Is Your E-commerce Store Optimized? Conversion Audit
This comprehensive e-commerce conversion audit helps store owners evaluate their online shop across four critical areas: User Experience (mobile responsiveness, page speed, navigation, search), Product Pages (images, descriptions, reviews, related products), Checkout Process (guest checkout, steps, payment options), and Trust & Social Proof (trust badges, return policy, customer support). Answer questions about your store's current implementation and receive an instant optimization score with estimated conversion rate improvement potential. Perfect for e-commerce managers, Shopify store owners, and digital marketing agencies.
Try the Quiz
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export function ecommerceConversionAuditQuiz(form: FormTs) {
form.setTitle(() => '🛒 Is Your E-commerce Store Optimized?');
// ============ SCORING SYSTEM ============
const scores = form.state<Record<string, number>>({});
const updateScore = (category: string, points: number) => {
scores.update(current => ({ ...current, [category]: points }));
};
const getTotalScore = () => {
const s = scores();
return Object.values(s).reduce((sum, val) => sum + (val || 0), 0);
};
const getMaxScore = () => 100;
const getScorePercentage = () => Math.round((getTotalScore() / getMaxScore()) * 100);
const getOptimizationLevel = (): 'critical' | 'needs-work' | 'good' | 'optimized' | 'excellent' => {
const pct = getScorePercentage();
if (pct >= 90) return 'excellent';
if (pct >= 75) return 'optimized';
if (pct >= 55) return 'good';
if (pct >= 35) return 'needs-work';
return 'critical';
};
const getOptimizationLabel = () => {
const level = getOptimizationLevel();
const labels = {
critical: '🚨 Critical Issues Found',
'needs-work': '⚠️ Needs Significant Work',
good: '📈 Good Foundation',
optimized: '✅ Well Optimized',
excellent: '🏆 Conversion Champion'
};
return labels[level];
};
const getOptimizationColor = () => {
const level = getOptimizationLevel();
const colors = {
critical: '#dc2626',
'needs-work': '#ea580c',
good: '#ca8a04',
optimized: '#16a34a',
excellent: '#7c3aed'
};
return colors[level];
};
// Estimated conversion rate improvement
const getEstimatedImprovement = () => {
const pct = getScorePercentage();
if (pct < 40) return '50-100%';
if (pct < 60) return '30-50%';
if (pct < 75) return '15-30%';
if (pct < 90) return '5-15%';
return '0-5%';
};
// ============ COMPLETION SCREEN ============
form.configureCompletionScreen({
type: 'text',
title: () => `${getOptimizationLabel()}`,
message: () => {
const pct = getScorePercentage();
const improvement = getEstimatedImprovement();
return `Your store optimization score is ${pct}%. Based on industry benchmarks, implementing the recommendations in your report could improve your conversion rate by ${improvement}. Download your detailed audit report for specific action items.`;
}
});
// ============ PAGES SETUP ============
const pages = form.addPages('quiz-pages', {
heightMode: 'current-page'
});
// ============ PAGE 1: Store Basics ============
const page1 = pages.addPage('store-basics', { mobileBreakpoint: 500 });
page1.addRow(row => {
row.addTextPanel('header1', {
label: 'Step 1 of 7: Store Basics',
computedValue: () => 'Tell us about your e-commerce store',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page1.addSpacer({ height: '24px' });
page1.addRow(row => {
row.addDropdown('platform', {
label: 'What platform powers your store?',
isRequired: true,
options: [
{ id: 'shopify', name: '🛍️ Shopify' },
{ id: 'woocommerce', name: '🔌 WooCommerce' },
{ id: 'magento', name: '🧱 Magento/Adobe Commerce' },
{ id: 'bigcommerce', name: '📦 BigCommerce' },
{ id: 'custom', name: '⚙️ Custom Built' },
{ id: 'other', name: '📋 Other' }
],
placeholder: 'Select platform'
}, '1fr');
row.addDropdown('monthlyRevenue', {
label: 'Monthly Revenue Range',
isRequired: true,
options: [
{ id: 'under-10k', name: '💰 Under $10,000' },
{ id: '10k-50k', name: '💰 $10,000 - $50,000' },
{ id: '50k-100k', name: '💰 $50,000 - $100,000' },
{ id: '100k-500k', name: '💎 $100,000 - $500,000' },
{ id: '500k-plus', name: '💎 $500,000+' }
],
placeholder: 'Select range'
}, '1fr');
});
page1.addRow(row => {
row.addSlider('currentConversion', {
label: 'What is your current conversion rate?',
tooltip: 'Industry average is 2-3%. Top performers reach 5%+',
isRequired: true,
min: 0,
max: 10,
step: 0.1,
unit: '%',
defaultValue: 2
});
});
// ============ PAGE 2: User Experience ============
const page2 = pages.addPage('user-experience', { mobileBreakpoint: 500 });
page2.addRow(row => {
row.addTextPanel('header2', {
label: 'Step 2 of 7: User Experience',
computedValue: () => 'How smooth is the shopping experience?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page2.addSpacer({ height: '24px' });
page2.addRow(row => {
row.addMatrixQuestion('uxElements', {
label: 'Rate the implementation of these UX elements:',
isRequired: true,
rows: [
{ id: 'mobile', label: 'Mobile Responsiveness', description: 'Works great on phones' },
{ id: 'speed', label: 'Page Load Speed', description: 'Under 3 seconds' },
{ id: 'navigation', label: 'Site Navigation', description: 'Easy to find products' },
{ id: 'search', label: 'Search Functionality', description: 'Smart product search' }
],
columns: [
{ id: 'poor', label: 'Poor' },
{ id: 'basic', label: 'Basic' },
{ id: 'good', label: 'Good' },
{ id: 'excellent', label: 'Excellent' }
],
selectionMode: 'single',
striped: true,
fullWidth: true,
onValueChange: (val) => {
if (!val) return;
const pointsMap: Record<string, number> = { poor: 0, basic: 1, good: 2, excellent: 3 };
let total = 0;
for (const col of Object.values(val)) {
total += pointsMap[col as string] || 0;
}
updateScore('ux', Math.min(total, 12));
}
});
});
page2.addRow(row => {
row.addRadioButton('loadTime', {
label: 'What is your average page load time?',
tooltip: 'Test at Google PageSpeed Insights',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'fast', name: '⚡ Under 2 seconds' },
{ id: 'good', name: '✅ 2-3 seconds' },
{ id: 'slow', name: '⚠️ 3-5 seconds' },
{ id: 'very-slow', name: '🐢 Over 5 seconds' },
{ id: 'unknown', name: '❓ Not sure' }
],
onValueChange: (val) => {
const points = { fast: 8, good: 6, slow: 3, 'very-slow': 0, unknown: 2 };
updateScore('loadTime', points[val as keyof typeof points] || 0);
}
});
});
// ============ PAGE 3: Product Pages ============
const page3 = pages.addPage('product-pages', { mobileBreakpoint: 500 });
page3.addRow(row => {
row.addTextPanel('header3', {
label: 'Step 3 of 7: Product Pages',
computedValue: () => 'How compelling are your product listings?',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page3.addSpacer({ height: '24px' });
page3.addRow(row => {
row.addSuggestionChips('productElements', {
label: 'Which elements do your product pages include?',
isRequired: true,
suggestions: [
{ id: 'highres-images', name: '📸 High-res Images' },
{ id: 'zoom', name: '🔍 Image Zoom' },
{ id: 'video', name: '🎬 Product Video' },
{ id: '360', name: '🔄 360° View' },
{ id: 'reviews', name: '⭐ Customer Reviews' },
{ id: 'qa', name: '❓ Q&A Section' },
{ id: 'related', name: '🔗 Related Products' },
{ id: 'urgency', name: '⏰ Urgency Elements' }
],
min: 1,
onValueChange: (val) => {
const points = val ? Math.min(val.length * 2, 12) : 0;
updateScore('productElements', points);
}
});
});
page3.addRow(row => {
row.addRadioButton('productDescriptions', {
label: 'How would you rate your product descriptions?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'optimized', name: '📝 Unique, benefit-focused, SEO-optimized' },
{ id: 'good', name: '✅ Well-written with key features' },
{ id: 'basic', name: '📋 Basic manufacturer descriptions' },
{ id: 'minimal', name: '❌ Minimal or no descriptions' }
],
onValueChange: (val) => {
const points = { optimized: 8, good: 5, basic: 2, minimal: 0 };
updateScore('descriptions', points[val as keyof typeof points] || 0);
}
});
});
// ============ PAGE 4: Checkout Process ============
const page4 = pages.addPage('checkout', { mobileBreakpoint: 500 });
page4.addRow(row => {
row.addTextPanel('header4', {
label: 'Step 4 of 7: Checkout Process',
computedValue: () => 'Checkout friction is the #1 conversion killer',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page4.addSpacer({ height: '24px' });
page4.addRow(row => {
row.addRadioButton('guestCheckout', {
label: 'Do you offer guest checkout?',
tooltip: 'Forcing account creation can reduce conversions by 35%',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'yes', name: '✅ Yes, prominently offered' },
{ id: 'hidden', name: '🔍 Yes, but hard to find' },
{ id: 'no', name: '❌ No, account required' }
],
onValueChange: (val) => {
const points = { yes: 8, hidden: 4, no: 0 };
updateScore('guestCheckout', points[val as keyof typeof points] || 0);
}
});
});
page4.addRow(row => {
row.addSlider('checkoutSteps', {
label: 'How many steps in your checkout process?',
tooltip: 'Best practice is 1-3 steps',
isRequired: true,
min: 1,
max: 7,
step: 1,
unit: 'steps',
defaultValue: 3,
onValueChange: (val) => {
if (val == null) return;
const points = val <= 2 ? 8 : val <= 3 ? 6 : val <= 4 ? 4 : val <= 5 ? 2 : 0;
updateScore('checkoutSteps', points);
}
});
});
page4.addRow(row => {
row.addSuggestionChips('paymentOptions', {
label: 'Which payment methods do you accept?',
isRequired: true,
suggestions: [
{ id: 'credit', name: '💳 Credit Cards' },
{ id: 'paypal', name: '🅿️ PayPal' },
{ id: 'apple-pay', name: '🍎 Apple Pay' },
{ id: 'google-pay', name: '📱 Google Pay' },
{ id: 'shop-pay', name: '🛍️ Shop Pay' },
{ id: 'klarna', name: '💜 Klarna/Afterpay' },
{ id: 'crypto', name: '₿ Crypto' }
],
min: 1,
onValueChange: (val) => {
const points = val ? Math.min(val.length * 2, 8) : 0;
updateScore('payments', points);
}
});
});
// ============ PAGE 5: Trust & Social Proof ============
const page5 = pages.addPage('trust', { mobileBreakpoint: 500 });
page5.addRow(row => {
row.addTextPanel('header5', {
label: 'Step 5 of 7: Trust & Social Proof',
computedValue: () => 'Building trust is essential for conversion',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page5.addSpacer({ height: '24px' });
page5.addRow(row => {
row.addSuggestionChips('trustElements', {
label: 'Which trust elements does your store display?',
isRequired: true,
suggestions: [
{ id: 'ssl', name: '🔒 SSL Certificate' },
{ id: 'badges', name: '🛡️ Trust Badges' },
{ id: 'reviews', name: '⭐ Reviews/Ratings' },
{ id: 'testimonials', name: '💬 Testimonials' },
{ id: 'guarantee', name: '✅ Money-back Guarantee' },
{ id: 'secure-payment', name: '💳 Secure Payment Icons' },
{ id: 'social-proof', name: '👥 Social Proof Popups' }
],
min: 1,
onValueChange: (val) => {
const points = val ? Math.min(val.length * 2, 10) : 0;
updateScore('trustElements', points);
}
});
});
page5.addRow(row => {
row.addRadioButton('returnPolicy', {
label: 'How would you describe your return policy?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'generous', name: '🎁 Generous (30+ days, free returns)' },
{ id: 'standard', name: '📋 Standard (14-30 days)' },
{ id: 'restrictive', name: '⚠️ Restrictive (under 14 days)' },
{ id: 'none', name: '❌ No returns / not clear' }
],
onValueChange: (val) => {
const points = { generous: 8, standard: 5, restrictive: 2, none: 0 };
updateScore('returnPolicy', points[val as keyof typeof points] || 0);
}
});
});
page5.addRow(row => {
row.addRadioButton('customerSupport', {
label: 'What customer support options do you offer?',
isRequired: true,
orientation: 'vertical',
options: [
{ id: 'omnichannel', name: '🌟 Live chat + phone + email + FAQ' },
{ id: 'good', name: '💬 Live chat + email' },
{ id: 'basic', name: '📧 Email only' },
{ id: 'minimal', name: '📋 Contact form / FAQ only' }
],
onValueChange: (val) => {
const points = { omnichannel: 8, good: 6, basic: 3, minimal: 1 };
updateScore('support', points[val as keyof typeof points] || 0);
}
});
});
// ============ PAGE 6: Results ============
const page6 = pages.addPage('results', { mobileBreakpoint: 500 });
page6.addRow(row => {
row.addTextPanel('header6', {
label: 'Step 6 of 7: Your Audit Results',
computedValue: () => 'Your e-commerce conversion audit results',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page6.addSpacer({ height: '24px' });
page6.addRow(row => {
row.addTextPanel('finalScoreLabel', {
label: '🛒 E-commerce Conversion Audit Results',
computedValue: () => '',
customStyles: {
fontSize: '1.2rem',
fontWeight: '700',
textAlign: 'center'
}
});
});
page6.addRow(row => {
row.addTextPanel('finalOptimizationLevel', {
computedValue: () => getOptimizationLabel(),
customStyles: () => ({
fontSize: '1.5rem',
fontWeight: '800',
textAlign: 'center',
color: getOptimizationColor(),
padding: '15px',
background: '#f9fafb',
borderRadius: '12px',
border: `3px solid ${getOptimizationColor()}`
})
});
});
page6.addRow(row => {
row.addTextPanel('scoreBreakdown', {
computedValue: () => {
const total = getTotalScore();
const pct = getScorePercentage();
return `Optimization Score: ${total}/${getMaxScore()} (${pct}%)`;
},
customStyles: {
fontSize: '1.1rem',
fontWeight: '600',
textAlign: 'center',
color: '#374151',
marginTop: '10px'
}
});
});
page6.addRow(row => {
row.addTextPanel('improvementPotential', {
computedValue: () => {
const improvement = getEstimatedImprovement();
return `📈 Potential Conversion Rate Improvement: ${improvement}`;
},
customStyles: {
fontSize: '1.1rem',
fontWeight: '600',
textAlign: 'center',
color: '#16a34a',
padding: '12px',
background: '#ecfdf5',
borderRadius: '8px',
marginTop: '10px'
}
});
});
const detailsSection = page6.addSubform('detailsBreakdown', {
title: '📊 Detailed Score Breakdown (click to expand)',
isCollapsible: true,
customStyles: {
marginTop: '1rem',
background: '#f9fafb',
borderRadius: '8px'
}
});
detailsSection.addRow(row => {
row.addTextPanel('uxDetail', {
label: '🖥️ User Experience',
computedValue: () => {
const s = scores();
const score = (s['ux'] || 0) + (s['loadTime'] || 0);
return `${score}/20 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('productDetail', {
label: '📦 Product Pages',
computedValue: () => {
const s = scores();
const score = (s['productElements'] || 0) + (s['descriptions'] || 0);
return `${score}/20 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
});
detailsSection.addRow(row => {
row.addTextPanel('checkoutDetail', {
label: '💳 Checkout',
computedValue: () => {
const s = scores();
const score = (s['guestCheckout'] || 0) + (s['checkoutSteps'] || 0) + (s['payments'] || 0);
return `${score}/24 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
row.addTextPanel('trustDetail', {
label: '🛡️ Trust & Support',
computedValue: () => {
const s = scores();
const score = (s['trustElements'] || 0) + (s['returnPolicy'] || 0) + (s['support'] || 0);
return `${score}/26 points`;
},
customStyles: {
fontSize: '0.9rem',
padding: '8px 12px',
background: '#dbeafe',
borderRadius: '6px'
}
}, '1fr');
});
// ============ PAGE 7: Lead Capture ============
const page7 = pages.addPage('lead-capture', { mobileBreakpoint: 500 });
page7.addRow(row => {
row.addTextPanel('header7', {
label: 'Step 7 of 7: Get Your Audit Report',
computedValue: () => 'Enter your details to receive your personalized conversion audit',
customStyles: {
fontSize: '0.9rem',
color: '#6b7280',
marginBottom: '1rem'
}
});
});
page7.addSpacer({ height: '24px' });
page7.addRow(row => {
row.addTextbox('name', {
label: 'Your Name',
isRequired: true,
placeholder: 'Alex Johnson'
}, '1fr');
row.addEmail('email', {
label: 'Work Email',
isRequired: true,
placeholder: 'alex@store.com'
}, '1fr');
});
page7.addRow(row => {
row.addTextbox('storeName', {
label: 'Store Name',
placeholder: 'My Awesome Store'
}, '1fr');
row.addTextbox('storeUrl', {
label: 'Store URL',
placeholder: 'https://mystore.com'
}, '1fr');
});
page7.addRow(row => {
row.addCheckboxList('consent', {
options: [
{ id: 'report', name: '📄 Send me the detailed PDF audit report', isRequired: true },
{ id: 'tips', name: '💡 Send me weekly e-commerce optimization tips' },
{ id: 'consultation', name: '📞 I\'d like a free CRO consultation' }
],
defaultValue: ['report'],
orientation: 'vertical'
});
});
// ============ PDF REPORT ============
form.configurePdf('conversion-audit', pdf => {
pdf.configure({
filename: 'ecommerce-conversion-audit.pdf',
pageSize: 'A4',
allowUserDownload: true,
downloadButtonLabel: '📄 Download Audit Report',
header: {
title: 'E-commerce Conversion Audit Report',
subtitle: 'Personalized Optimization Recommendations'
},
footer: {
text: 'Generated by FormTs E-commerce Audit Tool',
showPageNumbers: true
}
});
pdf.addSection('Executive Summary', section => {
section.addRow(row => {
row.addField('Optimization Level', getOptimizationLabel());
row.addField('Overall Score', `${getScorePercentage()}%`);
});
section.addRow(row => {
row.addField('Potential Improvement', getEstimatedImprovement());
row.addField('Audit Date', new Date().toLocaleDateString());
});
});
pdf.addSection('Category Breakdown', section => {
const s = scores();
section.addTable(
['Category', 'Score', 'Max', 'Priority'],
[
['User Experience', `${(s['ux'] || 0) + (s['loadTime'] || 0)}`, '20', (s['ux'] || 0) < 8 ? '🔴 High' : '🟢 Good'],
['Product Pages', `${(s['productElements'] || 0) + (s['descriptions'] || 0)}`, '20', (s['productElements'] || 0) < 8 ? '🔴 High' : '🟢 Good'],
['Checkout Process', `${(s['guestCheckout'] || 0) + (s['checkoutSteps'] || 0) + (s['payments'] || 0)}`, '24', (s['guestCheckout'] || 0) < 6 ? '🔴 High' : '🟢 Good'],
['Trust & Support', `${(s['trustElements'] || 0) + (s['returnPolicy'] || 0) + (s['support'] || 0)}`, '26', (s['trustElements'] || 0) < 6 ? '🔴 High' : '🟢 Good']
]
);
});
pdf.addPageBreak();
pdf.addSection('Quick Wins (Implement This Week)', section => {
const s = scores();
if ((s['guestCheckout'] || 0) < 8) {
section.addText('✅ Enable prominent guest checkout option');
}
if ((s['loadTime'] || 0) < 6) {
section.addText('✅ Optimize images and enable lazy loading');
}
if ((s['trustElements'] || 0) < 6) {
section.addText('✅ Add trust badges near checkout button');
}
if ((s['productElements'] || 0) < 8) {
section.addText('✅ Add customer reviews to product pages');
}
});
pdf.addSection('Medium-Term Improvements', section => {
section.addText('1. Implement A/B testing on product pages');
section.addText('2. Add abandoned cart email recovery');
section.addText('3. Optimize mobile checkout experience');
section.addText('4. Set up heat mapping to identify friction');
});
});
// ============ SUBMIT BUTTON ============
form.configureSubmitButton({
label: () => `🛒 Get My Audit Report (Score: ${getScorePercentage()}%)`
});
form.configureSubmitBehavior({
sendToServer: true
});
}
Frequently Asked Questions
Who should take this e-commerce audit?
This audit is designed for e-commerce store owners, Shopify/WooCommerce managers, CRO specialists, and digital marketing agencies who want to identify conversion optimization opportunities.
What areas does this audit cover?
The audit evaluates four key areas: User Experience (mobile, speed, navigation), Product Pages (images, descriptions, reviews), Checkout Process (guest checkout, steps, payments), and Trust Elements (badges, returns, support).
How accurate is the conversion improvement estimate?
The estimate is based on industry benchmarks and best practices. Actual improvements will vary based on your traffic quality, product fit, and implementation quality. Use it as a directional guide for prioritization.
What's a good optimization score?
Scores above 75% indicate a well-optimized store. Most stores score 40-60%, indicating significant room for improvement. The top 10% of stores score above 90%.
Can I customize this audit for my industry?
Yes! Click 'Open in Editor' to customize the questions and scoring to match specific e-commerce verticals like fashion, electronics, or B2B commerce.