Partner Satisfaction Survey
The Partner Satisfaction Survey is designed for B2B companies to assess the health and value of their strategic partnerships. It covers key dimensions including communication quality, support responsiveness, joint go-to-market effectiveness, and mutual value creation. With NPS scoring and detailed matrix assessments, you can identify strengths to build on and areas requiring attention. The conditional logic adapts follow-up questions based on satisfaction levels, ensuring you gather actionable insights from both happy and frustrated partners.
Try the Form
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export function partnerFeedbackForm(form: FormTs) {
// Partner Satisfaction Survey (B2B)
// Demonstrates: RatingScale (NPS), MatrixQuestion, StarRating, Slider, SuggestionChips, conditional sections
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Partner Satisfaction Survey',
computedValue: () => 'Your feedback helps us build stronger partnerships. This survey takes about 5 minutes.',
customStyles: {
backgroundColor: '#059669',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Partner Information
// ============================================
const infoSection = form.addSubform('infoSection', {
title: 'Partnership Details'
});
infoSection.addRow(row => {
row.addDropdown('partnerType', {
label: 'What type of partner are you?',
options: [
{ id: 'reseller', name: 'Reseller / Channel Partner' },
{ id: 'technology', name: 'Technology Partner / Integration' },
{ id: 'referral', name: 'Referral Partner' },
{ id: 'strategic', name: 'Strategic Alliance' },
{ id: 'implementation', name: 'Implementation / Services Partner' },
{ id: 'other', name: 'Other' }
],
placeholder: 'Select partner type',
isRequired: true
}, '1fr');
row.addDropdown('partnershipLength', {
label: 'How long have we been partners?',
options: [
{ id: 'less-1', name: 'Less than 1 year' },
{ id: '1-2', name: '1-2 years' },
{ id: '3-5', name: '3-5 years' },
{ id: 'more-5', name: 'More than 5 years' }
],
placeholder: 'Select duration',
isRequired: true
}, '1fr');
});
// ============================================
// SECTION 2: Partner NPS
// ============================================
const npsSection = form.addSubform('npsSection', {
title: 'Partnership Recommendation',
customStyles: () => {
const category = npsSection.ratingScale('partnerNps')?.npsCategory();
if (category === 'promoter') return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (category === 'passive') return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
if (category === 'detractor') return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { padding: '16px' };
}
});
npsSection.addRow(row => {
row.addRatingScale('partnerNps', {
preset: 'nps',
label: 'How likely are you to recommend partnering with us to other companies?',
showCategoryLabel: true,
showSegmentColors: true,
showConfettiOnPromoter: true,
isRequired: true
});
});
npsSection.addRow(row => {
row.addTextarea('npsReason', {
label: () => {
const category = npsSection.ratingScale('partnerNps')?.npsCategory();
switch (category) {
case 'promoter': return "That's great! What makes this partnership stand out?";
case 'passive': return 'Thanks! What would make you rate us higher?';
case 'detractor': return 'We appreciate your honesty. What needs to improve?';
default: return 'Please share your thoughts on our partnership';
}
},
placeholder: 'Your feedback...',
rows: 3,
autoExpand: true,
isVisible: () => npsSection.ratingScale('partnerNps')?.value() !== null
});
});
// ============================================
// SECTION 3: Partnership Value Matrix
// ============================================
const valueSection = form.addSubform('valueSection', {
title: 'Partnership Value Assessment',
isVisible: () => npsSection.ratingScale('partnerNps')?.value() !== null
});
valueSection.addRow(row => {
row.addMatrixQuestion('partnershipMatrix', {
label: 'Please rate the following aspects of our partnership:',
rows: [
{ id: 'communication', label: 'Communication Quality', description: 'Regular, clear, timely updates' },
{ id: 'support', label: 'Partner Support', description: 'Responsiveness and helpfulness' },
{ id: 'training', label: 'Training & Enablement', description: 'Resources and knowledge sharing' },
{ id: 'marketing', label: 'Joint Marketing', description: 'Co-marketing opportunities' },
{ id: 'technical', label: 'Technical Collaboration', description: 'Integration and product support' },
{ id: 'commercial', label: 'Commercial Terms', description: 'Fair pricing and incentives' }
],
columns: [
{ id: '1', label: 'Very Poor' },
{ id: '2', label: 'Poor' },
{ id: '3', label: 'Neutral' },
{ id: '4', label: 'Good' },
{ id: '5', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
// ============================================
// SECTION 4: Business Impact
// ============================================
const impactSection = form.addSubform('impactSection', {
title: 'Business Impact',
isVisible: () => npsSection.ratingScale('partnerNps')?.value() !== null
});
impactSection.addRow(row => {
row.addSlider('revenueImpact', {
label: 'Estimated revenue growth from this partnership (%)',
min: 0,
max: 100,
step: 5,
showValue: true,
unit: '%',
defaultValue: 20
}, '1fr');
row.addSlider('roiSatisfaction', {
label: 'How satisfied are you with the ROI of this partnership?',
min: 1,
max: 10,
step: 1,
showValue: true,
defaultValue: 5
}, '1fr');
});
impactSection.addRow(row => {
row.addStarRating('overallValue', {
label: 'Overall value this partnership brings to your business',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true
});
});
// ============================================
// SECTION 5: Strengths & Improvements
// ============================================
const strengthsSection = form.addSubform('strengthsSection', {
title: 'Partnership Strengths',
isVisible: () => {
const nps = npsSection.ratingScale('partnerNps')?.value();
return nps !== null && nps !== undefined && nps >= 7;
},
customStyles: {
backgroundColor: '#ecfdf5',
padding: '16px',
borderRadius: '8px'
}
});
strengthsSection.addRow(row => {
row.addSuggestionChips('keyStrengths', {
label: 'What are the key strengths of this partnership? (Select up to 4)',
suggestions: [
{ id: 'trust', name: 'Mutual trust' },
{ id: 'responsive', name: 'Responsive team' },
{ id: 'innovative', name: 'Innovation focus' },
{ id: 'market', name: 'Market presence' },
{ id: 'technical', name: 'Technical excellence' },
{ id: 'revenue', name: 'Revenue growth' },
{ id: 'aligned', name: 'Aligned vision' },
{ id: 'flexible', name: 'Flexibility' }
],
max: 4,
alignment: 'left'
});
});
const improvementSection = form.addSubform('improvementSection', {
title: 'Areas for Improvement',
isVisible: () => {
const nps = npsSection.ratingScale('partnerNps')?.value();
return nps !== null && nps !== undefined && nps <= 6;
},
customStyles: {
backgroundColor: '#fef3c7',
padding: '16px',
borderRadius: '8px'
}
});
improvementSection.addRow(row => {
row.addCheckboxList('improvementAreas', {
label: 'Which areas need the most improvement?',
options: [
{ id: 'communication', name: 'Communication frequency and quality' },
{ id: 'support', name: 'Partner support responsiveness' },
{ id: 'training', name: 'Training and enablement resources' },
{ id: 'marketing', name: 'Co-marketing investment' },
{ id: 'commercial', name: 'Commercial terms and incentives' },
{ id: 'technical', name: 'Technical integration support' },
{ id: 'strategy', name: 'Strategic alignment and planning' },
{ id: 'leadership', name: 'Executive engagement' }
],
orientation: 'vertical'
});
});
improvementSection.addSpacer();
improvementSection.addRow(row => {
row.addTextarea('improvementDetails', {
label: 'Please provide specific examples or suggestions:',
placeholder: 'Share specific areas where we can improve...',
rows: 4,
autoExpand: true
});
});
// ============================================
// SECTION 6: Future Outlook
// ============================================
const futureSection = form.addSubform('futureSection', {
title: 'Future Collaboration',
isVisible: () => npsSection.ratingScale('partnerNps')?.value() !== null
});
futureSection.addRow(row => {
row.addRadioButton('futureIntention', {
label: 'What are your intentions for this partnership in the next 12 months?',
options: [
{ id: 'expand', name: 'Significantly expand the partnership' },
{ id: 'grow', name: 'Grow moderately' },
{ id: 'maintain', name: 'Maintain current level' },
{ id: 'reduce', name: 'Reduce scope' },
{ id: 'unsure', name: 'Unsure at this time' }
],
orientation: 'vertical'
});
});
futureSection.addSpacer();
futureSection.addRow(row => {
row.addCheckboxList('collaborationAreas', {
label: 'Which areas would you like to explore together? (Select all that apply)',
options: [
{ id: 'new-markets', name: 'Entering new markets together' },
{ id: 'co-selling', name: 'Joint sales initiatives' },
{ id: 'integration', name: 'Deeper product integration' },
{ id: 'co-marketing', name: 'Joint marketing campaigns' },
{ id: 'innovation', name: 'Co-innovation projects' },
{ id: 'events', name: 'Joint events or webinars' },
{ id: 'case-studies', name: 'Customer case studies' }
],
orientation: 'vertical'
});
});
futureSection.addSpacer();
futureSection.addRow(row => {
row.addTextarea('additionalFeedback', {
label: 'Any other feedback or suggestions for strengthening our partnership?',
placeholder: 'Share your thoughts...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 7: Summary
// ============================================
const summarySection = form.addSubform('summarySection', {
title: 'Partnership Summary',
isVisible: () => {
const nps = npsSection.ratingScale('partnerNps')?.value();
return nps !== null && nps !== undefined;
}
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const partnerType = infoSection.dropdown('partnerType')?.value();
const nps = npsSection.ratingScale('partnerNps')?.value();
const category = npsSection.ratingScale('partnerNps')?.npsCategory();
const overallValue = impactSection.starRating('overallValue')?.value();
const roiSatisfaction = impactSection.slider('roiSatisfaction')?.value();
const revenueImpact = impactSection.slider('revenueImpact')?.value();
const future = futureSection.radioButton('futureIntention')?.value();
const partnerTypeLabels: Record<string, string> = {
'reseller': 'Reseller/Channel',
'technology': 'Technology',
'referral': 'Referral',
'strategic': 'Strategic Alliance',
'implementation': 'Implementation',
'other': 'Other'
};
const futureLabels: Record<string, string> = {
'expand': 'Significant Expansion',
'grow': 'Moderate Growth',
'maintain': 'Maintain',
'reduce': 'Reduce',
'unsure': 'Unsure'
};
let emoji = category === 'promoter' ? '🤝' : category === 'passive' ? '📊' : '⚠️';
let summary = `${emoji} Partnership Health Report\n`;
summary += `${'═'.repeat(30)}\n\n`;
if (partnerType) summary += `🏢 Partner Type: ${partnerTypeLabels[partnerType] || partnerType}\n`;
if (nps !== null && nps !== undefined) {
summary += `📊 Partner NPS: ${nps}/10 (${category?.charAt(0).toUpperCase()}${category?.slice(1)})\n`;
}
if (overallValue) summary += `⭐ Overall Value: ${overallValue}/5 stars\n`;
if (roiSatisfaction) summary += `💰 ROI Satisfaction: ${roiSatisfaction}/10\n`;
if (revenueImpact) summary += `📈 Revenue Impact: +${revenueImpact}%\n`;
if (future) summary += `\n🔮 Future Plans: ${futureLabels[future] || future}`;
return summary;
},
customStyles: () => {
const category = npsSection.ratingScale('partnerNps')?.npsCategory();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (category === 'promoter') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (category === 'passive') {
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Partnership Feedback',
isVisible: () => npsSection.ratingScale('partnerNps')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: 'Your input is invaluable in helping us build a stronger partnership. We review all feedback and will follow up on key areas for improvement.'
});
}
Frequently Asked Questions
How often should I survey partners?
Bi-annually is ideal for strategic partnerships. This gives enough time between surveys to implement improvements while maintaining regular touchpoints. For transactional partnerships, annual surveys may suffice.
Should I share survey results with partners?
Yes, sharing aggregated results (without identifying individual responses) shows transparency and commitment to improvement. Consider scheduling a follow-up call to discuss findings and co-create action plans.
How do I interpret low scores on specific dimensions?
Low scores indicate areas needing immediate attention. Cross-reference with open-ended feedback to understand root causes. Consider whether the issue is systemic (affecting many partners) or specific to certain partner types.
What's a good Partner NPS score?
Partner NPS benchmarks are similar to customer NPS. Scores above 30 are good, above 50 are excellent. More important than the absolute score is the trend over time and how you compare to industry benchmarks.
How can I increase survey response rates from partners?
Send from a partner manager they know, keep surveys under 5 minutes, explain how feedback drives improvements, and consider small incentives like early access to new features or exclusive content.