Cleaning Business Quote Forms That Convert
Someone lands on your cleaning company website. They want a quote. What happens next determines whether they book with you or click to your competitor.
If they see "Call for a quote" - most won't call. If they see a contact form that just asks for name, email, and "tell us about your needs" - they'll write two sentences and you'll spend 20 minutes on a phone call getting the details you actually need. And half the time, they ghost the callback anyway.
A good quote form collects everything upfront and shows them a price immediately. They know what they're paying. You know what you're walking into. No phone tag, no surprises, no "I thought it would be cheaper" conversations.
Residential Cleaning: The Bread and Butter
Most cleaning businesses start with residential. The key variables are square footage, number of rooms, cleaning type, and home condition.
Property Details
You need to know what you're cleaning. Square footage is the foundation - either ask directly or calculate from bedrooms and bathrooms. A 3-bed/2-bath usually means 1,500-2,000 sq ft. This gives you a baseline even if the customer doesn't know their exact square footage.
Ask about home type: apartment, condo, townhouse, single-family home. An apartment with shared hallways is different from a house with a mudroom and three-car garage. Some forms ask for number of floors - relevant if you charge extra for carrying equipment upstairs.
Pro tip
People often underestimate their square footage. If you ask "How many square feet?" many will guess wrong. Asking for bedrooms and bathrooms and calculating from there is more reliable - and lets you cross-check later if something seems off.
Cleaning Type
Not all cleans are equal. Your form needs to distinguish between standard cleaning (maintenance), deep cleaning, and move-in/move-out cleaning. Each has different pricing and time requirements.
Standard cleaning assumes a maintained home - dusting, vacuuming, mopping, bathroom and kitchen surfaces. Deep cleaning adds baseboards, inside appliances, window tracks, ceiling fans, behind furniture. Move-out cleaning is deep cleaning plus oven interior, fridge interior, inside cabinets.
Make these options clear with brief descriptions. "Deep Clean - includes baseboards, inside oven, window tracks" tells them what they're paying for and sets expectations for what you'll do.
Current Condition
This is where many quote forms fail. They assume every home is in average condition. But a home that hasn't been cleaned in six months is a different job than one that gets weekly service.
Ask about condition honestly: regularly maintained, needs some attention, hasn't been cleaned in a while, or needs significant work. Price accordingly. A "needs significant work" surcharge is easier to explain upfront than calling after the walkthrough to say "this will cost more."
See residential cleaning pricing in action.
Recurring vs. One-Time
Recurring customers are more valuable than one-time cleans. Your form should make this clear and incentivize the recurring option.
Show frequency options with pricing: one-time, weekly, bi-weekly, monthly. Weekly should be your cheapest per-clean rate. One-time should be your highest. The discount for commitment is real - recurring customers mean predictable revenue and optimized routing.
When someone selects recurring, show the savings: "Weekly service: $120/clean (save $30 vs. one-time)." That $30 savings might be the nudge they need to commit to regular service instead of a one-off.
Pro tip
For one-time cleans, ask if they want to be contacted about recurring service after. Some people try you once to test quality before committing. Make it easy for them to convert later.
Commercial Cleaning: Different Questions
Office and commercial cleaning needs a different form. Square footage matters more than bedrooms. Frequency is often higher. And the decision-maker filling out the form might not be the building owner.
Facility Type
The type of commercial space determines your approach. A standard office has desks, conference rooms, a break room. A medical office has exam rooms and biohazard considerations. A retail store has display areas and fitting rooms. A restaurant has a commercial kitchen.
Each facility type suggests different cleaning requirements. Medical and dental offices often need specialized disinfection. Restaurants need kitchen deep cleaning. Let the facility type trigger relevant follow-up questions.
Service Scope
Commercial clients often want specific services rather than "clean everything." Common options: general office cleaning, restroom sanitization, floor care (vacuum, mop, wax), window cleaning, trash and recycling, break room/kitchen.
Use a checklist approach - let them select what they need. Some clients have internal staff handle trash but want you for floors and restrooms. Others want full service. Flexibility here wins contracts.
Schedule Requirements
Commercial cleaning often happens after hours. Ask about their preferred schedule: before business hours, after business hours, weekends only. Some facilities need 24/7 cleaning staff. This affects staffing and pricing.
Also ask about access - who lets you in, do you need your own keys/codes, any security requirements. These details matter for bidding accurately and avoiding the "how do we get into the building" call later.
Try our office cleaning calculator for commercial quotes.
Specialty Services
Many cleaning businesses offer specialty services beyond standard house or office cleaning. Each needs its own set of questions.
Carpet Cleaning
Carpet quotes need: number of rooms or total square footage, carpet condition (light soiling, moderate, heavily soiled), any stains requiring spot treatment, and carpet type if known (berber, plush, commercial). Some cleaners charge per room with a size cap, others by square foot.
Ask about furniture - do they want you to move it or clean around it? Moving furniture adds time and often cost. Also ask about stairs - those are usually priced separately.
See carpet cleaning pricing with room-based and sq ft options.
Window Cleaning
Windows are counted, not measured by square footage. Ask for number of windows, number of stories, and whether they want interior, exterior, or both. Storm windows and screens are usually add-ons.
For homes, a simple count works. For commercial buildings, you might need square footage of glass instead. French doors and large picture windows often count as multiples - make your pricing clear.
Move-Out / Post-Construction
These are premium services requiring more detail. Move-out cleaning needs to know: are appliances included (oven, fridge, dishwasher interior), are carpets included, any damage or excessive mess, landlord inspection deadline.
Post-construction cleaning is another level. Ask about project type (new build, renovation, remodel), current state (construction debris present, dust only, paint overspray), and timeline. Post-construction often needs multiple visits - rough clean, then detail clean.
Quote post-construction cleaning projects.
Conditional Logic: One Form for Everything
You don't need separate forms for residential, commercial, carpet, and window cleaning. Build one smart form that adapts based on selections.
Start with service type selection. Based on their choice, show only relevant questions. Residential cleaning shows bedrooms/bathrooms and condition. Commercial shows facility type and square footage. Carpet shows room count and stain questions. Each path collects exactly what you need for that service.
This approach also handles add-ons naturally. Someone booking residential cleaning can add carpet cleaning or window washing. The form expands to show those sections only when selected, keeping the initial view clean and unintimidating.
Pro tip
The first question should be "What type of cleaning do you need?" with visual icons for each option. This immediately routes them to the right questions and makes the form feel personalized rather than generic.
Showing Instant Prices
The most important feature of a cleaning quote form is showing prices as they fill it out. No "submit and we'll get back to you." Instant numbers.
Build your pricing logic into the form. Base rate for square footage, multiplier for cleaning type (1x standard, 1.5x deep clean, 2x move-out), adjustment for condition, discount for recurring service. As they make selections, the total updates.
Some cleaners worry about showing prices upfront - "what if they think it's too expensive?" If they think your price is too expensive, you weren't going to win that job anyway. Better to filter them out before you spend time on a phone call than after.
Handling Variability
Not all jobs can be quoted exactly without seeing the space. That's fine. Show a price range: "$180 - $220 depending on actual condition." Or show a base price with clear notes: "Starting at $200. Final price confirmed after walkthrough."
The key is giving them a real number to work with. "Starting at $200" is infinitely better than "contact us for pricing." They know their budget, and they know if you're in the ballpark.
Collecting Contact Info
After they've built their quote, collect their contact information. Not before - that's backwards. Show them value first (their custom price), then ask for details.
Minimum: name, phone, email, and service address. The address matters - you need it for routing and to confirm you service their area. Some forms ask for preferred contact method and best time to reach them.
Keep this section short. They've already invested time configuring their quote. Don't lose them with 15 more required fields. Name, contact, address. Done.
Pro tip
Put the quote total right above the contact form. They see their number, then immediately see where to submit. If the quote is buried at the top while they scroll through contact fields, you lose the momentum.
Building With FormTs
FormTs handles cleaning quote forms well because pricing is built into the form logic.
Dynamic pricing. Define your rates - per square foot, per room, per window - and the form calculates as they go. No backend needed for simple quotes.
Service branching. One form handles residential, commercial, and specialty services. Each path shows only relevant questions based on what they select.
Add-on sections. "Would you like to add carpet cleaning?" expands a new section with carpet-specific questions and adds to the total. Clean, intuitive, no page reloads.
Mobile-first. Half your quotes come from phones. The form needs to work perfectly on small screens - big buttons, easy number entry, no horizontal scrolling.
See our cleaning business landing page with quote form examples.
Common Mistakes
Asking for Square Footage First
Many people don't know their home's square footage. If that's your first required field, you'll lose them. Either calculate from bedrooms/bathrooms, or make square footage optional with "not sure" as an option - then follow up.
No Price Shown
If someone fills out your form and doesn't see a number, they're comparison shopping. They'll fill out three more competitor forms and book whoever responds fastest with a real price. Show numbers.
Too Many Add-Ons
Inside oven, inside fridge, inside microwave, behind toilet, ceiling fans, baseboards, light fixtures, door frames, switch plates... At some point, you're nickel-and-diming them. Bundle sensibly. "Deep clean includes all appliances and baseboards" is better than 15 separate $10 add-ons.
No Availability Check
They get a quote, they like the price, they submit - and then you tell them you're booked for two weeks. Frustrating. If possible, show available dates in the form so they can pick a slot that works.
Common Questions
Should I quote by square footage or by room count?
Both work. Square footage is more accurate but harder for customers to provide. Room count is easier to answer but less precise. Many successful cleaning businesses use room count for standard cleans (easier to quote, easier for customers) and square footage for commercial or specialty work.
How do I handle quotes that need an in-person estimate?
Show an estimated range based on form answers, then note that final pricing will be confirmed after a brief walkthrough. Offer to schedule the walkthrough right in the form. Most customers understand that large jobs need visual confirmation.
Should I require photos of the space?
Make them optional, not required. Photos help you quote more accurately, but requiring uploads adds friction that kills conversions. Ask for photos, explain why they're helpful, but let people submit without them.
What if competitors see my pricing?
They will. That's fine. If your prices are fair and your service is good, transparent pricing builds trust with customers. Hiding prices doesn't stop competitors from mystery-shopping you anyway - it just makes real customers work harder to buy from you.