Online Course Pricing Calculator
Not sure how to price your online course? This calculator helps course creators determine competitive pricing based on course category, content length, delivery format, and included features. Compare your course against market benchmarks, add premium elements like coaching calls and certifications, and get data-driven pricing suggestions. Perfect for course platforms, e-learning creators, and educational businesses.
Try the Calculator
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export function onlineCourseCalculator(form: FormTs) {
form.addRow(row => {
row.addTextPanel('header', {
computedValue: () => 'Online Course Pricing Calculator',
customStyles: { 'font-size': '1.5rem', 'font-weight': '600', 'color': '#1e293b' }
});
});
form.addSpacer({ height: 20 });
// Course Type Section
const courseSection = form.addSubform('course', { title: '📚 Course Details' });
courseSection.addRow(row => {
row.addDropdown('courseCategory', {
label: 'Course Category',
options: [
{ id: 'tech', name: 'Technology/Programming' },
{ id: 'business', name: 'Business/Entrepreneurship' },
{ id: 'marketing', name: 'Marketing/Sales' },
{ id: 'design', name: 'Design/Creative' },
{ id: 'personal', name: 'Personal Development' },
{ id: 'health', name: 'Health/Fitness' },
{ id: 'language', name: 'Language Learning' },
{ id: 'academic', name: 'Academic/Test Prep' },
{ id: 'professional', name: 'Professional Certification' },
{ id: 'hobby', name: 'Hobby/Lifestyle' }
],
defaultValue: 'tech',
isRequired: true
}, '1fr');
row.addDropdown('courseLevel', {
label: 'Course Level',
options: [
{ id: 'beginner', name: 'Beginner' },
{ id: 'intermediate', name: 'Intermediate' },
{ id: 'advanced', name: 'Advanced' },
{ id: 'professional', name: 'Professional/Expert' }
],
defaultValue: 'intermediate'
}, '1fr');
});
courseSection.addRow(row => {
row.addInteger('courseHours', {
label: 'Total Course Hours',
min: 1,
max: 200,
defaultValue: 20,
tooltip: 'Total video/content hours'
}, '1fr');
row.addInteger('modules', {
label: 'Number of Modules',
min: 1,
max: 50,
defaultValue: 8
}, '1fr');
});
// Course Format Section
const formatSection = form.addSubform('format', { title: '🎬 Course Format' });
formatSection.addRow(row => {
row.addRadioButton('courseFormat', {
label: 'Delivery Format',
options: [
{ id: 'self-paced', name: 'Self-Paced (Pre-recorded videos)' },
{ id: 'cohort', name: 'Cohort-Based (Live + recordings)' },
{ id: 'hybrid', name: 'Hybrid (Mix of live and self-paced)' },
{ id: 'live-only', name: 'Live Only (Real-time instruction)' }
],
defaultValue: 'self-paced',
isRequired: true
});
});
formatSection.addRow(row => {
row.addDropdown('accessDuration', {
label: 'Access Duration',
options: [
{ id: '3months', name: '3 Months' },
{ id: '6months', name: '6 Months' },
{ id: '12months', name: '12 Months' },
{ id: 'lifetime', name: 'Lifetime Access (+40% value)' }
],
defaultValue: 'lifetime'
}, '1fr');
row.addDropdown('updates', {
label: 'Content Updates',
options: [
{ id: 'none', name: 'No Updates' },
{ id: '12months', name: '12 Months Free Updates' },
{ id: 'lifetime', name: 'Lifetime Updates (+20% value)' }
],
defaultValue: '12months'
}, '1fr');
});
// Features Section
const featuresSection = form.addSubform('features', { title: '✨ Course Features' });
featuresSection.addRow(row => {
row.addCheckbox('certificate', {
label: 'Certificate of Completion',
defaultValue: true
}, '1fr');
row.addCheckbox('downloadable', {
label: 'Downloadable Resources',
defaultValue: true,
tooltip: 'PDFs, templates, cheat sheets'
}, '1fr');
});
featuresSection.addRow(row => {
row.addCheckbox('assignments', {
label: 'Hands-On Assignments/Projects',
defaultValue: true
}, '1fr');
row.addCheckbox('quizzes', {
label: 'Quizzes & Assessments',
defaultValue: false
}, '1fr');
});
featuresSection.addRow(row => {
row.addCheckbox('community', {
label: 'Private Community Access',
defaultValue: false,
tooltip: 'Discord, Facebook Group, or Forum'
}, '1fr');
row.addCheckbox('qa', {
label: 'Q&A Support',
defaultValue: false,
tooltip: 'Email or discussion board support'
}, '1fr');
});
// Premium Add-ons Section
const premiumSection = form.addSubform('premium', { title: '💎 Premium Add-Ons' });
premiumSection.addRow(row => {
row.addCheckbox('oneOnOne', {
label: '1-on-1 Coaching Calls (+$200-500)',
defaultValue: false,
tooltip: 'Includes 2-4 private coaching sessions'
}, '1fr');
row.addCheckbox('groupCalls', {
label: 'Group Coaching Calls (+$100)',
defaultValue: false,
tooltip: 'Weekly or monthly group Q&A sessions'
}, '1fr');
});
premiumSection.addRow(row => {
row.addCheckbox('mentorship', {
label: 'Ongoing Mentorship (+$150/mo)',
defaultValue: false
}, '1fr');
row.addCheckbox('jobPlacement', {
label: 'Job Placement Assistance (+$200)',
defaultValue: false,
tooltip: 'Resume review, interview prep, job board access'
}, '1fr');
});
premiumSection.addRow(row => {
row.addCheckbox('bonusCourse', {
label: 'Bonus Mini-Course (+$50)',
defaultValue: false
}, '1fr');
row.addCheckbox('softwareLicense', {
label: 'Software/Tool License (+$100-300)',
defaultValue: false,
tooltip: 'Included access to premium tools'
}, '1fr');
});
// Pricing Model Section
const pricingSection = form.addSubform('pricing', { title: '💳 Pricing Options' });
pricingSection.addRow(row => {
row.addRadioButton('pricingModel', {
label: 'Pricing Model',
options: [
{ id: 'one-time', name: 'One-Time Payment' },
{ id: 'payment-plan', name: 'Payment Plan (3-6 installments)' },
{ id: 'subscription', name: 'Monthly Subscription' }
],
defaultValue: 'one-time',
isRequired: true
});
});
pricingSection.addRow(row => {
row.addInteger('paymentPlanMonths', {
label: 'Number of Payments',
min: 2,
max: 12,
defaultValue: 3,
isVisible: () => pricingSection.radioButton('pricingModel')?.value() === 'payment-plan'
});
});
pricingSection.addRow(row => {
row.addCheckbox('earlyBird', {
label: 'Early Bird Discount (15% off)',
defaultValue: false
}, '1fr');
row.addCheckbox('moneyBack', {
label: '30-Day Money-Back Guarantee',
defaultValue: true
}, '1fr');
});
form.addSpacer({ height: 20, showLine: true, lineStyle: 'dashed' });
// Market Comparison Section
const marketSection = form.addSubform('market', { title: '📊 Market Pricing Reference', isCollapsible: true });
marketSection.addRow(row => {
row.addTextPanel('marketInfo', {
computedValue: () => {
const category = courseSection.dropdown('courseCategory')?.value() || 'tech';
const level = courseSection.dropdown('courseLevel')?.value() || 'intermediate';
const priceRanges: Record<string, Record<string, string>> = {
'tech': { beginner: '$50-200', intermediate: '$200-500', advanced: '$400-1,000', professional: '$500-2,000' },
'business': { beginner: '$50-150', intermediate: '$150-400', advanced: '$300-800', professional: '$500-2,500' },
'marketing': { beginner: '$30-150', intermediate: '$150-400', advanced: '$300-700', professional: '$400-1,500' },
'design': { beginner: '$40-150', intermediate: '$150-350', advanced: '$300-600', professional: '$400-1,000' },
'personal': { beginner: '$20-100', intermediate: '$100-300', advanced: '$200-500', professional: '$300-800' },
'health': { beginner: '$30-100', intermediate: '$100-250', advanced: '$200-450', professional: '$300-700' },
'language': { beginner: '$50-150', intermediate: '$150-350', advanced: '$300-500', professional: '$400-800' },
'academic': { beginner: '$50-200', intermediate: '$200-400', advanced: '$350-700', professional: '$500-1,500' },
'professional': { beginner: '$100-300', intermediate: '$300-700', advanced: '$500-1,500', professional: '$800-3,000' },
'hobby': { beginner: '$20-80', intermediate: '$80-200', advanced: '$150-350', professional: '$200-500' }
};
const range = priceRanges[category]?.[level] || '$100-500';
return `Market range for ${level} ${category} courses: ${range}`;
},
customStyles: { 'font-size': '0.9rem', 'color': '#475569' }
});
});
marketSection.addRow(row => {
row.addTextPanel('pricePerHour', {
computedValue: () => 'Industry benchmark: $5-25 per hour of content for mid-tier courses',
customStyles: { 'font-size': '0.85rem', 'color': '#64748b' }
});
});
// Cost Breakdown Section
const breakdownSection = form.addSubform('breakdown', { title: '💰 Suggested Price Breakdown', isCollapsible: true });
breakdownSection.addRow(row => {
row.addPriceDisplay('baseValue', {
label: 'Base Content Value',
computedValue: () => {
const hours = courseSection.integer('courseHours')?.value() || 20;
const category = courseSection.dropdown('courseCategory')?.value() || 'tech';
const level = courseSection.dropdown('courseLevel')?.value() || 'intermediate';
const categoryMultiplier: Record<string, number> = {
tech: 15, business: 12, marketing: 10, design: 11, personal: 8,
health: 9, language: 10, academic: 12, professional: 18, hobby: 6
};
const levelMultiplier: Record<string, number> = {
beginner: 0.7, intermediate: 1, advanced: 1.4, professional: 1.8
};
return Math.round(hours * (categoryMultiplier[category] || 10) * (levelMultiplier[level] || 1));
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('formatValue', {
label: 'Format Premium',
computedValue: () => {
const format = formatSection.radioButton('courseFormat')?.value() || 'self-paced';
const hours = courseSection.integer('courseHours')?.value() || 20;
const formatPremium: Record<string, number> = {
'self-paced': 0, 'cohort': hours * 8, 'hybrid': hours * 5, 'live-only': hours * 12
};
return formatPremium[format] || 0;
},
variant: 'default'
}, '1fr');
});
breakdownSection.addRow(row => {
row.addPriceDisplay('featureValue', {
label: 'Features Value',
computedValue: () => {
let value = 0;
if (featuresSection.checkbox('certificate')?.value()) value += 20;
if (featuresSection.checkbox('downloadable')?.value()) value += 30;
if (featuresSection.checkbox('assignments')?.value()) value += 50;
if (featuresSection.checkbox('quizzes')?.value()) value += 25;
if (featuresSection.checkbox('community')?.value()) value += 75;
if (featuresSection.checkbox('qa')?.value()) value += 50;
return value;
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('premiumValue', {
label: 'Premium Add-Ons',
computedValue: () => {
let value = 0;
if (premiumSection.checkbox('oneOnOne')?.value()) value += 350;
if (premiumSection.checkbox('groupCalls')?.value()) value += 100;
if (premiumSection.checkbox('mentorship')?.value()) value += 150;
if (premiumSection.checkbox('jobPlacement')?.value()) value += 200;
if (premiumSection.checkbox('bonusCourse')?.value()) value += 50;
if (premiumSection.checkbox('softwareLicense')?.value()) value += 200;
return value;
},
variant: 'default'
}, '1fr');
});
// Summary Section
const summarySection = form.addSubform('summary', {
title: '🎯 Suggested Course Price',
isCollapsible: false,
sticky: 'bottom'
});
summarySection.addRow(row => {
row.addPriceDisplay('suggestedPrice', {
label: 'Suggested Price',
computedValue: () => {
const hours = courseSection.integer('courseHours')?.value() || 20;
const category = courseSection.dropdown('courseCategory')?.value() || 'tech';
const level = courseSection.dropdown('courseLevel')?.value() || 'intermediate';
const format = formatSection.radioButton('courseFormat')?.value() || 'self-paced';
const access = formatSection.dropdown('accessDuration')?.value() || 'lifetime';
const updates = formatSection.dropdown('updates')?.value() || '12months';
const earlyBird = pricingSection.checkbox('earlyBird')?.value() || false;
const categoryMultiplier: Record<string, number> = {
tech: 15, business: 12, marketing: 10, design: 11, personal: 8,
health: 9, language: 10, academic: 12, professional: 18, hobby: 6
};
const levelMultiplier: Record<string, number> = {
beginner: 0.7, intermediate: 1, advanced: 1.4, professional: 1.8
};
const formatPremium: Record<string, number> = {
'self-paced': 0, 'cohort': hours * 8, 'hybrid': hours * 5, 'live-only': hours * 12
};
let baseValue = hours * (categoryMultiplier[category] || 10) * (levelMultiplier[level] || 1);
baseValue += formatPremium[format] || 0;
if (access === 'lifetime') baseValue *= 1.4;
else if (access === '12months') baseValue *= 1.2;
if (updates === 'lifetime') baseValue *= 1.2;
let featureValue = 0;
if (featuresSection.checkbox('certificate')?.value()) featureValue += 20;
if (featuresSection.checkbox('downloadable')?.value()) featureValue += 30;
if (featuresSection.checkbox('assignments')?.value()) featureValue += 50;
if (featuresSection.checkbox('quizzes')?.value()) featureValue += 25;
if (featuresSection.checkbox('community')?.value()) featureValue += 75;
if (featuresSection.checkbox('qa')?.value()) featureValue += 50;
let premiumValue = 0;
if (premiumSection.checkbox('oneOnOne')?.value()) premiumValue += 350;
if (premiumSection.checkbox('groupCalls')?.value()) premiumValue += 100;
if (premiumSection.checkbox('mentorship')?.value()) premiumValue += 150;
if (premiumSection.checkbox('jobPlacement')?.value()) premiumValue += 200;
if (premiumSection.checkbox('bonusCourse')?.value()) premiumValue += 50;
if (premiumSection.checkbox('softwareLicense')?.value()) premiumValue += 200;
let total = baseValue + featureValue + premiumValue;
if (earlyBird) total *= 0.85;
return Math.round(total / 10) * 10;
},
variant: 'large'
}, '1fr');
row.addTextPanel('pricePerHourResult', {
label: 'Per Hour',
computedValue: () => {
const hours = courseSection.integer('courseHours')?.value() || 20;
const category = courseSection.dropdown('courseCategory')?.value() || 'tech';
const level = courseSection.dropdown('courseLevel')?.value() || 'intermediate';
const format = formatSection.radioButton('courseFormat')?.value() || 'self-paced';
const access = formatSection.dropdown('accessDuration')?.value() || 'lifetime';
const updates = formatSection.dropdown('updates')?.value() || '12months';
const categoryMultiplier: Record<string, number> = {
tech: 15, business: 12, marketing: 10, design: 11, personal: 8,
health: 9, language: 10, academic: 12, professional: 18, hobby: 6
};
const levelMultiplier: Record<string, number> = {
beginner: 0.7, intermediate: 1, advanced: 1.4, professional: 1.8
};
const formatPremium: Record<string, number> = {
'self-paced': 0, 'cohort': hours * 8, 'hybrid': hours * 5, 'live-only': hours * 12
};
let baseValue = hours * (categoryMultiplier[category] || 10) * (levelMultiplier[level] || 1);
baseValue += formatPremium[format] || 0;
if (access === 'lifetime') baseValue *= 1.4;
else if (access === '12months') baseValue *= 1.2;
if (updates === 'lifetime') baseValue *= 1.2;
const perHour = baseValue / hours;
return `$${Math.round(perHour)}/hr`;
},
customStyles: { 'font-size': '1.3rem', 'font-weight': '600', 'text-align': 'center', 'color': '#059669' }
}, '1fr');
});
summarySection.addRow(row => {
row.addTextPanel('paymentPlanPrice', {
computedValue: () => {
const model = pricingSection.radioButton('pricingModel')?.value() || 'one-time';
const months = pricingSection.integer('paymentPlanMonths')?.value() || 3;
const hours = courseSection.integer('courseHours')?.value() || 20;
const category = courseSection.dropdown('courseCategory')?.value() || 'tech';
const level = courseSection.dropdown('courseLevel')?.value() || 'intermediate';
const categoryMultiplier: Record<string, number> = {
tech: 15, business: 12, marketing: 10, design: 11, personal: 8,
health: 9, language: 10, academic: 12, professional: 18, hobby: 6
};
const levelMultiplier: Record<string, number> = {
beginner: 0.7, intermediate: 1, advanced: 1.4, professional: 1.8
};
let baseValue = hours * (categoryMultiplier[category] || 10) * (levelMultiplier[level] || 1);
baseValue = Math.round(baseValue / 10) * 10;
if (model === 'payment-plan') {
const planTotal = baseValue * 1.15;
const perPayment = Math.round(planTotal / months);
return `Payment plan: ${months}x $${perPayment} ($${Math.round(planTotal)} total)`;
}
if (model === 'subscription') {
return `Subscription: $${Math.round(baseValue / 6)}/month (6 months minimum)`;
}
return '';
},
customStyles: { 'font-size': '0.9rem', 'text-align': 'center', 'color': '#475569' },
isVisible: () => pricingSection.radioButton('pricingModel')?.value() !== 'one-time'
});
});
summarySection.addRow(row => {
row.addTextPanel('courseSummary', {
computedValue: () => {
const hours = courseSection.integer('courseHours')?.value() || 20;
const modules = courseSection.integer('modules')?.value() || 8;
const level = courseSection.dropdown('courseLevel')?.value() || 'intermediate';
const levelNames: Record<string, string> = {
beginner: 'Beginner', intermediate: 'Intermediate', advanced: 'Advanced', professional: 'Professional'
};
return `${levelNames[level]} course • ${hours} hours • ${modules} modules`;
},
customStyles: { 'font-size': '0.95rem', 'text-align': 'center', 'color': '#475569' }
});
});
summarySection.addRow(row => {
row.addTextPanel('disclaimer', {
computedValue: () => 'Prices are suggestions based on market data. Actual pricing should consider your audience, competition, and brand positioning.',
customStyles: { 'font-size': '0.8rem', 'color': '#94a3b8', 'text-align': 'center' }
});
});
form.configureSubmitButton({
label: 'Create Course Listing'
});
}
Frequently Asked Questions
How do I know if my course is priced correctly?
Compare with competitors in your niche, consider your target audience's budget, and test different price points. A well-priced course typically converts 2-5% of landing page visitors.
Should I offer a payment plan?
Payment plans can increase conversions by 20-30%, especially for courses over $200. Typical plans add 10-15% to the total price to account for payment processing and risk.
Is lifetime access worth more?
Yes, lifetime access adds significant perceived value (30-50% more) and reduces refund requests. It also builds trust and can justify higher prices.
Should I include coaching calls?
One-on-one coaching significantly increases value but limits scalability. Group coaching is a good middle ground. Consider tiered pricing with different coaching levels.
How often should I update my course?
For tech and marketing courses, annual updates are essential. For evergreen topics, update when there are significant industry changes. Promising lifetime updates adds value but commits you to ongoing work.