Exhibition & Trade Show Feedback
The Exhibition & Trade Show Feedback Form captures attendee insights after industry exhibitions, expos, and trade fairs. This survey evaluates booth experiences, vendor quality and diversity, networking effectiveness, venue logistics, and overall event ROI. Event organizers can use this feedback to improve future shows, while exhibitors gain insights into what attendees value most.
Try the Form
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export function exhibitionFeedbackSurvey(form: FormTs) {
// Exhibition & Trade Show Feedback Survey
// Comprehensive evaluation of trade shows, expos, and industry exhibitions
// Demonstrates: StarRating, RatingScale (NPS), EmojiRating, ThumbRating, MatrixQuestion, CheckboxList, Slider, Integer, Dropdown, SuggestionChips, dynamic styling
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Exhibition Feedback',
computedValue: () => 'Help us improve future events by sharing your experience.',
customStyles: {
backgroundColor: '#7c2d12',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Attendance Details
// ============================================
const attendanceSection = form.addSubform('attendanceSection', {
title: 'Your Attendance'
});
attendanceSection.addRow(row => {
row.addDropdown('attendeeType', {
label: 'I attended as a...',
options: [
{ id: 'buyer', name: 'Buyer / Procurement Professional' },
{ id: 'exhibitor', name: 'Exhibitor / Vendor' },
{ id: 'visitor', name: 'General Visitor' },
{ id: 'press', name: 'Press / Media' },
{ id: 'speaker', name: 'Speaker / Presenter' },
{ id: 'sponsor', name: 'Sponsor' }
],
placeholder: 'Select your role...',
isRequired: true
}, '1fr');
row.addDropdown('daysAttended', {
label: 'Days attended',
options: [
{ id: '1', name: '1 day' },
{ id: '2', name: '2 days' },
{ id: '3', name: '3 days' },
{ id: '4+', name: '4+ days' }
],
placeholder: 'Select...'
}, '1fr');
});
attendanceSection.addRow(row => {
row.addDropdown('industry', {
label: 'Your industry',
options: [
{ id: 'manufacturing', name: 'Manufacturing' },
{ id: 'technology', name: 'Technology / IT' },
{ id: 'healthcare', name: 'Healthcare / Medical' },
{ id: 'retail', name: 'Retail / E-commerce' },
{ id: 'automotive', name: 'Automotive' },
{ id: 'construction', name: 'Construction / Real Estate' },
{ id: 'food-beverage', name: 'Food & Beverage' },
{ id: 'fashion', name: 'Fashion / Apparel' },
{ id: 'other', name: 'Other' }
],
placeholder: 'Select industry...'
});
});
// ============================================
// SECTION 2: Overall Experience
// ============================================
const overallSection = form.addSubform('overallSection', {
title: 'Overall Experience',
customStyles: () => {
const rating = overallSection.starRating('overallRating')?.value();
if (rating !== null && rating !== undefined) {
if (rating >= 4) return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (rating >= 3) return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
}
return { padding: '16px', borderRadius: '8px', border: '1px dashed #cbd5e1' };
}
});
overallSection.addRow(row => {
row.addStarRating('overallRating', {
label: 'How would you rate the exhibition overall?',
maxStars: 5,
size: 'xl',
alignment: 'center',
showConfettiOnMax: true
});
});
overallSection.addRow(row => {
row.addEmojiRating('eventMood', {
label: 'How did you feel about the event?',
preset: 'satisfaction',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
// ============================================
// SECTION 3: Exhibitors & Booths
// ============================================
const boothSection = form.addSubform('boothSection', {
title: 'Exhibitors & Booths',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null
});
boothSection.addRow(row => {
row.addMatrixQuestion('boothRatings', {
label: 'Rate the following aspects:',
rows: [
{ id: 'variety', label: 'Variety of exhibitors', isRequired: true },
{ id: 'relevance', label: 'Relevance to my industry' },
{ id: 'booth-quality', label: 'Booth presentation quality' },
{ id: 'staff-knowledge', label: 'Booth staff knowledge' },
{ id: 'demos', label: 'Product demonstrations' },
{ id: 'materials', label: 'Marketing materials quality' }
],
columns: [
{ id: 'poor', label: 'Poor' },
{ id: 'fair', label: 'Fair' },
{ id: 'good', label: 'Good' },
{ id: 'excellent', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
boothSection.addRow(row => {
row.addInteger('boothsVisited', {
label: 'Approximately how many booths did you visit?',
min: 0,
max: 500,
placeholder: 'Number of booths'
}, '1fr');
row.addInteger('leadsCollected', {
label: 'Valuable contacts/leads made',
min: 0,
max: 200,
placeholder: 'Number of contacts'
}, '1fr');
});
// ============================================
// SECTION 4: Value & ROI
// ============================================
const valueSection = form.addSubform('valueSection', {
title: 'Value & ROI',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null
});
valueSection.addRow(row => {
row.addSlider('valueForTime', {
label: 'Value for time invested',
min: 1,
max: 10,
step: 1,
showValue: true,
unit: '/10'
}, '1fr');
row.addSlider('valueForMoney', {
label: 'Value for money (registration/travel)',
min: 1,
max: 10,
step: 1,
showValue: true,
unit: '/10'
}, '1fr');
});
valueSection.addRow(row => {
row.addThumbRating('foundWhatNeeded', {
label: 'Did you find products/services you were looking for?',
showLabels: true,
upLabel: 'Yes, I found them',
downLabel: 'No, not really',
size: 'lg',
alignment: 'center'
});
});
valueSection.addRow(row => {
row.addCheckboxList('valueAreas', {
label: 'What value did you get from attending?',
options: [
{ id: 'new-products', name: 'Discovered new products/services' },
{ id: 'networking', name: 'Made valuable business contacts' },
{ id: 'industry-trends', name: 'Learned about industry trends' },
{ id: 'competitor-info', name: 'Gathered competitor intelligence' },
{ id: 'purchase-info', name: 'Got info for purchasing decisions' },
{ id: 'education', name: 'Educational sessions/seminars' },
{ id: 'meetings', name: 'Scheduled follow-up meetings' }
],
orientation: 'vertical'
});
});
// ============================================
// SECTION 5: Venue & Logistics
// ============================================
const venueSection = form.addSubform('venueSection', {
title: 'Venue & Logistics',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null
});
venueSection.addRow(row => {
row.addStarRating('venueRating', {
label: 'Venue quality',
maxStars: 5,
alignment: 'center'
}, '1fr');
row.addStarRating('layoutRating', {
label: 'Floor layout & navigation',
maxStars: 5,
alignment: 'center'
}, '1fr');
});
venueSection.addRow(row => {
row.addStarRating('amenitiesRating', {
label: 'Amenities (food, seating, wifi)',
maxStars: 5,
alignment: 'center'
}, '1fr');
row.addStarRating('registrationRating', {
label: 'Registration & check-in',
maxStars: 5,
alignment: 'center'
}, '1fr');
});
// ============================================
// SECTION 6: Networking & Sessions
// ============================================
const networkingSection = form.addSubform('networkingSection', {
title: 'Networking & Sessions',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null
});
networkingSection.addRow(row => {
row.addStarRating('networkingQuality', {
label: 'Networking opportunities quality',
maxStars: 5,
size: 'lg',
alignment: 'center'
});
});
networkingSection.addRow(row => {
row.addThumbRating('attendedSessions', {
label: 'Did you attend any educational sessions/seminars?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
alignment: 'center'
});
});
networkingSection.addRow(row => {
row.addStarRating('sessionQuality', {
label: 'Rate the quality of sessions you attended',
maxStars: 5,
alignment: 'center',
isVisible: () => networkingSection.thumbRating('attendedSessions')?.value() === 'up'
});
});
// ============================================
// SECTION 7: Highlights & Improvements
// ============================================
const highlightsSection = form.addSubform('highlightsSection', {
title: 'Highlights',
isVisible: () => {
const rating = overallSection.starRating('overallRating')?.value();
return rating !== null && rating !== undefined && rating >= 3;
},
customStyles: { backgroundColor: '#ecfdf5', padding: '16px', borderRadius: '8px' }
});
highlightsSection.addRow(row => {
row.addSuggestionChips('bestParts', {
label: 'What were the highlights?',
suggestions: [
{ id: 'exhibitors', name: 'Quality exhibitors' },
{ id: 'new-tech', name: 'New technology showcased' },
{ id: 'networking', name: 'Networking events' },
{ id: 'speakers', name: 'Great speakers' },
{ id: 'venue', name: 'Excellent venue' },
{ id: 'organization', name: 'Well organized' },
{ id: 'demos', name: 'Live demonstrations' },
{ id: 'atmosphere', name: 'Great atmosphere' }
],
alignment: 'left'
});
});
const improvementSection = form.addSubform('improvementSection', {
title: 'Areas for Improvement',
isVisible: () => {
const rating = overallSection.starRating('overallRating')?.value();
return rating !== null && rating !== undefined && rating <= 3;
},
customStyles: { backgroundColor: '#fef2f2', padding: '16px', borderRadius: '8px' }
});
improvementSection.addRow(row => {
row.addSuggestionChips('issues', {
label: 'What needs improvement?',
suggestions: [
{ id: 'crowded', name: 'Too crowded' },
{ id: 'layout', name: 'Poor layout' },
{ id: 'exhibitors', name: 'Not enough exhibitors' },
{ id: 'relevance', name: 'Not relevant to me' },
{ id: 'parking', name: 'Parking/transport issues' },
{ id: 'food', name: 'Food/refreshments' },
{ id: 'wifi', name: 'Poor wifi' },
{ id: 'signage', name: 'Confusing signage' }
],
alignment: 'left'
});
});
// ============================================
// SECTION 8: Return Intent & NPS
// ============================================
const returnSection = form.addSubform('returnSection', {
title: 'Future Attendance',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null,
customStyles: () => {
const category = returnSection.ratingScale('npsScore')?.npsCategory();
if (category === 'promoter') return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (category === 'passive') return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
if (category === 'detractor') return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { padding: '16px', borderRadius: '8px', border: '1px dashed #cbd5e1' };
}
});
returnSection.addRow(row => {
row.addRatingScale('npsScore', {
preset: 'nps',
label: 'How likely are you to recommend this exhibition to a colleague?',
showCategoryLabel: true,
showSegmentColors: true,
showConfettiOnPromoter: true
});
});
returnSection.addRow(row => {
row.addThumbRating('willReturn', {
label: 'Will you attend next year\'s edition?',
showLabels: true,
upLabel: 'Yes, definitely',
downLabel: 'Probably not',
alignment: 'center',
isVisible: () => returnSection.ratingScale('npsScore')?.value() !== null
});
});
// ============================================
// SECTION 9: Final Comments
// ============================================
const finalSection = form.addSubform('finalSection', {
title: 'Additional Feedback',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null
});
finalSection.addSpacer();
finalSection.addRow(row => {
row.addTextarea('bestExhibitor', {
label: 'Which exhibitor impressed you the most and why?',
placeholder: 'Name the standout booth...',
rows: 2
});
});
finalSection.addRow(row => {
row.addTextarea('suggestions', {
label: 'What would make this exhibition better?',
placeholder: 'Your suggestions for future events...',
rows: 3
});
});
// ============================================
// SECTION 10: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Your Feedback Summary',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const overall = overallSection.starRating('overallRating')?.value();
const attendeeType = attendanceSection.dropdown('attendeeType')?.value();
const nps = returnSection.ratingScale('npsScore')?.value();
const npsCategory = returnSection.ratingScale('npsScore')?.npsCategory();
const valueTime = valueSection.slider('valueForTime')?.value();
const valueMoney = valueSection.slider('valueForMoney')?.value();
const boothsVisited = boothSection.integer('boothsVisited')?.value();
const leads = boothSection.integer('leadsCollected')?.value();
if (!overall) return '';
let emoji = overall >= 4 ? '🏆' : overall >= 3 ? '📊' : '⚠️';
const typeLabels: Record<string, string> = {
'buyer': 'Buyer',
'exhibitor': 'Exhibitor',
'visitor': 'Visitor',
'press': 'Press',
'speaker': 'Speaker',
'sponsor': 'Sponsor'
};
let summary = `${emoji} Exhibition Feedback\n`;
summary += `${'═'.repeat(30)}\n\n`;
if (attendeeType) {
summary += `👤 Attended as: ${typeLabels[attendeeType] || attendeeType}\n`;
}
summary += `⭐ Overall: ${overall}/5 stars\n`;
if (valueTime) {
summary += `⏱️ Time Value: ${valueTime}/10\n`;
}
if (valueMoney) {
summary += `💰 Money Value: ${valueMoney}/10\n`;
}
if (boothsVisited) {
summary += `\n📍 Booths Visited: ${boothsVisited}`;
}
if (leads) {
summary += `\n🤝 Contacts Made: ${leads}`;
}
if (nps !== null && nps !== undefined) {
summary += `\n\n📊 NPS: ${nps}/10 (${npsCategory?.charAt(0).toUpperCase()}${npsCategory?.slice(1)})`;
}
return summary;
},
customStyles: () => {
const rating = overallSection.starRating('overallRating')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (rating !== null && rating !== undefined) {
if (rating >= 4) {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (rating >= 3) {
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
}
return { ...baseStyles, backgroundColor: '#f1f5f9' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback',
isVisible: () => overallSection.starRating('overallRating')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank you for your exhibition feedback!',
message: 'Your insights help us create better trade shows and exhibitions. We value your time and look forward to seeing you at future events.'
});
}
Frequently Asked Questions
When should I send the exhibition feedback survey?
Send within 24-48 hours after the event ends while the experience is fresh. Response rates drop significantly after 72 hours. Consider a mobile-friendly version for on-site completion on the final day.
How do I measure exhibition ROI for attendees?
Key ROI indicators include: number of valuable contacts made, quality of exhibitors met, information gathered for purchasing decisions, and likelihood to attend again. This survey captures all these metrics.
What booth feedback is most valuable?
Focus on booth engagement (were staff approachable?), product demonstrations, promotional materials quality, and follow-up expectations. This helps both organizers and exhibitors improve.
How can exhibitors use this feedback?
Share aggregate booth experience ratings with exhibitors to help them improve their presence. High-performing exhibitors can be highlighted, while struggling exhibitors get improvement recommendations.
What makes a successful trade show from an attendee perspective?
Key success factors: relevant exhibitors/products, good venue layout, networking opportunities, educational sessions, and time efficiency. This survey evaluates all these dimensions.