SEO Services Calculator

Help clients understand SEO investment costs with this comprehensive pricing calculator. Cover all aspects of search engine optimization from technical audits to content creation and link building. Perfect for SEO agencies, digital marketing freelancers, and businesses planning their marketing budget.

Freelance & BusinessPopular

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export function seoServicesCalculator(form: FormTs) {
    form.addRow(row => {
        row.addTextPanel('header', {
            computedValue: () => 'SEO Services Calculator',
            customStyles: { 'font-size': '1.5rem', 'font-weight': '600', 'color': '#1e293b' }
        });
    });
 
    form.addSpacer({ height: 20 });
 
    // Business Details Section
    const businessSection = form.addSubform('business', { title: '🏢 Business Details' });
 
    businessSection.addRow(row => {
        row.addDropdown('industry', {
            label: 'Industry',
            options: [
                { id: 'local', name: 'Local Business' },
                { id: 'ecommerce', name: 'E-commerce' },
                { id: 'saas', name: 'SaaS / Technology' },
                { id: 'healthcare', name: 'Healthcare / Medical' },
                { id: 'legal', name: 'Legal / Law Firm' },
                { id: 'finance', name: 'Finance / Insurance' },
                { id: 'realestate', name: 'Real Estate' },
                { id: 'other', name: 'Other Industry' }
            ],
            defaultValue: 'local',
            isRequired: true
        }, '1fr');
        row.addDropdown('competition', {
            label: 'Competition Level',
            options: [
                { id: 'low', name: 'Low Competition' },
                { id: 'medium', name: 'Medium Competition' },
                { id: 'high', name: 'High Competition' },
                { id: 'very-high', name: 'Very High Competition' }
            ],
            defaultValue: 'medium',
            tooltip: 'How competitive is your market for target keywords?'
        }, '1fr');
    });
 
    businessSection.addRow(row => {
        row.addDropdown('websiteSize', {
            label: 'Website Size',
            options: [
                { id: 'small', name: 'Small (1-20 pages)' },
                { id: 'medium', name: 'Medium (20-100 pages)' },
                { id: 'large', name: 'Large (100-500 pages)' },
                { id: 'enterprise', name: 'Enterprise (500+ pages)' }
            ],
            defaultValue: 'small',
            isRequired: true
        }, '1fr');
        row.addDropdown('currentState', {
            label: 'Current SEO State',
            options: [
                { id: 'none', name: 'No SEO Done' },
                { id: 'basic', name: 'Basic SEO in Place' },
                { id: 'established', name: 'Established SEO Program' },
                { id: 'recovery', name: 'Needs Penalty Recovery' }
            ],
            defaultValue: 'none'
        }, '1fr');
    });
 
    // Service Package Section
    const packageSection = form.addSubform('package', { title: '📦 Service Package' });
 
    packageSection.addRow(row => {
        row.addRadioButton('packageType', {
            label: 'Package Type',
            options: [
                { id: 'starter', name: 'Starter' },
                { id: 'growth', name: 'Growth' },
                { id: 'professional', name: 'Professional' },
                { id: 'enterprise', name: 'Enterprise' },
                { id: 'custom', name: 'Custom' }
            ],
            defaultValue: 'growth'
        });
    });
 
    packageSection.addRow(row => {
        row.addTextPanel('packageDescription', {
            computedValue: () => {
                const pkg = packageSection.radioButton('packageType')?.value() || 'growth';
                const descriptions = {
                    'starter': 'Basic on-page SEO, 5 keywords, monthly report',
                    'growth': 'Full on-page SEO, 15 keywords, link building, bi-weekly reports',
                    'professional': 'Comprehensive SEO, 30 keywords, content creation, weekly reports',
                    'enterprise': 'Full-service SEO, unlimited keywords, dedicated strategist, custom reporting',
                    'custom': 'Build your own package with services below'
                };
                return descriptions[pkg];
            },
            customStyles: { 'font-size': '0.9rem', 'color': '#64748b', 'font-style': 'italic' }
        });
    });
 
    // Core Services Section
    const servicesSection = form.addSubform('services', { title: '🔧 Core Services' });
 
    servicesSection.addRow(row => {
        row.addCheckbox('technicalAudit', {
            label: 'Technical SEO Audit',
            defaultValue: true,
            tooltip: 'Comprehensive website audit for technical issues'
        }, '1fr');
        row.addCheckbox('keywordResearch', {
            label: 'Keyword Research',
            defaultValue: true,
            tooltip: 'In-depth keyword analysis and strategy'
        }, '1fr');
    });
 
    servicesSection.addRow(row => {
        row.addCheckbox('onPageSeo', {
            label: 'On-Page Optimization',
            defaultValue: true,
            tooltip: 'Title tags, meta descriptions, content optimization'
        }, '1fr');
        row.addCheckbox('technicalSeo', {
            label: 'Technical SEO',
            defaultValue: true,
            tooltip: 'Site speed, mobile optimization, schema markup'
        }, '1fr');
    });
 
    servicesSection.addRow(row => {
        row.addCheckbox('localSeo', {
            label: 'Local SEO',
            defaultValue: false,
            tooltip: 'Google Business Profile, local citations, map optimization'
        }, '1fr');
        row.addCheckbox('linkBuilding', {
            label: 'Link Building',
            defaultValue: true,
            tooltip: 'Quality backlink acquisition'
        }, '1fr');
    });
 
    // Content Services Section
    const contentSection = form.addSubform('content', { title: '✍️ Content Services' });
 
    contentSection.addRow(row => {
        row.addDropdown('contentCreation', {
            label: 'Blog Content',
            options: [
                { id: 'none', name: 'No Content' },
                { id: '2-posts', name: '2 Posts/Month' },
                { id: '4-posts', name: '4 Posts/Month' },
                { id: '8-posts', name: '8 Posts/Month' },
                { id: 'custom', name: 'Custom Volume' }
            ],
            defaultValue: 'none'
        }, '1fr');
        row.addInteger('customPosts', {
            label: 'Posts per Month',
            min: 1,
            max: 30,
            defaultValue: 10,
            isVisible: () => contentSection.dropdown('contentCreation')?.value() === 'custom'
        }, '1fr');
    });
 
    contentSection.addRow(row => {
        row.addDropdown('contentLength', {
            label: 'Average Content Length',
            options: [
                { id: 'short', name: 'Short (500-800 words)' },
                { id: 'medium', name: 'Medium (800-1500 words)' },
                { id: 'long', name: 'Long-form (1500-2500 words)' },
                { id: 'pillar', name: 'Pillar Content (2500+ words)' }
            ],
            defaultValue: 'medium',
            isVisible: () => contentSection.dropdown('contentCreation')?.value() !== 'none'
        }, '1fr');
        row.addCheckbox('contentStrategy', {
            label: 'Content Strategy',
            defaultValue: false,
            tooltip: 'Content calendar, topic clusters, keyword mapping'
        }, '1fr');
    });
 
    // Additional Services Section
    const addonsSection = form.addSubform('addons', { title: '➕ Additional Services' });
 
    addonsSection.addRow(row => {
        row.addCheckbox('competitorAnalysis', {
            label: 'Competitor Analysis',
            defaultValue: false,
            tooltip: 'Deep dive into competitor strategies'
        }, '1fr');
        row.addCheckbox('conversionOptimization', {
            label: 'Conversion Optimization',
            defaultValue: false,
            tooltip: 'CRO to turn traffic into leads/sales'
        }, '1fr');
    });
 
    addonsSection.addRow(row => {
        row.addCheckbox('googleAdsManagement', {
            label: 'Google Ads Management',
            defaultValue: false,
            tooltip: 'PPC campaign management alongside SEO'
        }, '1fr');
        row.addCheckbox('analyticsSetup', {
            label: 'Analytics & Tracking',
            defaultValue: false,
            tooltip: 'GA4, Search Console, conversion tracking'
        }, '1fr');
    });
 
    // Contract Length
    const contractSection = form.addSubform('contract', { title: '📅 Contract Details' });
 
    contractSection.addRow(row => {
        row.addDropdown('contractLength', {
            label: 'Contract Length',
            options: [
                { id: '1', name: 'Month-to-Month' },
                { id: '3', name: '3 Months' },
                { id: '6', name: '6 Months (5% discount)' },
                { id: '12', name: '12 Months (10% discount)' }
            ],
            defaultValue: '6'
        }, '1fr');
        row.addDropdown('reportingFrequency', {
            label: 'Reporting Frequency',
            options: [
                { id: 'monthly', name: 'Monthly Reports' },
                { id: 'biweekly', name: 'Bi-Weekly Reports' },
                { id: 'weekly', name: 'Weekly Reports' }
            ],
            defaultValue: 'monthly'
        }, '1fr');
    });
 
    form.addSpacer({ height: 20, showLine: true, lineStyle: 'dashed' });
 
    // Results Section
    const resultsSection = form.addSubform('results', { title: '📊 Pricing Breakdown', isCollapsible: false });
 
    const calculatePricing = () => {
        const competition = businessSection.dropdown('competition')?.value() || 'medium';
        const websiteSize = businessSection.dropdown('websiteSize')?.value() || 'small';
        const industry = businessSection.dropdown('industry')?.value() || 'local';
        const packageType = packageSection.radioButton('packageType')?.value() || 'growth';
        const contractLength = parseInt(contractSection.dropdown('contractLength')?.value() || '6');
 
        // Base pricing by package
        const basePricing = {
            'starter': 500,
            'growth': 1200,
            'professional': 2500,
            'enterprise': 5000,
            'custom': 0
        };
 
        let monthlyPrice = basePricing[packageType];
 
        // Competition multiplier
        const competitionMultiplier = {
            'low': 1.0,
            'medium': 1.2,
            'high': 1.5,
            'very-high': 2.0
        };
        monthlyPrice *= competitionMultiplier[competition];
 
        // Website size multiplier
        const sizeMultiplier = {
            'small': 1.0,
            'medium': 1.3,
            'large': 1.7,
            'enterprise': 2.5
        };
        monthlyPrice *= sizeMultiplier[websiteSize];
 
        // Industry premium
        const industryPremium = {
            'local': 0,
            'ecommerce': 200,
            'saas': 300,
            'healthcare': 400,
            'legal': 500,
            'finance': 500,
            'realestate': 200,
            'other': 0
        };
        monthlyPrice += industryPremium[industry];
 
        // Custom package - add individual services
        if (packageType === 'custom') {
            if (servicesSection.checkbox('technicalAudit')?.value()) monthlyPrice += 300;
            if (servicesSection.checkbox('keywordResearch')?.value()) monthlyPrice += 250;
            if (servicesSection.checkbox('onPageSeo')?.value()) monthlyPrice += 400;
            if (servicesSection.checkbox('technicalSeo')?.value()) monthlyPrice += 350;
            if (servicesSection.checkbox('localSeo')?.value()) monthlyPrice += 300;
            if (servicesSection.checkbox('linkBuilding')?.value()) monthlyPrice += 500;
        } else {
            // Add services not in package
            if (servicesSection.checkbox('localSeo')?.value()) monthlyPrice += 300;
        }
 
        // Content pricing
        const contentOption = contentSection.dropdown('contentCreation')?.value() || 'none';
        const contentLength = contentSection.dropdown('contentLength')?.value() || 'medium';
 
        const contentPricePerPost = {
            'short': 100,
            'medium': 200,
            'long': 350,
            'pillar': 600
        };
 
        const postCounts = {
            'none': 0,
            '2-posts': 2,
            '4-posts': 4,
            '8-posts': 8,
            'custom': contentSection.integer('customPosts')?.value() || 10
        };
 
        const contentCost = postCounts[contentOption] * contentPricePerPost[contentLength];
        monthlyPrice += contentCost;
 
        if (contentSection.checkbox('contentStrategy')?.value()) monthlyPrice += 300;
 
        // Addons
        if (addonsSection.checkbox('competitorAnalysis')?.value()) monthlyPrice += 200;
        if (addonsSection.checkbox('conversionOptimization')?.value()) monthlyPrice += 400;
        if (addonsSection.checkbox('googleAdsManagement')?.value()) monthlyPrice += 500;
        if (addonsSection.checkbox('analyticsSetup')?.value()) monthlyPrice += 150;
 
        // Reporting frequency adjustment
        const reportingFreq = contractSection.dropdown('reportingFrequency')?.value() || 'monthly';
        if (reportingFreq === 'biweekly') monthlyPrice += 100;
        if (reportingFreq === 'weekly') monthlyPrice += 250;
 
        // Contract discount
        const discounts = { '1': 0, '3': 0, '6': 0.05, '12': 0.10 };
        const discount = discounts[contractLength] || 0;
        const discountedPrice = monthlyPrice * (1 - discount);
 
        // One-time setup fee
        const setupFee = websiteSize === 'enterprise' ? 2000 : websiteSize === 'large' ? 1000 : 500;
 
        return {
            monthlyBase: Math.round(monthlyPrice),
            monthlyDiscounted: Math.round(discountedPrice),
            setupFee,
            contractTotal: Math.round(discountedPrice * contractLength + setupFee),
            discount: discount * 100,
            contentCost: Math.round(contentCost)
        };
    };
 
    resultsSection.addRow(row => {
        row.addPriceDisplay('setupFee', {
            label: 'One-Time Setup Fee',
            computedValue: () => calculatePricing().setupFee,
            variant: 'default'
        }, '1fr');
        row.addPriceDisplay('contentCost', {
            label: 'Content Creation',
            computedValue: () => calculatePricing().contentCost,
            variant: 'default',
            isVisible: () => calculatePricing().contentCost > 0
        }, '1fr');
    });
 
    resultsSection.addRow(row => {
        row.addTextPanel('discountInfo', {
            computedValue: () => {
                const discount = calculatePricing().discount;
                return discount > 0 ? `${discount}% contract discount applied` : 'No contract discount';
            },
            customStyles: { 'font-size': '0.9rem', 'color': '#059669', 'text-align': 'center' }
        });
    });
 
    // Summary Section
    const summarySection = form.addSubform('summary', {
        title: '💰 Investment Summary',
        isCollapsible: false,
        sticky: 'bottom'
    });
 
    summarySection.addRow(row => {
        row.addPriceDisplay('monthlyPrice', {
            label: 'Monthly Investment',
            computedValue: () => calculatePricing().monthlyDiscounted,
            variant: 'large'
        }, '1fr');
        row.addPriceDisplay('contractTotal', {
            label: 'Contract Total',
            computedValue: () => calculatePricing().contractTotal,
            variant: 'success'
        }, '1fr');
    });
 
    summarySection.addRow(row => {
        row.addTextPanel('note', {
            computedValue: () => 'SEO is a long-term investment. Results typically appear within 3-6 months of consistent effort.',
            customStyles: { 'font-size': '0.8rem', 'color': '#64748b', 'text-align': 'center' }
        });
    });
 
    form.configureSubmitButton({
        label: 'Get Custom Proposal'
    });
}
 

Frequently Asked Questions

How much does SEO typically cost?

SEO costs vary widely based on scope and competition. Small businesses typically spend $500-2,000/month, while enterprise SEO can exceed $10,000/month.

What's included in SEO services?

Comprehensive SEO includes keyword research, on-page optimization, technical SEO, content creation, link building, and monthly reporting.

How long before I see SEO results?

SEO is a long-term strategy. Initial improvements may appear in 3-6 months, with significant results typically taking 6-12 months.

Can I customize this calculator for my agency?

Yes! Agencies can customize pricing tiers, services, and branding to match their offerings and embed it on their website.

Is one-time or monthly SEO better?

SEO requires ongoing effort. One-time audits are good for identifying issues, but sustained rankings require monthly optimization and content.

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