Rate Your Content Marketing Maturity
This comprehensive content marketing maturity assessment helps marketers and business owners evaluate their content operations across four critical areas: Strategy (documented plans, buyer personas, goals), Production (publishing frequency, editorial calendar, content formats), Distribution (channel effectiveness, repurposing), and Analytics (KPI tracking, reporting, attribution). Answer questions about your current content practices and receive an instant maturity score ranging from Beginner to Industry Leader. Perfect for marketing directors, content managers, and agencies who need to benchmark their content operations and identify growth opportunities.
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export function contentMarketingMaturityQuiz(form: FormTs) {
form.setTitle(() => '📝 Rate Your Content Marketing Maturity');
// ============ SCORING SYSTEM ============
const scores = form.state<Record<string, number>>({});
const updateScore = (category: string, points: number) => {
scores.update(current => ({ ...current, [category]: points }));
};
const getTotalScore = () => {
const s = scores();
return Object.values(s).reduce((sum, val) => sum + (val || 0), 0);
};
const getMaxScore = () => 100;
const getScorePercentage = () => Math.round((getTotalScore() / getMaxScore()) * 100);
const getMaturityLevel = (): 'beginner' | 'developing' | 'established' | 'advanced' | 'leader' => {
const pct = getScorePercentage();
if (pct >= 85) return 'leader';
if (pct >= 70) return 'advanced';
if (pct >= 50) return 'established';
if (pct >= 30) return 'developing';
return 'beginner';
};
const getMaturityLabel = () => {
const level = getMaturityLevel();
const labels = {
beginner: '🌱 Beginner',
developing: '📈 Developing',
established: '✅ Established',
advanced: '🚀 Advanced',
leader: '🏆 Industry Leader'
};
return labels[level];
};
const getMaturityColor = () => {
const level = getMaturityLevel();
const colors = {
beginner: '#dc2626',
developing: '#ea580c',
established: '#ca8a04',
advanced: '#16a34a',
leader: '#7c3aed'
};
return colors[level];
};
// ============ COMPLETION SCREEN ============
form.configureCompletionScreen({
type: 'text',
title: () => `${getMaturityLabel()}`,
message: () => {
const pct = getScorePercentage();
const level = getMaturityLevel();
const messages = {
beginner: `Your content marketing score is ${pct}%. You're just getting started with content marketing. Focus on building a solid foundation with consistent, quality content.`,
developing: `Your content marketing score is ${pct}%. You have some content processes in place but there's significant room for growth. Your report includes quick wins to accelerate.`,
established: `Your content marketing score is ${pct}%. You have a functioning content operation. Time to optimize and scale what's working.`,
advanced: `Your content marketing score is ${pct}%. Your content marketing is performing well. Focus on advanced tactics and thought leadership.`,
leader: `Excellent! Your content marketing score is ${pct}%. You're operating at industry-leading levels. Your report includes tips to maintain your edge.`
};
return messages[level];
}
});
// ============ PAGES SETUP ============
const pages = form.addPages('quiz-pages', {
heightMode: 'current-page'
});
// ============ PAGE 1: Content Strategy ============
const page1 = pages.addPage('content-strategy', { mobileBreakpoint: 500 });
page1.addRow(row => {
row.addTextPanel('header1', {
label: 'Step 1 of 6: Content Strategy',
computedValue: () => 'How well-defined is your content marketing strategy?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page1.addSpacer({ height: '24px' });
page1.addRow(row => {
row.addRadioButton('documentedStrategy', {
label: 'Do you have a documented content marketing strategy?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'comprehensive', name: '📋 Yes, comprehensive and regularly updated' },
{ id: 'basic', name: '📝 Yes, basic strategy document' },
{ id: 'informal', name: '💭 Informal understanding, not documented' },
{ id: 'none', name: '❌ No strategy' }
],
onValueChange: (val) => {
const points = { comprehensive: 10, basic: 6, informal: 3, none: 0 };
updateScore('strategy', points[val as keyof typeof points] || 0);
}
});
});
page1.addRow(row => {
row.addRadioButton('buyerPersonas', {
label: 'Do you have defined buyer personas for your content?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'detailed', name: '👥 Yes, detailed personas with research backing' },
{ id: 'basic', name: '📊 Basic demographics and needs defined' },
{ id: 'general', name: '🎯 General target audience only' },
{ id: 'none', name: '❌ No defined personas' }
],
onValueChange: (val) => {
const points = { detailed: 8, basic: 5, general: 2, none: 0 };
updateScore('personas', points[val as keyof typeof points] || 0);
}
});
});
page1.addRow(row => {
row.addSuggestionChips('contentGoals', {
label: 'What are your primary content marketing goals? (Select all that apply)',
isRequired: true,
suggestions: [
{ id: 'awareness', name: '📢 Brand Awareness' },
{ id: 'leads', name: '🎯 Lead Generation' },
{ id: 'seo', name: '🔍 SEO/Organic Traffic' },
{ id: 'thought-leadership', name: '💡 Thought Leadership' },
{ id: 'customer-education', name: '📚 Customer Education' },
{ id: 'retention', name: '🔄 Customer Retention' }
],
min: 1,
onValueChange: (val) => {
const points = val && val.length >= 3 ? 7 : val && val.length >= 2 ? 5 : val && val.length >= 1 ? 3 : 0;
updateScore('goals', points);
}
});
});
// ============ PAGE 2: Content Production ============
const page2 = pages.addPage('content-production', { mobileBreakpoint: 500 });
page2.addRow(row => {
row.addTextPanel('header2', {
label: 'Step 2 of 6: Content Production',
computedValue: () => 'How efficient is your content creation process?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page2.addSpacer({ height: '24px' });
page2.addRow(row => {
row.addSlider('publishingFrequency', {
label: 'How many content pieces do you publish per month?',
isRequired: true,
min: 0,
max: 30,
step: 1,
unit: 'pieces',
defaultValue: 4,
onValueChange: (val) => {
if (val == null) return;
const points = val >= 16 ? 10 : val >= 8 ? 7 : val >= 4 ? 5 : val >= 1 ? 3 : 0;
updateScore('frequency', points);
}
});
});
page2.addRow(row => {
row.addRadioButton('contentCalendar', {
label: 'Do you use an editorial calendar?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'advanced', name: '📅 Yes, 3+ months planned with workflows' },
{ id: 'monthly', name: '🗓️ Yes, monthly planning' },
{ id: 'adhoc', name: '📝 Week-by-week or ad-hoc' },
{ id: 'none', name: '❌ No calendar' }
],
onValueChange: (val) => {
const points = { advanced: 8, monthly: 5, adhoc: 2, none: 0 };
updateScore('calendar', points[val as keyof typeof points] || 0);
}
});
});
page2.addRow(row => {
row.addSuggestionChips('contentTypes', {
label: 'What content formats do you regularly produce?',
isRequired: true,
suggestions: [
{ id: 'blog', name: '📝 Blog Posts' },
{ id: 'video', name: '🎬 Video' },
{ id: 'podcast', name: '🎙️ Podcast' },
{ id: 'ebooks', name: '📚 Ebooks/Guides' },
{ id: 'infographics', name: '📊 Infographics' },
{ id: 'webinars', name: '💻 Webinars' },
{ id: 'social', name: '📱 Social Content' },
{ id: 'newsletters', name: '📧 Newsletters' }
],
min: 1,
onValueChange: (val) => {
const points = val && val.length >= 5 ? 7 : val && val.length >= 3 ? 5 : val && val.length >= 2 ? 3 : 1;
updateScore('formats', points);
}
});
});
// ============ PAGE 3: Distribution & Promotion ============
const page3 = pages.addPage('distribution', { mobileBreakpoint: 500 });
page3.addRow(row => {
row.addTextPanel('header3', {
label: 'Step 3 of 6: Distribution & Promotion',
computedValue: () => 'How effectively do you amplify your content?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page3.addSpacer({ height: '24px' });
page3.addRow(row => {
row.addMatrixQuestion('distributionChannels', {
label: 'Rate your effectiveness on each distribution channel:',
isRequired: true,
rows: [
{ id: 'organic-social', label: 'Organic Social Media', description: 'LinkedIn, Twitter, Facebook, etc.' },
{ id: 'email', label: 'Email Marketing', description: 'Newsletter, drip campaigns' },
{ id: 'seo', label: 'SEO/Organic Search', description: 'Google rankings' },
{ id: 'paid', label: 'Paid Promotion', description: 'Ads, sponsored content' }
],
columns: [
{ id: 'none', label: 'Not Using' },
{ id: 'basic', label: 'Basic' },
{ id: 'effective', label: 'Effective' },
{ id: 'optimized', label: 'Optimized' }
],
selectionMode: 'single',
striped: true,
fullWidth: true,
onValueChange: (val) => {
if (!val) return;
const pointsMap: Record<string, number> = { none: 0, basic: 1, effective: 2, optimized: 3 };
let total = 0;
for (const col of Object.values(val)) {
total += pointsMap[col as string] || 0;
}
updateScore('distribution', Math.min(total, 10));
}
});
});
page3.addRow(row => {
row.addRadioButton('repurposing', {
label: 'Do you repurpose content across multiple channels?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'systematic', name: '🔄 Yes, systematic repurposing strategy' },
{ id: 'occasional', name: '📋 Occasionally when it makes sense' },
{ id: 'rare', name: '🤷 Rarely' },
{ id: 'never', name: '❌ Never' }
],
onValueChange: (val) => {
const points = { systematic: 8, occasional: 5, rare: 2, never: 0 };
updateScore('repurposing', points[val as keyof typeof points] || 0);
}
});
});
// ============ PAGE 4: Analytics & Measurement ============
const page4 = pages.addPage('analytics', { mobileBreakpoint: 500 });
page4.addRow(row => {
row.addTextPanel('header4', {
label: 'Step 4 of 6: Analytics & Measurement',
computedValue: () => 'How do you measure content performance?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page4.addSpacer({ height: '24px' });
page4.addRow(row => {
row.addSuggestionChips('kpisTracked', {
label: 'Which KPIs do you actively track?',
isRequired: true,
suggestions: [
{ id: 'traffic', name: '📈 Traffic/Pageviews' },
{ id: 'engagement', name: '💬 Engagement (time, shares)' },
{ id: 'leads', name: '🎯 Leads Generated' },
{ id: 'conversions', name: '💰 Conversions/Revenue' },
{ id: 'seo', name: '🔍 SEO Rankings' },
{ id: 'cost-per-lead', name: '📊 Cost per Lead' }
],
min: 1,
onValueChange: (val) => {
const points = val && val.length >= 5 ? 10 : val && val.length >= 3 ? 7 : val && val.length >= 2 ? 4 : 2;
updateScore('kpis', points);
}
});
});
page4.addRow(row => {
row.addRadioButton('reportingFrequency', {
label: 'How often do you review content performance?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'weekly', name: '📊 Weekly with optimization actions' },
{ id: 'monthly', name: '📅 Monthly reports' },
{ id: 'quarterly', name: '🗓️ Quarterly reviews' },
{ id: 'rarely', name: '❌ Rarely or never' }
],
onValueChange: (val) => {
const points = { weekly: 8, monthly: 5, quarterly: 3, rarely: 0 };
updateScore('reporting', points[val as keyof typeof points] || 0);
}
});
});
page4.addRow(row => {
row.addRadioButton('attribution', {
label: 'Can you attribute revenue to specific content pieces?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'full', name: '✅ Yes, full attribution tracking' },
{ id: 'partial', name: '📊 Partial attribution' },
{ id: 'basic', name: '📈 Basic lead tracking only' },
{ id: 'none', name: '❌ No attribution' }
],
onValueChange: (val) => {
const points = { full: 7, partial: 5, basic: 2, none: 0 };
updateScore('attribution', points[val as keyof typeof points] || 0);
}
});
});
// ============ PAGE 5: Results ============
const page5 = pages.addPage('results', { mobileBreakpoint: 500 });
page5.addRow(row => {
row.addTextPanel('header5', {
label: 'Step 5 of 6: Your Results',
computedValue: () => 'Your content marketing maturity assessment',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page5.addSpacer({ height: '24px' });
page5.addRow(row => {
row.addTextPanel('finalScoreLabel', {
label: '📊 Content Marketing Maturity Results',
computedValue: () => '',
customStyles: {
fontSize: '1.2rem',
fontWeight: '700',
textAlign: 'center'
}
});
});
page5.addRow(row => {
row.addTextPanel('finalMaturityLevel', {
computedValue: () => getMaturityLabel(),
customStyles: () => ({
fontSize: '1.5rem',
fontWeight: '800',
textAlign: 'center',
color: getMaturityColor(),
padding: '15px',
background: '#f9fafb',
borderRadius: '12px',
border: `3px solid ${getMaturityColor()}`
})
});
});
page5.addRow(row => {
row.addTextPanel('scoreBreakdown', {
computedValue: () => {
const total = getTotalScore();
const pct = getScorePercentage();
return `Total Score: ${total}/${getMaxScore()} (${pct}%)`;
},
customStyles: {
fontSize: '1.1rem',
fontWeight: '600',
textAlign: 'center',
color: '#374151',
marginTop: '10px'
}
});
});
page5.addRow(row => {
row.addTextPanel('recommendation', {
computedValue: () => {
const level = getMaturityLevel();
const recommendations = {
beginner: '🌱 Start with the basics: document your strategy, define your audience, and commit to a regular publishing schedule.',
developing: '📈 Focus on consistency and measurement. Build your editorial calendar and start tracking key metrics.',
established: '✅ Time to optimize! Invest in better distribution, content repurposing, and revenue attribution.',
advanced: '🚀 Level up with advanced tactics: AI tools, personalization, and predictive analytics.',
leader: '🏆 Maintain your edge with innovation, team development, and industry thought leadership.'
};
return recommendations[level];
},
customStyles: {
fontSize: '0.95rem',
color: '#4b5563',
textAlign: 'center',
padding: '15px',
background: '#f3f4f6',
borderRadius: '8px',
marginTop: '15px',
lineHeight: '1.5'
}
});
});
const detailsSection = page5.addSubform('detailsBreakdown', {
title: '📊 Detailed Score Breakdown (click to expand)',
isCollapsible: true,
customStyles: {
marginTop: '1rem',
background: '#f9fafb',
borderRadius: '8px'
}
});
detailsSection.addRow(row => {
row.addTextPanel('strategyDetail', {
label: '📋 Strategy',
computedValue: () => {
const s = scores();
const score = (s['strategy'] || 0) + (s['personas'] || 0) + (s['goals'] || 0);
return `${score}/25 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('productionDetail', {
label: '📝 Production',
computedValue: () => {
const s = scores();
const score = (s['frequency'] || 0) + (s['calendar'] || 0) + (s['formats'] || 0);
return `${score}/25 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
});
detailsSection.addRow(row => {
row.addTextPanel('distributionDetail', {
label: '📢 Distribution',
computedValue: () => {
const s = scores();
const score = (s['distribution'] || 0) + (s['repurposing'] || 0);
return `${score}/18 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('analyticsDetail', {
label: '📊 Analytics',
computedValue: () => {
const s = scores();
const score = (s['kpis'] || 0) + (s['reporting'] || 0) + (s['attribution'] || 0);
return `${score}/25 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
});
// ============ PAGE 6: Lead Capture ============
const page6 = pages.addPage('lead-capture', { mobileBreakpoint: 500 });
page6.addRow(row => {
row.addTextPanel('header6', {
label: 'Step 6 of 6: Get Your Report',
computedValue: () => 'Enter your details to receive your personalized content marketing report',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page6.addSpacer({ height: '24px' });
page6.addRow(row => {
row.addTextbox('name', {
label: 'Your Name',
isRequired: true,
placeholder: 'Jane Smith'
}, '1fr');
row.addEmail('email', {
label: 'Work Email',
isRequired: true,
placeholder: 'jane@company.com'
}, '1fr');
});
page6.addRow(row => {
row.addTextbox('company', {
label: 'Company Name',
placeholder: 'Acme Marketing'
}, '1fr');
row.addDropdown('role', {
label: 'Your Role',
options: [
{ id: 'cmo', name: 'CMO / VP Marketing' },
{ id: 'director', name: 'Marketing Director' },
{ id: 'manager', name: 'Content Manager' },
{ id: 'specialist', name: 'Content Specialist' },
{ id: 'owner', name: 'Business Owner' },
{ id: 'other', name: 'Other' }
],
placeholder: 'Select your role'
}, '1fr');
});
page6.addRow(row => {
row.addCheckboxList('consent', {
options: [
{ id: 'report', name: '📄 Send me the detailed PDF report', isRequired: true },
{ id: 'tips', name: '💡 Send me weekly content marketing tips' },
{ id: 'consultation', name: '📞 I\'d like a free content strategy consultation' }
],
defaultValue: ['report'],
orientation: 'vertical'
});
});
// ============ PDF REPORT ============
form.configurePdf('content-report', pdf => {
pdf.configure({
filename: 'content-marketing-maturity-report.pdf',
pageSize: 'A4',
allowUserDownload: true,
downloadButtonLabel: '📄 Download Content Report',
header: {
title: 'Content Marketing Maturity Report',
subtitle: 'Personalized Assessment Results'
},
footer: {
text: 'Generated by FormTs Content Marketing Assessment',
showPageNumbers: true
}
});
pdf.addSection('Executive Summary', section => {
section.addRow(row => {
row.addField('Maturity Level', getMaturityLabel());
row.addField('Overall Score', `${getScorePercentage()}%`);
});
section.addRow(row => {
row.addField('Assessment Date', new Date().toLocaleDateString());
row.addField('Total Points', `${getTotalScore()} / ${getMaxScore()}`);
});
});
pdf.addSection('Category Breakdown', section => {
const s = scores();
section.addTable(
['Category', 'Score', 'Max', 'Status'],
[
['Strategy', `${(s['strategy'] || 0) + (s['personas'] || 0) + (s['goals'] || 0)}`, '25', (s['strategy'] || 0) >= 7 ? '✅ Good' : '⚠️ Needs Work'],
['Production', `${(s['frequency'] || 0) + (s['calendar'] || 0) + (s['formats'] || 0)}`, '25', (s['frequency'] || 0) >= 7 ? '✅ Good' : '⚠️ Needs Work'],
['Distribution', `${(s['distribution'] || 0) + (s['repurposing'] || 0)}`, '18', (s['distribution'] || 0) >= 7 ? '✅ Good' : '⚠️ Needs Work'],
['Analytics', `${(s['kpis'] || 0) + (s['reporting'] || 0) + (s['attribution'] || 0)}`, '25', (s['kpis'] || 0) >= 7 ? '✅ Good' : '⚠️ Needs Work']
]
);
});
pdf.addPageBreak();
pdf.addSection('Recommendations', section => {
const level = getMaturityLevel();
if (level === 'beginner') {
section.addText('🌱 FOUNDATION BUILDING:');
section.addText('1. Document your content marketing strategy');
section.addText('2. Create detailed buyer personas');
section.addText('3. Set up an editorial calendar');
section.addText('4. Start with 2-4 quality pieces per month');
} else if (level === 'developing') {
section.addText('📈 GROWTH ACTIONS:');
section.addText('1. Expand content formats (add video or podcasts)');
section.addText('2. Implement basic analytics tracking');
section.addText('3. Develop a distribution strategy');
section.addText('4. Start repurposing top content');
} else if (level === 'established') {
section.addText('✅ OPTIMIZATION PRIORITIES:');
section.addText('1. Implement revenue attribution');
section.addText('2. Systematize content repurposing');
section.addText('3. A/B test headlines and CTAs');
section.addText('4. Build content partnerships');
} else {
section.addText('🚀 ADVANCED TACTICS:');
section.addText('1. Implement AI-powered content optimization');
section.addText('2. Build predictive content analytics');
section.addText('3. Develop thought leadership programs');
section.addText('4. Scale with content automation');
}
});
});
// ============ SUBMIT BUTTON ============
form.configureSubmitButton({
label: () => `📝 Get My Report (Score: ${getScorePercentage()}%)`
});
form.configureSubmitBehavior({
sendToServer: true
});
}
Frequently Asked Questions
Who should take this content marketing assessment?
This assessment is designed for CMOs, marketing directors, content managers, and business owners who want to evaluate and improve their content marketing operations. It's suitable for both in-house teams and agencies.
What content marketing areas does this assessment cover?
The assessment evaluates four key areas: Strategy (documented plans, personas, goals), Production (frequency, calendar, formats), Distribution (channels, repurposing), and Analytics (KPIs, reporting, attribution).
What are the maturity levels?
The assessment rates your maturity across five levels: Beginner (just starting), Developing (some processes in place), Established (functioning operations), Advanced (performing well), and Industry Leader (exceptional performance).
How can I improve my content marketing score?
The PDF report includes specific recommendations based on your score. Common improvements include documenting your strategy, establishing an editorial calendar, diversifying content formats, and implementing better analytics tracking.
Can I customize this assessment for my organization?
Yes! Click 'Open in Editor' to customize the questions, scoring criteria, and recommendations to match your specific industry or organizational needs.