How Much Revenue Are You Losing to Cart Abandonment?
This cart abandonment cost calculator helps e-commerce businesses quantify the true revenue impact of abandoned carts. Input your monthly visitors, add-to-cart rate, abandonment rate, average order value, and current recovery rate to see your annual lost revenue and potential upside from improved recovery strategies.
Try the Quiz
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export function cartAbandonmentCostQuiz(form: FormTs) {
form.setTitle(() => '🛒 How Much Revenue Are You Losing to Cart Abandonment?');
const state = form.state<{
monthlyVisitors: number;
addToCartRate: number;
cartAbandonmentRate: number;
averageOrderValue: number;
currentRecoveryRate: number;
}>({
monthlyVisitors: 50000,
addToCartRate: 10,
cartAbandonmentRate: 70,
averageOrderValue: 75,
currentRecoveryRate: 5
});
const calculateMetrics = () => {
const s = state();
const monthlyAddToCarts = s.monthlyVisitors * (s.addToCartRate / 100);
const abandonedCarts = monthlyAddToCarts * (s.cartAbandonmentRate / 100);
const completedOrders = monthlyAddToCarts - abandonedCarts;
const currentRevenue = completedOrders * s.averageOrderValue;
const lostRevenue = abandonedCarts * s.averageOrderValue;
const recoveredRevenue = abandonedCarts * (s.currentRecoveryRate / 100) * s.averageOrderValue;
const actualLostRevenue = lostRevenue - recoveredRevenue;
const industryBenchmarkRecovery = 15;
const potentialRecovery = abandonedCarts * (industryBenchmarkRecovery / 100) * s.averageOrderValue;
const additionalRevenue = potentialRecovery - recoveredRevenue;
return {
monthlyAddToCarts: Math.round(monthlyAddToCarts),
abandonedCarts: Math.round(abandonedCarts),
completedOrders: Math.round(completedOrders),
currentRevenue,
lostRevenue,
recoveredRevenue,
actualLostRevenue,
potentialRecovery,
additionalRevenue,
annualLostRevenue: actualLostRevenue * 12,
annualAdditionalRevenue: additionalRevenue * 12
};
};
form.configureCompletionScreen({
type: 'text',
title: '🛒 Your Cart Recovery Playbook Is Ready!',
message: () => {
const metrics = calculateMetrics();
return `You're losing $${Math.round(metrics.annualLostRevenue).toLocaleString()}/year to cart abandonment. Check your email for recovery strategies that could add $${Math.round(metrics.annualAdditionalRevenue).toLocaleString()} to your revenue!`;
}
});
const pages = form.addPages('quiz-pages', { heightMode: 'current-page' });
// ============ PAGE 1: Traffic & Conversion ============
const page1 = pages.addPage('traffic', { mobileBreakpoint: 500 });
page1.addRow(row => {
row.addTextPanel('header1', {
label: 'Step 1 of 4: Traffic & Conversion',
computedValue: () => 'Enter your store data to calculate the true cost of abandoned carts',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page1.addSpacer({ height: '24px' });
page1.addRow(row => {
row.addSlider('monthly_visitors', {
label: '👥 Monthly Website Visitors',
tooltip: 'Your total monthly unique visitors from Google Analytics or similar',
min: 1000,
max: 500000,
step: 1000,
defaultValue: 50000,
onValueChange: (val) => {
state.update(current => ({ ...current, monthlyVisitors: val || 50000 }));
}
});
});
page1.addSpacer({ height: '16px' });
page1.addRow(row => {
row.addSlider('add_to_cart_rate', {
label: '🛒 Add-to-Cart Rate (%)',
tooltip: 'Percentage of visitors who add items to cart. Industry average is 8-12%.',
min: 1,
max: 30,
step: 0.5,
defaultValue: 10,
onValueChange: (val) => {
state.update(current => ({ ...current, addToCartRate: val || 10 }));
}
});
});
page1.addSpacer({ height: '16px' });
page1.addRow(row => {
row.addTextPanel('traffic_preview_label', {
computedValue: () => '📊 Monthly Add-to-Carts:',
customStyles: { fontSize: '0.95rem', color: '#64748b' }
});
row.addTextPanel('traffic_preview_value', {
computedValue: () => calculateMetrics().monthlyAddToCarts.toLocaleString(),
customStyles: { fontSize: '1.1rem', fontWeight: '700', color: '#1e293b', textAlign: 'right' }
});
});
// ============ PAGE 2: Cart Abandonment Data ============
const page2 = pages.addPage('abandonment', { mobileBreakpoint: 500 });
page2.addRow(row => {
row.addTextPanel('header2', {
label: 'Step 2 of 4: Cart Abandonment',
computedValue: () => 'Tell us about your cart abandonment and order values',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page2.addSpacer({ height: '24px' });
page2.addRow(row => {
row.addSlider('abandonment_rate', {
label: '🚪 Cart Abandonment Rate (%)',
tooltip: 'Industry average is 70%. Check your analytics for your actual rate.',
min: 40,
max: 90,
step: 1,
defaultValue: 70,
onValueChange: (val) => {
state.update(current => ({ ...current, cartAbandonmentRate: val || 70 }));
}
});
});
page2.addSpacer({ height: '16px' });
page2.addRow(row => {
row.addSlider('average_order_value', {
label: '💰 Average Order Value ($)',
tooltip: 'Your typical order value. Check your e-commerce dashboard.',
min: 10,
max: 500,
step: 5,
defaultValue: 75,
onValueChange: (val) => {
state.update(current => ({ ...current, averageOrderValue: val || 75 }));
}
});
});
page2.addSpacer({ height: '16px' });
page2.addRow(row => {
row.addSlider('current_recovery', {
label: '🔄 Current Cart Recovery Rate (%)',
tooltip: 'What % of abandoned carts do you currently recover? Industry leaders hit 15%+.',
min: 0,
max: 30,
step: 1,
defaultValue: 5,
onValueChange: (val) => {
state.update(current => ({ ...current, currentRecoveryRate: val || 5 }));
}
});
});
page2.addSpacer({ height: '16px' });
page2.addRow(row => {
row.addTextPanel('abandoned_label', {
computedValue: () => '🛒 Abandoned Carts/Month:',
customStyles: { fontSize: '0.95rem', color: '#64748b' }
});
row.addTextPanel('abandoned_value', {
computedValue: () => calculateMetrics().abandonedCarts.toLocaleString(),
customStyles: { fontSize: '1.1rem', fontWeight: '700', color: '#dc2626', textAlign: 'right' }
});
});
page2.addRow(row => {
row.addTextPanel('lost_label', {
computedValue: () => '💸 Monthly Lost Revenue:',
customStyles: { fontSize: '0.95rem', color: '#64748b' }
});
row.addPriceDisplay('lost_value', {
computedValue: () => Math.round(calculateMetrics().lostRevenue),
currency: '$',
alignment: 'right'
});
});
// ============ PAGE 3: Recovery Tactics ============
const page3 = pages.addPage('recovery', { mobileBreakpoint: 500 });
page3.addRow(row => {
row.addTextPanel('header3', {
label: 'Step 3 of 4: Recovery Tactics',
computedValue: () => 'Tell us about your current recovery efforts',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page3.addSpacer({ height: '24px' });
page3.addRow(row => {
row.addCheckboxList('current_tactics', {
label: 'Which recovery tactics do you currently use?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'email_1', name: '📧 Abandoned cart email (1 email)' },
{ id: 'email_series', name: '📬 Email sequence (2-3 emails)' },
{ id: 'sms', name: '📱 SMS reminders' },
{ id: 'retargeting', name: '🎯 Retargeting ads' },
{ id: 'exit_intent', name: '🚨 Exit-intent popups' },
{ id: 'none', name: '❌ None of the above' }
]
});
});
page3.addSpacer({ height: '16px' });
page3.addRow(row => {
row.addRadioButton('checkout_friction', {
label: 'What\'s your biggest checkout friction point?',
isRequired: true,
orientation: 'vertical',
tooltip: 'Understanding friction helps prioritize fixes that reduce abandonment',
options: [
{ id: 'shipping', name: '🚚 Shipping costs revealed too late' },
{ id: 'account', name: '👤 Account creation required' },
{ id: 'payment', name: '💳 Limited payment options' },
{ id: 'trust', name: '🔒 Trust/security concerns' },
{ id: 'complex', name: '😤 Too many checkout steps' },
{ id: 'unknown', name: '🤷 Not sure' }
]
});
});
// ============ PAGE 4: Results ============
const resultsPage = pages.addPage('results', { mobileBreakpoint: 500 });
resultsPage.addRow(row => {
row.addTextPanel('results_header', {
label: '📊 Your Cart Abandonment Cost',
computedValue: () => '',
customStyles: { fontSize: '1.25rem', fontWeight: 'bold', textAlign: 'center', marginBottom: '1rem' }
});
});
resultsPage.addRow(row => {
row.addTextPanel('annual_lost_label', {
computedValue: () => '🚨 ANNUAL REVENUE LOST',
customStyles: { fontSize: '0.9rem', color: '#dc2626', textAlign: 'center', textTransform: 'uppercase', letterSpacing: '0.05em', fontWeight: '600' }
});
});
resultsPage.addRow(row => {
row.addPriceDisplay('annual_lost_value', {
computedValue: () => Math.round(calculateMetrics().annualLostRevenue),
currency: '$',
variant: 'large',
alignment: 'center'
});
});
resultsPage.addRow(row => {
row.addTextPanel('monthly_lost_label', {
computedValue: () => {
const metrics = calculateMetrics();
return `That's $${Math.round(metrics.actualLostRevenue).toLocaleString()} per month`;
},
customStyles: { fontSize: '1rem', color: '#64748b', textAlign: 'center', marginBottom: '1.5rem' }
});
});
resultsPage.addSpacer({ height: '16px' });
resultsPage.addRow(row => {
row.addTextPanel('stats_label_1', {
computedValue: () => '🛒 Abandoned Carts/Month',
customStyles: { fontSize: '0.875rem', color: '#64748b', textAlign: 'center' }
});
row.addTextPanel('stats_label_2', {
computedValue: () => '📉 Abandonment Rate',
customStyles: { fontSize: '0.875rem', color: '#64748b', textAlign: 'center' }
});
});
resultsPage.addRow(row => {
row.addTextPanel('stats_value_1', {
computedValue: () => calculateMetrics().abandonedCarts.toLocaleString(),
customStyles: { fontSize: '1.75rem', fontWeight: 'bold', color: '#1e293b', textAlign: 'center' }
});
row.addTextPanel('stats_value_2', {
computedValue: () => `${state().cartAbandonmentRate}%`,
customStyles: { fontSize: '1.75rem', fontWeight: 'bold', color: '#1e293b', textAlign: 'center' }
});
});
resultsPage.addSpacer({ height: '24px' });
resultsPage.addRow(row => {
row.addTextPanel('recovery_header', {
label: '💰 Recovery Opportunity',
computedValue: () => '',
customStyles: { fontSize: '1.1rem', fontWeight: '600', color: '#166534', textAlign: 'center' }
});
});
resultsPage.addRow(row => {
row.addTextPanel('current_label', {
computedValue: () => '📈 Currently Recovering',
customStyles: { fontSize: '0.875rem', color: '#64748b', textAlign: 'center' }
});
row.addTextPanel('potential_label', {
computedValue: () => '🚀 With 15% Recovery Rate',
customStyles: { fontSize: '0.875rem', color: '#64748b', textAlign: 'center' }
});
});
resultsPage.addRow(row => {
row.addPriceDisplay('current_recovery_value', {
computedValue: () => Math.round(calculateMetrics().recoveredRevenue * 12),
currency: '$',
alignment: 'center'
});
row.addPriceDisplay('potential_recovery_value', {
computedValue: () => Math.round(calculateMetrics().potentialRecovery * 12),
currency: '$',
variant: 'success',
alignment: 'center'
});
});
resultsPage.addSpacer({ height: '16px' });
resultsPage.addRow(row => {
row.addTextPanel('additional_label', {
computedValue: () => '✨ Additional Annual Revenue Possible',
customStyles: { fontSize: '0.9rem', color: '#166534', textAlign: 'center', fontWeight: '500' }
});
});
resultsPage.addRow(row => {
row.addPriceDisplay('additional_value', {
computedValue: () => Math.round(calculateMetrics().annualAdditionalRevenue),
currency: '+$',
variant: 'success',
alignment: 'center'
});
});
// ============ Lead Capture Page ============
const leadPage = pages.addPage('lead_capture', { mobileBreakpoint: 500 });
leadPage.addRow(row => {
row.addTextPanel('lead_header', {
label: 'Step 5 of 5: Get Your Recovery Playbook',
computedValue: () => 'Enter your details to receive cart abandonment email templates and strategies',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
leadPage.addSpacer({ height: '24px' });
leadPage.addRow(row => {
row.addTextbox('first_name', {
label: 'First Name',
isRequired: true,
placeholder: 'John'
}, '1fr');
row.addTextbox('last_name', {
label: 'Last Name',
isRequired: true,
placeholder: 'Smith'
}, '1fr');
});
leadPage.addRow(row => {
row.addEmail('email', {
label: 'Email Address',
isRequired: true,
placeholder: 'john@store.com'
});
});
leadPage.addRow(row => {
row.addTextbox('store_url', {
label: 'Store URL',
placeholder: 'https://yourstore.com'
});
});
leadPage.addRow(row => {
row.addDropdown('platform', {
label: 'E-commerce Platform',
isRequired: true,
placeholder: 'Select platform',
options: [
{ id: 'shopify', name: '🛍️ Shopify' },
{ id: 'woocommerce', name: '🔌 WooCommerce' },
{ id: 'magento', name: '🏪 Magento' },
{ id: 'bigcommerce', name: '📦 BigCommerce' },
{ id: 'custom', name: '⚙️ Custom/Other' }
]
});
});
leadPage.addRow(row => {
row.addCheckboxList('consent', {
orientation: 'vertical',
options: [
{ id: 'playbook', name: '📄 Send me the cart recovery playbook', isRequired: true },
{ id: 'templates', name: '📧 Include email templates I can use today' },
{ id: 'audit', name: '🔍 I\'d like a free checkout audit' }
],
defaultValue: ['playbook']
});
});
form.configurePdf('report', (pdf) => {
pdf.configure({
filename: 'cart-abandonment-report.pdf',
pageSize: 'A4',
allowUserDownload: true,
downloadButtonLabel: '📄 Download Report',
header: { title: 'Cart Abandonment Cost Analysis', subtitle: 'Your Personalized Recovery Report' },
footer: { text: 'Generated by FormTs Cart Calculator', showPageNumbers: true }
});
pdf.addSection('Executive Summary', section => {
const metrics = calculateMetrics();
section.addRow(row => {
row.addField('Annual Lost Revenue', `$${Math.round(metrics.annualLostRevenue).toLocaleString()}`);
row.addField('Recovery Opportunity', `$${Math.round(metrics.annualAdditionalRevenue).toLocaleString()}`);
});
section.addRow(row => {
row.addField('Monthly Abandoned Carts', metrics.abandonedCarts.toLocaleString());
row.addField('Abandonment Rate', `${state().cartAbandonmentRate}%`);
});
});
pdf.addSection('Your Store Data', section => {
const s = state();
section.addRow(row => {
row.addField('Monthly Visitors', s.monthlyVisitors.toLocaleString());
row.addField('Add-to-Cart Rate', `${s.addToCartRate}%`);
});
section.addRow(row => {
row.addField('Average Order Value', `$${s.averageOrderValue}`);
row.addField('Current Recovery Rate', `${s.currentRecoveryRate}%`);
});
});
});
form.configureSubmitButton({
label: () => {
const metrics = calculateMetrics();
return `📧 Get Playbook (+$${Math.round(metrics.annualAdditionalRevenue / 1000)}K opportunity)`;
}
});
form.configureSubmitBehavior({
sendToServer: true
});
}
Frequently Asked Questions
What's the average cart abandonment rate?
The industry average cart abandonment rate is approximately 70%, meaning 7 out of 10 shoppers who add items to cart don't complete their purchase. This varies by industry, device type, and checkout complexity.
How much can cart recovery emails actually recover?
Well-optimized abandoned cart email sequences typically recover 5-15% of abandoned carts. The industry benchmark is 15% recovery rate with a proper multi-email sequence, SMS, and retargeting strategy.
What are the main causes of cart abandonment?
Top causes include unexpected shipping costs (48%), required account creation (24%), complex checkout (17%), security concerns (17%), and limited payment options (6%). Addressing these friction points directly reduces abandonment.