Black Friday Sale Experience Survey
Major sale events like Black Friday test your e-commerce infrastructure and customer experience. This specialized feedback form captures insights on deal quality and value perception, website performance under load, checkout friction, overall shopping satisfaction, and suggestions for future events. Use it to benchmark against previous sales and identify improvements.
Try the Form
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export function blackFridayFeedbackSurvey(form: FormTs) {
// Black Friday Sale Experience Survey
// Demonstrates: EmojiRating, StarRating, RatingScale, MatrixQuestion, Slider, dynamic labels, conditional sections
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: '🛍️ Black Friday Feedback',
computedValue: () => "Thank you for shopping with us! Share your Black Friday experience to help us improve future sales.",
customStyles: {
background: 'linear-gradient(135deg, #1a1a2e 0%, #16213e 100%)',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Purchase Status
// ============================================
const purchaseSection = form.addSubform('purchaseSection', {
title: 'Your Shopping Activity'
});
purchaseSection.addRow(row => {
row.addRadioButton('purchaseStatus', {
label: 'Did you make a purchase during the Black Friday sale?',
options: [
{ id: 'purchased', name: 'Yes, I bought something' },
{ id: 'browsed', name: 'I browsed but didn\'t buy' },
{ id: 'returned', name: 'I returned to buy something I saw earlier' }
],
isRequired: true,
orientation: 'vertical'
});
});
// Follow-up for browsers
purchaseSection.addSpacer();
purchaseSection.addRow(row => {
row.addCheckboxList('whyNotBuy', {
label: 'What prevented you from purchasing?',
options: [
{ id: 'prices', name: 'Prices weren\'t low enough' },
{ id: 'out-of-stock', name: 'Items I wanted were out of stock' },
{ id: 'website-issues', name: 'Website problems/slow loading' },
{ id: 'found-elsewhere', name: 'Found better deals elsewhere' },
{ id: 'not-ready', name: 'Not ready to buy yet' },
{ id: 'budget', name: 'Budget constraints' }
],
orientation: 'vertical',
isVisible: () => purchaseSection.radioButton('purchaseStatus')?.value() === 'browsed'
});
});
// Spend amount for buyers
purchaseSection.addRow(row => {
row.addRadioButton('spendAmount', {
label: 'Approximately how much did you spend?',
options: [
{ id: 'under-50', name: 'Under $50' },
{ id: '50-100', name: '$50 - $100' },
{ id: '100-250', name: '$100 - $250' },
{ id: '250-500', name: '$250 - $500' },
{ id: 'over-500', name: 'Over $500' }
],
orientation: 'horizontal',
isVisible: () => {
const status = purchaseSection.radioButton('purchaseStatus')?.value();
return status === 'purchased' || status === 'returned';
}
});
});
// ============================================
// SECTION 2: Deal Quality Rating
// ============================================
const dealsSection = form.addSubform('dealsSection', {
title: 'Deals & Discounts',
isVisible: () => purchaseSection.radioButton('purchaseStatus')?.value() !== null,
customStyles: () => {
const rating = dealsSection.starRating('dealsRating')?.value();
if (rating && rating >= 4) return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (rating && rating <= 2) return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
}
});
dealsSection.addRow(row => {
row.addStarRating('dealsRating', {
label: 'How would you rate the quality of our Black Friday deals?',
maxStars: 5,
size: 'lg',
alignment: 'center'
});
});
dealsSection.addSpacer({ height: '16px' });
dealsSection.addRow(row => {
row.addMatrixQuestion('dealsMatrix', {
label: 'Rate these aspects of our deals:',
rows: [
{ id: 'discount-depth', label: 'Discount amounts', isRequired: true },
{ id: 'variety', label: 'Variety of products on sale', isRequired: true },
{ id: 'availability', label: 'Stock availability', isRequired: true },
{ id: 'clarity', label: 'Clear pricing/discount info', isRequired: false }
],
columns: [
{ id: 'excellent', label: 'Excellent' },
{ id: 'good', label: 'Good' },
{ id: 'average', label: 'Average' },
{ id: 'poor', label: 'Poor' }
],
striped: true,
fullWidth: true
});
});
dealsSection.addSpacer();
dealsSection.addRow(row => {
row.addSlider('valuePerception', {
label: 'How much value did you feel you got compared to regular prices?',
min: 0,
max: 100,
step: 10,
showValue: true,
unit: '%',
defaultValue: 50
});
});
// ============================================
// SECTION 3: Website Experience
// ============================================
const websiteSection = form.addSubform('websiteSection', {
title: 'Website Experience',
isVisible: () => purchaseSection.radioButton('purchaseStatus')?.value() !== null
});
websiteSection.addRow(row => {
row.addEmojiRating('siteExperience', {
label: 'How was the website experience during the sale?',
preset: 'custom',
emojis: [
{ id: 'terrible', emoji: '💥', label: 'Crashed/broken' },
{ id: 'slow', emoji: '🐌', label: 'Very slow' },
{ id: 'okay', emoji: '😐', label: 'Okay' },
{ id: 'good', emoji: '👍', label: 'Good' },
{ id: 'smooth', emoji: '⚡', label: 'Lightning fast' }
],
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
websiteSection.addSpacer({ height: '16px' });
websiteSection.addRow(row => {
row.addCheckboxList('technicalIssues', {
label: 'Did you experience any technical issues?',
options: [
{ id: 'none', name: 'No issues' },
{ id: 'slow-loading', name: 'Slow page loading' },
{ id: 'crashes', name: 'Site crashes/errors' },
{ id: 'cart-issues', name: 'Shopping cart problems' },
{ id: 'checkout-errors', name: 'Checkout errors' },
{ id: 'payment-failed', name: 'Payment failures' },
{ id: 'mobile-issues', name: 'Mobile site issues' }
],
orientation: 'vertical'
});
});
// ============================================
// SECTION 4: Checkout Experience (Buyers only)
// ============================================
const checkoutSection = form.addSubform('checkoutSection', {
title: 'Checkout Experience',
isVisible: () => {
const status = purchaseSection.radioButton('purchaseStatus')?.value();
return status === 'purchased' || status === 'returned';
}
});
checkoutSection.addRow(row => {
row.addRatingScale('checkoutEffort', {
preset: 'ces',
label: 'How easy was the checkout process?',
lowLabel: 'Very difficult',
highLabel: 'Very easy',
size: 'md',
alignment: 'center'
});
});
checkoutSection.addSpacer({ height: '16px' });
checkoutSection.addRow(row => {
row.addThumbRating('deliveryOptions', {
label: 'Were you satisfied with delivery options?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
size: 'lg',
alignment: 'center'
}, '1fr');
row.addThumbRating('paymentOptions', {
label: 'Were your preferred payment methods available?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
size: 'lg',
alignment: 'center'
}, '1fr');
});
// ============================================
// SECTION 5: Comparison & Overall
// ============================================
const comparisonSection = form.addSubform('comparisonSection', {
title: 'Comparison & Overall',
isVisible: () => dealsSection.starRating('dealsRating')?.value() !== null
});
comparisonSection.addRow(row => {
row.addRadioButton('vsCompetitors', {
label: 'How did our Black Friday sale compare to other retailers?',
options: [
{ id: 'much-better', name: 'Much better' },
{ id: 'somewhat-better', name: 'Somewhat better' },
{ id: 'about-same', name: 'About the same' },
{ id: 'somewhat-worse', name: 'Somewhat worse' },
{ id: 'much-worse', name: 'Much worse' },
{ id: 'didnt-compare', name: "Didn't compare" }
],
orientation: 'vertical'
});
});
comparisonSection.addSpacer({ height: '20px' });
comparisonSection.addRow(row => {
row.addRatingScale('npsScore', {
preset: 'nps',
label: 'How likely are you to shop with us again during our next sale event?',
showCategoryLabel: true,
showSegmentColors: true,
showConfettiOnPromoter: true,
isRequired: true
});
});
// ============================================
// SECTION 6: Suggestions
// ============================================
const suggestionsSection = form.addSubform('suggestionsSection', {
title: 'Your Suggestions',
isVisible: () => comparisonSection.ratingScale('npsScore')?.value() !== null
});
suggestionsSection.addRow(row => {
row.addSuggestionChips('wantedCategories', {
label: 'Which product categories would you like to see more deals on?',
suggestions: [
{ id: 'electronics', name: 'Electronics' },
{ id: 'fashion', name: 'Fashion' },
{ id: 'home', name: 'Home & Garden' },
{ id: 'beauty', name: 'Beauty' },
{ id: 'sports', name: 'Sports' },
{ id: 'toys', name: 'Toys' },
{ id: 'appliances', name: 'Appliances' },
{ id: 'food', name: 'Food & Grocery' }
],
max: 3,
alignment: 'center'
});
});
suggestionsSection.addSpacer();
suggestionsSection.addRow(row => {
row.addTextarea('improvementIdeas', {
label: () => {
const nps = comparisonSection.ratingScale('npsScore')?.npsCategory();
if (nps === 'promoter') return "What did you love most about this sale?";
if (nps === 'detractor') return "What would make our next sale better?";
return "Any suggestions for our next Black Friday sale?";
},
placeholder: 'Share your ideas...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 7: Summary
// ============================================
const summarySection = form.addSubform('summarySection', {
title: 'Your Feedback Summary',
isVisible: () => {
const dealsRating = dealsSection.starRating('dealsRating')?.value();
const nps = comparisonSection.ratingScale('npsScore')?.value();
return dealsRating !== null && nps !== null;
}
});
summarySection.addRow(row => {
row.addTextPanel('summary', {
computedValue: () => {
const purchaseStatus = purchaseSection.radioButton('purchaseStatus')?.value();
const spendAmount = purchaseSection.radioButton('spendAmount')?.value();
const dealsRating = dealsSection.starRating('dealsRating')?.value();
const valuePercent = dealsSection.slider('valuePerception')?.value();
const siteExp = websiteSection.emojiRating('siteExperience')?.value();
const nps = comparisonSection.ratingScale('npsScore')?.value();
const category = comparisonSection.ratingScale('npsScore')?.npsCategory();
const wantedCategories = suggestionsSection.suggestionChips('wantedCategories')?.value() || [];
if (!dealsRating || nps === null || nps === undefined) return '';
const statusLabels: Record<string, string> = {
'purchased': 'Made a purchase',
'browsed': 'Browsed only',
'returned': 'Returned to buy'
};
const spendLabels: Record<string, string> = {
'under-50': 'Under $50',
'50-100': '$50-$100',
'100-250': '$100-$250',
'250-500': '$250-$500',
'over-500': 'Over $500'
};
const siteLabels: Record<string, string> = {
'terrible': 'Crashed/broken',
'slow': 'Very slow',
'okay': 'Okay',
'good': 'Good',
'smooth': 'Lightning fast'
};
let emoji = '🛍️';
if (category === 'promoter') emoji = '🎉';
else if (category === 'detractor') emoji = '😔';
let summary = `${emoji} Black Friday Feedback\n`;
summary += `${'═'.repeat(28)}\n\n`;
summary += `Status: ${statusLabels[purchaseStatus || ''] || 'Unknown'}\n`;
if (spendAmount) summary += `Spent: ${spendLabels[spendAmount]}\n`;
summary += `\n`;
summary += `Deals Rating: ${'★'.repeat(dealsRating)}${'☆'.repeat(5 - dealsRating)}\n`;
if (valuePercent) summary += `Value Perception: ${valuePercent}%\n`;
if (siteExp) summary += `Site Experience: ${siteLabels[siteExp]}\n`;
summary += `\n`;
summary += `Return Likelihood: ${nps}/10 (${category?.charAt(0).toUpperCase()}${category?.slice(1)})\n`;
if (wantedCategories.length > 0) {
summary += `\nWanted Categories: ${wantedCategories.join(', ')}`;
}
return summary;
},
customStyles: () => {
const category = comparisonSection.ratingScale('npsScore')?.npsCategory();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (category === 'promoter') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (category === 'detractor') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback',
isVisible: () => comparisonSection.ratingScale('npsScore')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: "Your insights help us make our next sale even better. We appreciate you taking the time to share your Black Friday experience!"
});
}
Frequently Asked Questions
When should I send this survey?
Within 24-48 hours after the sale ends. Memories fade quickly, and you want feedback while the experience is fresh. For multi-day events, consider a quick pulse during the event too.
Should I survey people who didn't buy?
Yes, they provide valuable insights on barriers to purchase. The survey includes conditional paths for browsers vs. buyers to capture relevant feedback from both groups.
How do I compare to previous sales?
Track consistent metrics across events: deal satisfaction, checkout ease, overall NPS. Look for year-over-year trends and event-specific improvements.
What about website performance feedback?
The form includes specific questions about site speed, availability, and technical issues. This helps correlate customer feedback with server-side metrics for a complete picture.
Can I use this for other sale events?
Absolutely. Customize the header and branding for Cyber Monday, Prime Day, end-of-season sales, or any promotional event. The structure works for any sale scenario.