Creative Brief Feedback Form
This creative brief feedback form helps agencies and internal teams validate project briefs before work begins. Reviewers can rate clarity of objectives, target audience definition, brand guidelines, timeline feasibility, and budget alignment. The form identifies gaps and ambiguities early, reducing revisions and ensuring creative work meets expectations.
Try the Form
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export function creativeBriefFeedback(form: FormTs) {
// Creative Brief Feedback Form
// Demonstrates: MatrixQuestion, RatingScale (Likert), StarRating, RadioButton, ThumbRating, conditional visibility, dynamic labels
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Creative Brief Review',
computedValue: () => 'Your feedback ensures our creative work meets your expectations. Please review the brief carefully.',
customStyles: {
background: 'linear-gradient(135deg, #7c3aed 0%, #a855f7 100%)',
color: 'white',
padding: '28px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Brief Overview Approval
// ============================================
const overviewSection = form.addSubform('overviewSection', {
title: 'Overall Brief Assessment',
customStyles: { backgroundColor: '#faf5ff', padding: '16px', borderRadius: '8px' }
});
overviewSection.addRow(row => {
row.addThumbRating('briefApproval', {
label: 'Does this brief capture your project needs?',
showLabels: true,
upLabel: 'Yes, well captured',
downLabel: 'Needs revision',
alignment: 'center',
size: 'lg'
});
});
overviewSection.addRow(row => {
row.addStarRating('briefClarity', {
label: 'Overall clarity of the brief',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true
});
});
// ============================================
// SECTION 2: Brief Components Rating
// ============================================
const componentsSection = form.addSubform('componentsSection', {
title: 'Brief Components Assessment'
});
componentsSection.addRow(row => {
row.addMatrixQuestion('briefMatrix', {
label: 'Please rate the clarity and completeness of each section:',
rows: [
{ id: 'objectives', label: 'Project objectives & goals', isRequired: true },
{ id: 'audience', label: 'Target audience definition', isRequired: true },
{ id: 'message', label: 'Key messages & tone' },
{ id: 'deliverables', label: 'Deliverables & formats' },
{ id: 'timeline', label: 'Timeline & milestones' },
{ id: 'budget', label: 'Budget & resources' },
{ id: 'success', label: 'Success metrics / KPIs' },
{ id: 'brand', label: 'Brand guidelines & assets' }
],
columns: [
{ id: 'unclear', label: 'Unclear' },
{ id: 'needs-work', label: 'Needs Work' },
{ id: 'acceptable', label: 'Acceptable' },
{ id: 'good', label: 'Good' },
{ id: 'excellent', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
// ============================================
// SECTION 3: Strategic Alignment
// ============================================
const alignmentSection = form.addSubform('alignmentSection', {
title: 'Strategic Alignment'
});
alignmentSection.addRow(row => {
row.addRatingScale('brandAlignment', {
preset: 'likert-5',
label: 'The brief aligns with our brand strategy and values',
lowLabel: 'Strongly Disagree',
highLabel: 'Strongly Agree',
alignment: 'center'
});
});
alignmentSection.addRow(row => {
row.addRatingScale('audienceRelevance', {
preset: 'likert-5',
label: 'The proposed approach will resonate with our target audience',
lowLabel: 'Strongly Disagree',
highLabel: 'Strongly Agree',
alignment: 'center'
});
});
alignmentSection.addRow(row => {
row.addRatingScale('differentiation', {
preset: 'likert-5',
label: 'The creative direction will differentiate us from competitors',
lowLabel: 'Strongly Disagree',
highLabel: 'Strongly Agree',
alignment: 'center'
});
});
// ============================================
// SECTION 4: Concerns (if any)
// ============================================
const concernsSection = form.addSubform('concernsSection', {
title: 'Areas of Concern',
isVisible: () => {
const approval = overviewSection.thumbRating('briefApproval')?.value();
const clarity = overviewSection.starRating('briefClarity')?.value();
return approval === 'down' || (clarity !== null && clarity !== undefined && clarity <= 3);
},
customStyles: { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' }
});
concernsSection.addRow(row => {
row.addCheckboxList('concernAreas', {
label: 'What areas need clarification or revision?',
options: [
{ id: 'objectives', name: 'Project objectives unclear' },
{ id: 'audience', name: 'Target audience not well defined' },
{ id: 'tone', name: 'Tone/messaging needs refinement' },
{ id: 'deliverables', name: 'Deliverables list incomplete' },
{ id: 'timeline', name: 'Timeline concerns' },
{ id: 'budget', name: 'Budget/scope mismatch' },
{ id: 'brand', name: 'Brand guidelines missing' },
{ id: 'approval', name: 'Approval process unclear' },
{ id: 'other', name: 'Other concerns' }
],
orientation: 'vertical'
});
});
concernsSection.addSpacer({ height: '12px' });
concernsSection.addRow(row => {
row.addTextarea('concernDetails', {
label: 'Please describe your concerns in detail',
placeholder: 'Specific details help us address your concerns quickly...',
rows: 4,
autoExpand: true,
isRequired: true
});
});
// ============================================
// SECTION 5: Positive Feedback (High ratings)
// ============================================
const positiveSection = form.addSubform('positiveSection', {
title: 'What We Got Right',
isVisible: () => {
const clarity = overviewSection.starRating('briefClarity')?.value();
return clarity !== null && clarity !== undefined && clarity >= 4;
},
customStyles: { backgroundColor: '#dcfce7', padding: '16px', borderRadius: '8px' }
});
positiveSection.addRow(row => {
row.addSuggestionChips('strengths', {
label: 'What stood out positively in this brief?',
suggestions: [
{ id: 'clear-goals', name: 'Clear goals' },
{ id: 'good-research', name: 'Good audience research' },
{ id: 'creative-direction', name: 'Strong creative direction' },
{ id: 'realistic-timeline', name: 'Realistic timeline' },
{ id: 'complete-assets', name: 'Complete brand assets' },
{ id: 'measurable-kpis', name: 'Measurable KPIs' },
{ id: 'competitive-insight', name: 'Good competitive insight' },
{ id: 'well-structured', name: 'Well structured' }
],
max: 4,
alignment: 'center'
});
});
// ============================================
// SECTION 6: Timeline & Budget
// ============================================
const resourcesSection = form.addSubform('resourcesSection', {
title: 'Timeline & Budget Review'
});
resourcesSection.addRow(row => {
row.addRadioButton('timelineFeasibility', {
label: 'Is the proposed timeline realistic?',
options: [
{ id: 'too-tight', name: 'Too tight - needs more time' },
{ id: 'challenging', name: 'Challenging but achievable' },
{ id: 'realistic', name: 'Realistic and well planned' },
{ id: 'generous', name: 'Has buffer - could accelerate' }
],
orientation: 'vertical'
}, '1fr');
row.addRadioButton('budgetAlignment', {
label: 'Does the budget align with deliverables?',
options: [
{ id: 'under', name: 'Under-budgeted for scope' },
{ id: 'tight', name: 'Tight but workable' },
{ id: 'appropriate', name: 'Appropriately budgeted' },
{ id: 'over', name: 'Could achieve more with budget' }
],
orientation: 'vertical'
}, '1fr');
});
resourcesSection.addRow(row => {
row.addTextarea('resourceComments', {
label: 'Any comments on timeline or budget?',
placeholder: 'Suggest adjustments or highlight risks...',
rows: 2,
autoExpand: true,
isVisible: () => {
const timeline = resourcesSection.radioButton('timelineFeasibility')?.value();
const budget = resourcesSection.radioButton('budgetAlignment')?.value();
return timeline === 'too-tight' || budget === 'under';
}
});
});
// ============================================
// SECTION 7: Approval Decision
// ============================================
const decisionSection = form.addSubform('decisionSection', {
title: 'Your Decision',
customStyles: { backgroundColor: '#f8fafc', padding: '16px', borderRadius: '8px' }
});
decisionSection.addRow(row => {
row.addRadioButton('approvalDecision', {
label: 'Based on your review, this brief is:',
options: [
{ id: 'approved', name: 'Approved - Ready to proceed' },
{ id: 'approved-minor', name: 'Approved with minor changes' },
{ id: 'revisions', name: 'Needs revisions before approval' },
{ id: 'major-rework', name: 'Requires significant rework' }
],
orientation: 'vertical',
isRequired: true
});
});
decisionSection.addSpacer({ height: '12px' });
decisionSection.addRow(row => {
row.addTextarea('revisionNotes', {
label: () => {
const decision = decisionSection.radioButton('approvalDecision')?.value();
if (decision === 'approved-minor') return 'What minor changes are needed?';
if (decision === 'revisions') return 'What revisions are required before you can approve?';
if (decision === 'major-rework') return 'Please describe the issues that need to be addressed';
return 'Any additional notes for the creative team?';
},
placeholder: () => {
const decision = decisionSection.radioButton('approvalDecision')?.value();
if (decision === 'approved') return 'Optional: Share any additional guidance for the team...';
return 'Please be specific so the team can address your feedback...';
},
rows: 4,
autoExpand: true,
isRequired: () => {
const decision = decisionSection.radioButton('approvalDecision')?.value();
return decision === 'revisions' || decision === 'major-rework';
}
});
});
// ============================================
// SECTION 8: Reviewer Information
// ============================================
const reviewerSection = form.addSubform('reviewerSection', {
title: 'Reviewer Information'
});
reviewerSection.addRow(row => {
row.addTextbox('reviewerName', {
label: 'Your name',
placeholder: 'First and last name',
isRequired: true
}, '1fr');
row.addDropdown('reviewerRole', {
label: 'Your role',
options: [
{ id: 'marketing-lead', name: 'Marketing Lead' },
{ id: 'brand-manager', name: 'Brand Manager' },
{ id: 'product-manager', name: 'Product Manager' },
{ id: 'executive', name: 'Executive Sponsor' },
{ id: 'legal', name: 'Legal/Compliance' },
{ id: 'other', name: 'Other Stakeholder' }
],
placeholder: 'Select role'
}, '1fr');
});
reviewerSection.addRow(row => {
row.addEmail('reviewerEmail', {
label: 'Email',
placeholder: 'your@company.com',
isRequired: true
}, '1fr');
row.addCheckbox('scheduleDiscussion', {
label: 'I would like to schedule a brief discussion call'
}, '1fr');
});
// ============================================
// SECTION 9: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Review Summary',
isVisible: () => decisionSection.radioButton('approvalDecision')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const clarity = overviewSection.starRating('briefClarity')?.value();
const approval = overviewSection.thumbRating('briefApproval')?.value();
const decision = decisionSection.radioButton('approvalDecision')?.value();
const timeline = resourcesSection.radioButton('timelineFeasibility')?.value();
const budget = resourcesSection.radioButton('budgetAlignment')?.value();
const strengths = positiveSection.suggestionChips('strengths')?.value() || [];
if (!decision) return '';
const decisionEmojis: Record<string, string> = {
'approved': '✅',
'approved-minor': '✏️',
'revisions': '🔄',
'major-rework': '⚠️'
};
const decisionLabels: Record<string, string> = {
'approved': 'Approved',
'approved-minor': 'Approved with minor changes',
'revisions': 'Revisions needed',
'major-rework': 'Major rework required'
};
let summary = `${decisionEmojis[decision] || '📋'} Brief Review Summary\n`;
summary += `${'═'.repeat(28)}\n\n`;
summary += `📝 Decision: ${decisionLabels[decision] || decision}\n`;
if (clarity) {
summary += `⭐ Brief Clarity: ${clarity}/5\n`;
}
if (approval) {
summary += `👍 Captures needs: ${approval === 'up' ? 'Yes' : 'Needs work'}\n`;
}
if (timeline) {
const timelineLabels: Record<string, string> = {
'too-tight': '⏰ Timeline: Too tight',
'challenging': '⏰ Timeline: Challenging',
'realistic': '⏰ Timeline: Realistic',
'generous': '⏰ Timeline: Has buffer'
};
summary += `\n${timelineLabels[timeline] || timeline}`;
}
if (budget) {
const budgetLabels: Record<string, string> = {
'under': '💰 Budget: Under-scoped',
'tight': '💰 Budget: Tight',
'appropriate': '💰 Budget: Appropriate',
'over': '💰 Budget: Has room'
};
summary += `\n${budgetLabels[budget] || budget}`;
}
if (strengths.length > 0) {
summary += `\n\n✨ Strengths highlighted: ${strengths.length}`;
}
return summary;
},
customStyles: () => {
const decision = decisionSection.radioButton('approvalDecision')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (decision === 'approved') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (decision === 'approved-minor') {
return { ...baseStyles, backgroundColor: '#dbeafe', borderLeft: '4px solid #3b82f6' };
} else if (decision === 'revisions') {
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else if (decision === 'major-rework') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return baseStyles;
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Brief Review',
isVisible: () => decisionSection.radioButton('approvalDecision')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Review!',
message: 'Your feedback has been recorded. The creative team will review your comments and follow up if clarification is needed.'
});
}
Frequently Asked Questions
When should this form be used?
Use this form after presenting a creative brief but before project kickoff. It helps identify unclear areas, missing information, or misaligned expectations early when changes are least costly.
Who should fill out the brief feedback form?
All stakeholders who will approve or be impacted by the creative work should provide feedback. This typically includes marketing managers, brand leads, product owners, and sometimes executives for high-visibility campaigns.
Can I use this for internal creative teams?
Absolutely! The form works equally well for internal creative teams and external agencies. It ensures clear communication between the requester and creative team regardless of reporting structure.
How does this help reduce revisions?
By systematically reviewing objectives, audience, tone, and deliverables upfront, the form catches misunderstandings before work begins. Clear alignment on success metrics also helps evaluate final work objectively.
Should I include budget questions?
Yes, if relevant. The form includes optional budget alignment questions. Confirming budget expectations early prevents scope creep and ensures deliverables match available resources.