Value for Money Survey
Understanding how customers perceive the value of your product or service is crucial for pricing strategy and customer retention. This Value for Money Survey measures multiple dimensions of value perception including quality vs price balance, competitive positioning, and emotional satisfaction with purchases. The survey uses dynamic questioning to dive deeper based on satisfaction levels and provides actionable insights for pricing decisions.
Try the Form
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export function valuePerceptionSurvey(form: FormTs) {
// Value for Money Survey - Comprehensive value perception assessment
// Demonstrates: RatingScale, StarRating, Slider, MatrixQuestion, EmojiRating, ThumbRating, dynamic styling
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Value for Money Survey',
computedValue: () => 'Help us understand if our pricing reflects the value you receive.',
customStyles: {
background: 'linear-gradient(135deg, #667eea 0%, #764ba2 100%)',
color: 'white',
padding: '28px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Overall Value Perception
// ============================================
const overallSection = form.addSubform('overallValue', {
title: 'Overall Value Assessment'
});
overallSection.addRow(row => {
row.addRatingScale('valueRating', {
label: 'How would you rate the overall value for money?',
preset: 'satisfaction',
size: 'lg',
alignment: 'center',
isRequired: true
});
});
overallSection.addRow(row => {
row.addEmojiRating('valueMood', {
label: 'How do you feel about your purchase?',
preset: 'satisfaction',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
// ============================================
// SECTION 2: Quality vs Price Balance
// ============================================
const balanceSection = form.addSubform('qualityPrice', {
title: 'Quality vs Price',
isVisible: () => overallSection.ratingScale('valueRating')?.value() !== null
});
balanceSection.addRow(row => {
row.addStarRating('qualityRating', {
label: 'Rate the quality of what you received',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true
}, '1fr');
row.addStarRating('priceRating', {
label: 'Rate the fairness of the price',
maxStars: 5,
size: 'lg',
alignment: 'center'
}, '1fr');
});
balanceSection.addSpacer({ height: '20px' });
balanceSection.addRow(row => {
row.addSlider('priceExpectation', {
label: 'Compared to your expectations, the price was...',
min: 1,
max: 5,
step: 1,
defaultValue: 3,
showValue: false,
tooltip: '1 = Much lower than expected, 3 = As expected, 5 = Much higher than expected'
});
});
balanceSection.addRow(row => {
row.addTextPanel('priceLabel', {
computedValue: () => {
const val = balanceSection.slider('priceExpectation')?.value() ?? 3;
const labels = ['', 'Much lower than expected', 'Lower than expected', 'As expected', 'Higher than expected', 'Much higher than expected'];
return labels[val] || '';
},
customStyles: {
textAlign: 'center',
fontWeight: 'bold',
color: '#6366f1',
padding: '8px'
}
});
});
// ============================================
// SECTION 3: Value Dimensions Matrix
// ============================================
const dimensionsSection = form.addSubform('dimensions', {
title: 'Value Breakdown',
isVisible: () => overallSection.ratingScale('valueRating')?.value() !== null
});
dimensionsSection.addRow(row => {
row.addMatrixQuestion('valueDimensions', {
label: 'Rate the value you received in each area:',
rows: [
{ id: 'features', label: 'Features & Functionality', isRequired: true },
{ id: 'quality', label: 'Build Quality / Reliability' },
{ id: 'support', label: 'Customer Support' },
{ id: 'experience', label: 'Overall Experience' },
{ id: 'convenience', label: 'Convenience & Ease of Use' }
],
columns: [
{ id: 'poor', label: 'Poor' },
{ id: 'fair', label: 'Fair' },
{ id: 'good', label: 'Good' },
{ id: 'excellent', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
// ============================================
// SECTION 4: Purchase Decision Factors
// ============================================
const factorsSection = form.addSubform('factors', {
title: 'What Matters Most',
isVisible: () => overallSection.ratingScale('valueRating')?.value() !== null
});
factorsSection.addRow(row => {
row.addSuggestionChips('valueFactors', {
label: 'What factors are most important to your value perception? (Select up to 3)',
suggestions: [
{ id: 'price', name: 'Competitive pricing' },
{ id: 'quality', name: 'Premium quality' },
{ id: 'durability', name: 'Long-lasting' },
{ id: 'features', name: 'Rich features' },
{ id: 'support', name: 'Great support' },
{ id: 'brand', name: 'Brand reputation' },
{ id: 'convenience', name: 'Convenience' },
{ id: 'innovation', name: 'Innovation' }
],
max: 3,
alignment: 'center'
});
});
// ============================================
// SECTION 5: Future Intent
// ============================================
const intentSection = form.addSubform('intent', {
title: 'Future Considerations',
isVisible: () => overallSection.ratingScale('valueRating')?.value() !== null
});
intentSection.addRow(row => {
row.addThumbRating('wouldRepurchase', {
label: 'Would you purchase from us again at current prices?',
size: 'lg',
showLabels: true,
upLabel: 'Yes, definitely',
downLabel: 'Probably not',
alignment: 'center'
});
});
intentSection.addRow(row => {
row.addRadioButton('priceChange', {
label: 'If we increased our prices by 10%, would you still consider purchasing?',
options: [
{ id: 'definitely', name: 'Yes, definitely' },
{ id: 'probably', name: 'Probably yes' },
{ id: 'maybe', name: 'Not sure' },
{ id: 'unlikely', name: 'Probably not' },
{ id: 'no', name: 'Definitely not' }
],
orientation: 'vertical',
isVisible: () => intentSection.thumbRating('wouldRepurchase')?.value() === 'up'
});
});
// ============================================
// SECTION 6: Low Value Follow-up
// ============================================
const lowValueSection = form.addSubform('lowValueFeedback', {
title: 'Help Us Improve',
isVisible: () => {
const rating = overallSection.ratingScale('valueRating')?.value();
return rating !== null && rating !== undefined && rating <= 2;
},
customStyles: {
backgroundColor: '#fef3c7',
padding: '16px',
borderRadius: '8px',
borderLeft: '4px solid #f59e0b'
}
});
lowValueSection.addRow(row => {
row.addCheckboxList('lowValueReasons', {
label: 'What would improve the value for you?',
options: [
{ id: 'lower_price', name: 'Lower price' },
{ id: 'more_features', name: 'More features included' },
{ id: 'better_quality', name: 'Better quality' },
{ id: 'better_support', name: 'Better customer support' },
{ id: 'faster_delivery', name: 'Faster delivery' },
{ id: 'loyalty_rewards', name: 'Loyalty rewards/discounts' }
],
orientation: 'vertical'
});
});
lowValueSection.addSpacer({ height: '16px' });
lowValueSection.addRow(row => {
row.addTextarea('lowValueDetails', {
label: 'Please share more details about your value concerns:',
placeholder: 'What would make this purchase feel more worth it to you?',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 7: High Value Follow-up
// ============================================
const highValueSection = form.addSubform('highValueFeedback', {
title: 'What We Do Right',
isVisible: () => {
const rating = overallSection.ratingScale('valueRating')?.value();
return rating !== null && rating !== undefined && rating >= 4;
},
customStyles: {
backgroundColor: '#d1fae5',
padding: '16px',
borderRadius: '8px',
borderLeft: '4px solid #10b981'
}
});
highValueSection.addRow(row => {
row.addTextarea('highValueReason', {
label: 'What makes our offering great value for you?',
placeholder: 'Share what makes it worth the price...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 8: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Your Value Assessment Summary',
isVisible: () => overallSection.ratingScale('valueRating')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const valueRating = overallSection.ratingScale('valueRating')?.value();
const qualityRating = balanceSection.starRating('qualityRating')?.value();
const priceRating = balanceSection.starRating('priceRating')?.value();
const mood = overallSection.emojiRating('valueMood')?.value();
const wouldRepurchase = intentSection.thumbRating('wouldRepurchase')?.value();
const factors = factorsSection.suggestionChips('valueFactors')?.value() || [];
if (valueRating === null || valueRating === undefined) return '';
const valueLabels = ['', 'Very dissatisfied', 'Dissatisfied', 'Neutral', 'Satisfied', 'Very satisfied'];
let summary = `Value Assessment Results\n${'═'.repeat(30)}\n\n`;
summary += `Overall Value: ${valueLabels[valueRating]} (${valueRating}/5)\n`;
if (qualityRating) summary += `Quality Rating: ${'★'.repeat(qualityRating)}${'☆'.repeat(5 - qualityRating)}\n`;
if (priceRating) summary += `Price Fairness: ${'★'.repeat(priceRating)}${'☆'.repeat(5 - priceRating)}\n`;
if (mood) {
const moodLabels: Record<string, string> = {
'very-bad': 'Very Unhappy',
'bad': 'Unhappy',
'neutral': 'Neutral',
'good': 'Happy',
'excellent': 'Very Happy'
};
summary += `\nEmotional Response: ${moodLabels[mood] || mood}\n`;
}
if (wouldRepurchase) {
summary += `\nWould Repurchase: ${wouldRepurchase === 'up' ? 'Yes' : 'No'}\n`;
}
if (factors.length > 0) {
summary += `\nKey Value Factors: ${factors.length} selected`;
}
return summary;
},
customStyles: () => {
const rating = overallSection.ratingScale('valueRating')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (rating && rating >= 4) {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (rating && rating <= 2) {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#f1f5f9', borderLeft: '4px solid #94a3b8' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Value Assessment',
isVisible: () => overallSection.ratingScale('valueRating')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: 'Your value perception insights help us ensure our pricing reflects the quality and experience you deserve. We continuously work to deliver the best value possible.'
});
}
Frequently Asked Questions
What is a value perception survey?
A value perception survey measures how customers perceive the relationship between what they pay and what they receive. It goes beyond simple satisfaction to understand if customers feel the price is fair, if they would pay more, and what factors drive their value assessment.
When should I send a value perception survey?
Best times include: after purchase when experience is fresh, before pricing changes to gauge impact, after competitors change prices, during customer lifecycle reviews, or when planning new pricing tiers. Avoid sending during promotions as it may skew results.
How do I interpret value perception results?
Look for patterns: high quality ratings but low value scores suggest pricing concerns. Low quality with high value might mean underpricing. Compare across customer segments to identify who values your offering most. Track over time to catch shifts in perception.
Can I customize the value dimensions?
Yes, the matrix question can be customized to rate specific value aspects relevant to your business - such as features, support, reliability, convenience, or any other factors that contribute to your value proposition.
How does this differ from NPS or CSAT?
While NPS measures loyalty and CSAT measures satisfaction, value perception specifically measures the price-to-benefit relationship. A customer might be satisfied (high CSAT) but still feel they're paying too much (low value perception). This survey fills that gap.
What's a good value perception score?
Aim for 70%+ of respondents rating value as 'good' or 'excellent'. If more than 20% indicate 'poor value', investigate pricing or perceived quality issues. The ideal is balanced perception where customers feel they get slightly more than they pay for.