Logo Design Cost Calculator
Help your design business attract better clients with an interactive quote calculator. This template lets potential clients see pricing based on package level, timeline, and additional services like business cards, social media kits, or brand guides. Clients who understand the investment before reaching out are more serious prospects. Capture their branding needs and contact info to start the conversation with qualified leads who are ready to invest in quality design.
Try the Calculator
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export function logoDesignCalculator(form: FormTs) {
const packageRates: Record<string, number> = {
'basic': 300,
'standard': 750,
'premium': 1500,
'enterprise': 3500
};
form.addRow(row => {
row.addTextPanel('header', {
computedValue: () => 'Logo Design Quote',
customStyles: { 'font-size': '1.5rem', 'font-weight': '600', 'color': '#1e293b' }
});
});
form.addSpacer({ height: 20 });
// Business Details Section
const businessSection = form.addSubform('businessDetails', { title: '🏢 About Your Business' });
businessSection.addRow(row => {
row.addDropdown('businessType', {
label: 'Business Type',
options: [
{ id: 'startup', name: 'Startup / New Business' },
{ id: 'small', name: 'Small Business' },
{ id: 'medium', name: 'Medium Business' },
{ id: 'enterprise', name: 'Enterprise / Corporation' },
{ id: 'nonprofit', name: 'Non-Profit' },
{ id: 'personal', name: 'Personal Brand' }
],
defaultValue: 'small',
isRequired: true
}, '1fr');
row.addDropdown('industry', {
label: 'Industry',
options: [
{ id: 'tech', name: 'Technology / Software' },
{ id: 'retail', name: 'Retail / E-commerce' },
{ id: 'food', name: 'Food & Beverage' },
{ id: 'health', name: 'Health & Wellness' },
{ id: 'finance', name: 'Finance / Professional Services' },
{ id: 'creative', name: 'Creative / Agency' },
{ id: 'real-estate', name: 'Real Estate' },
{ id: 'other', name: 'Other' }
],
defaultValue: 'tech'
}, '1fr');
});
businessSection.addRow(row => {
row.addRadioButton('hasExisting', {
label: 'Current Logo Situation',
options: [
{ id: 'new', name: 'Need a new logo from scratch' },
{ id: 'refresh', name: 'Want to refresh existing logo' },
{ id: 'rebrand', name: 'Complete rebrand needed' }
],
defaultValue: 'new',
orientation: 'vertical'
});
});
// Package Selection Section
const packageSection = form.addSubform('packageSelection', { title: '📦 Design Package' });
packageSection.addRow(row => {
row.addRadioButton('package', {
label: 'Select Package',
options: [
{ id: 'basic', name: 'Basic ($300) - 2 concepts, 2 revisions, PNG/JPG files' },
{ id: 'standard', name: 'Standard ($750) - 4 concepts, 4 revisions, vector files, basic brand guide' },
{ id: 'premium', name: 'Premium ($1,500) - 6 concepts, unlimited revisions, full file package, brand guide' },
{ id: 'enterprise', name: 'Enterprise ($3,500) - Complete brand identity, multiple applications, style guide' }
],
defaultValue: 'standard',
orientation: 'vertical',
isRequired: true
});
});
// Design Preferences Section
const prefsSection = form.addSubform('designPrefs', { title: '🎨 Design Preferences' });
prefsSection.addRow(row => {
row.addDropdown('style', {
label: 'Preferred Style',
options: [
{ id: 'modern', name: 'Modern / Minimalist' },
{ id: 'classic', name: 'Classic / Traditional' },
{ id: 'playful', name: 'Playful / Fun' },
{ id: 'luxury', name: 'Luxury / Premium' },
{ id: 'bold', name: 'Bold / Edgy' },
{ id: 'handcrafted', name: 'Handcrafted / Artisan' },
{ id: 'unsure', name: 'Not Sure / Open to Ideas' }
],
defaultValue: 'modern'
}, '1fr');
row.addDropdown('logoType', {
label: 'Logo Type',
options: [
{ id: 'wordmark', name: 'Wordmark (Text only)' },
{ id: 'symbol', name: 'Symbol/Icon Only' },
{ id: 'combination', name: 'Combination Mark' },
{ id: 'emblem', name: 'Emblem / Badge' },
{ id: 'flexible', name: 'Flexible / Let Designer Decide' }
],
defaultValue: 'combination'
}, '1fr');
});
prefsSection.addRow(row => {
row.addDropdown('timeline', {
label: 'Timeline',
options: [
{ id: 'standard', name: 'Standard (2-3 weeks)' },
{ id: 'fast', name: 'Fast Track (1 week) +30%' },
{ id: 'rush', name: 'Rush (3-5 days) +50%' },
{ id: 'flexible', name: 'Flexible / No Rush' }
],
defaultValue: 'standard'
}, '1fr');
});
// Add-ons Section
const addonsSection = form.addSubform('addons', { title: '✨ Additional Services' });
addonsSection.addRow(row => {
row.addCheckbox('businessCards', {
label: 'Business Card Design (+$150)',
defaultValue: false
}, '1fr');
row.addCheckbox('letterhead', {
label: 'Letterhead & Envelope (+$200)',
defaultValue: false
}, '1fr');
});
addonsSection.addRow(row => {
row.addCheckbox('socialMedia', {
label: 'Social Media Kit (+$250)',
defaultValue: false
}, '1fr');
row.addCheckbox('emailSignature', {
label: 'Email Signature (+$100)',
defaultValue: false
}, '1fr');
});
addonsSection.addRow(row => {
row.addCheckbox('favicon', {
label: 'Favicon/App Icon (+$100)',
defaultValue: false
}, '1fr');
row.addCheckbox('brandGuide', {
label: 'Extended Brand Guide (+$500)',
defaultValue: false
}, '1fr');
});
addonsSection.addRow(row => {
row.addCheckbox('animations', {
label: 'Logo Animation (+$400)',
defaultValue: false
}, '1fr');
row.addCheckbox('trademark', {
label: 'Trademark Research (+$200)',
defaultValue: false
}, '1fr');
});
form.addSpacer({ height: 20, showLine: true, lineStyle: 'dashed' });
// Results Section
const resultsSection = form.addSubform('results', { title: '💰 Investment Summary', isCollapsible: false });
const getTimelineMultiplier = () => {
const timeline = prefsSection.dropdown('timeline')?.value() || 'standard';
const multipliers: Record<string, number> = {
'standard': 1.0,
'fast': 1.3,
'rush': 1.5,
'flexible': 0.95
};
return multipliers[timeline] || 1;
};
const getTypeMultiplier = () => {
const type = businessSection.dropdown('businessType')?.value() || 'small';
// Enterprise clients typically need more comprehensive work
if (type === 'enterprise') return 1.2;
if (type === 'nonprofit') return 0.85;
return 1;
};
resultsSection.addRow(row => {
row.addPriceDisplay('packagePrice', {
label: 'Package Price',
computedValue: () => {
const pkg = packageSection.radioButton('package')?.value() || 'standard';
const baseRate = packageRates[pkg] || 750;
return Math.round(baseRate * getTypeMultiplier());
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('timelineAdjustment', {
label: 'Timeline Adjustment',
computedValue: () => {
const pkg = packageSection.radioButton('package')?.value() || 'standard';
const baseRate = packageRates[pkg] || 750;
const typeMult = getTypeMultiplier();
const timeMult = getTimelineMultiplier();
return Math.round(baseRate * typeMult * (timeMult - 1));
},
variant: () => {
const timeMult = getTimelineMultiplier();
return timeMult > 1 ? 'default' : 'success';
},
prefix: () => {
const timeMult = getTimelineMultiplier();
return timeMult >= 1 ? '+' : '';
}
}, '1fr');
});
resultsSection.addRow(row => {
row.addPriceDisplay('addonsTotal', {
label: 'Add-on Services',
computedValue: () => {
let total = 0;
if (addonsSection.checkbox('businessCards')?.value()) total += 150;
if (addonsSection.checkbox('letterhead')?.value()) total += 200;
if (addonsSection.checkbox('socialMedia')?.value()) total += 250;
if (addonsSection.checkbox('emailSignature')?.value()) total += 100;
if (addonsSection.checkbox('favicon')?.value()) total += 100;
if (addonsSection.checkbox('brandGuide')?.value()) total += 500;
if (addonsSection.checkbox('animations')?.value()) total += 400;
if (addonsSection.checkbox('trademark')?.value()) total += 200;
return total;
},
variant: 'default',
prefix: '+'
});
});
resultsSection.addSpacer({ showLine: true, lineStyle: 'solid', lineColor: '#e2e8f0' });
resultsSection.addRow(row => {
row.addPriceDisplay('totalPrice', {
label: 'Total Investment',
computedValue: () => {
const pkg = packageSection.radioButton('package')?.value() || 'standard';
const baseRate = packageRates[pkg] || 750;
let total = baseRate * getTypeMultiplier() * getTimelineMultiplier();
if (addonsSection.checkbox('businessCards')?.value()) total += 150;
if (addonsSection.checkbox('letterhead')?.value()) total += 200;
if (addonsSection.checkbox('socialMedia')?.value()) total += 250;
if (addonsSection.checkbox('emailSignature')?.value()) total += 100;
if (addonsSection.checkbox('favicon')?.value()) total += 100;
if (addonsSection.checkbox('brandGuide')?.value()) total += 500;
if (addonsSection.checkbox('animations')?.value()) total += 400;
if (addonsSection.checkbox('trademark')?.value()) total += 200;
return Math.round(total);
},
variant: 'large'
});
});
resultsSection.addRow(row => {
row.addTextPanel('deliverables', {
computedValue: () => {
const pkg = packageSection.radioButton('package')?.value() || 'standard';
const deliverables: Record<string, string> = {
'basic': 'Includes: PNG, JPG files in multiple sizes',
'standard': 'Includes: Vector files (AI, EPS, SVG), PNG, JPG, basic usage guide',
'premium': 'Includes: All file formats, color variations, brand guidelines document',
'enterprise': 'Includes: Complete brand package, multiple applications, comprehensive style guide'
};
return deliverables[pkg] || '';
},
customStyles: { 'font-size': '0.9rem', 'color': '#059669' }
});
});
resultsSection.addRow(row => {
row.addTextPanel('process', {
computedValue: () => {
const timeline = prefsSection.dropdown('timeline')?.value() || 'standard';
const times: Record<string, string> = {
'standard': 'Timeline: 2-3 weeks from kickoff to final files',
'fast': 'Timeline: 1 week (expedited review process)',
'rush': 'Timeline: 3-5 business days (priority handling)',
'flexible': 'Timeline: Flexible - we\'ll work at your pace'
};
return times[timeline] || '';
},
customStyles: { 'font-size': '0.9rem', 'color': '#475569' }
});
});
const finalSection = form.addSubform('final', {
title: '🧾 Summary',
isCollapsible: false,
sticky: 'bottom'
});
finalSection.addRow(row => {
row.addPriceDisplay('totalPrice', {
label: 'Total Investment',
computedValue: () => {
const pkg = packageSection.radioButton('package')?.value() || 'standard';
const baseRate = packageRates[pkg] || 750;
let total = baseRate * getTypeMultiplier() * getTimelineMultiplier();
if (addonsSection.checkbox('businessCards')?.value()) total += 150;
if (addonsSection.checkbox('letterhead')?.value()) total += 200;
if (addonsSection.checkbox('socialMedia')?.value()) total += 250;
if (addonsSection.checkbox('emailSignature')?.value()) total += 100;
if (addonsSection.checkbox('favicon')?.value()) total += 100;
if (addonsSection.checkbox('brandGuide')?.value()) total += 500;
if (addonsSection.checkbox('animations')?.value()) total += 400;
if (addonsSection.checkbox('trademark')?.value()) total += 200;
return Math.round(total);
},
variant: 'large'
});
});
finalSection.addRow(row => {
row.addTextPanel('disclaimer', {
computedValue: () => '50% deposit required to begin work.',
customStyles: { 'font-size': '0.85rem', 'color': '#94a3b8', 'font-style': 'italic' }
});
});
form.configureSubmitButton({
label: 'Start My Project'
});
}
Frequently Asked Questions
Can I customize packages for my pricing model?
Yes. Define your own package tiers with specific deliverables and pricing. You can rename packages, adjust what's included, and set prices that match your market position.
How do I show my portfolio alongside the calculator?
Add links to your portfolio or embed images showing your best work. Clients often want to see examples while considering pricing.
Can I offer payment plans?
Yes. Add payment plan options showing monthly costs for larger packages. This can help close deals on premium branding projects.
How do I handle custom or enterprise projects?
The enterprise package handles larger projects. For truly custom work, the submit button captures their needs so you can provide a custom proposal.
Can this filter out low-budget inquiries?
Absolutely. By showing real pricing upfront, clients with unrealistic budgets self-select out. You spend time talking to prospects who understand and value professional design.