What's Your Sales Personality? Hunter vs Farmer
This sales personality assessment identifies your dominant selling archetype across four styles: The Hunter (new business-focused, competitive, deal-closing), The Farmer (relationship-building, account growth, long-term focus), The Consultant (problem-solving, expertise-driven, advisory), and The Challenger (perspective-sharing, insight-leading, transformation-focused). Understanding your natural style helps optimize your sales approach.
Try the Quiz
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export function salesPersonalityQuiz(form: FormTs) {
form.setTitle(() => '💼 What\'s Your Sales Personality?');
const scores = form.state<Record<string, number>>({
hunter: 0, farmer: 0, consultant: 0, challenger: 0
});
const updateScore = (archetype: string, points: number) => {
scores.update(current => ({ ...current, [archetype]: (current[archetype] || 0) + points }));
};
const getTopArchetype = () => {
const s = scores();
const archetypes = ['hunter', 'farmer', 'consultant', 'challenger'] as const;
let top = 'hunter';
let topScore = 0;
for (const a of archetypes) {
if ((s[a] || 0) > topScore) { topScore = s[a] || 0; top = a; }
}
return top;
};
const archetypeData: Record<string, { name: string; emoji: string; tagline: string; color: string; strengths: string }> = {
hunter: { name: 'The Hunter', emoji: '🎯', tagline: 'Always on the prowl for new opportunities', color: '#ef4444', strengths: 'Prospecting, Cold outreach, Closing deals' },
farmer: { name: 'The Farmer', emoji: '🌱', tagline: 'Growing deep roots with existing customers', color: '#22c55e', strengths: 'Account management, Upselling, Retention' },
consultant: { name: 'The Consultant', emoji: '🧠', tagline: 'Solving problems, not pushing products', color: '#3b82f6', strengths: 'Solution selling, Discovery, Building trust' },
challenger: { name: 'The Challenger', emoji: '⚡', tagline: 'Teaching customers what they need', color: '#8b5cf6', strengths: 'Insight selling, Negotiation, Value creation' }
};
const defaultArchetype = { name: 'The Hunter', emoji: '🎯', tagline: 'Always on the prowl for new opportunities', color: '#ef4444', strengths: 'Prospecting, Cold outreach, Closing deals' };
const getArchetypeInfo = (key: string) => archetypeData[key] ?? defaultArchetype;
form.configureCompletionScreen({
type: 'text',
title: () => `${getArchetypeInfo(getTopArchetype()).emoji} You're ${getArchetypeInfo(getTopArchetype()).name}!`,
message: () => {
const info = getArchetypeInfo(getTopArchetype());
return `${info.tagline}. Your strengths: ${info.strengths}. Check your email for your full personality profile!`;
}
});
const pages = form.addPages('quiz-pages', { heightMode: 'current-page' });
// ============ PAGE 1: Sales Approach ============
const page1 = pages.addPage('approach', { mobileBreakpoint: 500 });
page1.addRow(row => {
row.addTextPanel('header1', {
label: 'Step 1 of 5: Your Sales Approach',
computedValue: () => 'Answer honestly - there are no wrong answers!',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page1.addSpacer({ height: '24px' });
page1.addRow(row => {
row.addRadioButton('new_vs_existing', {
label: 'What energizes you more in sales?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'new', name: '🎯 Hunting for new business and closing fresh deals' },
{ id: 'existing', name: '🌱 Growing relationships with existing customers' },
{ id: 'solving', name: '🧠 Solving complex problems for clients' },
{ id: 'teaching', name: '⚡ Teaching customers something they didn\'t know' }
],
onValueChange: (val) => {
if (val === 'new') updateScore('hunter', 3);
else if (val === 'existing') updateScore('farmer', 3);
else if (val === 'solving') updateScore('consultant', 3);
else updateScore('challenger', 3);
}
});
});
page1.addRow(row => {
row.addRadioButton('cold_calling', {
label: 'How do you feel about cold calling?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'love', name: '🎯 Love it - it\'s where the action is!' },
{ id: 'necessary', name: '⚡ Necessary evil - I push through' },
{ id: 'prefer_warm', name: '🌱 Prefer warm introductions' },
{ id: 'avoid', name: '🧠 Avoid it - I prefer inbound leads' }
],
onValueChange: (val) => {
if (val === 'love') updateScore('hunter', 3);
else if (val === 'necessary') updateScore('challenger', 2);
else if (val === 'prefer_warm') updateScore('farmer', 2);
else updateScore('consultant', 2);
}
});
});
// ============ PAGE 2: Communication Style ============
const page2 = pages.addPage('communication', { mobileBreakpoint: 500 });
page2.addRow(row => {
row.addTextPanel('header2', {
label: 'Step 2 of 5: Communication Style',
computedValue: () => 'How do you connect with prospects and customers?',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page2.addSpacer({ height: '24px' });
page2.addRow(row => {
row.addRadioButton('pitch_style', {
label: 'How would you describe your pitch style?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'direct', name: '🎯 Direct and to the point - time is money' },
{ id: 'relationship', name: '🌱 Relationship-focused - build rapport first' },
{ id: 'educational', name: '🧠 Educational - help them understand their needs' },
{ id: 'provocative', name: '⚡ Provocative - challenge their thinking' }
],
onValueChange: (val) => {
if (val === 'direct') updateScore('hunter', 3);
else if (val === 'relationship') updateScore('farmer', 3);
else if (val === 'educational') updateScore('consultant', 3);
else updateScore('challenger', 3);
}
});
});
page2.addRow(row => {
row.addRadioButton('objection_handling', {
label: 'When a prospect objects, you typically:',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'overcome', name: '🎯 Quickly overcome it and push forward' },
{ id: 'understand', name: '🌱 Take time to understand their concern' },
{ id: 'probe', name: '🧠 Probe deeper to find the root cause' },
{ id: 'reframe', name: '⚡ Reframe their perspective entirely' }
],
onValueChange: (val) => {
if (val === 'overcome') updateScore('hunter', 2);
else if (val === 'understand') updateScore('farmer', 2);
else if (val === 'probe') updateScore('consultant', 2);
else updateScore('challenger', 2);
}
});
});
// ============ PAGE 3: Deal Preferences ============
const page3 = pages.addPage('deals', { mobileBreakpoint: 500 });
page3.addRow(row => {
row.addTextPanel('header3', {
label: 'Step 3 of 5: Deal Preferences',
computedValue: () => 'What types of deals do you prefer working on?',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page3.addSpacer({ height: '24px' });
page3.addRow(row => {
row.addRadioButton('deal_size', {
label: 'What\'s your ideal deal type?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'volume', name: '🎯 Many smaller deals - volume is king' },
{ id: 'expand', name: '🌱 Expand existing accounts over time' },
{ id: 'complex', name: '🧠 Complex enterprise deals requiring expertise' },
{ id: 'transform', name: '⚡ Transformational deals that change businesses' }
],
onValueChange: (val) => {
if (val === 'volume') updateScore('hunter', 3);
else if (val === 'expand') updateScore('farmer', 3);
else if (val === 'complex') updateScore('consultant', 3);
else updateScore('challenger', 3);
}
});
});
page3.addRow(row => {
row.addRadioButton('sales_cycle', {
label: 'How do you feel about long sales cycles?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'short', name: '🎯 Prefer short cycles - close and move on' },
{ id: 'patient', name: '🌱 Patient - good things take time' },
{ id: 'thorough', name: '🧠 Thorough discovery is worth the time' },
{ id: 'accelerate', name: '⚡ I try to accelerate by creating urgency' }
],
onValueChange: (val) => {
if (val === 'short') updateScore('hunter', 2);
else if (val === 'patient') updateScore('farmer', 2);
else if (val === 'thorough') updateScore('consultant', 2);
else updateScore('challenger', 2);
}
});
});
// ============ PAGE 4: Success Metrics ============
const page4 = pages.addPage('metrics', { mobileBreakpoint: 500 });
page4.addRow(row => {
row.addTextPanel('header4', {
label: 'Step 4 of 5: Success & Motivation',
computedValue: () => 'What drives you and how do you measure success?',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page4.addSpacer({ height: '24px' });
page4.addRow(row => {
row.addRadioButton('success_metric', {
label: 'What\'s your most important success metric?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'new_logos', name: '🎯 New logos / customer acquisition' },
{ id: 'nrr', name: '🌱 Net revenue retention / expansion' },
{ id: 'csat', name: '🧠 Customer satisfaction / NPS' },
{ id: 'deal_size', name: '⚡ Average deal size / value' }
],
onValueChange: (val) => {
if (val === 'new_logos') updateScore('hunter', 3);
else if (val === 'nrr') updateScore('farmer', 3);
else if (val === 'csat') updateScore('consultant', 3);
else updateScore('challenger', 3);
}
});
});
page4.addRow(row => {
row.addRadioButton('motivation', {
label: 'What motivates you most in sales?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'winning', name: '🎯 Winning against competitors' },
{ id: 'helping', name: '🌱 Helping customers succeed long-term' },
{ id: 'solving', name: '🧠 Solving difficult problems' },
{ id: 'impact', name: '⚡ Making a real business impact' }
],
onValueChange: (val) => {
if (val === 'winning') updateScore('hunter', 2);
else if (val === 'helping') updateScore('farmer', 2);
else if (val === 'solving') updateScore('consultant', 2);
else updateScore('challenger', 2);
}
});
});
// ============ PAGE 5: Work Style ============
const page5 = pages.addPage('workstyle', { mobileBreakpoint: 500 });
page5.addRow(row => {
row.addTextPanel('header5', {
label: 'Step 5 of 5: Work Style',
computedValue: () => 'Final questions about how you work',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
page5.addSpacer({ height: '24px' });
page5.addRow(row => {
row.addRadioButton('preparation', {
label: 'How do you prepare for important meetings?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'minimal', name: '🎯 Quick research - I\'m best on my feet' },
{ id: 'history', name: '🌱 Review relationship history and past interactions' },
{ id: 'deep', name: '🧠 Deep research on their business challenges' },
{ id: 'insight', name: '⚡ Prepare insights they won\'t expect' }
],
onValueChange: (val) => {
if (val === 'minimal') updateScore('hunter', 2);
else if (val === 'history') updateScore('farmer', 2);
else if (val === 'deep') updateScore('consultant', 2);
else updateScore('challenger', 2);
}
});
});
page5.addRow(row => {
row.addRadioButton('lost_deal', {
label: 'When you lose a deal, you typically:',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'move_on', name: '🎯 Move on quickly - plenty more fish' },
{ id: 'nurture', name: '🌱 Keep nurturing - timing might change' },
{ id: 'analyze', name: '🧠 Analyze what went wrong in detail' },
{ id: 'learn', name: '⚡ Learn and apply insights to future deals' }
],
onValueChange: (val) => {
if (val === 'move_on') updateScore('hunter', 2);
else if (val === 'nurture') updateScore('farmer', 2);
else if (val === 'analyze') updateScore('consultant', 2);
else updateScore('challenger', 2);
}
});
});
page5.addSpacer({ height: '20px' });
// Results Preview
page5.addRow(row => {
row.addTextPanel('resultLabel', {
label: '🎭 Your Sales Personality',
computedValue: () => '',
customStyles: { fontSize: '1.2rem', fontWeight: '700', textAlign: 'center', marginTop: '1rem' }
});
});
page5.addRow(row => {
row.addTextPanel('resultEmoji', {
computedValue: () => getArchetypeInfo(getTopArchetype()).emoji,
customStyles: { fontSize: '4rem', textAlign: 'center' }
});
});
page5.addRow(row => {
row.addTextPanel('resultName', {
computedValue: () => getArchetypeInfo(getTopArchetype()).name,
customStyles: () => ({
fontSize: '2rem', fontWeight: 'bold', textAlign: 'center',
color: getArchetypeInfo(getTopArchetype()).color || '#1e293b'
})
});
});
page5.addRow(row => {
row.addTextPanel('resultTagline', {
computedValue: () => getArchetypeInfo(getTopArchetype()).tagline,
customStyles: { fontSize: '1.1rem', color: '#64748b', fontStyle: 'italic', textAlign: 'center', marginBottom: '0.5rem' }
});
});
page5.addRow(row => {
row.addTextPanel('resultStrengths', {
computedValue: () => `💪 Strengths: ${getArchetypeInfo(getTopArchetype()).strengths}`,
customStyles: { fontSize: '0.95rem', color: '#374151', textAlign: 'center', padding: '12px', background: '#f8fafc', borderRadius: '8px' }
});
});
// ============ Lead Capture Page ============
const leadPage = pages.addPage('lead_capture', { mobileBreakpoint: 500 });
leadPage.addRow(row => {
row.addTextPanel('lead_header', {
label: 'Step 6 of 6: Get Your Full Profile',
computedValue: () => 'Enter your details to receive your complete personality report',
customStyles: { fontSize: '0.9rem', color: '#6b7280', marginBottom: '1rem' }
});
});
leadPage.addSpacer({ height: '24px' });
leadPage.addRow(row => {
row.addTextbox('first_name', {
label: 'First Name',
isRequired: true,
placeholder: 'John'
}, '1fr');
row.addTextbox('last_name', {
label: 'Last Name',
isRequired: true,
placeholder: 'Smith'
}, '1fr');
});
leadPage.addRow(row => {
row.addEmail('email', {
label: 'Work Email',
isRequired: true,
placeholder: 'john@company.com'
});
});
leadPage.addRow(row => {
row.addDropdown('role', {
label: 'Current Role',
isRequired: true,
placeholder: 'Select your role',
options: [
{ id: 'sdr', name: '📞 SDR / BDR' },
{ id: 'ae', name: '💼 Account Executive' },
{ id: 'am', name: '🌱 Account Manager' },
{ id: 'manager', name: '👔 Sales Manager' },
{ id: 'director', name: '📊 Director / VP Sales' },
{ id: 'other', name: '📋 Other' }
]
});
});
leadPage.addRow(row => {
row.addCheckboxList('consent', {
orientation: 'vertical',
options: [
{ id: 'report', name: '📄 Send me my full personality profile', isRequired: true },
{ id: 'tips', name: '💡 Send me sales tips for my personality type' },
{ id: 'coaching', name: '📞 I\'m interested in sales coaching' }
],
defaultValue: ['report']
});
});
form.configurePdf('profile', (pdf) => {
pdf.configure({
filename: 'sales-personality-profile.pdf',
pageSize: 'A4',
allowUserDownload: true,
downloadButtonLabel: '📄 Download Profile',
header: { title: 'Your Sales Personality Profile', subtitle: getArchetypeInfo(getTopArchetype()).name },
footer: { text: 'Generated by FormTs Sales Personality Quiz', showPageNumbers: true }
});
pdf.addSection('Your Personality Type', section => {
const info = getArchetypeInfo(getTopArchetype());
section.addRow(row => {
row.addField('Personality', `${info.emoji} ${info.name}`);
});
section.addRow(row => {
row.addField('Description', info.tagline);
});
section.addRow(row => {
row.addField('Key Strengths', info.strengths);
});
});
});
form.configureSubmitButton({
label: () => `📧 Get My ${getArchetypeInfo(getTopArchetype()).name} Profile`
});
form.configureSubmitBehavior({
sendToServer: true
});
}
Frequently Asked Questions
What are the four sales personality types?
The four types are: Hunter (aggressive new business pursuit), Farmer (nurturing existing relationships), Consultant (solving problems through expertise), and Challenger (pushing customers to think differently). Most salespeople have a dominant type with secondary traits.
Can I change my sales personality?
While your natural style is your strength, you can develop skills from other archetypes. The most successful salespeople learn to flex between styles based on the customer and situation while leveraging their core strengths.
Which sales personality is most successful?
All four types can be highly successful in the right environment. Hunters excel in new business roles, Farmers in account management, Consultants in complex B2B, and Challengers in enterprise transformation sales. Match your role to your style.