Product-Market Fit Survey
Determine if you've achieved product-market fit with this scientifically-validated survey methodology. Based on the Sean Ellis test, this survey asks the critical question: 'How would you feel if you could no longer use this product?' The industry benchmark is 40% of users saying 'Very disappointed' - that's your PMF threshold. Beyond the core question, this template captures user personas, key benefits, and improvement suggestions to guide product development.
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export function productMarketFit(form: FormTs) {
// Product-Market Fit Survey - Sean Ellis methodology
// Demonstrates: RadioButton, Slider, ThumbRating, SuggestionChips, EmojiRating, CheckboxList, dynamic styling, conditional logic
// State for product name
const productName = form.state('Your Product');
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Product-Market Fit Survey',
computedValue: () => 'Help us understand how our product fits your needs',
customStyles: {
backgroundColor: '#8b5cf6',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: The Core PMF Question (Sean Ellis Test)
// ============================================
const pmfSection = form.addSubform('pmfSection', {
title: 'The Key Question',
customStyles: () => {
const answer = pmfSection.radioButton('disappointment')?.value();
if (answer === 'very') return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px', border: '2px solid #10b981' };
if (answer === 'somewhat') return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
if (answer === 'not') return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { padding: '16px', borderRadius: '8px', border: '1px dashed #cbd5e1' };
}
});
pmfSection.addRow(row => {
row.addTextPanel('pmfIntro', {
computedValue: () => 'This is the most important question in the survey. Please answer honestly.',
customStyles: {
backgroundColor: '#f5f3ff',
padding: '12px 16px',
borderRadius: '8px',
borderLeft: '4px solid #8b5cf6',
fontSize: '14px',
marginBottom: '16px'
}
});
});
pmfSection.addRow(row => {
row.addRadioButton('disappointment', {
label: () => `How would you feel if you could no longer use ${productName()}?`,
options: [
{ id: 'very', name: 'Very disappointed' },
{ id: 'somewhat', name: 'Somewhat disappointed' },
{ id: 'not', name: 'Not disappointed (it is not really that useful)' }
],
orientation: 'vertical',
isRequired: true
});
});
// Dynamic feedback based on answer
pmfSection.addRow(row => {
row.addTextPanel('pmfFeedback', {
computedValue: () => {
const answer = pmfSection.radioButton('disappointment')?.value();
if (answer === 'very') return '🎯 You\'re in our target segment! Your feedback is especially valuable.';
if (answer === 'somewhat') return '💡 Thanks! We want to understand how to move you to "very disappointed".';
if (answer === 'not') return '🤔 We appreciate your honesty. Help us understand what would make this more valuable.';
return '';
},
customStyles: () => {
const answer = pmfSection.radioButton('disappointment')?.value();
if (!answer) return { display: 'none' };
return {
padding: '12px',
borderRadius: '8px',
fontSize: '14px',
textAlign: 'center',
backgroundColor: answer === 'very' ? '#d1fae5' : answer === 'somewhat' ? '#fef3c7' : '#fee2e2'
};
},
isVisible: () => pmfSection.radioButton('disappointment')?.value() !== null
});
});
// ============================================
// SECTION 2: User Persona
// ============================================
const personaSection = form.addSubform('personaSection', {
title: 'About You',
isVisible: () => pmfSection.radioButton('disappointment')?.value() !== null
});
personaSection.addRow(row => {
row.addDropdown('role', {
label: 'What best describes your role?',
options: [
{ id: 'founder', name: 'Founder / CEO' },
{ id: 'executive', name: 'Executive / VP' },
{ id: 'manager', name: 'Manager / Team Lead' },
{ id: 'individual', name: 'Individual Contributor' },
{ id: 'freelancer', name: 'Freelancer / Consultant' },
{ id: 'student', name: 'Student' },
{ id: 'other', name: 'Other' }
],
placeholder: 'Select your role'
}, '1fr');
row.addDropdown('companySize', {
label: 'Company size',
options: [
{ id: '1', name: 'Just me' },
{ id: '2-10', name: '2-10 employees' },
{ id: '11-50', name: '11-50 employees' },
{ id: '51-200', name: '51-200 employees' },
{ id: '201-1000', name: '201-1000 employees' },
{ id: '1000+', name: '1000+ employees' }
],
placeholder: 'Select size'
}, '1fr');
});
personaSection.addRow(row => {
row.addDropdown('usageFrequency', {
label: () => `How often do you use ${productName()}?`,
options: [
{ id: 'daily', name: 'Daily' },
{ id: 'weekly', name: 'Several times a week' },
{ id: 'biweekly', name: 'Once a week' },
{ id: 'monthly', name: 'A few times a month' },
{ id: 'rarely', name: 'Less than monthly' }
],
placeholder: 'Select frequency'
}, '1fr');
row.addDropdown('usageDuration', {
label: 'How long have you been using it?',
options: [
{ id: 'week', name: 'Less than a week' },
{ id: 'month', name: '1-4 weeks' },
{ id: '1-3months', name: '1-3 months' },
{ id: '3-6months', name: '3-6 months' },
{ id: '6-12months', name: '6-12 months' },
{ id: '1year+', name: 'More than a year' }
],
placeholder: 'Select duration'
}, '1fr');
});
// ============================================
// SECTION 3: Main Benefit
// ============================================
const benefitSection = form.addSubform('benefitSection', {
title: 'Value Perception',
isVisible: () => pmfSection.radioButton('disappointment')?.value() !== null
});
benefitSection.addRow(row => {
row.addRadioButton('mainBenefit', {
label: () => `What is the main benefit you get from ${productName()}?`,
options: [
{ id: 'time', name: 'Saves me time' },
{ id: 'money', name: 'Saves me money' },
{ id: 'quality', name: 'Improves quality of my work' },
{ id: 'capability', name: 'Enables something I couldn\'t do before' },
{ id: 'organize', name: 'Helps me stay organized' },
{ id: 'collaborate', name: 'Improves collaboration with others' },
{ id: 'insights', name: 'Provides valuable insights/data' },
{ id: 'other', name: 'Other' }
],
orientation: 'vertical'
});
});
benefitSection.addRow(row => {
row.addSlider('valueRating', {
label: () => {
const val = benefitSection.slider('valueRating')?.value() || 0;
if (val >= 80) return 'How valuable is this product to you? Essential';
if (val >= 60) return 'How valuable is this product to you? Very Valuable';
if (val >= 40) return 'How valuable is this product to you? Moderately Valuable';
if (val >= 20) return 'How valuable is this product to you? Slightly Valuable';
return 'How valuable is this product to you? Not Very Valuable';
},
min: 0,
max: 100,
step: 5,
defaultValue: 50,
showValue: true,
unit: '%'
});
});
// ============================================
// SECTION 4: Alternatives & Uniqueness
// ============================================
const alternativesSection = form.addSubform('alternativesSection', {
title: 'Alternatives & Competition',
isVisible: () => pmfSection.radioButton('disappointment')?.value() !== null
});
alternativesSection.addRow(row => {
row.addRadioButton('alternative', {
label: () => `What would you use if ${productName()} was no longer available?`,
options: [
{ id: 'competitor', name: 'A competing product' },
{ id: 'manual', name: 'Do it manually / spreadsheets' },
{ id: 'build', name: 'Build something myself' },
{ id: 'nothing', name: 'Nothing - I would go without' },
{ id: 'unsure', name: 'Not sure' }
],
orientation: 'vertical'
});
});
alternativesSection.addRow(row => {
row.addTextbox('alternativeProduct', {
label: 'If competitor, which product?',
placeholder: 'Name the alternative product...',
isVisible: () => alternativesSection.radioButton('alternative')?.value() === 'competitor'
});
});
alternativesSection.addRow(row => {
row.addSuggestionChips('uniqueFeatures', {
label: () => `What makes ${productName()} stand out from alternatives?`,
suggestions: [
{ id: 'ease', name: 'Ease of use' },
{ id: 'price', name: 'Better price' },
{ id: 'features', name: 'More features' },
{ id: 'speed', name: 'Faster / Performance' },
{ id: 'design', name: 'Better design' },
{ id: 'integrations', name: 'Integrations' },
{ id: 'support', name: 'Customer support' },
{ id: 'reliability', name: 'More reliable' }
],
max: 4,
alignment: 'left'
});
});
// ============================================
// SECTION 5: Improvements (especially for non-very-disappointed)
// ============================================
const improvementSection = form.addSubform('improvementSection', {
title: 'How Can We Improve?',
isVisible: () => {
const answer = pmfSection.radioButton('disappointment')?.value();
return answer === 'somewhat' || answer === 'not';
},
customStyles: {
backgroundColor: '#fef3c7',
padding: '16px',
borderRadius: '8px'
}
});
improvementSection.addRow(row => {
row.addTextPanel('improvementIntro', {
computedValue: () => 'Help us understand what would make this product more valuable to you.',
customStyles: {
fontSize: '14px',
marginBottom: '12px'
}
});
});
improvementSection.addRow(row => {
row.addCheckboxList('missingFeatures', {
label: 'What\'s missing or could be better?',
options: [
{ id: 'features', name: 'Missing key features I need' },
{ id: 'complexity', name: 'Too complex / hard to use' },
{ id: 'simple', name: 'Too simple / needs more power' },
{ id: 'price', name: 'Price is too high' },
{ id: 'slow', name: 'Too slow / performance issues' },
{ id: 'buggy', name: 'Too buggy / unreliable' },
{ id: 'integrations', name: 'Missing integrations I need' },
{ id: 'support', name: 'Support is not helpful' }
],
orientation: 'vertical'
});
});
improvementSection.addSpacer();
improvementSection.addRow(row => {
row.addTextarea('improvementIdeas', {
label: 'What specific changes would make you "very disappointed" to lose this product?',
placeholder: 'Share your ideas...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 6: What They Love (for very disappointed)
// ============================================
const loveSection = form.addSubform('loveSection', {
title: 'What You Love',
isVisible: () => pmfSection.radioButton('disappointment')?.value() === 'very',
customStyles: {
backgroundColor: '#d1fae5',
padding: '16px',
borderRadius: '8px'
}
});
loveSection.addRow(row => {
row.addTextarea('whatYouLove', {
label: () => `What do you love most about ${productName()}?`,
placeholder: 'Tell us what makes this product essential for you...',
rows: 3,
autoExpand: true
});
});
loveSection.addRow(row => {
row.addTextarea('useCases', {
label: 'Describe your main use case',
placeholder: 'What problem does this solve for you? How do you use it?',
rows: 2,
autoExpand: true
});
});
// ============================================
// SECTION 7: Recommendation
// ============================================
const recommendSection = form.addSubform('recommendSection', {
title: 'Recommendation',
isVisible: () => pmfSection.radioButton('disappointment')?.value() !== null
});
recommendSection.addRow(row => {
row.addThumbRating('wouldRecommend', {
label: 'Would you recommend this product to others?',
showLabels: true,
upLabel: 'Yes, definitely',
downLabel: 'Probably not',
alignment: 'center',
size: 'lg'
});
});
recommendSection.addRow(row => {
row.addTextarea('recommendTo', {
label: 'Who would benefit most from this product?',
placeholder: 'Describe the ideal user...',
rows: 2,
autoExpand: true,
isVisible: () => recommendSection.thumbRating('wouldRecommend')?.value() === 'up'
});
});
// ============================================
// SECTION 8: Summary
// ============================================
const summarySection = form.addSubform('summarySection', {
title: 'PMF Survey Summary',
isVisible: () => pmfSection.radioButton('disappointment')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const disappointment = pmfSection.radioButton('disappointment')?.value();
const mainBenefit = benefitSection.radioButton('mainBenefit')?.value();
const valueRating = benefitSection.slider('valueRating')?.value() || 0;
const role = personaSection.dropdown('role')?.value();
const frequency = personaSection.dropdown('usageFrequency')?.value();
const wouldRecommend = recommendSection.thumbRating('wouldRecommend')?.value();
if (!disappointment) return '';
const disappointmentLabels: Record<string, string> = {
'very': 'Very disappointed',
'somewhat': 'Somewhat disappointed',
'not': 'Not disappointed'
};
const benefitLabels: Record<string, string> = {
'time': 'Saves time',
'money': 'Saves money',
'quality': 'Improves quality',
'capability': 'New capabilities',
'organize': 'Organization',
'collaborate': 'Collaboration',
'insights': 'Insights/Data',
'other': 'Other'
};
const roleLabels: Record<string, string> = {
'founder': 'Founder/CEO',
'executive': 'Executive',
'manager': 'Manager',
'individual': 'IC',
'freelancer': 'Freelancer',
'student': 'Student',
'other': 'Other'
};
const frequencyLabels: Record<string, string> = {
'daily': 'Daily',
'weekly': 'Several times/week',
'biweekly': 'Weekly',
'monthly': 'Few times/month',
'rarely': 'Less than monthly'
};
let summary = `PMF SURVEY RESPONSE\n`;
summary += `${'═'.repeat(25)}\n\n`;
// PMF Answer with indicator
const pmfEmoji = disappointment === 'very' ? '🎯' : disappointment === 'somewhat' ? '💡' : '⚠️';
summary += `${pmfEmoji} PMF Answer: ${disappointmentLabels[disappointment]}\n`;
summary += ` Value Score: ${valueRating}%\n`;
if (role || frequency) {
summary += `\n${'─'.repeat(25)}\n`;
if (role) summary += `Role: ${roleLabels[role] || role}\n`;
if (frequency) summary += `Usage: ${frequencyLabels[frequency] || frequency}\n`;
}
if (mainBenefit) {
summary += `\nMain Benefit: ${benefitLabels[mainBenefit] || mainBenefit}`;
}
if (wouldRecommend) {
summary += `\nWould Recommend: ${wouldRecommend === 'up' ? 'Yes' : 'No'}`;
}
return summary;
},
customStyles: () => {
const disappointment = pmfSection.radioButton('disappointment')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '13px'
};
if (disappointment === 'very') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (disappointment === 'somewhat') {
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else if (disappointment === 'not') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#f8fafc', borderLeft: '4px solid #8b5cf6' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Survey',
isVisible: () => pmfSection.radioButton('disappointment')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You!',
message: 'Your feedback is invaluable in helping us build a better product. We read every response and use it to guide our development priorities.'
});
}
Frequently Asked Questions
What is a good product-market fit score?
The benchmark is 40% of respondents saying they would be 'Very disappointed' without your product. This indicates strong product-market fit. Below 40% suggests more iteration is needed. Above 50% indicates exceptional PMF.
Who should take this survey?
Target active users who have experienced your product's core value. Ideal respondents have used the product at least 2-3 times and within the last 2 weeks. Avoid surveying churned users or those who just signed up.
How many responses do I need?
Aim for at least 40 responses for statistical significance. For segmentation analysis, 100+ responses provide better insights. Small sample sizes can produce misleading PMF scores.
How often should I measure PMF?
Measure quarterly if you're iterating on product. Monthly if you're making major changes. For stable products, semi-annually is sufficient. Track the trend over time, not just single measurements.
What do I do with the results?
Focus on the 'Very disappointed' segment - they're your ideal customers. Analyze their use case, persona, and what benefit they value most. Double down on what they love. For other segments, understand the gap between their needs and your product.