Yes, you can upgrade or modify your package at any time. Downgrades may be subject to contract terms. Month-to-month plans offer maximum flexibility.

How do you measure success?

With our analytics reporting add-on, you receive monthly reports covering engagement, reach, follower growth, and ROI metrics. We set KPIs based on your business goals.

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