How Much Could AI Chatbot Save Your Support Team?
This AI chatbot ROI calculator helps support managers and business owners estimate the financial impact of implementing conversational AI. Enter your current support metrics including team size, salaries, ticket volume, and ticket characteristics to receive a detailed analysis showing potential annual savings, ROI percentage, payback period, and estimated deflection rate. The calculator accounts for both direct cost savings from automated ticket handling and indirect benefits like 24/7 coverage without overtime. Perfect for building a business case for AI chatbot investment.
Try the Quiz
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export function aiChatbotRoiQuiz(form: FormTs) {
form.setTitle(() => '🤖 How Much Could an AI Chatbot Save Your Support Team?');
// ============ CALCULATOR STATE ============
const inputs = form.state<Record<string, number>>({
supportAgents: 5,
avgSalary: 45000,
ticketsPerMonth: 1000,
avgHandleTime: 15,
repeatTicketRate: 30,
afterHoursTickets: 20
});
const updateInput = (key: string, value: number) => {
inputs.update(current => ({ ...current, [key]: value }));
};
// ============ CALCULATIONS ============
const getMonthlyLaborCost = () => {
const i = inputs();
return (i.supportAgents * i.avgSalary) / 12;
};
const getTimeSpentOnRepeatTickets = () => {
const i = inputs();
const totalMinutes = i.ticketsPerMonth * i.avgHandleTime;
const repeatMinutes = totalMinutes * (i.repeatTicketRate / 100);
return repeatMinutes / 60; // hours
};
const getCostOfRepeatTickets = () => {
const hours = getTimeSpentOnRepeatTickets();
const hourlyRate = (inputs().avgSalary / 12) / 160; // 160 work hours per month
return hours * hourlyRate * inputs().supportAgents / inputs().supportAgents; // per agent portion
};
const getAfterHoursCost = () => {
const i = inputs();
const afterHoursTickets = i.ticketsPerMonth * (i.afterHoursTickets / 100);
const minutesNeeded = afterHoursTickets * i.avgHandleTime;
const hoursNeeded = minutesNeeded / 60;
// After-hours support typically costs 1.5x
const hourlyRate = ((i.avgSalary / 12) / 160) * 1.5;
return hoursNeeded * hourlyRate;
};
const getAiDeflectionRate = () => {
// Estimate based on ticket characteristics
const i = inputs();
const base = 40; // Base deflection rate
const repeatBonus = Math.min(i.repeatTicketRate * 0.5, 20); // Higher repeat = more deflectable
return Math.min(base + repeatBonus, 70);
};
const getMonthlySavings = () => {
const deflectionRate = getAiDeflectionRate() / 100;
const i = inputs();
// Savings from deflected tickets
const ticketsDeflected = i.ticketsPerMonth * deflectionRate;
const minutesSaved = ticketsDeflected * i.avgHandleTime;
const hoursSaved = minutesSaved / 60;
const hourlyRate = (i.avgSalary / 12) / 160;
const ticketSavings = hoursSaved * hourlyRate;
// After-hours coverage (AI handles these without overtime)
const afterHoursSavings = getAfterHoursCost() * 0.8; // AI handles 80% of after-hours
return ticketSavings + afterHoursSavings;
};
const getAnnualSavings = () => getMonthlySavings() * 12;
const getEstimatedChatbotCost = () => {
const i = inputs();
// Typical chatbot pricing: $500-2000/month base + $0.01-0.05 per conversation
const baseCost = i.ticketsPerMonth > 5000 ? 1500 : i.ticketsPerMonth > 1000 ? 800 : 400;
const perConversation = i.ticketsPerMonth * 0.02;
return baseCost + perConversation;
};
const getNetMonthlySavings = () => getMonthlySavings() - getEstimatedChatbotCost();
const getNetAnnualSavings = () => getNetMonthlySavings() * 12;
const getRoiPercentage = () => {
const annualCost = getEstimatedChatbotCost() * 12;
const annualSavings = getAnnualSavings();
return Math.round((annualSavings / annualCost) * 100);
};
const getPaybackMonths = () => {
const monthlySavings = getNetMonthlySavings();
if (monthlySavings <= 0) return 999;
const setupCost = 2000; // One-time setup
return Math.ceil(setupCost / monthlySavings);
};
const formatCurrency = (value: number) => {
return new Intl.NumberFormat('en-US', {
style: 'currency',
currency: 'USD',
maximumFractionDigits: 0
}).format(value);
};
// ============ COMPLETION SCREEN ============
form.configureCompletionScreen({
type: 'text',
title: () => `💰 Potential Annual Savings: ${formatCurrency(getNetAnnualSavings())}`,
message: () => {
const roi = getRoiPercentage();
const payback = getPaybackMonths();
return `Based on your inputs, an AI chatbot could deliver ${roi}% ROI with a payback period of ${payback} months. Download your detailed analysis for implementation recommendations.`;
}
});
// ============ PAGES SETUP ============
const pages = form.addPages('quiz-pages', {
heightMode: 'current-page'
});
// ============ PAGE 1: Team Size & Costs ============
const page1 = pages.addPage('team-costs', { mobileBreakpoint: 500 });
page1.addRow(row => {
row.addTextPanel('header1', {
label: 'Step 1 of 5: Your Support Team',
computedValue: () => 'Tell us about your current support operation',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page1.addSpacer({ height: '24px' });
page1.addRow(row => {
row.addSlider('supportAgents', {
label: 'How many support agents do you have?',
isRequired: true,
min: 1,
max: 50,
step: 1,
unit: 'agents',
defaultValue: 5,
onValueChange: (val) => {
if (val != null) updateInput('supportAgents', val);
}
});
});
page1.addRow(row => {
row.addSlider('avgSalary', {
label: 'Average annual salary per agent',
tooltip: 'Include benefits and overhead (typically 1.3x base salary)',
isRequired: true,
min: 25000,
max: 100000,
step: 5000,
unit: '/year',
defaultValue: 45000,
onValueChange: (val) => {
if (val != null) updateInput('avgSalary', val);
}
});
});
page1.addRow(row => {
row.addTextPanel('currentCost', {
label: '💵 Current Monthly Labor Cost',
computedValue: () => formatCurrency(getMonthlyLaborCost()),
customStyles: {
fontSize: '1.2rem',
fontWeight: '700',
color: '#dc2626',
textAlign: 'center',
padding: '15px',
background: '#fef2f2',
borderRadius: '8px',
border: '2px solid #fecaca'
}
});
});
// ============ PAGE 2: Ticket Volume ============
const page2 = pages.addPage('ticket-volume', { mobileBreakpoint: 500 });
page2.addRow(row => {
row.addTextPanel('header2', {
label: 'Step 2 of 5: Ticket Volume',
computedValue: () => 'How many support requests do you handle?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page2.addSpacer({ height: '24px' });
page2.addRow(row => {
row.addSlider('ticketsPerMonth', {
label: 'How many support tickets per month?',
isRequired: true,
min: 100,
max: 10000,
step: 100,
unit: 'tickets',
defaultValue: 1000,
onValueChange: (val) => {
if (val != null) updateInput('ticketsPerMonth', val);
}
});
});
page2.addRow(row => {
row.addSlider('avgHandleTime', {
label: 'Average handle time per ticket',
tooltip: 'Include response time + resolution time',
isRequired: true,
min: 5,
max: 60,
step: 5,
unit: 'minutes',
defaultValue: 15,
onValueChange: (val) => {
if (val != null) updateInput('avgHandleTime', val);
}
});
});
page2.addRow(row => {
row.addTextPanel('ticketCostInfo', {
computedValue: () => {
const i = inputs();
const costPerTicket = ((i.avgSalary / 12) / 160) * (i.avgHandleTime / 60);
return `📊 Estimated cost per ticket: ${formatCurrency(costPerTicket)}`;
},
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
textAlign: 'center',
padding: '10px',
background: '#f3f4f6',
borderRadius: '6px'
}
});
});
// ============ PAGE 3: Automation Opportunity ============
const page3 = pages.addPage('automation-opportunity', { mobileBreakpoint: 500 });
page3.addRow(row => {
row.addTextPanel('header3', {
label: 'Step 3 of 5: Automation Opportunity',
computedValue: () => 'Help us estimate how much can be automated',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page3.addSpacer({ height: '24px' });
page3.addRow(row => {
row.addSlider('repeatTicketRate', {
label: 'What % of tickets are repetitive questions?',
tooltip: 'FAQ-type questions, password resets, status checks, etc.',
isRequired: true,
min: 10,
max: 80,
step: 5,
unit: '%',
defaultValue: 30,
onValueChange: (val) => {
if (val != null) updateInput('repeatTicketRate', val);
}
});
});
page3.addRow(row => {
row.addSlider('afterHoursTickets', {
label: 'What % of tickets come outside business hours?',
tooltip: 'These typically require overtime or delayed response',
isRequired: true,
min: 0,
max: 50,
step: 5,
unit: '%',
defaultValue: 20,
onValueChange: (val) => {
if (val != null) updateInput('afterHoursTickets', val);
}
});
});
page3.addRow(row => {
row.addSuggestionChips('ticketTypes', {
label: 'What types of tickets do you receive most? (helps estimate AI capability)',
suggestions: [
{ id: 'faq', name: '❓ FAQ/How-to' },
{ id: 'status', name: '📦 Order Status' },
{ id: 'password', name: '🔑 Password/Account' },
{ id: 'billing', name: '💳 Billing Questions' },
{ id: 'technical', name: '🔧 Technical Support' },
{ id: 'complaints', name: '😤 Complaints' },
{ id: 'returns', name: '📦 Returns/Refunds' }
],
min: 1
});
});
page3.addRow(row => {
row.addTextPanel('deflectionEstimate', {
computedValue: () => {
const rate = getAiDeflectionRate();
return `🤖 Estimated AI Deflection Rate: ${rate}%`;
},
customStyles: {
fontSize: '1.1rem',
fontWeight: '600',
color: '#059669',
textAlign: 'center',
padding: '12px',
background: '#ecfdf5',
borderRadius: '8px',
border: '2px solid #6ee7b7'
}
});
});
// ============ PAGE 4: Results ============
const page4 = pages.addPage('results', { mobileBreakpoint: 500 });
page4.addRow(row => {
row.addTextPanel('header4', {
label: 'Step 4 of 5: Your ROI Analysis',
computedValue: () => 'Here\'s what an AI chatbot could save you',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page4.addSpacer({ height: '24px' });
page4.addRow(row => {
row.addTextPanel('savingsHeader', {
label: '💰 Projected Annual Net Savings',
computedValue: () => '',
customStyles: {
fontSize: '1rem',
fontWeight: '600',
textAlign: 'center'
}
});
});
page4.addRow(row => {
row.addTextPanel('annualSavings', {
computedValue: () => formatCurrency(getNetAnnualSavings()),
customStyles: () => ({
fontSize: '2.5rem',
fontWeight: '800',
textAlign: 'center',
color: getNetAnnualSavings() > 0 ? '#059669' : '#dc2626',
padding: '20px',
background: getNetAnnualSavings() > 0 ? '#ecfdf5' : '#fef2f2',
borderRadius: '12px',
border: `3px solid ${getNetAnnualSavings() > 0 ? '#6ee7b7' : '#fca5a5'}`
})
});
});
page4.addRow(row => {
row.addTextPanel('roiMetric', {
computedValue: () => `📈 ${getRoiPercentage()}% ROI`,
customStyles: {
fontSize: '1.3rem',
fontWeight: '700',
color: '#1e40af',
textAlign: 'center',
marginTop: '10px'
}
}, '1fr');
row.addTextPanel('paybackMetric', {
computedValue: () => `⏱️ ${getPaybackMonths()} month payback`,
customStyles: {
fontSize: '1.3rem',
fontWeight: '700',
color: '#1e40af',
textAlign: 'center',
marginTop: '10px'
}
}, '1fr');
});
const breakdownSection = page4.addSubform('breakdownSection', {
title: '📊 Detailed Breakdown (click to expand)',
isCollapsible: true,
customStyles: {
marginTop: '1rem',
background: '#f9fafb',
borderRadius: '8px'
}
});
breakdownSection.addRow(row => {
row.addTextPanel('grossSavings', {
label: 'Gross Monthly Savings',
computedValue: () => formatCurrency(getMonthlySavings()),
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#d1fae5',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('chatbotCost', {
label: 'Est. Chatbot Cost/Month',
computedValue: () => formatCurrency(getEstimatedChatbotCost()),
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#fee2e2',
borderRadius: '6px'
}
}, '1fr');
});
breakdownSection.addRow(row => {
row.addTextPanel('ticketsDeflected', {
label: 'Tickets Deflected/Month',
computedValue: () => {
const i = inputs();
const deflected = Math.round(i.ticketsPerMonth * (getAiDeflectionRate() / 100));
return `${deflected} tickets`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('hoursSaved', {
label: 'Agent Hours Saved/Month',
computedValue: () => {
const i = inputs();
const deflected = i.ticketsPerMonth * (getAiDeflectionRate() / 100);
const hours = Math.round((deflected * i.avgHandleTime) / 60);
return `${hours} hours`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
});
// ============ PAGE 5: Lead Capture ============
const page5 = pages.addPage('lead-capture', { mobileBreakpoint: 500 });
page5.addRow(row => {
row.addTextPanel('header5', {
label: 'Step 5 of 5: Get Your Full Analysis',
computedValue: () => 'Enter your details to receive your personalized ROI report',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page5.addSpacer({ height: '24px' });
page5.addRow(row => {
row.addTextbox('name', {
label: 'Your Name',
isRequired: true,
placeholder: 'Jordan Lee'
}, '1fr');
row.addEmail('email', {
label: 'Work Email',
isRequired: true,
placeholder: 'jordan@company.com'
}, '1fr');
});
page5.addRow(row => {
row.addTextbox('company', {
label: 'Company Name',
placeholder: 'Acme Support Co.'
}, '1fr');
row.addDropdown('currentTools', {
label: 'Current Support Platform',
options: [
{ id: 'zendesk', name: 'Zendesk' },
{ id: 'freshdesk', name: 'Freshdesk' },
{ id: 'intercom', name: 'Intercom' },
{ id: 'hubspot', name: 'HubSpot Service Hub' },
{ id: 'salesforce', name: 'Salesforce Service Cloud' },
{ id: 'other', name: 'Other' }
],
placeholder: 'Select platform'
}, '1fr');
});
page5.addRow(row => {
row.addCheckboxList('consent', {
options: [
{ id: 'report', name: '📄 Send me the detailed ROI analysis report', isRequired: true },
{ id: 'demo', name: '🤖 I\'d like a personalized chatbot demo' },
{ id: 'tips', name: '💡 Send me AI support automation tips' }
],
defaultValue: ['report'],
orientation: 'vertical'
});
});
// ============ PDF REPORT ============
form.configurePdf('chatbot-roi-report', pdf => {
pdf.configure({
filename: 'ai-chatbot-roi-analysis.pdf',
pageSize: 'A4',
allowUserDownload: true,
downloadButtonLabel: '📄 Download ROI Report',
header: {
title: 'AI Chatbot ROI Analysis',
subtitle: 'Personalized Savings Projection'
},
footer: {
text: 'Generated by FormTs AI ROI Calculator',
showPageNumbers: true
}
});
pdf.addSection('Executive Summary', section => {
section.addRow(row => {
row.addField('Annual Net Savings', formatCurrency(getNetAnnualSavings()));
row.addField('ROI', `${getRoiPercentage()}%`);
});
section.addRow(row => {
row.addField('Payback Period', `${getPaybackMonths()} months`);
row.addField('AI Deflection Rate', `${getAiDeflectionRate()}%`);
});
});
pdf.addSection('Your Current State', section => {
const i = inputs();
section.addTable(
['Metric', 'Value'],
[
['Support Agents', `${i.supportAgents}`],
['Monthly Tickets', `${i.ticketsPerMonth}`],
['Avg Handle Time', `${i.avgHandleTime} minutes`],
['Repetitive Tickets', `${i.repeatTicketRate}%`],
['After-Hours Tickets', `${i.afterHoursTickets}%`],
['Monthly Labor Cost', formatCurrency(getMonthlyLaborCost())]
]
);
});
pdf.addPageBreak();
pdf.addSection('Projected Impact', section => {
section.addTable(
['Category', 'Monthly', 'Annual'],
[
['Gross Savings', formatCurrency(getMonthlySavings()), formatCurrency(getMonthlySavings() * 12)],
['Chatbot Cost', `(${formatCurrency(getEstimatedChatbotCost())})`, `(${formatCurrency(getEstimatedChatbotCost() * 12)})`],
['Net Savings', formatCurrency(getNetMonthlySavings()), formatCurrency(getNetAnnualSavings())]
]
);
});
pdf.addSection('Implementation Recommendations', section => {
section.addText('Phase 1 (Month 1-2): Start with FAQ automation');
section.addText('Phase 2 (Month 2-3): Add order status and account queries');
section.addText('Phase 3 (Month 3-4): Enable after-hours coverage');
section.addText('Phase 4 (Month 4+): Continuous optimization and expansion');
});
pdf.addSection('Recommended AI Chatbot Platforms', section => {
section.addText('• Intercom Fin - Best for existing Intercom users');
section.addText('• Zendesk AI - Best for Zendesk ecosystems');
section.addText('• Ada - Best for enterprise scale');
section.addText('• Tidio - Best for SMB budget');
});
});
// ============ SUBMIT BUTTON ============
form.configureSubmitButton({
label: () => `🤖 Get My ROI Report (Save ${formatCurrency(getNetAnnualSavings())}/year)`
});
form.configureSubmitBehavior({
sendToServer: true
});
}
Frequently Asked Questions
What inputs do I need for this calculator?
You'll need: number of support agents, average annual salary, monthly ticket volume, average handle time per ticket, percentage of repetitive tickets, and percentage of after-hours tickets.
How is the AI deflection rate estimated?
The calculator estimates deflection rate based on your ticket characteristics. Higher percentages of repetitive, FAQ-type tickets indicate higher automation potential. Typical deflection rates range from 40-70% depending on ticket mix.
What's included in the savings calculation?
Savings include: reduced agent time on deflected tickets, eliminated overtime for after-hours coverage, and efficiency gains from AI-assisted responses. The calculator subtracts estimated chatbot costs to show net savings.
How accurate are these projections?
These are estimates based on industry benchmarks and typical implementations. Actual results vary based on chatbot quality, integration complexity, and change management. Use as directional guidance for business case development.
What AI chatbot platforms are recommended?
Popular options include Intercom Fin, Zendesk AI, Ada, and Tidio. The best choice depends on your existing tech stack, budget, and scale requirements. The PDF report includes platform recommendations.