What's Your Marketing Superpower?
This marketing personality assessment identifies your dominant marketing superpower from five archetypes: The Storyteller (content & narrative), The Data Wizard (analytics & optimization), The Growth Hacker (experimentation & scaling), The Brand Builder (identity & positioning), and The Community Champion (engagement & advocacy). Get personalized career recommendations and development tips.
Try the Quiz
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export function marketingSuperpowerQuiz(form: FormTs) {
form.setTitle(() => '✨ What\'s Your Marketing Superpower?');
// ============ SCORING SYSTEM ============
const scores = form.state<Record<string, number>>({
storyteller: 0,
analyst: 0,
growth: 0,
brand: 0,
community: 0
});
const updateScore = (type: string, points: number) => {
scores.update(current => ({
...current,
[type]: (current[type] || 0) + points
}));
};
type SuperpowerKey = 'storyteller' | 'analyst' | 'growth' | 'brand' | 'community';
const getTopSuperpower = (): SuperpowerKey => {
const s = scores();
let maxType: SuperpowerKey = 'storyteller';
let maxScore = s['storyteller'] || 0;
const types: SuperpowerKey[] = ['storyteller', 'analyst', 'growth', 'brand', 'community'];
for (const type of types) {
if ((s[type] || 0) > maxScore) {
maxScore = s[type] || 0;
maxType = type;
}
}
return maxType;
};
const getSecondarySuperpower = (): SuperpowerKey => {
const s = scores();
const top = getTopSuperpower();
let secondType: SuperpowerKey = 'analyst';
let secondScore = 0;
const types: SuperpowerKey[] = ['storyteller', 'analyst', 'growth', 'brand', 'community'];
for (const type of types) {
if (type !== top && (s[type] || 0) > secondScore) {
secondScore = s[type] || 0;
secondType = type;
}
}
return secondType;
};
const superpowerInfo: Record<SuperpowerKey, { emoji: string; title: string; tagline: string; description: string; strengths: string[]; tools: string[]; roles: string }> = {
storyteller: {
emoji: '📖',
title: 'The Storyteller',
tagline: 'Captivating Hearts & Minds',
description: 'You turn brands into stories people can\'t stop talking about. Your content creates emotional connections that drive loyalty and virality.',
strengths: ['Content creation', 'Copywriting', 'Video marketing', 'Brand narratives'],
tools: ['Blog posts', 'Video content', 'Podcasts', 'Social media stories'],
roles: 'Content Marketing Manager, Brand Storyteller, Creative Director'
},
analyst: {
emoji: '📊',
title: 'The Data Wizard',
tagline: 'Turning Numbers into Gold',
description: 'You see patterns others miss. Your data-driven approach optimizes every campaign and proves ROI with precision.',
strengths: ['Analytics', 'A/B testing', 'Attribution', 'Forecasting'],
tools: ['Google Analytics', 'SQL', 'Data visualization', 'Marketing dashboards'],
roles: 'Marketing Analyst, Growth Analyst, Marketing Operations'
},
growth: {
emoji: '🚀',
title: 'The Growth Hacker',
tagline: 'Breaking the Rules to Win',
description: 'You find unconventional paths to explosive growth. Experimentation is your playground, and scaling is your obsession.',
strengths: ['Experimentation', 'Viral loops', 'Conversion optimization', 'Scrappy tactics'],
tools: ['A/B testing tools', 'Landing pages', 'Automation', 'Scraping tools'],
roles: 'Growth Marketing Manager, Growth Lead, Head of Growth'
},
brand: {
emoji: '🎨',
title: 'The Brand Builder',
tagline: 'Creating Iconic Identities',
description: 'You build brands that stand out and stand the test of time. Every touchpoint is crafted to reinforce the brand promise.',
strengths: ['Visual identity', 'Positioning', 'Brand strategy', 'Design thinking'],
tools: ['Brand guidelines', 'Design systems', 'Customer research', 'Competitor analysis'],
roles: 'Brand Manager, Creative Director, CMO'
},
community: {
emoji: '👥',
title: 'The Community Champion',
tagline: 'Building Tribes That Matter',
description: 'You create movements, not just campaigns. Your power is in bringing people together and turning customers into advocates.',
strengths: ['Community building', 'Social engagement', 'Events', 'Influencer relations'],
tools: ['Community platforms', 'Social media', 'Events', 'Ambassador programs'],
roles: 'Community Manager, Social Media Manager, Head of Community'
}
};
const getSuperpowerColor = (type: SuperpowerKey): string => {
const colors: Record<SuperpowerKey, string> = {
storyteller: '#ec4899',
analyst: '#3b82f6',
growth: '#10b981',
brand: '#8b5cf6',
community: '#f59e0b'
};
return colors[type];
};
// ============ COMPLETION SCREEN ============
form.configureCompletionScreen({
type: 'text',
title: () => {
const top = getTopSuperpower();
return `${superpowerInfo[top].emoji} You're ${superpowerInfo[top].title}!`;
},
message: () => {
const top = getTopSuperpower();
const secondary = getSecondarySuperpower();
const secondaryInfo = superpowerInfo[secondary];
return `${superpowerInfo[top].description}\n\nYour secondary superpower is ${secondaryInfo.title}, giving you extra strength in ${secondaryInfo.strengths[0]?.toLowerCase() || 'multiple areas'}.`;
}
});
// ============ PAGES SETUP ============
const pages = form.addPages('quiz-pages', { heightMode: 'current-page' });
// ============ PAGE 1: Work Preferences ============
const page1 = pages.addPage('preferences', { mobileBreakpoint: 500 });
page1.addRow(row => {
row.addTextPanel('header1', {
label: 'Step 1 of 5: Work Preferences',
computedValue: () => 'How do you approach marketing work?',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page1.addSpacer({ height: '24px' });
page1.addRow(row => {
row.addRadioButton('idealTask', {
label: 'Which task excites you most on a Monday morning?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'content', name: '📖 Writing a blog post or creating video content' },
{ id: 'data', name: '📊 Diving into analytics and finding insights' },
{ id: 'experiment', name: '🚀 Launching a new growth experiment' },
{ id: 'design', name: '🎨 Refining the brand look and messaging' },
{ id: 'engage', name: '👥 Engaging with the community and customers' }
],
onValueChange: (val) => {
if (!val) return;
const mapping: Record<string, SuperpowerKey> = {
content: 'storyteller', data: 'analyst', experiment: 'growth',
design: 'brand', engage: 'community'
};
updateScore(mapping[val] || 'storyteller', 5);
}
});
});
page1.addRow(row => {
row.addRadioButton('success', {
label: 'What does marketing success look like to you?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'viral', name: '📖 Content that gets shared and talked about' },
{ id: 'metrics', name: '📊 Hitting all the KPIs with data to prove it' },
{ id: 'scale', name: '🚀 Explosive growth and hockey stick charts' },
{ id: 'recognition', name: '🎨 A brand people instantly recognize and love' },
{ id: 'advocacy', name: '👥 Customers who become passionate advocates' }
],
onValueChange: (val) => {
if (!val) return;
const mapping: Record<string, SuperpowerKey> = {
viral: 'storyteller', metrics: 'analyst', scale: 'growth',
recognition: 'brand', advocacy: 'community'
};
updateScore(mapping[val] || 'storyteller', 5);
}
});
});
page1.addRow(row => {
row.addEmojiRating('energy', {
label: 'What gives you the most energy?',
isRequired: true,
preset: 'custom',
emojis: [
{ id: 'storyteller', emoji: '✍️', label: 'Creating' },
{ id: 'analyst', emoji: '📈', label: 'Analyzing' },
{ id: 'growth', emoji: '🧪', label: 'Testing' },
{ id: 'brand', emoji: '🎯', label: 'Designing' },
{ id: 'community', emoji: '💬', label: 'Connecting' }
],
size: 'lg',
showLabels: true,
alignment: 'center',
onValueChange: (val) => {
if (!val) return;
updateScore(val as SuperpowerKey, 5);
}
});
});
// ============ PAGE 2: Problem Solving ============
const page2 = pages.addPage('problems', { mobileBreakpoint: 500 });
page2.addRow(row => {
row.addTextPanel('header2', {
label: 'Step 2 of 5: Problem Solving',
computedValue: () => 'How do you tackle marketing challenges?',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page2.addSpacer({ height: '24px' });
page2.addRow(row => {
row.addRadioButton('lowEngagement', {
label: 'Engagement is down. What\'s your first move?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'story', name: '📖 Create more compelling, emotional content' },
{ id: 'analyze', name: '📊 Analyze what content performed best historically' },
{ id: 'test', name: '🚀 Run rapid A/B tests on different approaches' },
{ id: 'rebrand', name: '🎨 Refresh the visual style and messaging' },
{ id: 'ask', name: '👥 Ask the community directly what they want' }
],
onValueChange: (val) => {
if (!val) return;
const mapping: Record<string, SuperpowerKey> = {
story: 'storyteller', analyze: 'analyst', test: 'growth',
rebrand: 'brand', ask: 'community'
};
updateScore(mapping[val] || 'storyteller', 5);
}
});
});
page2.addRow(row => {
row.addRadioButton('newProduct', {
label: 'Launching a new product. What do you lead with?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'narrative', name: '📖 A compelling origin story and narrative' },
{ id: 'research', name: '📊 Market research and competitive positioning' },
{ id: 'hacks', name: '🚀 Viral launch tactics and growth loops' },
{ id: 'identity', name: '🎨 Strong visual identity and brand assets' },
{ id: 'beta', name: '👥 Beta community and early adopter program' }
],
onValueChange: (val) => {
if (!val) return;
const mapping: Record<string, SuperpowerKey> = {
narrative: 'storyteller', research: 'analyst', hacks: 'growth',
identity: 'brand', beta: 'community'
};
updateScore(mapping[val] || 'storyteller', 5);
}
});
});
// ============ PAGE 3: Skills & Tools ============
const page3 = pages.addPage('skills', { mobileBreakpoint: 500 });
page3.addRow(row => {
row.addTextPanel('header3', {
label: 'Step 3 of 5: Skills & Tools',
computedValue: () => 'What are you naturally good at?',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page3.addSpacer({ height: '24px' });
page3.addRow(row => {
row.addSuggestionChips('skills', {
label: 'Select the skills that come most naturally to you:',
isRequired: true,
suggestions: [
{ id: 'writing', name: '✍️ Writing/Copywriting' },
{ id: 'video', name: '🎬 Video Production' },
{ id: 'analytics', name: '📊 Analytics' },
{ id: 'testing', name: '🧪 A/B Testing' },
{ id: 'design', name: '🎨 Design' },
{ id: 'social', name: '📱 Social Media' }
],
min: 1,
max: 3,
alignment: 'center',
onValueChange: (val) => {
if (!val) return;
if (val.includes('writing') || val.includes('video')) updateScore('storyteller', 3);
if (val.includes('analytics') || val.includes('testing')) updateScore('analyst', 3);
if (val.includes('testing')) updateScore('growth', 3);
if (val.includes('design')) updateScore('brand', 3);
if (val.includes('social')) updateScore('community', 3);
}
});
});
page3.addRow(row => {
row.addRadioButton('learning', {
label: 'What would you most want to learn next?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'content', name: '📖 Advanced storytelling and content strategy' },
{ id: 'data', name: '📊 Data science and marketing analytics' },
{ id: 'growth', name: '🚀 Growth hacking and experimentation' },
{ id: 'brand', name: '🎨 Brand strategy and positioning' },
{ id: 'community', name: '👥 Community building and social strategy' }
],
onValueChange: (val) => {
if (!val) return;
const mapping: Record<string, SuperpowerKey> = {
content: 'storyteller', data: 'analyst', growth: 'growth',
brand: 'brand', community: 'community'
};
updateScore(mapping[val] || 'storyteller', 4);
}
});
});
// ============ PAGE 4: Results ============
const page4 = pages.addPage('results', { mobileBreakpoint: 500 });
page4.addRow(row => {
row.addTextPanel('header4', {
label: 'Step 4 of 5: Your Superpower',
computedValue: () => 'Discover your marketing superpower!',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page4.addSpacer({ height: '24px' });
page4.addRow(row => {
row.addTextPanel('resultTitle', {
computedValue: () => {
const top = getTopSuperpower();
return `${superpowerInfo[top].emoji} You're ${superpowerInfo[top].title}!`;
},
customStyles: {
fontSize: '1.8rem', fontWeight: '800', textAlign: 'center',
color: getSuperpowerColor(getTopSuperpower()), padding: '20px',
background: '#f9fafb', borderRadius: '12px',
border: `3px solid ${getSuperpowerColor(getTopSuperpower())}`
}
});
});
page4.addRow(row => {
row.addTextPanel('tagline', {
computedValue: () => superpowerInfo[getTopSuperpower()].tagline,
customStyles: {
fontSize: '1.1rem', color: '#6b7280', textAlign: 'center',
marginTop: '0.5rem', fontStyle: 'italic'
}
});
});
page4.addRow(row => {
row.addTextPanel('description', {
computedValue: () => superpowerInfo[getTopSuperpower()].description,
customStyles: {
fontSize: '1rem', color: '#4b5563', textAlign: 'center',
lineHeight: '1.7', padding: '20px', marginTop: '1rem'
}
});
});
page4.addRow(row => {
row.addTextPanel('strengths', {
label: '💪 Your Strengths',
computedValue: () => superpowerInfo[getTopSuperpower()].strengths.join(' • '),
customStyles: {
fontSize: '0.95rem', color: '#059669', padding: '15px',
background: '#ecfdf5', borderRadius: '8px', marginTop: '1rem'
}
});
});
page4.addRow(row => {
row.addTextPanel('tools', {
label: '🛠️ Your Tools',
computedValue: () => superpowerInfo[getTopSuperpower()].tools.join(' • '),
customStyles: {
fontSize: '0.95rem', color: '#1e40af', padding: '15px',
background: '#dbeafe', borderRadius: '8px', marginTop: '0.5rem'
}
});
});
page4.addRow(row => {
row.addTextPanel('roles', {
label: '💼 Ideal Roles',
computedValue: () => superpowerInfo[getTopSuperpower()].roles,
customStyles: {
fontSize: '0.95rem', color: '#6b7280', padding: '15px',
background: '#f3f4f6', borderRadius: '8px', marginTop: '0.5rem'
}
});
});
page4.addRow(row => {
row.addTextPanel('secondary', {
computedValue: () => {
const secondary = getSecondarySuperpower();
return `Your secondary superpower is ${superpowerInfo[secondary].emoji} ${superpowerInfo[secondary].title}`;
},
customStyles: {
fontSize: '0.9rem', color: '#6b7280', textAlign: 'center',
padding: '15px', marginTop: '1rem', fontStyle: 'italic'
}
});
});
// ============ PAGE 5: Lead Capture ============
const page5 = pages.addPage('lead-capture', { mobileBreakpoint: 500 });
page5.addRow(row => {
row.addTextPanel('header5', {
label: 'Step 5 of 5: Get Your Report',
computedValue: () => 'Receive your full marketing superpower profile',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page5.addSpacer({ height: '24px' });
page5.addRow(row => {
row.addTextbox('name', { label: 'Your Name', isRequired: true, placeholder: 'Jane Smith' }, '1fr');
row.addEmail('email', { label: 'Email', isRequired: true, placeholder: 'jane@marketing.com' }, '1fr');
});
page5.addRow(row => {
row.addTextbox('company', { label: 'Company', placeholder: 'Acme Marketing' }, '1fr');
row.addDropdown('experience', {
label: 'Marketing Experience',
options: [
{ id: 'student', name: '📚 Student/Learning' },
{ id: 'junior', name: '🌱 1-3 years' },
{ id: 'mid', name: '📈 3-7 years' },
{ id: 'senior', name: '🚀 7+ years' },
{ id: 'leader', name: '👔 Marketing Leader' }
],
placeholder: 'Select experience'
}, '1fr');
});
page5.addRow(row => {
row.addCheckboxList('consent', {
options: [
{ id: 'report', name: '📄 Send me my superpower profile', isRequired: true },
{ id: 'tips', name: '💡 Send me tips to develop my superpower' },
{ id: 'community', name: '👥 Connect me with other marketers' }
],
defaultValue: ['report'],
orientation: 'vertical'
});
});
// ============ PDF REPORT ============
form.configurePdf('superpower-report', pdf => {
pdf.configure({
filename: 'marketing-superpower-report.pdf',
pageSize: 'A4',
allowUserDownload: true,
downloadButtonLabel: '📄 Download Your Profile',
header: { title: 'Marketing Superpower Profile', subtitle: 'Your Personalized Marketing DNA' },
footer: { text: 'Generated by FormTs Marketing Quiz', showPageNumbers: true }
});
const top = getTopSuperpower();
const secondary = getSecondarySuperpower();
pdf.addSection('Your Primary Superpower', section => {
section.addRow(row => {
row.addField('Superpower', `${superpowerInfo[top].emoji} ${superpowerInfo[top].title}`);
});
section.addText(superpowerInfo[top].description);
});
pdf.addSection('Strengths & Tools', section => {
section.addRow(row => {
row.addField('Key Strengths', superpowerInfo[top].strengths.join(', '));
});
section.addRow(row => {
row.addField('Best Tools', superpowerInfo[top].tools.join(', '));
});
section.addRow(row => {
row.addField('Ideal Roles', superpowerInfo[top].roles);
});
});
pdf.addSection('Secondary Superpower', section => {
const secondaryInfo = superpowerInfo[secondary];
section.addRow(row => {
row.addField('Superpower', `${secondaryInfo.emoji} ${secondaryInfo.title}`);
});
section.addText(`Your secondary superpower adds ${secondaryInfo.strengths[0]?.toLowerCase() || 'additional skills'} to your marketing toolkit.`);
});
pdf.addPageBreak();
pdf.addSection('Development Tips', section => {
if (top === 'storyteller') {
section.addText('1. Study the best copywriters - read their work daily');
section.addText('2. Practice writing in different formats and styles');
section.addText('3. Learn video production to expand your storytelling');
section.addText('4. Study psychology and what makes stories resonate');
} else if (top === 'analyst') {
section.addText('1. Learn SQL and data visualization tools');
section.addText('2. Study attribution modeling deeply');
section.addText('3. Practice translating data into business insights');
section.addText('4. Build dashboards that drive decisions');
} else if (top === 'growth') {
section.addText('1. Run at least one experiment every week');
section.addText('2. Study viral loops and referral mechanics');
section.addText('3. Learn technical skills (HTML, basic coding)');
section.addText('4. Document and share your experiments');
} else if (top === 'brand') {
section.addText('1. Study iconic brands and their positioning');
section.addText('2. Learn design principles and visual systems');
section.addText('3. Practice writing brand guidelines');
section.addText('4. Develop your strategic thinking');
} else {
section.addText('1. Build genuine relationships, not just followers');
section.addText('2. Learn community platform tools deeply');
section.addText('3. Study successful ambassador programs');
section.addText('4. Practice facilitating meaningful conversations');
}
});
});
form.configureSubmitButton({
label: () => `✨ Get My ${superpowerInfo[getTopSuperpower()].title} Profile`
});
form.configureSubmitBehavior({ sendToServer: true });
}
Frequently Asked Questions
Can I have multiple superpowers?
Yes! Most marketers have a primary superpower and a secondary one. The quiz identifies both, showing how they complement each other in your marketing approach.
Which superpower is best for career growth?
All superpowers can lead to senior roles. Data Wizards often become CMOs in data-driven companies. Storytellers excel in creative agencies. The best path depends on your industry and goals.
Can I develop superpowers I don't naturally have?
Absolutely! While natural strengths are easier to leverage, you can develop any marketing skill with practice. Focus on your strengths first, then expand strategically.
How accurate is this quiz?
The quiz is based on common marketing archetypes and work preferences. It's designed to be insightful and fun, not a definitive career assessment. Use it as a starting point for self-reflection.