Farmers Market Customer Survey
This farmers market customer feedback form helps market managers understand the shopping experience from the customer perspective. It evaluates produce freshness and quality, vendor variety, pricing fairness, market atmosphere, and convenience factors like parking and operating hours. With seasonal considerations and space for product suggestions, this form provides actionable insights for attracting more customers and supporting local farmers.
Try the Form
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export function farmersMarketCustomerSurvey(form: FormTs) {
// Farmers Market Customer Survey
// Demonstrates: StarRating, EmojiRating, MatrixQuestion, RatingScale, CheckboxList, Slider, conditional visibility
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Farmers Market Customer Survey',
computedValue: () => 'Help us make your market experience even better!',
customStyles: {
background: 'linear-gradient(135deg, #65a30d 0%, #84cc16 100%)',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Visit Information
// ============================================
const visitSection = form.addSubform('visitSection', {
title: 'About Your Visit'
});
visitSection.addRow(row => {
row.addRadioButton('visitFrequency', {
label: 'How often do you visit this farmers market?',
orientation: 'vertical',
isRequired: true,
options: [
{ id: 'first-time', name: 'This is my first visit' },
{ id: 'occasionally', name: 'Occasionally (a few times a year)' },
{ id: 'monthly', name: 'Monthly' },
{ id: 'bi-weekly', name: 'Every two weeks' },
{ id: 'weekly', name: 'Every week' }
]
});
});
visitSection.addRow(row => {
row.addRadioButton('purchasedToday', {
label: 'Did you make any purchases today?',
orientation: 'horizontal',
isRequired: true,
options: [
{ id: 'yes', name: 'Yes' },
{ id: 'no', name: 'No, just browsing' }
]
});
});
visitSection.addRow(row => {
row.addCheckboxList('purchaseCategories', {
label: 'What did you purchase? (Select all that apply)',
orientation: 'vertical',
isVisible: () => visitSection.radioButton('purchasedToday')?.value() === 'yes',
options: [
{ id: 'vegetables', name: 'Fresh vegetables' },
{ id: 'fruits', name: 'Fruits & berries' },
{ id: 'herbs', name: 'Herbs & spices' },
{ id: 'meat', name: 'Meat & poultry' },
{ id: 'eggs', name: 'Eggs' },
{ id: 'dairy', name: 'Dairy products' },
{ id: 'baked', name: 'Baked goods' },
{ id: 'honey', name: 'Honey & preserves' },
{ id: 'flowers', name: 'Flowers & plants' },
{ id: 'crafts', name: 'Handmade crafts' },
{ id: 'prepared', name: 'Prepared foods' }
]
});
});
visitSection.addRow(row => {
row.addSlider('spendingAmount', {
label: 'Approximately how much did you spend today?',
min: 0,
max: 200,
step: 10,
unit: '$',
showValue: true,
defaultValue: 50,
isVisible: () => visitSection.radioButton('purchasedToday')?.value() === 'yes'
});
});
// ============================================
// SECTION 2: Product Quality
// ============================================
const qualitySection = form.addSubform('qualitySection', {
title: 'Product Quality & Selection',
isVisible: () => visitSection.radioButton('purchasedToday')?.value() === 'yes'
});
qualitySection.addRow(row => {
row.addMatrixQuestion('productRatings', {
label: 'How would you rate the following?',
rows: [
{ id: 'freshness', label: 'Product freshness', isRequired: true },
{ id: 'variety', label: 'Product variety', isRequired: true },
{ id: 'quality', label: 'Overall quality', isRequired: true },
{ id: 'organic', label: 'Organic/local options', isRequired: false },
{ id: 'seasonal', label: 'Seasonal offerings', isRequired: false }
],
columns: [
{ id: 'poor', label: 'Poor' },
{ id: 'fair', label: 'Fair' },
{ id: 'good', label: 'Good' },
{ id: 'excellent', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
qualitySection.addRow(row => {
row.addStarRating('overallProductQuality', {
label: 'Overall product quality rating',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true
});
});
// ============================================
// SECTION 3: Pricing
// ============================================
const pricingSection = form.addSubform('pricingSection', {
title: 'Pricing',
isVisible: () => visitSection.radioButton('purchasedToday')?.value() === 'yes'
});
pricingSection.addRow(row => {
row.addRatingScale('valuePerception', {
label: 'How do you feel about the prices at this market?',
preset: 'custom',
min: 1,
max: 5,
lowLabel: 'Too expensive',
highLabel: 'Great value',
alignment: 'center',
variant: 'segmented'
});
});
pricingSection.addRow(row => {
row.addRadioButton('priceComparison', {
label: 'Compared to grocery store prices, the market is:',
orientation: 'horizontal',
options: [
{ id: 'much-more', name: 'Much more expensive' },
{ id: 'slightly-more', name: 'Slightly more' },
{ id: 'about-same', name: 'About the same' },
{ id: 'slightly-less', name: 'Slightly less' },
{ id: 'much-less', name: 'Much less expensive' }
]
});
});
pricingSection.addRow(row => {
row.addCheckbox('worthPremium', {
label: 'I believe the quality justifies any premium pricing',
isVisible: () => {
const comparison = pricingSection.radioButton('priceComparison')?.value();
return comparison === 'much-more' || comparison === 'slightly-more';
}
});
});
// ============================================
// SECTION 4: Vendor Experience
// ============================================
const vendorSection = form.addSubform('vendorSection', {
title: 'Vendor Experience'
});
vendorSection.addRow(row => {
row.addMatrixQuestion('vendorRatings', {
label: 'Rate your experience with market vendors',
rows: [
{ id: 'friendliness', label: 'Friendliness & helpfulness', isRequired: true },
{ id: 'knowledge', label: 'Product knowledge', isRequired: true },
{ id: 'samples', label: 'Availability of samples', isRequired: false },
{ id: 'payment', label: 'Payment options', isRequired: false }
],
columns: [
{ id: '1', label: 'Poor' },
{ id: '2', label: 'Fair' },
{ id: '3', label: 'Good' },
{ id: '4', label: 'Very Good' },
{ id: '5', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
vendorSection.addRow(row => {
row.addTextbox('favoriteVendor', {
label: 'Do you have a favorite vendor? (Optional)',
placeholder: 'Vendor name or product type...'
});
});
// ============================================
// SECTION 5: Market Atmosphere
// ============================================
const atmosphereSection = form.addSubform('atmosphereSection', {
title: 'Market Atmosphere & Facilities'
});
atmosphereSection.addRow(row => {
row.addEmojiRating('atmosphereRating', {
label: 'How would you describe the market atmosphere?',
preset: 'satisfaction',
size: 'lg',
alignment: 'center',
showLabels: true
});
});
atmosphereSection.addRow(row => {
row.addStarRating('cleanliness', {
label: 'Cleanliness',
maxStars: 5,
size: 'md',
alignment: 'center'
}, '1fr');
row.addStarRating('accessibility', {
label: 'Accessibility',
maxStars: 5,
size: 'md',
alignment: 'center'
}, '1fr');
});
atmosphereSection.addRow(row => {
row.addStarRating('parking', {
label: 'Parking availability',
maxStars: 5,
size: 'md',
alignment: 'center'
}, '1fr');
row.addStarRating('layout', {
label: 'Market layout',
maxStars: 5,
size: 'md',
alignment: 'center'
}, '1fr');
});
atmosphereSection.addRow(row => {
row.addCheckboxList('wouldLike', {
label: 'What would you like to see more of?',
orientation: 'vertical',
options: [
{ id: 'seating', name: 'More seating areas' },
{ id: 'shade', name: 'More shade/weather protection' },
{ id: 'music', name: 'Live music/entertainment' },
{ id: 'kids', name: 'Activities for children' },
{ id: 'cooking', name: 'Cooking demonstrations' },
{ id: 'education', name: 'Farm/garden education' },
{ id: 'restrooms', name: 'Better restroom facilities' },
{ id: 'atm', name: 'ATM/cash machine' }
]
});
});
// ============================================
// SECTION 6: Overall Satisfaction
// ============================================
const satisfactionSection = form.addSubform('satisfactionSection', {
title: 'Overall Satisfaction',
customStyles: () => {
const npsCategory = satisfactionSection.ratingScale('recommendScore')?.npsCategory();
if (npsCategory === 'promoter') return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (npsCategory === 'passive') return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
if (npsCategory === 'detractor') return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { padding: '16px', borderRadius: '8px' };
}
});
satisfactionSection.addRow(row => {
row.addRatingScale('recommendScore', {
label: 'How likely are you to recommend this market to friends or family?',
preset: 'nps',
showCategoryLabel: true,
showSegmentColors: true,
showConfettiOnPromoter: true,
alignment: 'center'
});
});
satisfactionSection.addRow(row => {
row.addRadioButton('willReturn', {
label: 'Will you visit this market again?',
orientation: 'horizontal',
options: [
{ id: 'definitely', name: 'Definitely' },
{ id: 'probably', name: 'Probably' },
{ id: 'not-sure', name: 'Not sure' },
{ id: 'probably-not', name: 'Probably not' },
{ id: 'no', name: 'No' }
]
});
});
satisfactionSection.addRow(row => {
row.addTextarea('whyNotReturn', {
label: 'What would need to change for you to visit again?',
placeholder: 'Please share your concerns...',
rows: 2,
isVisible: () => {
const willReturn = satisfactionSection.radioButton('willReturn')?.value();
return willReturn === 'probably-not' || willReturn === 'no' || willReturn === 'not-sure';
}
});
});
// ============================================
// SECTION 7: Suggestions
// ============================================
const suggestionsSection = form.addSubform('suggestionsSection', {
title: 'Your Suggestions'
});
suggestionsSection.addRow(row => {
row.addSuggestionChips('improvementAreas', {
label: 'What areas could be improved? (Select up to 3)',
suggestions: [
{ id: 'variety', name: 'More variety' },
{ id: 'hours', name: 'Better hours' },
{ id: 'parking', name: 'More parking' },
{ id: 'prices', name: 'Lower prices' },
{ id: 'signage', name: 'Better signage' },
{ id: 'online', name: 'Online ordering' },
{ id: 'events', name: 'More events' },
{ id: 'none', name: 'Nothing - it\'s great!' }
],
max: 3,
alignment: 'center'
});
});
suggestionsSection.addSpacer();
suggestionsSection.addRow(row => {
row.addTextarea('additionalComments', {
label: 'Any other comments or suggestions?',
placeholder: 'Share what you love about the market or ideas for improvement...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 8: Contact (Optional)
// ============================================
const contactSection = form.addSubform('contactSection', {
title: 'Stay Connected (Optional)'
});
contactSection.addRow(row => {
row.addCheckbox('joinNewsletter', {
label: 'Sign me up for the market newsletter'
});
});
contactSection.addRow(row => {
row.addEmail('email', {
label: 'Email address',
placeholder: 'your@email.com',
isVisible: () => contactSection.checkbox('joinNewsletter')?.value() === true,
isRequired: () => contactSection.checkbox('joinNewsletter')?.value() === true
});
});
// ============================================
// SECTION 9: Summary
// ============================================
const summarySection = form.addSubform('summarySection', {
title: 'Feedback Summary',
isVisible: () => {
const nps = satisfactionSection.ratingScale('recommendScore')?.value();
return nps !== null && nps !== undefined;
}
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const frequency = visitSection.radioButton('visitFrequency')?.value();
const purchased = visitSection.radioButton('purchasedToday')?.value();
const spending = visitSection.slider('spendingAmount')?.value();
const productQuality = qualitySection.starRating('overallProductQuality')?.value();
const atmosphere = atmosphereSection.emojiRating('atmosphereRating')?.value();
const nps = satisfactionSection.ratingScale('recommendScore')?.value();
const npsCategory = satisfactionSection.ratingScale('recommendScore')?.npsCategory();
const improvements = suggestionsSection.suggestionChips('improvementAreas')?.value() || [];
const frequencyLabels: Record<string, string> = {
'first-time': 'First-time visitor',
'occasionally': 'Occasional visitor',
'monthly': 'Monthly visitor',
'bi-weekly': 'Bi-weekly visitor',
'weekly': 'Weekly regular'
};
let summary = `Farmers Market Survey\n`;
summary += `${'═'.repeat(25)}\n\n`;
summary += `Visitor Type: ${frequencyLabels[frequency || ''] || 'N/A'}\n`;
if (purchased === 'yes') {
summary += `Purchased: Yes ($${spending || 0})\n`;
if (productQuality) {
summary += `Product Quality: ${productQuality}/5 stars\n`;
}
} else {
summary += `Purchased: Just browsing\n`;
}
if (atmosphere) {
const atmosphereLabels: Record<string, string> = {
'very-bad': 'Poor',
'bad': 'Below Average',
'neutral': 'Average',
'good': 'Good',
'excellent': 'Excellent'
};
summary += `Atmosphere: ${atmosphereLabels[atmosphere] || atmosphere}\n`;
}
if (nps !== null && nps !== undefined) {
summary += `\nNPS: ${nps}/10 (${npsCategory})\n`;
}
if (improvements.length > 0 && !improvements.includes('none')) {
summary += `Improvement Areas: ${improvements.length} selected`;
}
return summary;
},
customStyles: () => {
const npsCategory = satisfactionSection.ratingScale('recommendScore')?.npsCategory();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (npsCategory === 'promoter') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #65a30d' };
} else if (npsCategory === 'detractor') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#fef9c3', borderLeft: '4px solid #ca8a04' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback',
isVisible: () => visitSection.radioButton('visitFrequency')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: 'Your input helps us support local farmers and improve your market experience. We appreciate you taking the time to share your thoughts. See you at the market!'
});
}
Frequently Asked Questions
How do I collect feedback at a farmers market?
Set up a tablet at the information booth, print QR codes on signs throughout the market, or include the survey link on receipts. Offer a small incentive like entering respondents in a draw for market vouchers to increase participation.
What time is best to collect feedback?
Collect feedback during peak hours (typically mid-morning) when customers have completed their shopping. Avoid the busy checkout rush. Post-visit email surveys work well for customers who signed up for newsletters.
How can feedback help vendors?
Share aggregated feedback with vendors about product demand, pricing perceptions, and quality ratings. This helps vendors adjust their offerings, understand customer preferences, and improve their stalls.
Should I ask about specific vendors?
The form includes general vendor feedback but can be customized to ask about specific popular vendors. Be careful about singling out vendors publicly - consider private feedback channels for vendor-specific issues.
How do I track seasonal differences?
Run the survey consistently throughout the season and tag responses by date. Compare spring, summer, and fall feedback to understand seasonal preferences and adjust vendor mix accordingly.