Donor Satisfaction Survey
Build stronger donor relationships with this comprehensive donor satisfaction survey. Designed specifically for non-profit organizations, this form measures key loyalty drivers including perceived impact, communication effectiveness, transparency, and emotional connection. Features NPS scoring with automatic categorization, matrix-based satisfaction ratings, and intelligent follow-up questions that adapt based on donor sentiment. Perfect for annual donor surveys, post-campaign feedback, or regular relationship health checks.
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export function donorFeedbackSurvey(form: FormTs) {
// Donor Satisfaction Survey - Non-Profit Feedback Form
// Demonstrates: NPS, StarRating, MatrixQuestion, EmojiRating, SuggestionChips, conditional visibility, dynamic styling
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Your Voice Matters to Our Mission',
computedValue: () => 'Thank you for being a valued supporter. Your feedback helps us serve our community better.',
customStyles: {
background: 'linear-gradient(135deg, #7c3aed 0%, #a855f7 100%)',
color: 'white',
padding: '28px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Donor Loyalty (NPS)
// ============================================
const npsSection = form.addSubform('npsSection', {
title: 'Donor Loyalty',
customStyles: () => {
const category = npsSection.ratingScale('donorNps')?.npsCategory();
if (category === 'promoter') return { backgroundColor: '#dcfce7', padding: '16px', borderRadius: '8px' };
if (category === 'passive') return { backgroundColor: '#fef9c3', padding: '16px', borderRadius: '8px' };
if (category === 'detractor') return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { padding: '16px', borderRadius: '8px', border: '1px dashed #d4d4d8' };
}
});
npsSection.addRow(row => {
row.addRatingScale('donorNps', {
preset: 'nps',
label: 'How likely are you to recommend supporting our organization to friends and family?',
showCategoryLabel: true,
showSegmentColors: true,
showConfettiOnPromoter: true,
isRequired: true
});
});
npsSection.addSpacer({ height: '16px' });
npsSection.addRow(row => {
row.addTextarea('npsReason', {
label: () => {
const category = npsSection.ratingScale('donorNps')?.npsCategory();
switch (category) {
case 'promoter': return "We're so grateful for your enthusiasm! What inspires you most about our work?";
case 'passive': return 'Thank you! What would make you feel more connected to our mission?';
case 'detractor': return "We're sorry to hear that. What could we do better to earn your trust?";
default: return 'Tell us more about your experience with our organization';
}
},
placeholder: () => {
const category = npsSection.ratingScale('donorNps')?.npsCategory();
if (category === 'promoter') return 'Share what makes our mission meaningful to you...';
if (category === 'passive') return 'Your suggestions help us grow stronger...';
if (category === 'detractor') return "We're listening and committed to improvement...";
return 'Your thoughts...';
},
rows: 3,
autoExpand: true,
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null
});
});
// ============================================
// SECTION 2: Impact & Transparency Rating
// ============================================
const impactSection = form.addSubform('impactSection', {
title: 'Impact & Transparency',
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null,
customStyles: { backgroundColor: '#f8fafc', padding: '16px', borderRadius: '8px' }
});
impactSection.addRow(row => {
row.addMatrixQuestion('satisfactionMatrix', {
label: 'Please rate your satisfaction with the following:',
rows: [
{ id: 'impact', label: 'Clarity of impact reporting', isRequired: true },
{ id: 'transparency', label: 'Financial transparency' },
{ id: 'communication', label: 'Communication frequency & quality' },
{ id: 'acknowledgment', label: 'Donation acknowledgment' },
{ id: 'engagement', label: 'Opportunities to get involved' }
],
columns: [
{ id: 'very-dissatisfied', label: 'Very Dissatisfied' },
{ id: 'dissatisfied', label: 'Dissatisfied' },
{ id: 'neutral', label: 'Neutral' },
{ id: 'satisfied', label: 'Satisfied' },
{ id: 'very-satisfied', label: 'Very Satisfied' }
],
striped: true,
fullWidth: true
});
});
// ============================================
// SECTION 3: Emotional Connection
// ============================================
const emotionSection = form.addSubform('emotionSection', {
title: 'Your Connection to Our Cause',
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null,
customStyles: { backgroundColor: '#fdf4ff', padding: '16px', borderRadius: '8px' }
});
emotionSection.addRow(row => {
row.addEmojiRating('emotionalConnection', {
label: 'How connected do you feel to our mission?',
preset: 'satisfaction',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
emotionSection.addSpacer({ height: '16px' });
emotionSection.addRow(row => {
row.addStarRating('overallSatisfaction', {
label: 'Overall satisfaction with your donor experience',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true
});
});
// ============================================
// SECTION 4: What Matters Most
// ============================================
const prioritiesSection = form.addSubform('prioritiesSection', {
title: 'What Matters Most to You',
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null,
customStyles: { backgroundColor: '#f0fdf4', padding: '16px', borderRadius: '8px' }
});
prioritiesSection.addRow(row => {
row.addSuggestionChips('priorities', {
label: 'Select what matters most to you as a donor (up to 3)',
suggestions: [
{ id: 'impact-stories', name: 'Impact stories' },
{ id: 'financial-reports', name: 'Financial reports' },
{ id: 'volunteer-ops', name: 'Volunteer opportunities' },
{ id: 'events', name: 'Events & gatherings' },
{ id: 'newsletters', name: 'Regular updates' },
{ id: 'recognition', name: 'Donor recognition' },
{ id: 'personal-contact', name: 'Personal contact' },
{ id: 'matching-gifts', name: 'Matching gift programs' }
],
max: 3,
alignment: 'center'
});
});
// ============================================
// SECTION 5: Areas for Improvement (Detractors/Passives)
// ============================================
const improvementSection = form.addSubform('improvementSection', {
title: 'How Can We Improve?',
isVisible: () => {
const score = npsSection.ratingScale('donorNps')?.value();
return score !== null && score !== undefined && score <= 7;
},
customStyles: { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' }
});
improvementSection.addRow(row => {
row.addCheckboxList('improvementAreas', {
label: 'What areas need the most improvement?',
options: [
{ id: 'communication', name: 'Communication & updates' },
{ id: 'transparency', name: 'Financial transparency' },
{ id: 'impact', name: 'Showing impact of donations' },
{ id: 'acknowledgment', name: 'Donation acknowledgment' },
{ id: 'engagement', name: 'Engagement opportunities' },
{ id: 'ease', name: 'Ease of donating' },
{ id: 'website', name: 'Website experience' },
{ id: 'events', name: 'Events & activities' }
],
orientation: 'vertical'
});
});
improvementSection.addSpacer({ height: '12px' });
improvementSection.addRow(row => {
row.addTextarea('improvementDetails', {
label: 'Please share specific suggestions for improvement',
placeholder: 'Your ideas help us serve our community and donors better...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 6: Future Giving Intent
// ============================================
const futureSection = form.addSubform('futureSection', {
title: 'Future Support',
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null
});
futureSection.addRow(row => {
row.addRadioButton('givingIntent', {
label: 'How likely are you to continue supporting our organization?',
options: [
{ id: 'definitely', name: 'Definitely will continue' },
{ id: 'probably', name: 'Probably will continue' },
{ id: 'unsure', name: 'Not sure' },
{ id: 'unlikely', name: 'Unlikely to continue' }
],
orientation: 'vertical'
});
});
futureSection.addRow(row => {
row.addCheckbox('increaseGiving', {
label: 'I am interested in increasing my giving or becoming a monthly donor',
isVisible: () => {
const intent = futureSection.radioButton('givingIntent')?.value();
return intent === 'definitely' || intent === 'probably';
}
});
});
// ============================================
// SECTION 7: Contact Preferences
// ============================================
const contactSection = form.addSubform('contactSection', {
title: 'Stay Connected',
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null
});
contactSection.addRow(row => {
row.addCheckbox('allowContact', {
label: 'I would like someone to follow up with me about my feedback'
});
});
contactSection.addRow(row => {
row.addTextbox('contactName', {
label: 'Your name',
placeholder: 'Optional - for personalized follow-up',
isVisible: () => contactSection.checkbox('allowContact')?.value() === true
}, '1fr');
row.addEmail('contactEmail', {
label: 'Email address',
placeholder: 'your@email.com',
isRequired: () => contactSection.checkbox('allowContact')?.value() === true,
isVisible: () => contactSection.checkbox('allowContact')?.value() === true
}, '1fr');
});
// ============================================
// SECTION 8: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Feedback Summary',
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const npsScore = npsSection.ratingScale('donorNps')?.value();
const category = npsSection.ratingScale('donorNps')?.npsCategory();
const overallRating = emotionSection.starRating('overallSatisfaction')?.value();
const emotionalConnection = emotionSection.emojiRating('emotionalConnection')?.value();
const priorities = prioritiesSection.suggestionChips('priorities')?.value() || [];
const givingIntent = futureSection.radioButton('givingIntent')?.value();
if (npsScore === null || npsScore === undefined) return '';
let emoji = '';
if (category === 'promoter') emoji = '💜';
else if (category === 'passive') emoji = '💭';
else emoji = '🙏';
let summary = `${emoji} Donor Feedback Summary\n`;
summary += `${'═'.repeat(28)}\n\n`;
summary += `📊 NPS Score: ${npsScore}/10 (${category?.charAt(0).toUpperCase()}${category?.slice(1)})\n`;
if (overallRating) {
summary += `⭐ Overall Satisfaction: ${overallRating}/5 stars\n`;
}
if (emotionalConnection) {
const connectionLabels: Record<string, string> = {
'very-bad': '😟 Disconnected',
'bad': '😐 Somewhat disconnected',
'neutral': '🤔 Neutral',
'good': '😊 Connected',
'excellent': '💜 Deeply connected'
};
summary += `\n${connectionLabels[emotionalConnection] || emotionalConnection}\n`;
}
if (priorities.length > 0) {
summary += `\n🎯 Top priorities: ${priorities.length} selected`;
}
if (givingIntent) {
const intentLabels: Record<string, string> = {
'definitely': '✅ Will definitely continue',
'probably': '👍 Probably will continue',
'unsure': '🤷 Unsure',
'unlikely': '⚠️ Unlikely to continue'
};
summary += `\n${intentLabels[givingIntent] || givingIntent}`;
}
return summary;
},
customStyles: () => {
const category = npsSection.ratingScale('donorNps')?.npsCategory();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (category === 'promoter') {
return { ...baseStyles, backgroundColor: '#f3e8ff', borderLeft: '4px solid #a855f7' };
} else if (category === 'passive') {
return { ...baseStyles, backgroundColor: '#fef9c3', borderLeft: '4px solid #eab308' };
} else if (category === 'detractor') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return baseStyles;
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback',
isVisible: () => npsSection.ratingScale('donorNps')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: 'Your voice helps us strengthen our mission and better serve our community. We deeply appreciate your support and your time in sharing these insights.'
});
}
Frequently Asked Questions
Why should non-profits measure donor satisfaction?
Donor satisfaction directly impacts retention and lifetime value. Studies show that satisfied donors are 3x more likely to give again and 5x more likely to increase their giving. Regular measurement helps identify at-risk donors before they lapse.
What is a good NPS score for non-profits?
Non-profit NPS benchmarks typically range from 40-60, higher than most commercial sectors due to emotional engagement. Scores above 50 are excellent. Focus on converting passives to promoters and understanding detractor concerns.
When should I send this survey to donors?
Best practices include: after a donation (within 48 hours for transactional NPS), quarterly for major donors, annually for all donors, and after key campaigns or events. Avoid survey fatigue by limiting to 2-4 surveys per year per donor.
How do I improve donor satisfaction scores?
Key drivers include: clear impact reporting, timely acknowledgment, personalized communication, transparency about fund usage, and meaningful engagement opportunities. Address detractor feedback promptly with personal outreach.
Can I customize the satisfaction dimensions?
Yes! The matrix question can be fully customized. Common dimensions include: impact communication, financial transparency, volunteer opportunities, event quality, staff responsiveness, and recognition programs.