Wholesale Price Calculator
Develop profitable wholesale pricing strategies with this comprehensive calculator. Set base costs, target margins, and volume discount tiers. Calculate minimum order quantities, shipping cost allocation, and suggested retail prices. Perfect for manufacturers setting distributor pricing, wholesalers managing retail accounts, and retailers evaluating bulk purchase opportunities.
Try the Calculator
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export function wholesalePriceCalculator(form: FormTs) {
form.addRow(row => {
row.addTextPanel('header', {
computedValue: () => 'Wholesale Price Calculator',
customStyles: { 'font-size': '1.5rem', 'font-weight': '600', 'color': '#1e293b' }
});
});
form.addSpacer({ height: 20 });
// Product Cost Section
const costSection = form.addSubform('cost', { title: '📦 Product Costs' });
costSection.addRow(row => {
row.addMoney('unitCost', {
label: 'Unit Cost (COGS)',
min: 0.01,
max: 10000,
defaultValue: 15,
isRequired: true,
tooltip: 'Manufacturing or purchase cost per unit'
}, '1fr');
row.addMoney('packaging', {
label: 'Packaging Cost',
min: 0,
max: 100,
defaultValue: 1.5,
tooltip: 'Per unit packaging and labeling'
}, '1fr');
});
costSection.addRow(row => {
row.addDecimal('overhead', {
label: 'Overhead Allocation (%)',
min: 0,
max: 50,
defaultValue: 10,
tooltip: 'Warehouse, admin, and operational costs'
}, '1fr');
row.addMoney('otherCosts', {
label: 'Other Per-Unit Costs',
min: 0,
max: 100,
defaultValue: 0,
tooltip: 'Quality control, handling, etc.'
}, '1fr');
});
// Pricing Strategy Section
const pricingSection = form.addSubform('pricing', { title: '💰 Pricing Strategy' });
pricingSection.addRow(row => {
row.addDecimal('wholesaleMargin', {
label: 'Target Wholesale Margin (%)',
min: 5,
max: 80,
defaultValue: 35,
isRequired: true,
tooltip: 'Your profit margin on wholesale sales'
}, '1fr');
row.addDecimal('retailMultiplier', {
label: 'Suggested Retail Multiplier',
min: 1.5,
max: 5,
defaultValue: 2.2,
tooltip: 'Multiplier for MSRP (2.0 = keystone)'
}, '1fr');
});
pricingSection.addRow(row => {
row.addDropdown('pricingModel', {
label: 'Pricing Model',
options: [
{ id: 'fixed', name: 'Fixed Wholesale Price' },
{ id: 'tiered', name: 'Volume-Based Tiers' },
{ id: 'negotiated', name: 'Negotiated (Quote-Based)' }
],
defaultValue: 'tiered'
});
});
// Volume Discounts Section
const volumeSection = form.addSubform('volume', { title: '📊 Volume Discounts', isVisible: () => pricingSection.dropdown('pricingModel')?.value() === 'tiered' });
volumeSection.addRow(row => {
row.addInteger('tier1Qty', {
label: 'Tier 1 Min Qty',
min: 1,
max: 10000,
defaultValue: 50,
tooltip: 'Minimum for first discount tier'
}, '1fr');
row.addDecimal('tier1Discount', {
label: 'Tier 1 Discount (%)',
min: 0,
max: 30,
defaultValue: 0,
tooltip: 'Base tier - typically no discount'
}, '1fr');
});
volumeSection.addRow(row => {
row.addInteger('tier2Qty', {
label: 'Tier 2 Min Qty',
min: 1,
max: 50000,
defaultValue: 250,
tooltip: 'Minimum for second discount tier'
}, '1fr');
row.addDecimal('tier2Discount', {
label: 'Tier 2 Discount (%)',
min: 0,
max: 40,
defaultValue: 5,
tooltip: 'Discount for medium orders'
}, '1fr');
});
volumeSection.addRow(row => {
row.addInteger('tier3Qty', {
label: 'Tier 3 Min Qty',
min: 1,
max: 100000,
defaultValue: 1000,
tooltip: 'Minimum for third discount tier'
}, '1fr');
row.addDecimal('tier3Discount', {
label: 'Tier 3 Discount (%)',
min: 0,
max: 50,
defaultValue: 10,
tooltip: 'Discount for large orders'
}, '1fr');
});
volumeSection.addRow(row => {
row.addInteger('tier4Qty', {
label: 'Tier 4 Min Qty',
min: 1,
max: 500000,
defaultValue: 5000,
tooltip: 'Minimum for highest discount tier'
}, '1fr');
row.addDecimal('tier4Discount', {
label: 'Tier 4 Discount (%)',
min: 0,
max: 60,
defaultValue: 15,
tooltip: 'Maximum volume discount'
}, '1fr');
});
// Order Section
const orderSection = form.addSubform('order', { title: '🛒 Sample Order' });
orderSection.addRow(row => {
row.addInteger('orderQty', {
label: 'Order Quantity',
min: 1,
max: 1000000,
defaultValue: 500,
isRequired: true,
tooltip: 'Calculate pricing for this quantity'
}, '1fr');
row.addCheckbox('includeShipping', {
label: 'Include Shipping Estimate',
defaultValue: true
}, '1fr');
});
orderSection.addRow(row => {
row.addMoney('shippingPerUnit', {
label: 'Shipping Per Unit',
min: 0,
max: 50,
defaultValue: 2,
isVisible: () => orderSection.checkbox('includeShipping')?.value() ?? false,
tooltip: 'Estimated shipping cost per unit'
}, '1fr');
row.addDropdown('terms', {
label: 'Payment Terms',
options: [
{ id: 'prepaid', name: 'Prepaid' },
{ id: 'net30', name: 'Net 30' },
{ id: 'net60', name: 'Net 60' },
{ id: '2-10-net30', name: '2/10 Net 30' }
],
defaultValue: 'net30'
}, '1fr');
});
form.addSpacer({ height: 20, showLine: true, lineStyle: 'dashed' });
// Pricing Results Section
const resultsSection = form.addSubform('results', { title: '💵 Pricing Results', isCollapsible: false });
resultsSection.addRow(row => {
row.addPriceDisplay('totalUnitCost', {
label: 'Total Unit Cost',
computedValue: () => {
const unitCost = costSection.money('unitCost')?.value() || 15;
const packaging = costSection.money('packaging')?.value() || 1.5;
const overhead = costSection.decimal('overhead')?.value() || 10;
const otherCosts = costSection.money('otherCosts')?.value() || 0;
const baseCost = unitCost + packaging + otherCosts;
const overheadAmount = baseCost * (overhead / 100);
return Math.round((baseCost + overheadAmount) * 100) / 100;
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('baseWholesale', {
label: 'Base Wholesale Price',
computedValue: () => {
const unitCost = costSection.money('unitCost')?.value() || 15;
const packaging = costSection.money('packaging')?.value() || 1.5;
const overhead = costSection.decimal('overhead')?.value() || 10;
const otherCosts = costSection.money('otherCosts')?.value() || 0;
const margin = pricingSection.decimal('wholesaleMargin')?.value() || 35;
const baseCost = unitCost + packaging + otherCosts;
const overheadAmount = baseCost * (overhead / 100);
const totalCost = baseCost + overheadAmount;
const wholesalePrice = totalCost / (1 - margin / 100);
return Math.round(wholesalePrice * 100) / 100;
},
variant: 'default'
}, '1fr');
});
resultsSection.addRow(row => {
row.addPriceDisplay('discountedPrice', {
label: 'Your Wholesale Price (with Volume Discount)',
computedValue: () => {
const unitCost = costSection.money('unitCost')?.value() || 15;
const packaging = costSection.money('packaging')?.value() || 1.5;
const overhead = costSection.decimal('overhead')?.value() || 10;
const otherCosts = costSection.money('otherCosts')?.value() || 0;
const margin = pricingSection.decimal('wholesaleMargin')?.value() || 35;
const pricingModel = pricingSection.dropdown('pricingModel')?.value() || 'tiered';
const orderQty = orderSection.integer('orderQty')?.value() || 500;
const baseCost = unitCost + packaging + otherCosts;
const overheadAmount = baseCost * (overhead / 100);
const totalCost = baseCost + overheadAmount;
const wholesalePrice = totalCost / (1 - margin / 100);
if (pricingModel !== 'tiered') return Math.round(wholesalePrice * 100) / 100;
// Determine discount tier
const tier1Qty = volumeSection.integer('tier1Qty')?.value() || 50;
const tier2Qty = volumeSection.integer('tier2Qty')?.value() || 250;
const tier3Qty = volumeSection.integer('tier3Qty')?.value() || 1000;
const tier4Qty = volumeSection.integer('tier4Qty')?.value() || 5000;
const tier1Discount = volumeSection.decimal('tier1Discount')?.value() || 0;
const tier2Discount = volumeSection.decimal('tier2Discount')?.value() || 5;
const tier3Discount = volumeSection.decimal('tier3Discount')?.value() || 10;
const tier4Discount = volumeSection.decimal('tier4Discount')?.value() || 15;
let discount = tier1Discount;
if (orderQty >= tier4Qty) discount = tier4Discount;
else if (orderQty >= tier3Qty) discount = tier3Discount;
else if (orderQty >= tier2Qty) discount = tier2Discount;
return Math.round(wholesalePrice * (1 - discount / 100) * 100) / 100;
},
variant: 'large'
});
});
resultsSection.addRow(row => {
row.addPriceDisplay('suggestedRetail', {
label: 'Suggested Retail Price (MSRP)',
computedValue: () => {
const unitCost = costSection.money('unitCost')?.value() || 15;
const packaging = costSection.money('packaging')?.value() || 1.5;
const overhead = costSection.decimal('overhead')?.value() || 10;
const otherCosts = costSection.money('otherCosts')?.value() || 0;
const margin = pricingSection.decimal('wholesaleMargin')?.value() || 35;
const retailMultiplier = pricingSection.decimal('retailMultiplier')?.value() || 2.2;
const baseCost = unitCost + packaging + otherCosts;
const overheadAmount = baseCost * (overhead / 100);
const totalCost = baseCost + overheadAmount;
const wholesalePrice = totalCost / (1 - margin / 100);
const retailPrice = wholesalePrice * retailMultiplier;
return Math.round(retailPrice * 100) / 100;
},
variant: 'success'
}, '1fr');
row.addTextPanel('retailerMargin', {
computedValue: () => {
const retailMultiplier = pricingSection.decimal('retailMultiplier')?.value() || 2.2;
const retailerMargin = ((retailMultiplier - 1) / retailMultiplier) * 100;
return `Retailer margin: ${(Number(retailerMargin) || 0).toFixed(1)}%`;
},
customStyles: { 'font-size': '0.9rem', 'color': '#64748b', 'text-align': 'center', 'padding-top': '0.5rem' }
}, '1fr');
});
// Order Total Section
const totalSection = form.addSubform('total', { title: '🧾 Order Total', isCollapsible: false });
totalSection.addRow(row => {
row.addPriceDisplay('orderSubtotal', {
label: 'Order Subtotal',
computedValue: () => {
const unitCost = costSection.money('unitCost')?.value() || 15;
const packaging = costSection.money('packaging')?.value() || 1.5;
const overhead = costSection.decimal('overhead')?.value() || 10;
const otherCosts = costSection.money('otherCosts')?.value() || 0;
const margin = pricingSection.decimal('wholesaleMargin')?.value() || 35;
const pricingModel = pricingSection.dropdown('pricingModel')?.value() || 'tiered';
const orderQty = orderSection.integer('orderQty')?.value() || 500;
const baseCost = unitCost + packaging + otherCosts;
const overheadAmount = baseCost * (overhead / 100);
const totalCost = baseCost + overheadAmount;
const wholesalePrice = totalCost / (1 - margin / 100);
let finalPrice = wholesalePrice;
if (pricingModel === 'tiered') {
const tier1Qty = volumeSection.integer('tier1Qty')?.value() || 50;
const tier2Qty = volumeSection.integer('tier2Qty')?.value() || 250;
const tier3Qty = volumeSection.integer('tier3Qty')?.value() || 1000;
const tier4Qty = volumeSection.integer('tier4Qty')?.value() || 5000;
const tier1Discount = volumeSection.decimal('tier1Discount')?.value() || 0;
const tier2Discount = volumeSection.decimal('tier2Discount')?.value() || 5;
const tier3Discount = volumeSection.decimal('tier3Discount')?.value() || 10;
const tier4Discount = volumeSection.decimal('tier4Discount')?.value() || 15;
let discount = tier1Discount;
if (orderQty >= tier4Qty) discount = tier4Discount;
else if (orderQty >= tier3Qty) discount = tier3Discount;
else if (orderQty >= tier2Qty) discount = tier2Discount;
finalPrice = wholesalePrice * (1 - discount / 100);
}
return Math.round(finalPrice * orderQty * 100) / 100;
},
variant: 'default'
}, '1fr');
row.addPriceDisplay('shipping', {
label: 'Shipping',
computedValue: () => {
if (!orderSection.checkbox('includeShipping')?.value()) return 0;
const orderQty = orderSection.integer('orderQty')?.value() || 500;
const shippingPerUnit = orderSection.money('shippingPerUnit')?.value() || 2;
return Math.round(orderQty * shippingPerUnit * 100) / 100;
},
variant: 'default'
}, '1fr');
});
totalSection.addRow(row => {
row.addPriceDisplay('orderTotal', {
label: 'Order Total',
computedValue: () => {
const unitCost = costSection.money('unitCost')?.value() || 15;
const packaging = costSection.money('packaging')?.value() || 1.5;
const overhead = costSection.decimal('overhead')?.value() || 10;
const otherCosts = costSection.money('otherCosts')?.value() || 0;
const margin = pricingSection.decimal('wholesaleMargin')?.value() || 35;
const pricingModel = pricingSection.dropdown('pricingModel')?.value() || 'tiered';
const orderQty = orderSection.integer('orderQty')?.value() || 500;
const baseCost = unitCost + packaging + otherCosts;
const overheadAmount = baseCost * (overhead / 100);
const totalCost = baseCost + overheadAmount;
const wholesalePrice = totalCost / (1 - margin / 100);
let finalPrice = wholesalePrice;
if (pricingModel === 'tiered') {
const tier4Qty = volumeSection.integer('tier4Qty')?.value() || 5000;
const tier3Qty = volumeSection.integer('tier3Qty')?.value() || 1000;
const tier2Qty = volumeSection.integer('tier2Qty')?.value() || 250;
const tier1Discount = volumeSection.decimal('tier1Discount')?.value() || 0;
const tier2Discount = volumeSection.decimal('tier2Discount')?.value() || 5;
const tier3Discount = volumeSection.decimal('tier3Discount')?.value() || 10;
const tier4Discount = volumeSection.decimal('tier4Discount')?.value() || 15;
let discount = tier1Discount;
if (orderQty >= tier4Qty) discount = tier4Discount;
else if (orderQty >= tier3Qty) discount = tier3Discount;
else if (orderQty >= tier2Qty) discount = tier2Discount;
finalPrice = wholesalePrice * (1 - discount / 100);
}
let total = finalPrice * orderQty;
if (orderSection.checkbox('includeShipping')?.value()) {
const shippingPerUnit = orderSection.money('shippingPerUnit')?.value() || 2;
total += orderQty * shippingPerUnit;
}
return Math.round(total * 100) / 100;
},
variant: 'large'
}, '1fr');
row.addPriceDisplay('yourProfit', {
label: 'Your Profit',
computedValue: () => {
const unitCost = costSection.money('unitCost')?.value() || 15;
const packaging = costSection.money('packaging')?.value() || 1.5;
const overhead = costSection.decimal('overhead')?.value() || 10;
const otherCosts = costSection.money('otherCosts')?.value() || 0;
const margin = pricingSection.decimal('wholesaleMargin')?.value() || 35;
const pricingModel = pricingSection.dropdown('pricingModel')?.value() || 'tiered';
const orderQty = orderSection.integer('orderQty')?.value() || 500;
const baseCost = unitCost + packaging + otherCosts;
const overheadAmount = baseCost * (overhead / 100);
const totalCost = baseCost + overheadAmount;
const wholesalePrice = totalCost / (1 - margin / 100);
let finalPrice = wholesalePrice;
if (pricingModel === 'tiered') {
const tier4Qty = volumeSection.integer('tier4Qty')?.value() || 5000;
const tier3Qty = volumeSection.integer('tier3Qty')?.value() || 1000;
const tier2Qty = volumeSection.integer('tier2Qty')?.value() || 250;
const tier1Discount = volumeSection.decimal('tier1Discount')?.value() || 0;
const tier2Discount = volumeSection.decimal('tier2Discount')?.value() || 5;
const tier3Discount = volumeSection.decimal('tier3Discount')?.value() || 10;
const tier4Discount = volumeSection.decimal('tier4Discount')?.value() || 15;
let discount = tier1Discount;
if (orderQty >= tier4Qty) discount = tier4Discount;
else if (orderQty >= tier3Qty) discount = tier3Discount;
else if (orderQty >= tier2Qty) discount = tier2Discount;
finalPrice = wholesalePrice * (1 - discount / 100);
}
const profit = (finalPrice - totalCost) * orderQty;
return Math.round(profit * 100) / 100;
},
variant: 'success'
}, '1fr');
});
// Summary Section
const summarySection = form.addSubform('summary', {
title: '📋 Summary',
isCollapsible: false,
sticky: 'bottom'
});
summarySection.addRow(row => {
row.addTextPanel('summaryText', {
computedValue: () => {
const orderQty = orderSection.integer('orderQty')?.value() || 500;
const margin = pricingSection.decimal('wholesaleMargin')?.value() || 35;
const pricingModel = pricingSection.dropdown('pricingModel')?.value() || 'tiered';
const modelLabels: Record<string, string> = {
'fixed': 'Fixed pricing', 'tiered': 'Tiered pricing', 'negotiated': 'Quote-based'
};
return `${orderQty.toLocaleString()} units | ${margin}% margin | ${modelLabels[pricingModel]}`;
},
customStyles: { 'font-size': '0.95rem', 'font-weight': '500', 'text-align': 'center', 'color': '#1e293b' }
});
});
summarySection.addRow(row => {
row.addTextPanel('disclaimer', {
computedValue: () => 'Prices are estimates. Actual pricing may vary based on negotiations and order specifics.',
customStyles: { 'font-size': '0.8rem', 'color': '#64748b', 'text-align': 'center' }
});
});
form.configureSubmitButton({
label: 'Generate Quote'
});
}
Frequently Asked Questions
What's a typical wholesale margin?
Wholesale margins typically range from 15-50% depending on the industry. Consumer goods often see 25-40% margins, while specialty products may command higher margins.
How do I set volume discount tiers?
Common tiers include 5% off for 100+ units, 10% off for 500+ units, and 15-20% off for 1000+ units. Balance attracting large orders with maintaining profitability.
What's the relationship between wholesale and retail price?
Retail prices are typically 2-2.5x wholesale (keystone markup). This leaves room for retailer profit while keeping products competitively priced for consumers.
How do I set minimum order quantities (MOQ)?
MOQs should cover your handling costs and make orders profitable. Consider factors like packaging (case packs), shipping efficiency, and administrative costs per order.