Farmers Market Vendor Survey
This farmers market vendor survey helps market managers collect valuable feedback from vendors after each market day. It tracks sales performance, assesses market organization and logistics, evaluates customer foot traffic, and gathers suggestions for improvement. The form includes dynamic calculations to estimate market success and conditional questions that dig deeper when issues are reported. Perfect for weekly market tracking or seasonal assessments.
Try the Form
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export function farmersMarketVendorForm(form: FormTs) {
// Farmers Market Vendor Survey - Post-Market Day Feedback
// Demonstrates: Money, Datepicker, Slider, MatrixQuestion, StarRating, EmojiRating, dynamic styling
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Market Day Vendor Survey',
computedValue: () => 'Help us improve your market experience by sharing your feedback.',
customStyles: {
backgroundColor: '#15803d',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Market Day Details
// ============================================
const detailsSection = form.addSubform('details', {
title: 'Market Day Details'
});
detailsSection.addRow(row => {
row.addDatepicker('marketDate', {
label: 'Market Date',
isRequired: true,
maxDate: () => new Date().toISOString().split('T')[0]
}, '1fr');
row.addDropdown('weatherConditions', {
label: 'Weather Conditions',
options: [
{ id: 'sunny', name: 'Sunny & Clear' },
{ id: 'partly-cloudy', name: 'Partly Cloudy' },
{ id: 'overcast', name: 'Overcast' },
{ id: 'rainy', name: 'Rainy' },
{ id: 'hot', name: 'Very Hot' },
{ id: 'cold', name: 'Cold' },
{ id: 'windy', name: 'Windy' }
],
isRequired: true
}, '1fr');
});
detailsSection.addRow(row => {
row.addDropdown('vendorCategory', {
label: 'Your Primary Product Category',
options: [
{ id: 'produce', name: 'Fresh Produce' },
{ id: 'baked', name: 'Baked Goods' },
{ id: 'dairy', name: 'Dairy & Eggs' },
{ id: 'meat', name: 'Meat & Poultry' },
{ id: 'prepared', name: 'Prepared Foods' },
{ id: 'plants', name: 'Plants & Flowers' },
{ id: 'crafts', name: 'Artisan Crafts' },
{ id: 'beverages', name: 'Beverages' },
{ id: 'other', name: 'Other' }
],
isRequired: true
});
});
// ============================================
// SECTION 2: Sales Performance
// ============================================
const salesSection = form.addSubform('sales', {
title: 'Sales Performance',
customStyles: () => {
const sales = salesSection.dropdown('salesRange')?.value();
if (sales === 'excellent') return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (sales === 'poor' || sales === 'very-poor') return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { padding: '16px', borderRadius: '8px', border: '1px solid #e5e7eb' };
}
});
salesSection.addRow(row => {
row.addDropdown('salesRange', {
label: 'How would you rate your sales today?',
options: [
{ id: 'excellent', name: 'Excellent (Best day ever!)' },
{ id: 'above-avg', name: 'Above Average' },
{ id: 'average', name: 'Average' },
{ id: 'below-avg', name: 'Below Average' },
{ id: 'poor', name: 'Poor' },
{ id: 'very-poor', name: 'Very Poor (Worst day)' }
],
isRequired: true
}, '1fr');
row.addMoney('totalSales', {
label: 'Approximate Total Sales',
currency: '$',
min: 0,
placeholder: 'Enter sales amount'
}, '1fr');
});
salesSection.addRow(row => {
row.addSlider('customerCount', {
label: 'Estimated number of customers you served',
min: 0,
max: 200,
step: 5,
showValue: true,
unit: 'customers',
defaultValue: 25
});
});
// Conditional question for poor sales
salesSection.addSpacer({ height: '16px' });
salesSection.addRow(row => {
row.addCheckboxList('poorSalesReasons', {
label: 'What factors contributed to lower sales?',
options: [
{ id: 'weather', name: 'Bad weather' },
{ id: 'traffic', name: 'Low foot traffic' },
{ id: 'competition', name: 'Too much competition' },
{ id: 'pricing', name: 'Pricing issues' },
{ id: 'product', name: 'Product availability' },
{ id: 'location', name: 'Poor booth location' },
{ id: 'timing', name: 'Market timing' },
{ id: 'other', name: 'Other factors' }
],
orientation: 'vertical',
isVisible: () => {
const sales = salesSection.dropdown('salesRange')?.value();
return sales === 'poor' || sales === 'very-poor' || sales === 'below-avg';
}
});
});
// ============================================
// SECTION 3: Market Organization
// ============================================
const organizationSection = form.addSubform('organization', {
title: 'Market Organization'
});
organizationSection.addRow(row => {
row.addMatrixQuestion('organizationMatrix', {
label: 'Please rate the following aspects of market organization:',
rows: [
{ id: 'setup', label: 'Setup & Check-in Process', isRequired: true },
{ id: 'location', label: 'Your Booth Location', isRequired: true },
{ id: 'signage', label: 'Market Signage & Visibility', isRequired: true },
{ id: 'parking', label: 'Vendor Parking', isRequired: true },
{ id: 'facilities', label: 'Restrooms & Facilities', isRequired: true },
{ id: 'management', label: 'Market Management Support', isRequired: true }
],
columns: [
{ id: '1', label: 'Poor' },
{ id: '2', label: 'Fair' },
{ id: '3', label: 'Good' },
{ id: '4', label: 'Excellent' }
],
fullWidth: true,
striped: true
});
});
// ============================================
// SECTION 4: Overall Experience
// ============================================
const experienceSection = form.addSubform('experience', {
title: 'Overall Experience'
});
experienceSection.addRow(row => {
row.addStarRating('overallSatisfaction', {
label: 'Overall satisfaction with today\'s market',
maxStars: 5,
size: 'lg',
showCounter: true,
alignment: 'center',
showConfettiOnMax: true
});
});
experienceSection.addRow(row => {
row.addEmojiRating('marketAtmosphere', {
label: 'How was the market atmosphere today?',
preset: 'mood',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
experienceSection.addRow(row => {
row.addThumbRating('wouldReturn', {
label: 'Would you participate in this market again?',
showLabels: true,
upLabel: 'Yes, definitely!',
downLabel: 'Not sure',
alignment: 'center',
size: 'lg'
});
});
// ============================================
// SECTION 5: Improvement Suggestions
// ============================================
const suggestionsSection = form.addSubform('suggestions', {
title: 'Suggestions for Improvement',
isVisible: () => experienceSection.starRating('overallSatisfaction')?.value() !== null
});
suggestionsSection.addRow(row => {
row.addCheckboxList('improvementAreas', {
label: 'What areas need the most improvement?',
options: [
{ id: 'marketing', name: 'Market promotion & advertising' },
{ id: 'hours', name: 'Market hours' },
{ id: 'layout', name: 'Booth layout & spacing' },
{ id: 'amenities', name: 'Vendor amenities (power, shade)' },
{ id: 'customers', name: 'Customer experience' },
{ id: 'fees', name: 'Vendor fees' },
{ id: 'communication', name: 'Communication from organizers' },
{ id: 'none', name: 'No improvements needed' }
],
orientation: 'vertical'
});
});
suggestionsSection.addSpacer({ height: '16px' });
suggestionsSection.addRow(row => {
row.addTextarea('additionalComments', {
label: () => {
const satisfaction = experienceSection.starRating('overallSatisfaction')?.value();
if (satisfaction && satisfaction >= 4) return 'What made today great? Any additional comments?';
if (satisfaction && satisfaction <= 2) return 'What went wrong? How can we make it right?';
return 'Any additional comments or suggestions?';
},
placeholder: 'Share your thoughts, ideas, or concerns...',
rows: 4
});
});
// ============================================
// SECTION 6: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Market Day Summary',
isVisible: () => experienceSection.starRating('overallSatisfaction')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const date = detailsSection.datepicker('marketDate')?.value();
const weather = detailsSection.dropdown('weatherConditions')?.value();
const category = detailsSection.dropdown('vendorCategory')?.value();
const salesRange = salesSection.dropdown('salesRange')?.value();
const totalSales = salesSection.money('totalSales')?.value();
const customers = salesSection.slider('customerCount')?.value();
const satisfaction = experienceSection.starRating('overallSatisfaction')?.value();
let summary = '🌻 Market Day Summary\n';
summary += '═'.repeat(28) + '\n\n';
if (date) {
const formattedDate = new Date(date).toLocaleDateString('en-US', { weekday: 'long', year: 'numeric', month: 'long', day: 'numeric' });
summary += `📅 Date: ${formattedDate}\n`;
}
const weatherEmojis: Record<string, string> = {
'sunny': '☀️', 'partly-cloudy': '⛅', 'overcast': '☁️',
'rainy': '🌧️', 'hot': '🔥', 'cold': '❄️', 'windy': '💨'
};
if (weather) summary += `${weatherEmojis[weather] || '🌤️'} Weather: ${weather.replace('-', ' ')}\n`;
if (salesRange) {
const salesEmojis: Record<string, string> = {
'excellent': '🎉', 'above-avg': '📈', 'average': '📊',
'below-avg': '📉', 'poor': '😟', 'very-poor': '😢'
};
summary += `\n${salesEmojis[salesRange] || '💰'} Sales: ${salesRange.replace('-', ' ')}\n`;
}
if (totalSales) summary += `💵 Revenue: $${totalSales.toFixed(2)}\n`;
if (customers !== null && customers !== undefined) summary += `👥 Customers: ~${customers}\n`;
if (satisfaction) {
const stars = '⭐'.repeat(satisfaction);
summary += `\n${stars} Overall: ${satisfaction}/5`;
}
return summary;
},
customStyles: () => {
const salesRange = salesSection.dropdown('salesRange')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (salesRange === 'excellent' || salesRange === 'above-avg') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #15803d' };
}
if (salesRange === 'poor' || salesRange === 'very-poor') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #dc2626' };
}
return { ...baseStyles, backgroundColor: '#fef9c3', borderLeft: '4px solid #ca8a04' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Market Feedback',
isVisible: () => experienceSection.starRating('overallSatisfaction')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank you for your feedback!',
message: 'Your input helps us create a better market experience for all vendors. We review all feedback and will share improvements at our next vendor meeting.'
});
}
Frequently Asked Questions
When should vendors complete this survey?
Ideally within 24 hours after the market closes, while the experience is fresh. Some markets send automated survey links at market close. For weekly markets, establish a routine like 'Sunday evening after Saturday market.'
How do we encourage vendor participation?
Keep surveys short (under 5 minutes), show vendors how their feedback drives changes, share aggregate results at vendor meetings, and consider small incentives like featured booth placement for consistent responders.
What metrics matter most for market success?
Key metrics include vendor sales trends, customer foot traffic estimates, vendor satisfaction scores, and specific feedback on logistics. Compare data week-over-week and year-over-year for meaningful insights.
Should we track individual vendor sales?
Sales tracking helps assess market health, but respect vendor privacy. Use ranges rather than exact amounts, keep data confidential, and focus on aggregate trends rather than individual performance rankings.
How can we use this data to improve our market?
Identify common concerns (parking, signage, layout), track which market days perform best, understand product category performance, and use vendor suggestions to prioritize improvements. Share findings at vendor meetings to build community.