Subscription Box Review Form
Subscription box businesses thrive on understanding customer preferences. This multi-page feedback form captures detailed product ratings, curation satisfaction, and future preferences. From beauty boxes to meal kits, snack subscriptions to book clubs, this template helps you understand what resonates with subscribers. The wizard format keeps the survey engaging while collecting rich, actionable data to improve personalization and reduce churn.
Try the Form
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export function subscriptionBoxReview(form: FormTs) {
// Subscription Box Review - Multi-page product and curation feedback
// Demonstrates: Pages (multi-page wizard), StarRating per item, ThumbRating, Slider, EmojiRating, dynamic content
// State to track user's selections
const boxMonth = form.state<string>('December 2024');
const itemCount = form.state<number>(5);
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: () => `Your ${boxMonth()} Box Review`,
computedValue: () => 'Help us curate your perfect box! Rate your items and share your preferences.',
customStyles: {
background: 'linear-gradient(135deg, #ec4899 0%, #8b5cf6 100%)',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// MULTI-PAGE WIZARD
// ============================================
const pages = form.addPages('reviewWizard', {
heightMode: 'current-page'
});
// ============================================
// PAGE 1: Overall First Impression
// ============================================
const page1 = pages.addPage('overall');
page1.addRow(row => {
row.addTextPanel('page1Title', {
label: 'Step 1 of 4: First Impressions',
customStyles: {
backgroundColor: '#fdf4ff',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
const overallSection = page1.addSubform('overallSection', {
title: 'Your Overall Reaction'
});
overallSection.addRow(row => {
row.addEmojiRating('firstReaction', {
label: 'How did you feel when you opened your box?',
preset: 'satisfaction',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
overallSection.addRow(row => {
row.addStarRating('overallSatisfaction', {
label: 'Overall satisfaction with this box',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true
});
});
overallSection.addRow(row => {
row.addThumbRating('meetsExpectations', {
label: 'Did this box meet your expectations?',
showLabels: true,
upLabel: 'Yes, loved it!',
downLabel: 'Not quite',
alignment: 'center',
size: 'lg'
});
});
page1.addRow(row => {
row.addButton('nextToProducts', {
label: 'Next: Rate Your Products →',
onClick: () => pages.goToPage('products')
});
});
// ============================================
// PAGE 2: Product Ratings
// ============================================
const page2 = pages.addPage('products');
page2.addRow(row => {
row.addTextPanel('page2Title', {
label: 'Step 2 of 4: Product Ratings',
customStyles: {
backgroundColor: '#fdf4ff',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
page2.addRow(row => {
row.addTextPanel('productInstructions', {
computedValue: () => 'Rate each product in your box. Your ratings help us select better products for future boxes!',
customStyles: {
backgroundColor: '#f0f9ff',
padding: '12px',
borderRadius: '8px',
fontSize: '14px',
textAlign: 'center'
}
});
});
// Product 1
const product1 = page2.addSubform('product1', {
title: 'Product #1'
});
product1.addRow(row => {
row.addTextbox('product1Name', {
label: 'Product name (optional)',
placeholder: 'e.g., Rose Face Serum'
}, '1fr');
row.addStarRating('product1Rating', {
label: 'Rating',
maxStars: 5,
size: 'md',
alignment: 'left'
}, '200px');
});
product1.addRow(row => {
row.addThumbRating('product1Keep', {
label: 'Would you buy this product again?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
alignment: 'left'
});
});
// Product 2
const product2 = page2.addSubform('product2', {
title: 'Product #2'
});
product2.addRow(row => {
row.addTextbox('product2Name', {
label: 'Product name (optional)',
placeholder: 'e.g., Vitamin C Moisturizer'
}, '1fr');
row.addStarRating('product2Rating', {
label: 'Rating',
maxStars: 5,
size: 'md',
alignment: 'left'
}, '200px');
});
product2.addRow(row => {
row.addThumbRating('product2Keep', {
label: 'Would you buy this product again?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
alignment: 'left'
});
});
// Product 3
const product3 = page2.addSubform('product3', {
title: 'Product #3'
});
product3.addRow(row => {
row.addTextbox('product3Name', {
label: 'Product name (optional)',
placeholder: 'e.g., Coconut Hair Mask'
}, '1fr');
row.addStarRating('product3Rating', {
label: 'Rating',
maxStars: 5,
size: 'md',
alignment: 'left'
}, '200px');
});
product3.addRow(row => {
row.addThumbRating('product3Keep', {
label: 'Would you buy this product again?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
alignment: 'left'
});
});
// Navigation
page2.addSpacer({ height: '20px' });
page2.addRow(row => {
row.addButton('backToOverall', {
label: '← Back',
onClick: () => pages.goToPage('overall')
}, '100px');
row.addEmpty('1fr');
row.addButton('nextToCuration', {
label: 'Next: Curation Quality →',
onClick: () => pages.goToPage('curation')
}, 'auto');
});
// ============================================
// PAGE 3: Curation & Value
// ============================================
const page3 = pages.addPage('curation');
page3.addRow(row => {
row.addTextPanel('page3Title', {
label: 'Step 3 of 4: Curation & Value',
customStyles: {
backgroundColor: '#fdf4ff',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
const curationSection = page3.addSubform('curationSection', {
title: 'Curation Quality'
});
curationSection.addRow(row => {
row.addRatingScale('personalization', {
label: 'How well did this box match your preferences?',
preset: 'likert-5',
lowLabel: 'Poor match',
highLabel: 'Perfect match',
size: 'md',
alignment: 'center'
});
});
curationSection.addRow(row => {
row.addRatingScale('variety', {
label: 'How do you rate the variety of products?',
preset: 'likert-5',
lowLabel: 'Too similar',
highLabel: 'Great variety',
size: 'md',
alignment: 'center'
});
});
curationSection.addRow(row => {
row.addRatingScale('discovery', {
label: 'Did you discover new products you loved?',
preset: 'likert-5',
lowLabel: 'Nothing new',
highLabel: 'Amazing finds!',
size: 'md',
alignment: 'center'
});
});
const valueSection = page3.addSubform('valueSection', {
title: 'Value Assessment'
});
valueSection.addRow(row => {
row.addSlider('valueForMoney', {
label: 'Value for money',
min: 1,
max: 10,
defaultValue: 5,
showValue: true,
unit: '/10'
});
});
valueSection.addRow(row => {
row.addRadioButton('comparedToPrice', {
label: 'Compared to the subscription price, the products felt:',
options: [
{ id: 'much-more', name: 'Worth much more than I paid' },
{ id: 'more', name: 'Worth a bit more than I paid' },
{ id: 'fair', name: 'Fair value for the price' },
{ id: 'less', name: 'Worth less than I paid' }
],
orientation: 'vertical'
});
});
// Navigation
page3.addSpacer({ height: '20px' });
page3.addRow(row => {
row.addButton('backToProducts', {
label: '← Back',
onClick: () => pages.goToPage('products')
}, '100px');
row.addEmpty('1fr');
row.addButton('nextToPreferences', {
label: 'Next: Future Preferences →',
onClick: () => pages.goToPage('preferences')
}, 'auto');
});
// ============================================
// PAGE 4: Future Preferences
// ============================================
const page4 = pages.addPage('preferences');
page4.addRow(row => {
row.addTextPanel('page4Title', {
label: 'Step 4 of 4: Your Preferences',
customStyles: {
backgroundColor: '#fdf4ff',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
const preferencesSection = page4.addSubform('preferencesSection', {
title: 'Help Us Improve'
});
preferencesSection.addRow(row => {
row.addCheckboxList('moreOf', {
label: 'What would you like MORE of in future boxes?',
options: [
{ id: 'skincare', name: 'Skincare products' },
{ id: 'makeup', name: 'Makeup items' },
{ id: 'haircare', name: 'Haircare products' },
{ id: 'fragrance', name: 'Fragrances & perfumes' },
{ id: 'wellness', name: 'Wellness & supplements' },
{ id: 'tools', name: 'Beauty tools & accessories' },
{ id: 'fullsize', name: 'Full-size products' },
{ id: 'luxury', name: 'Luxury/premium brands' }
],
orientation: 'vertical',
max: 4
}, '1fr');
row.addCheckboxList('lessOf', {
label: 'What would you like LESS of?',
options: [
{ id: 'samples', name: 'Sample sizes' },
{ id: 'repeats', name: 'Repeat products' },
{ id: 'niche', name: 'Niche/unknown brands' },
{ id: 'strong-scents', name: 'Strong fragrances' },
{ id: 'food', name: 'Food/edible items' },
{ id: 'lifestyle', name: 'Lifestyle items' }
],
orientation: 'vertical',
max: 3
}, '1fr');
});
const loyaltySection = page4.addSubform('loyaltySection', {
title: 'Subscription Loyalty'
});
loyaltySection.addRow(row => {
row.addRatingScale('npsScore', {
label: 'How likely are you to recommend our subscription to a friend?',
preset: 'nps',
showCategoryLabel: true,
showSegmentColors: true
});
});
loyaltySection.addRow(row => {
row.addRadioButton('continueSubscription', {
label: 'How likely are you to continue your subscription?',
options: [
{ id: 'definitely', name: 'Definitely will continue' },
{ id: 'probably', name: 'Probably will continue' },
{ id: 'unsure', name: 'Not sure yet' },
{ id: 'unlikely', name: 'Probably will cancel' },
{ id: 'canceling', name: 'Planning to cancel' }
],
orientation: 'vertical'
});
});
// Conditional section for those considering cancellation
const cancellationSection = page4.addSubform('cancellationConcerns', {
title: 'Help Us Keep You',
isVisible: () => {
const value = loyaltySection.radioButton('continueSubscription')?.value();
return value === 'unsure' || value === 'unlikely' || value === 'canceling';
},
customStyles: { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' }
});
cancellationSection.addRow(row => {
row.addCheckboxList('cancellationReasons', {
label: 'What concerns do you have? (Select all that apply)',
options: [
{ id: 'price', name: 'Price is too high' },
{ id: 'products', name: 'Products don\'t match my preferences' },
{ id: 'quality', name: 'Product quality issues' },
{ id: 'value', name: 'Not enough value' },
{ id: 'too-many', name: 'I have too many products already' },
{ id: 'other', name: 'Other reasons' }
],
orientation: 'vertical'
});
});
// Final comments
page4.addSpacer();
page4.addRow(row => {
row.addTextarea('finalComments', {
label: 'Any other feedback or suggestions?',
placeholder: 'Tell us what would make your subscription experience perfect...',
rows: 3,
autoExpand: true
});
});
// Navigation
page4.addSpacer({ height: '20px' });
page4.addRow(row => {
row.addButton('backToCuration', {
label: '← Back',
onClick: () => pages.goToPage('curation')
}, '100px');
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Review & Earn Rewards! 🎁'
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Review! 💜',
message: 'Your feedback helps us curate better boxes just for you. Check your email for a special thank-you discount on your next box!'
});
}
Frequently Asked Questions
When should I send this survey?
Best timing is 3-5 days after delivery, giving customers time to try products but while the experience is still fresh. For food boxes, send within 1-2 days. Avoid surveying immediately on delivery as they may not have opened the box yet.
How can I improve response rates?
Offer incentives like discount codes or loyalty points. Keep the survey under 5 minutes. Personalize the email with their name and box contents. Send at optimal times (weekday evenings work well). Make the survey mobile-friendly.
Can I customize this for different box types?
Yes! The template works for beauty boxes, meal kits, snack boxes, book subscriptions, pet supplies, and more. Customize the product categories, rating criteria, and preference options to match your specific offering.
How do I use the feedback to reduce churn?
Analyze patterns in low ratings to identify problem products or suppliers. Use preference data to improve curation algorithms. Follow up personally with dissatisfied subscribers. Track satisfaction trends over time to catch declining engagement early.
Should I rate individual items or the overall box?
Both! This template does both. Individual item ratings help identify winners and losers for future boxes. Overall satisfaction shows how well the curation matches expectations. The combination gives you actionable product-level and experience-level insights.