Store Finder Feedback Form
The Store Finder Feedback form helps retailers understand how well their store locator serves customers. Beyond basic satisfaction, it captures search accuracy, information completeness, mobile experience, and actual visit outcomes. Learn whether customers found what they needed, visited successfully, and what improvements would help. Essential for multi-location retailers, franchises, and any business helping customers find physical locations.
Try the Form
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export function storeLocatorFeedbackForm(form: FormTs) {
// Store Locator Feedback - Evaluate store finder usability and accuracy
// Demonstrates: EmojiRating, StarRating, ThumbRating, RatingScale, CheckboxList, MatrixQuestion, conditional logic
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Store Finder Feedback',
computedValue: () => 'Help us improve how you find our stores.',
customStyles: {
backgroundColor: '#059669',
color: 'white',
padding: '28px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Search Experience
// ============================================
const searchSection = form.addSubform('search', {
title: 'Your Search Experience'
});
searchSection.addRow(row => {
row.addRadioButton('searchMethod', {
label: 'How did you search for a store?',
options: [
{ id: 'zip', name: 'By zip/postal code' },
{ id: 'city', name: 'By city name' },
{ id: 'address', name: 'By address' },
{ id: 'current', name: 'Use my current location' },
{ id: 'browse', name: 'Browsed the map' }
],
orientation: 'vertical'
});
});
searchSection.addRow(row => {
row.addEmojiRating('searchEase', {
label: 'How easy was it to find a store?',
preset: 'effort',
size: 'lg',
alignment: 'center',
showLabels: true
});
});
searchSection.addRow(row => {
row.addThumbRating('foundStore', {
label: 'Did you find a store near you?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
alignment: 'center'
});
});
// If didn't find store
searchSection.addRow(row => {
row.addTextPanel('noStoreMessage', {
computedValue: () => "We're sorry you couldn't find a nearby store. Help us understand what happened.",
customStyles: {
backgroundColor: '#fef3c7',
color: '#92400e',
padding: '12px',
borderRadius: '6px',
fontSize: '14px',
marginTop: '8px'
},
isVisible: () => searchSection.thumbRating('foundStore')?.value() === 'down'
});
});
searchSection.addRow(row => {
row.addRadioButton('noStoreReason', {
label: 'Why could you not find a store?',
options: [
{ id: 'none-nearby', name: 'No stores in my area' },
{ id: 'too-far', name: 'Nearest store was too far' },
{ id: 'search-failed', name: 'Search did not work properly' },
{ id: 'confusing', name: 'Interface was confusing' },
{ id: 'other', name: 'Other reason' }
],
orientation: 'vertical',
isVisible: () => searchSection.thumbRating('foundStore')?.value() === 'down'
});
});
// ============================================
// SECTION 2: Results Quality (if found store)
// ============================================
const resultsSection = form.addSubform('results', {
title: 'Search Results Quality',
isVisible: () => searchSection.thumbRating('foundStore')?.value() === 'up'
});
resultsSection.addRow(row => {
row.addStarRating('resultsRelevance', {
label: 'How relevant were the search results?',
maxStars: 5,
size: 'lg',
alignment: 'center',
showCounter: true
});
});
resultsSection.addRow(row => {
row.addRadioButton('resultsCount', {
label: 'Did you see the right number of results?',
options: [
{ id: 'too-few', name: 'Too few options shown' },
{ id: 'just-right', name: 'Just right' },
{ id: 'too-many', name: 'Too many to browse through' }
],
orientation: 'horizontal'
});
});
resultsSection.addRow(row => {
row.addRatingScale('locationAccuracy', {
label: 'How accurate was the distance/location information?',
preset: 'likert-5',
lowLabel: 'Inaccurate',
highLabel: 'Very Accurate',
alignment: 'center'
});
});
// ============================================
// SECTION 3: Store Information
// ============================================
const infoSection = form.addSubform('info', {
title: 'Store Information Quality',
isVisible: () => searchSection.thumbRating('foundStore')?.value() === 'up'
});
infoSection.addRow(row => {
row.addMatrixQuestion('infoCompleteness', {
label: 'Rate the information provided for stores:',
rows: [
{ id: 'address', label: 'Address/directions', isRequired: true },
{ id: 'hours', label: 'Store hours', isRequired: true },
{ id: 'phone', label: 'Phone number', isRequired: false },
{ id: 'services', label: 'Services available', isRequired: false },
{ id: 'photos', label: 'Store photos', isRequired: false }
],
columns: [
{ id: 'missing', label: 'Missing' },
{ id: 'poor', label: 'Poor' },
{ id: 'ok', label: 'OK' },
{ id: 'good', label: 'Good' },
{ id: 'great', label: 'Great' }
],
fullWidth: true,
striped: true
});
});
infoSection.addRow(row => {
row.addCheckboxList('missingInfo', {
label: 'What information was missing or would be helpful?',
options: [
{ id: 'parking', name: 'Parking availability' },
{ id: 'accessibility', name: 'Accessibility features' },
{ id: 'inventory', name: 'Product availability/inventory' },
{ id: 'wait-times', name: 'Current wait times' },
{ id: 'special-hours', name: 'Holiday/special hours' },
{ id: 'appointments', name: 'Appointment booking' },
{ id: 'curbside', name: 'Curbside pickup info' },
{ id: 'photos', name: 'More/better photos' }
],
orientation: 'vertical'
});
});
// ============================================
// SECTION 4: Map & Directions
// ============================================
const mapSection = form.addSubform('map', {
title: 'Map & Directions',
isVisible: () => searchSection.thumbRating('foundStore')?.value() === 'up'
});
mapSection.addRow(row => {
row.addStarRating('mapUsability', {
label: 'How easy was the map to use?',
maxStars: 5,
size: 'lg',
alignment: 'center',
showCounter: true
});
});
mapSection.addRow(row => {
row.addThumbRating('usedDirections', {
label: 'Did you get directions to a store?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
alignment: 'center'
});
});
mapSection.addRow(row => {
row.addRadioButton('directionsQuality', {
label: 'How were the directions?',
options: [
{ id: 'excellent', name: 'Excellent - got there easily' },
{ id: 'good', name: 'Good - minor issues' },
{ id: 'poor', name: 'Poor - had trouble finding it' },
{ id: 'wrong', name: 'Wrong - led me to wrong location' }
],
orientation: 'vertical',
isVisible: () => mapSection.thumbRating('usedDirections')?.value() === 'up'
});
});
// ============================================
// SECTION 5: Visit Outcome
// ============================================
const visitSection = form.addSubform('visit', {
title: 'Your Visit',
isVisible: () => searchSection.thumbRating('foundStore')?.value() === 'up'
});
visitSection.addRow(row => {
row.addRadioButton('visitIntent', {
label: 'Do you plan to visit the store you found?',
options: [
{ id: 'already-visited', name: 'Already visited' },
{ id: 'will-visit', name: 'Yes, will visit soon' },
{ id: 'maybe', name: 'Maybe/undecided' },
{ id: 'no', name: 'No, will not visit' }
],
orientation: 'vertical'
});
});
visitSection.addRow(row => {
row.addEmojiRating('visitExperience', {
label: 'How was your store visit?',
preset: 'satisfaction',
size: 'lg',
alignment: 'center',
showLabels: true,
isVisible: () => visitSection.radioButton('visitIntent')?.value() === 'already-visited'
});
});
visitSection.addRow(row => {
row.addRadioButton('noVisitReason', {
label: 'Why will you not visit?',
options: [
{ id: 'too-far', name: 'Store is too far' },
{ id: 'hours', name: 'Store hours do not work for me' },
{ id: 'prefer-online', name: 'Prefer to shop online instead' },
{ id: 'no-stock', name: 'Product I need is not available' },
{ id: 'other', name: 'Other reason' }
],
orientation: 'vertical',
isVisible: () => visitSection.radioButton('visitIntent')?.value() === 'no'
});
});
// ============================================
// SECTION 6: Device Experience
// ============================================
const deviceSection = form.addSubform('device', {
title: 'Device & Overall Experience'
});
deviceSection.addRow(row => {
row.addRadioButton('deviceUsed', {
label: 'What device did you use?',
options: [
{ id: 'phone', name: 'Smartphone' },
{ id: 'tablet', name: 'Tablet' },
{ id: 'computer', name: 'Computer' }
],
orientation: 'horizontal'
});
});
deviceSection.addRow(row => {
row.addStarRating('overallRating', {
label: 'Overall, how would you rate the store finder?',
maxStars: 5,
size: 'lg',
alignment: 'center',
showCounter: true,
showConfettiOnMax: true
});
});
deviceSection.addRow(row => {
row.addThumbRating('wouldUseAgain', {
label: 'Would you use our store finder again?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
alignment: 'center'
});
});
// ============================================
// SECTION 7: Improvements
// ============================================
const improvementsSection = form.addSubform('improvements', {
title: 'Suggestions'
});
improvementsSection.addSpacer({ height: '10px' });
improvementsSection.addRow(row => {
row.addTextarea('improvementSuggestions', {
label: 'How can we improve the store finder?',
placeholder: 'Share any suggestions for features, information, or usability improvements...',
rows: 4,
autoExpand: true
});
});
improvementsSection.addRow(row => {
row.addTextarea('reportedIssues', {
label: 'Did you notice any errors or issues?',
placeholder: 'Report incorrect addresses, hours, phone numbers, or other errors...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 8: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Feedback Summary',
isVisible: () => searchSection.thumbRating('foundStore')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const foundStore = searchSection.thumbRating('foundStore')?.value();
const searchEase = searchSection.emojiRating('searchEase')?.value();
const resultsRating = resultsSection.starRating('resultsRelevance')?.value();
const mapRating = mapSection.starRating('mapUsability')?.value();
const overallRating = deviceSection.starRating('overallRating')?.value();
const visitIntent = visitSection.radioButton('visitIntent')?.value();
const wouldUseAgain = deviceSection.thumbRating('wouldUseAgain')?.value();
const easeLabels: Record<string, string> = {
'very-hard': 'Very Difficult',
'hard': 'Difficult',
'neutral': 'Moderate',
'easy': 'Easy',
'very-easy': 'Very Easy'
};
const intentLabels: Record<string, string> = {
'already-visited': 'Already visited',
'will-visit': 'Planning to visit',
'maybe': 'Undecided',
'no': 'Will not visit'
};
let statusIcon = foundStore === 'up' ? '🟢' : '🔴';
let summary = `${statusIcon} Store Finder Feedback\n`;
summary += `${'═'.repeat(28)}\n\n`;
summary += `📍 Store Found: ${foundStore === 'up' ? 'Yes' : 'No'}\n`;
if (searchEase) {
summary += `🔍 Search Ease: ${easeLabels[searchEase] || searchEase}\n`;
}
if (resultsRating) {
summary += `⭐ Results Quality: ${resultsRating}/5\n`;
}
if (mapRating) {
summary += `🗺️ Map Usability: ${mapRating}/5\n`;
}
if (overallRating) {
summary += `\n📊 Overall Rating: ${overallRating}/5 stars\n`;
}
if (visitIntent) {
summary += `🏪 Visit Status: ${intentLabels[visitIntent] || visitIntent}\n`;
}
if (wouldUseAgain) {
summary += `🔄 Would Use Again: ${wouldUseAgain === 'up' ? 'Yes' : 'No'}`;
}
return summary;
},
customStyles: () => {
const foundStore = searchSection.thumbRating('foundStore')?.value();
const overallRating = deviceSection.starRating('overallRating')?.value();
const baseStyles = {
padding: '20px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (foundStore === 'down') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
} else if (overallRating && overallRating >= 4) {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (overallRating && overallRating >= 3) {
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else if (overallRating) {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#f1f5f9', borderLeft: '4px solid #94a3b8' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback'
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: 'Your insights help us make it easier for customers to find our stores. We appreciate you taking the time to share your experience.'
});
}
Frequently Asked Questions
When should I trigger this survey?
Best triggered after a user searches and views store results, or after clicking for directions. Avoid interrupting the search process itself. Consider showing on store detail pages.
What if users report incorrect store information?
Create a process to quickly verify and correct reported issues. Incorrect hours, phone numbers, or addresses directly impact store visits. Prioritize fixes for high-traffic locations.
How can I improve store locator conversion?
Use feedback to understand the full journey: Did they find a store? Did they visit? Why or why not? Gaps reveal opportunities like better filters, real-time inventory, or appointment booking.
Should I show different questions for mobile vs desktop?
Mobile users often need immediate directions while desktop users may be planning ahead. Consider adding device-specific questions about map usability, one-tap directions, and mobile map app integration.
How do I measure store locator success?
Track the full funnel: searches performed, stores viewed, directions clicked, and reported visits. This form helps capture the final step - did users successfully find and visit stores?