Competitor Comparison Survey
Understanding your competitive landscape is crucial for strategic decision-making. This comprehensive competitor comparison survey helps you gather customer perceptions of your brand versus competitors across multiple dimensions: features, pricing, quality, support, and more. The matrix-based comparison enables easy visualization of competitive positioning and identification of areas for improvement or differentiation.
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export function competitiveComparisonSurvey(form: FormTs) {
// Competitor Comparison Survey - Market Research
// Demonstrates: MatrixQuestion x2, RadioButton, Dropdown, Slider x3,
// CheckboxList, StarRating x2, SuggestionChips, dynamic styling, computed values
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Competitive Comparison Survey',
computedValue: () => 'Help us understand how we compare. Your insights shape our product strategy.',
customStyles: {
background: 'linear-gradient(135deg, #4f46e5 0%, #7c3aed 100%)',
color: 'white',
padding: '28px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Competitor Selection
// ============================================
const competitorSection = form.addSubform('competitorSection', {
title: 'Competitor Experience'
});
competitorSection.addRow(row => {
row.addRadioButton('hasEvaluated', {
label: 'Have you evaluated or used any competing products/services?',
options: [
{ id: 'current-user', name: 'Yes, I currently use a competitor' },
{ id: 'evaluated', name: 'Yes, I evaluated alternatives before choosing us' },
{ id: 'switched', name: 'Yes, I switched from a competitor to us' },
{ id: 'no', name: 'No, I haven\'t evaluated competitors' }
],
orientation: 'vertical',
isRequired: true
});
});
competitorSection.addRow(row => {
row.addCheckboxList('competitorsUsed', {
label: 'Which competitors have you used or evaluated? (Select all that apply)',
options: [
{ id: 'competitor-a', name: 'Competitor A' },
{ id: 'competitor-b', name: 'Competitor B' },
{ id: 'competitor-c', name: 'Competitor C' },
{ id: 'competitor-d', name: 'Competitor D' },
{ id: 'other', name: 'Other' }
],
orientation: 'vertical',
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no';
}
});
});
competitorSection.addRow(row => {
row.addDropdown('primaryCompetitor', {
label: 'Which competitor would you consider our primary alternative?',
options: [
{ id: 'competitor-a', name: 'Competitor A' },
{ id: 'competitor-b', name: 'Competitor B' },
{ id: 'competitor-c', name: 'Competitor C' },
{ id: 'competitor-d', name: 'Competitor D' },
{ id: 'other', name: 'Other' }
],
placeholder: 'Select primary competitor...',
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no';
}
});
});
// ============================================
// SECTION 2: Feature Comparison Matrix
// ============================================
const comparisonSection = form.addSubform('comparisonSection', {
title: () => {
const competitor = competitorSection.dropdown('primaryCompetitor')?.value();
const competitorNames: Record<string, string> = {
'competitor-a': 'Competitor A',
'competitor-b': 'Competitor B',
'competitor-c': 'Competitor C',
'competitor-d': 'Competitor D',
'other': 'The Competitor'
};
return `Feature Comparison: Us vs ${competitorNames[competitor || ''] || 'Competitor'}`;
},
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no' && competitorSection.dropdown('primaryCompetitor')?.value() !== null;
}
});
comparisonSection.addRow(row => {
row.addTextPanel('comparisonInstructions', {
computedValue: () => 'Rate each attribute: Who does it better?',
customStyles: {
color: '#64748b',
fontSize: '14px',
fontStyle: 'italic',
marginBottom: '8px'
}
});
});
comparisonSection.addRow(row => {
row.addMatrixQuestion('featureComparison', {
label: 'Compare us against the selected competitor:',
rows: [
{ id: 'ease-of-use', label: 'Ease of use', isRequired: true },
{ id: 'features', label: 'Feature set / functionality', isRequired: true },
{ id: 'performance', label: 'Performance / reliability' },
{ id: 'design', label: 'Design / user experience' },
{ id: 'integrations', label: 'Integrations / ecosystem' },
{ id: 'support', label: 'Customer support' },
{ id: 'documentation', label: 'Documentation / resources' },
{ id: 'value', label: 'Value for money' }
],
columns: [
{ id: 'us-much-better', label: 'Us (Much Better)' },
{ id: 'us-better', label: 'Us (Better)' },
{ id: 'equal', label: 'Equal' },
{ id: 'them-better', label: 'Them (Better)' },
{ id: 'them-much-better', label: 'Them (Much Better)' }
],
striped: true,
fullWidth: true
});
});
// ============================================
// SECTION 3: Importance Weights
// ============================================
const importanceSection = form.addSubform('importanceSection', {
title: 'What Matters Most',
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no';
}
});
importanceSection.addRow(row => {
row.addSlider('priceImportance', {
label: 'How important is pricing in your decision?',
min: 1,
max: 5,
step: 1,
defaultValue: 3,
showValue: true
}, '1fr');
row.addSlider('featureImportance', {
label: 'How important are features/functionality?',
min: 1,
max: 5,
step: 1,
defaultValue: 4,
showValue: true
}, '1fr');
});
importanceSection.addRow(row => {
row.addSlider('supportImportance', {
label: 'How important is customer support?',
min: 1,
max: 5,
step: 1,
defaultValue: 3,
showValue: true
}, '1fr');
row.addTextPanel('importanceScale', {
computedValue: () => '1 = Not Important → 5 = Critical',
customStyles: {
textAlign: 'center',
color: '#94a3b8',
fontSize: '12px',
alignSelf: 'center'
}
}, '1fr');
});
// ============================================
// SECTION 4: Overall Preference
// ============================================
const preferenceSection = form.addSubform('preferenceSection', {
title: 'Overall Preference',
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no';
}
});
preferenceSection.addRow(row => {
row.addRadioButton('overallPreference', {
label: () => {
const competitor = competitorSection.dropdown('primaryCompetitor')?.value();
const competitorNames: Record<string, string> = {
'competitor-a': 'Competitor A',
'competitor-b': 'Competitor B',
'competitor-c': 'Competitor C',
'competitor-d': 'Competitor D',
'other': 'the competitor'
};
return `Overall, which solution do you prefer: Us or ${competitorNames[competitor || ''] || 'the competitor'}?`;
},
options: [
{ id: 'us-strongly', name: 'Strongly prefer Us' },
{ id: 'us-slightly', name: 'Slightly prefer Us' },
{ id: 'neutral', name: 'No strong preference' },
{ id: 'them-slightly', name: 'Slightly prefer Competitor' },
{ id: 'them-strongly', name: 'Strongly prefer Competitor' }
],
orientation: 'vertical'
});
});
preferenceSection.addRow(row => {
row.addStarRating('ourRating', {
label: 'Overall rating of our product/service',
maxStars: 5,
size: 'lg',
alignment: 'center'
}, '1fr');
row.addStarRating('competitorRating', {
label: () => {
const competitor = competitorSection.dropdown('primaryCompetitor')?.value();
const competitorNames: Record<string, string> = {
'competitor-a': 'Competitor A',
'competitor-b': 'Competitor B',
'competitor-c': 'Competitor C',
'competitor-d': 'Competitor D',
'other': 'Competitor'
};
return `Overall rating of ${competitorNames[competitor || ''] || 'Competitor'}`;
},
maxStars: 5,
size: 'lg',
alignment: 'center'
}, '1fr');
});
// ============================================
// SECTION 5: Decision Factors
// ============================================
const decisionSection = form.addSubform('decisionSection', {
title: 'Decision Factors',
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no';
}
});
decisionSection.addRow(row => {
row.addSuggestionChips('reasonsChoseUs', {
label: 'What are the main reasons you chose us? (Select top 3)',
suggestions: [
{ id: 'price', name: 'Better pricing' },
{ id: 'features', name: 'More features' },
{ id: 'ease', name: 'Easier to use' },
{ id: 'support', name: 'Better support' },
{ id: 'reputation', name: 'Brand reputation' },
{ id: 'integration', name: 'Better integrations' },
{ id: 'recommendation', name: 'Was recommended' },
{ id: 'trial', name: 'Better trial experience' }
],
max: 3,
alignment: 'center',
isVisible: () => {
const pref = preferenceSection.radioButton('overallPreference')?.value();
return pref === 'us-strongly' || pref === 'us-slightly' || pref === 'neutral';
}
});
});
decisionSection.addRow(row => {
row.addSuggestionChips('competitorAdvantages', {
label: () => {
const competitor = competitorSection.dropdown('primaryCompetitor')?.value();
const competitorNames: Record<string, string> = {
'competitor-a': 'Competitor A',
'competitor-b': 'Competitor B',
'competitor-c': 'Competitor C',
'competitor-d': 'Competitor D',
'other': 'The competitor'
};
return `Where does ${competitorNames[competitor || ''] || 'the competitor'} have an advantage?`;
},
suggestions: [
{ id: 'price', name: 'Lower price' },
{ id: 'features', name: 'More features' },
{ id: 'ease', name: 'Easier to use' },
{ id: 'performance', name: 'Better performance' },
{ id: 'support', name: 'Better support' },
{ id: 'ecosystem', name: 'Better ecosystem' },
{ id: 'brand', name: 'Stronger brand' },
{ id: 'none', name: 'No clear advantage' }
],
alignment: 'center'
});
});
// ============================================
// SECTION 6: Open Feedback
// ============================================
const feedbackSection = form.addSubform('feedbackSection', {
title: 'Additional Insights',
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no';
}
});
feedbackSection.addSpacer();
feedbackSection.addRow(row => {
row.addTextarea('competitiveAdvantage', {
label: 'What do you think is our biggest competitive advantage?',
placeholder: 'What makes us stand out from alternatives...',
rows: 2
});
});
feedbackSection.addRow(row => {
row.addTextarea('improvements', {
label: 'What would we need to improve to beat the competition?',
placeholder: 'Where do competitors outperform us...',
rows: 2
});
});
// ============================================
// SUMMARY SECTION
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Competitive Analysis Summary',
isVisible: () => {
const val = competitorSection.radioButton('hasEvaluated')?.value();
return val !== null && val !== 'no';
}
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const competitor = competitorSection.dropdown('primaryCompetitor')?.value();
const preference = preferenceSection.radioButton('overallPreference')?.value();
const ourRating = preferenceSection.starRating('ourRating')?.value();
const theirRating = preferenceSection.starRating('competitorRating')?.value();
const priceImp = importanceSection.slider('priceImportance')?.value();
const featureImp = importanceSection.slider('featureImportance')?.value();
const competitorNames: Record<string, string> = {
'competitor-a': 'Competitor A',
'competitor-b': 'Competitor B',
'competitor-c': 'Competitor C',
'competitor-d': 'Competitor D',
'other': 'Competitor'
};
if (!competitor) return 'Complete the survey to see your analysis summary.';
let emoji = preference?.includes('us') ? '🏆' : preference === 'neutral' ? '⚖️' : '📊';
let summary = `${emoji} Competitive Analysis\n`;
summary += `${'═'.repeat(35)}\n\n`;
summary += `🎯 Compared Against: ${competitorNames[competitor] || competitor}\n`;
if (preference) {
const prefLabels: Record<string, string> = {
'us-strongly': '💚 Strongly prefers Us',
'us-slightly': '👍 Slightly prefers Us',
'neutral': '⚖️ No strong preference',
'them-slightly': '👎 Slightly prefers Competitor',
'them-strongly': '💔 Strongly prefers Competitor'
};
summary += `\n${prefLabels[preference] || preference}`;
}
if (ourRating && theirRating) {
const diff = ourRating - theirRating;
const diffEmoji = diff > 0 ? '✅' : diff < 0 ? '⚠️' : '➡️';
summary += `\n\n${diffEmoji} Rating Gap: ${diff > 0 ? '+' : ''}${diff} stars`;
summary += `\n Us: ${ourRating}/5 vs Them: ${theirRating}/5`;
}
if (priceImp && featureImp) {
const topPriority = priceImp > featureImp ? 'Price' : featureImp > priceImp ? 'Features' : 'Both equal';
summary += `\n\n📌 Top Priority: ${topPriority}`;
}
return summary;
},
customStyles: () => {
const preference = preferenceSection.radioButton('overallPreference')?.value();
const base = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (preference?.includes('us-strongly')) {
return { ...base, backgroundColor: '#dcfce7', borderLeft: '4px solid #22c55e' };
} else if (preference?.includes('us')) {
return { ...base, backgroundColor: '#ecfdf5', borderLeft: '4px solid #10b981' };
} else if (preference === 'neutral') {
return { ...base, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else if (preference) {
return { ...base, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...base, backgroundColor: '#f8fafc' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Competitive Analysis'
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank you for your competitive insights!',
message: 'Your feedback helps us understand our market position and identify areas for improvement. This kind of direct comparison from users like you is invaluable for our product strategy.'
});
}
Frequently Asked Questions
Who should I survey for competitive comparison?
Ideal respondents include: customers who evaluated competitors before choosing you, customers who switched from competitors, lost deals who chose competitors, and power users familiar with alternatives. Recent evaluators provide the most accurate comparisons.
How many competitors should I include?
Focus on 2-4 main competitors to avoid survey fatigue. Include your top direct competitors and one aspirational competitor if relevant. You can customize the form to add or remove competitor options.
How do I interpret the comparison matrix?
Look for patterns: Where do you consistently win vs. lose? Which attributes matter most to customers? Create a positioning map plotting you and competitors on key dimensions. Focus improvements on high-importance areas where you score lower.
Can I use this for B2B and B2C?
Yes, the template works for both. For B2B, you might add questions about vendor relationship, implementation support, and enterprise features. For B2C, focus more on price, brand perception, and user experience.
How often should I run competitive comparison surveys?
Annual surveys work for stable markets. In fast-moving industries or after major product launches (yours or competitors'), run surveys quarterly. Always survey after competitive win/loss situations for timely insights.