Content Writing Quote Calculator
Price your content writing services professionally with this comprehensive calculator. Factor in content type (blog posts, articles, web copy, whitepapers), word count, research complexity, revision rounds, and turnaround time. Get instant quotes that reflect your expertise and deliver value to clients. Perfect for freelance writers, content agencies, and marketing teams looking to budget for content creation.
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export function contentWritingCalculator(form: FormTs) {
form.addRow(row => {
row.addTextPanel('header', {
computedValue: () => 'Content Writing Quote Calculator',
customStyles: { 'font-size': '1.5rem', 'font-weight': '600', 'color': '#1e293b' }
});
});
form.addSpacer({ height: 20 });
// Content Type Section
const contentSection = form.addSubform('content', { title: '📝 Content Details' });
contentSection.addRow(row => {
row.addDropdown('contentType', {
label: 'Content Type',
options: [
{ id: 'blog-post', name: 'Blog Post' },
{ id: 'article', name: 'Article / Feature' },
{ id: 'web-copy', name: 'Website Copy' },
{ id: 'landing-page', name: 'Landing Page' },
{ id: 'product-description', name: 'Product Descriptions' },
{ id: 'email-copy', name: 'Email Copy / Newsletter' },
{ id: 'social-media', name: 'Social Media Content' },
{ id: 'whitepaper', name: 'Whitepaper / eBook' },
{ id: 'case-study', name: 'Case Study' },
{ id: 'press-release', name: 'Press Release' },
{ id: 'technical', name: 'Technical Documentation' }
],
defaultValue: 'blog-post',
isRequired: true
}, '1fr');
row.addInteger('wordCount', {
label: 'Word Count',
min: 100,
max: 50000,
defaultValue: 1500,
isRequired: true,
tooltip: 'Estimated total word count'
}, '1fr');
});
contentSection.addRow(row => {
row.addDropdown('industry', {
label: 'Industry/Niche',
options: [
{ id: 'general', name: 'General / Lifestyle' },
{ id: 'business', name: 'Business / Marketing' },
{ id: 'technology', name: 'Technology / SaaS' },
{ id: 'finance', name: 'Finance / Fintech' },
{ id: 'healthcare', name: 'Healthcare / Medical' },
{ id: 'legal', name: 'Legal' },
{ id: 'real-estate', name: 'Real Estate' },
{ id: 'education', name: 'Education' },
{ id: 'ecommerce', name: 'E-commerce / Retail' },
{ id: 'travel', name: 'Travel / Hospitality' }
],
defaultValue: 'general',
tooltip: 'Specialized niches may have higher rates'
}, '1fr');
row.addInteger('numberOfPieces', {
label: 'Number of Pieces',
min: 1,
max: 100,
defaultValue: 1,
tooltip: 'Bulk orders may qualify for discounts'
}, '1fr');
});
// Research & Complexity Section
const researchSection = form.addSubform('research', { title: '🔬 Research & Complexity' });
researchSection.addRow(row => {
row.addRadioButton('researchLevel', {
label: 'Research Required',
options: [
{ id: 'minimal', name: 'Minimal - General knowledge topic' },
{ id: 'moderate', name: 'Moderate - Some research needed' },
{ id: 'extensive', name: 'Extensive - Deep research required' },
{ id: 'expert', name: 'Expert - Interviews/primary research' }
],
defaultValue: 'moderate',
isRequired: true
});
});
researchSection.addRow(row => {
row.addRadioButton('complexity', {
label: 'Content Complexity',
options: [
{ id: 'simple', name: 'Simple - Straightforward topic' },
{ id: 'moderate', name: 'Moderate - Some technical elements' },
{ id: 'complex', name: 'Complex - Technical/specialized' },
{ id: 'expert', name: 'Expert - Highly technical/regulated' }
],
defaultValue: 'moderate',
isRequired: true
});
});
// Services Section
const servicesSection = form.addSubform('services', { title: '✨ Additional Services' });
servicesSection.addRow(row => {
row.addCheckbox('seoOptimization', {
label: 'SEO Optimization',
defaultValue: true,
tooltip: 'Keyword research and on-page SEO'
}, '1fr');
row.addCheckbox('metaDescriptions', {
label: 'Meta Titles & Descriptions',
defaultValue: false,
tooltip: 'SEO meta tags for each piece'
}, '1fr');
});
servicesSection.addRow(row => {
row.addCheckbox('imageSelection', {
label: 'Image Selection',
defaultValue: false,
tooltip: 'Sourcing relevant stock images'
}, '1fr');
row.addCheckbox('cmsUpload', {
label: 'CMS Upload & Formatting',
defaultValue: false,
tooltip: 'Upload to WordPress, etc.'
}, '1fr');
});
servicesSection.addRow(row => {
row.addCheckbox('socialSnippets', {
label: 'Social Media Snippets',
defaultValue: false,
tooltip: 'Promotional posts for sharing'
}, '1fr');
row.addCheckbox('contentBrief', {
label: 'Content Brief Creation',
defaultValue: false,
tooltip: 'Detailed outline and strategy'
}, '1fr');
});
// Timeline Section
const timelineSection = form.addSubform('timeline', { title: '⏰ Timeline & Revisions' });
timelineSection.addRow(row => {
row.addDropdown('turnaround', {
label: 'Turnaround Time',
options: [
{ id: 'flexible', name: 'Flexible (7+ days)' },
{ id: 'standard', name: 'Standard (5-7 days)' },
{ id: 'rush', name: 'Rush (3-4 days)' },
{ id: 'urgent', name: 'Urgent (1-2 days)' },
{ id: 'same-day', name: 'Same Day' }
],
defaultValue: 'standard',
tooltip: 'Rush orders incur additional fees'
}, '1fr');
row.addDropdown('revisions', {
label: 'Revision Rounds',
options: [
{ id: '1', name: '1 Round Included' },
{ id: '2', name: '2 Rounds Included' },
{ id: '3', name: '3 Rounds Included' },
{ id: 'unlimited', name: 'Unlimited Revisions' }
],
defaultValue: '2',
tooltip: 'Number of revision rounds included'
}, '1fr');
});
form.addSpacer({ height: 20, showLine: true, lineStyle: 'dashed' });
// Pricing Breakdown
const breakdownSection = form.addSubform('breakdown', { title: '📊 Quote Breakdown', isCollapsible: true });
breakdownSection.addRow(row => {
row.addPriceDisplay('baseRate', {
label: 'Base Rate',
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
// Base per-word rates by content type
const rates: Record<string, number> = {
'blog-post': 0.15,
'article': 0.18,
'web-copy': 0.20,
'landing-page': 0.25,
'product-description': 0.12,
'email-copy': 0.20,
'social-media': 0.15,
'whitepaper': 0.30,
'case-study': 0.25,
'press-release': 0.22,
'technical': 0.35
};
const rate = rates[contentType] || 0.15;
return Math.round(wordCount * rate * 100) / 100;
},
variant: 'default'
}, '1fr');
row.addTextPanel('perWordRate', {
label: 'Per Word Rate',
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const rates: Record<string, number> = {
'blog-post': 0.15,
'article': 0.18,
'web-copy': 0.20,
'landing-page': 0.25,
'product-description': 0.12,
'email-copy': 0.20,
'social-media': 0.15,
'whitepaper': 0.30,
'case-study': 0.25,
'press-release': 0.22,
'technical': 0.35
};
return `$${(Number(rates[contentType] || 0.15) || 0).toFixed(2)}/word`;
},
customStyles: { 'font-size': '1rem', 'text-align': 'center', 'color': '#475569' }
}, '1fr');
});
breakdownSection.addRow(row => {
row.addPriceDisplay('industryAdjustment', {
label: 'Industry Adjustment',
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
const industry = contentSection.dropdown('industry')?.value() || 'general';
const rates: Record<string, number> = {
'blog-post': 0.15, 'article': 0.18, 'web-copy': 0.20, 'landing-page': 0.25,
'product-description': 0.12, 'email-copy': 0.20, 'social-media': 0.15,
'whitepaper': 0.30, 'case-study': 0.25, 'press-release': 0.22, 'technical': 0.35
};
const baseRate = (rates[contentType] || 0.15) * wordCount;
const industryMultipliers: Record<string, number> = {
'general': 0, 'business': 0.1, 'technology': 0.15, 'finance': 0.25,
'healthcare': 0.3, 'legal': 0.35, 'real-estate': 0.1, 'education': 0.05,
'ecommerce': 0.1, 'travel': 0.05
};
return Math.round(baseRate * (industryMultipliers[industry] || 0) * 100) / 100;
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('complexityAdjustment', {
label: 'Research & Complexity',
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
const researchLevel = researchSection.radioButton('researchLevel')?.value() || 'moderate';
const complexity = researchSection.radioButton('complexity')?.value() || 'moderate';
const rates: Record<string, number> = {
'blog-post': 0.15, 'article': 0.18, 'web-copy': 0.20, 'landing-page': 0.25,
'product-description': 0.12, 'email-copy': 0.20, 'social-media': 0.15,
'whitepaper': 0.30, 'case-study': 0.25, 'press-release': 0.22, 'technical': 0.35
};
const baseRate = (rates[contentType] || 0.15) * wordCount;
const researchMultipliers: Record<string, number> = {
'minimal': 0, 'moderate': 0.1, 'extensive': 0.25, 'expert': 0.5
};
const complexityMultipliers: Record<string, number> = {
'simple': 0, 'moderate': 0.1, 'complex': 0.25, 'expert': 0.5
};
const adjustment = (researchMultipliers[researchLevel] || 0) + (complexityMultipliers[complexity] || 0);
return Math.round(baseRate * adjustment * 100) / 100;
},
variant: 'default'
}, '1fr');
});
breakdownSection.addRow(row => {
row.addPriceDisplay('addOns', {
label: 'Additional Services',
computedValue: () => {
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
let addOns = 0;
if (servicesSection.checkbox('seoOptimization')?.value()) addOns += 50;
if (servicesSection.checkbox('metaDescriptions')?.value()) addOns += 25;
if (servicesSection.checkbox('imageSelection')?.value()) addOns += 30;
if (servicesSection.checkbox('cmsUpload')?.value()) addOns += 35;
if (servicesSection.checkbox('socialSnippets')?.value()) addOns += 40;
if (servicesSection.checkbox('contentBrief')?.value()) addOns += 75;
return addOns;
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('rushFee', {
label: 'Rush Fee',
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
const turnaround = timelineSection.dropdown('turnaround')?.value() || 'standard';
const rates: Record<string, number> = {
'blog-post': 0.15, 'article': 0.18, 'web-copy': 0.20, 'landing-page': 0.25,
'product-description': 0.12, 'email-copy': 0.20, 'social-media': 0.15,
'whitepaper': 0.30, 'case-study': 0.25, 'press-release': 0.22, 'technical': 0.35
};
const baseRate = (rates[contentType] || 0.15) * wordCount;
const rushMultipliers: Record<string, number> = {
'flexible': 0, 'standard': 0, 'rush': 0.25, 'urgent': 0.5, 'same-day': 1.0
};
return Math.round(baseRate * (rushMultipliers[turnaround] || 0) * 100) / 100;
},
variant: 'default'
}, '1fr');
});
// Quote Total
const quoteSection = form.addSubform('quote', { title: '💰 Your Quote', isCollapsible: false });
quoteSection.addRow(row => {
row.addPriceDisplay('pricePerPiece', {
label: 'Price per Piece',
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
const industry = contentSection.dropdown('industry')?.value() || 'general';
const researchLevel = researchSection.radioButton('researchLevel')?.value() || 'moderate';
const complexity = researchSection.radioButton('complexity')?.value() || 'moderate';
const turnaround = timelineSection.dropdown('turnaround')?.value() || 'standard';
const revisions = timelineSection.dropdown('revisions')?.value() || '2';
// Base rate
const rates: Record<string, number> = {
'blog-post': 0.15, 'article': 0.18, 'web-copy': 0.20, 'landing-page': 0.25,
'product-description': 0.12, 'email-copy': 0.20, 'social-media': 0.15,
'whitepaper': 0.30, 'case-study': 0.25, 'press-release': 0.22, 'technical': 0.35
};
let baseRate = (rates[contentType] || 0.15) * wordCount;
// Industry multiplier
const industryMultipliers: Record<string, number> = {
'general': 1, 'business': 1.1, 'technology': 1.15, 'finance': 1.25,
'healthcare': 1.3, 'legal': 1.35, 'real-estate': 1.1, 'education': 1.05,
'ecommerce': 1.1, 'travel': 1.05
};
baseRate *= industryMultipliers[industry] || 1;
// Research & complexity
const researchMultipliers: Record<string, number> = { 'minimal': 1, 'moderate': 1.1, 'extensive': 1.25, 'expert': 1.5 };
const complexityMultipliers: Record<string, number> = { 'simple': 1, 'moderate': 1.1, 'complex': 1.25, 'expert': 1.5 };
baseRate *= researchMultipliers[researchLevel] || 1;
baseRate *= complexityMultipliers[complexity] || 1;
// Rush fees
const rushMultipliers: Record<string, number> = { 'flexible': 0.95, 'standard': 1, 'rush': 1.25, 'urgent': 1.5, 'same-day': 2 };
baseRate *= rushMultipliers[turnaround] || 1;
// Revisions
const revisionMultipliers: Record<string, number> = { '1': 1, '2': 1.1, '3': 1.2, 'unlimited': 1.35 };
baseRate *= revisionMultipliers[revisions] || 1;
// Add-ons
if (servicesSection.checkbox('seoOptimization')?.value()) baseRate += 50;
if (servicesSection.checkbox('metaDescriptions')?.value()) baseRate += 25;
if (servicesSection.checkbox('imageSelection')?.value()) baseRate += 30;
if (servicesSection.checkbox('cmsUpload')?.value()) baseRate += 35;
if (servicesSection.checkbox('socialSnippets')?.value()) baseRate += 40;
if (servicesSection.checkbox('contentBrief')?.value()) baseRate += 75;
return Math.round(baseRate * 100) / 100;
},
variant: 'success'
}, '1fr');
row.addPriceDisplay('totalQuote', {
label: 'Total Quote',
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
const numberOfPieces = contentSection.integer('numberOfPieces')?.value() || 1;
const industry = contentSection.dropdown('industry')?.value() || 'general';
const researchLevel = researchSection.radioButton('researchLevel')?.value() || 'moderate';
const complexity = researchSection.radioButton('complexity')?.value() || 'moderate';
const turnaround = timelineSection.dropdown('turnaround')?.value() || 'standard';
const revisions = timelineSection.dropdown('revisions')?.value() || '2';
const rates: Record<string, number> = {
'blog-post': 0.15, 'article': 0.18, 'web-copy': 0.20, 'landing-page': 0.25,
'product-description': 0.12, 'email-copy': 0.20, 'social-media': 0.15,
'whitepaper': 0.30, 'case-study': 0.25, 'press-release': 0.22, 'technical': 0.35
};
let baseRate = (rates[contentType] || 0.15) * wordCount;
const industryMultipliers: Record<string, number> = {
'general': 1, 'business': 1.1, 'technology': 1.15, 'finance': 1.25,
'healthcare': 1.3, 'legal': 1.35, 'real-estate': 1.1, 'education': 1.05,
'ecommerce': 1.1, 'travel': 1.05
};
baseRate *= industryMultipliers[industry] || 1;
const researchMultipliers: Record<string, number> = { 'minimal': 1, 'moderate': 1.1, 'extensive': 1.25, 'expert': 1.5 };
const complexityMultipliers: Record<string, number> = { 'simple': 1, 'moderate': 1.1, 'complex': 1.25, 'expert': 1.5 };
baseRate *= researchMultipliers[researchLevel] || 1;
baseRate *= complexityMultipliers[complexity] || 1;
const rushMultipliers: Record<string, number> = { 'flexible': 0.95, 'standard': 1, 'rush': 1.25, 'urgent': 1.5, 'same-day': 2 };
baseRate *= rushMultipliers[turnaround] || 1;
const revisionMultipliers: Record<string, number> = { '1': 1, '2': 1.1, '3': 1.2, 'unlimited': 1.35 };
baseRate *= revisionMultipliers[revisions] || 1;
if (servicesSection.checkbox('seoOptimization')?.value()) baseRate += 50;
if (servicesSection.checkbox('metaDescriptions')?.value()) baseRate += 25;
if (servicesSection.checkbox('imageSelection')?.value()) baseRate += 30;
if (servicesSection.checkbox('cmsUpload')?.value()) baseRate += 35;
if (servicesSection.checkbox('socialSnippets')?.value()) baseRate += 40;
if (servicesSection.checkbox('contentBrief')?.value()) baseRate += 75;
// Bulk discount
let total = baseRate * numberOfPieces;
if (numberOfPieces >= 10) total *= 0.85;
else if (numberOfPieces >= 5) total *= 0.9;
else if (numberOfPieces >= 3) total *= 0.95;
return Math.round(total * 100) / 100;
},
variant: 'large'
}, '1fr');
});
quoteSection.addRow(row => {
row.addTextPanel('bulkDiscount', {
computedValue: () => {
const numberOfPieces = contentSection.integer('numberOfPieces')?.value() || 1;
if (numberOfPieces >= 10) return '15% bulk discount applied!';
if (numberOfPieces >= 5) return '10% bulk discount applied!';
if (numberOfPieces >= 3) return '5% bulk discount applied!';
return 'Order 3+ pieces for bulk discounts';
},
customStyles: { 'font-size': '0.9rem', 'color': '#059669', 'text-align': 'center' }
});
});
// Summary Section
const summarySection = form.addSubform('summary', {
title: '📋 Summary',
isCollapsible: false,
sticky: 'bottom'
});
summarySection.addRow(row => {
row.addTextPanel('summaryText', {
computedValue: () => {
const contentType = contentSection.dropdown('contentType')?.value() || 'blog-post';
const wordCount = contentSection.integer('wordCount')?.value() || 1500;
const numberOfPieces = contentSection.integer('numberOfPieces')?.value() || 1;
const typeLabels: Record<string, string> = {
'blog-post': 'blog post', 'article': 'article', 'web-copy': 'web copy page',
'landing-page': 'landing page', 'product-description': 'product description',
'email-copy': 'email', 'social-media': 'social media pack', 'whitepaper': 'whitepaper',
'case-study': 'case study', 'press-release': 'press release', 'technical': 'technical document'
};
const pieceText = numberOfPieces === 1 ? typeLabels[contentType] || 'piece' : `${typeLabels[contentType] || 'piece'}s`;
return `${numberOfPieces} ${pieceText} × ${wordCount.toLocaleString()} words each`;
},
customStyles: { 'font-size': '0.95rem', 'font-weight': '500', 'text-align': 'center', 'color': '#1e293b' }
});
});
summarySection.addRow(row => {
row.addTextPanel('disclaimer', {
computedValue: () => 'Final pricing may vary based on specific requirements. Quote is valid for 30 days.',
customStyles: { 'font-size': '0.8rem', 'color': '#64748b', 'text-align': 'center' }
});
});
form.configureSubmitButton({
label: 'Request Content'
});
}
Frequently Asked Questions
How do content writers typically charge?
Content writers charge by word, by project, or by hour. Per-word rates are common for blog posts and articles, ranging from $0.05 to $1+ per word depending on expertise and niche. This calculator uses per-word pricing with adjustments for complexity.
What affects content writing prices?
Prices vary based on content type, word count, research requirements, writer expertise, niche specialization, turnaround time, and revision rounds included. Technical or specialized content typically costs more.
What's included in content writing services?
Professional content writing typically includes research, writing, basic SEO optimization, and one round of revisions. Additional services like keyword research, images, or multiple revisions may cost extra.
Can I customize pricing for my agency?
Yes, you can adjust base rates, multipliers, and add-on services to match your agency's pricing structure. Embed the customized calculator on your website for instant client quotes.