Newsletter Engagement Survey
This Newsletter Engagement Survey helps content creators and marketers understand what resonates with their subscribers. The form is designed to be completed in under 60 seconds, making it perfect for embedding in newsletters or post-read follow-ups. Collect insights on content quality, topic preferences, and delivery frequency to optimize your email strategy and reduce unsubscribes.
Try the Form
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export function newsletterFeedbackSurvey(form: FormTs) {
// Newsletter Engagement Survey - Quick feedback for email subscribers
// Demonstrates: ThumbRating, StarRating, EmojiRating, CheckboxList, conditional visibility, dynamic labels
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Newsletter Feedback',
computedValue: () => 'Help us create content you love. Takes less than 60 seconds!',
customStyles: {
background: 'linear-gradient(135deg, #8b5cf6 0%, #a78bfa 100%)',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Quick Rating
// ============================================
const quickSection = form.addSubform('quickSection', {
title: 'Quick Rating'
});
quickSection.addRow(row => {
row.addThumbRating('overallThumb', {
label: 'Did you find today\'s newsletter valuable?',
size: 'lg',
showLabels: true,
upLabel: 'Yes, loved it!',
downLabel: 'Not really',
alignment: 'center'
});
});
quickSection.addRow(row => {
row.addStarRating('contentQuality', {
label: 'How would you rate the content quality?',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true,
isVisible: () => quickSection.thumbRating('overallThumb')?.value() !== null
});
});
// ============================================
// SECTION 2: Content Satisfaction (Positive Feedback)
// ============================================
const positiveSection = form.addSubform('positiveSection', {
title: 'What You Loved',
isVisible: () => quickSection.thumbRating('overallThumb')?.value() === 'up',
customStyles: { backgroundColor: '#f0fdf4', padding: '16px', borderRadius: '8px' }
});
positiveSection.addRow(row => {
row.addEmojiRating('enjoymentLevel', {
label: 'How did reading the newsletter make you feel?',
preset: 'mood',
size: 'lg',
alignment: 'center',
showLabels: true
});
});
positiveSection.addRow(row => {
row.addSuggestionChips('favoriteAspects', {
label: 'What did you like most? (Select all that apply)',
suggestions: [
{ id: 'insights', name: 'Valuable insights' },
{ id: 'practical', name: 'Practical tips' },
{ id: 'writing', name: 'Writing style' },
{ id: 'length', name: 'Perfect length' },
{ id: 'visuals', name: 'Great visuals' },
{ id: 'links', name: 'Useful links' },
{ id: 'timely', name: 'Timely topics' },
{ id: 'unique', name: 'Unique perspective' }
],
alignment: 'center'
});
});
// ============================================
// SECTION 3: Improvement Areas (Negative Feedback)
// ============================================
const negativeSection = form.addSubform('negativeSection', {
title: 'How We Can Improve',
isVisible: () => quickSection.thumbRating('overallThumb')?.value() === 'down',
customStyles: { backgroundColor: '#fef2f2', padding: '16px', borderRadius: '8px' }
});
negativeSection.addRow(row => {
row.addCheckboxList('improvementAreas', {
label: 'What could we do better? (Select all that apply)',
options: [
{ id: 'too-long', name: 'Too long to read' },
{ id: 'too-short', name: 'Not enough depth' },
{ id: 'not-relevant', name: 'Topics not relevant to me' },
{ id: 'too-frequent', name: 'Sent too often' },
{ id: 'not-actionable', name: 'Not practical enough' },
{ id: 'poor-formatting', name: 'Hard to read/scan' },
{ id: 'too-salesy', name: 'Too promotional' },
{ id: 'boring', name: 'Content is boring' }
],
orientation: 'vertical'
});
});
negativeSection.addSpacer();
negativeSection.addRow(row => {
row.addTextarea('improvementSuggestions', {
label: 'What would make you look forward to our newsletter?',
placeholder: 'Your honest feedback helps us improve...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 4: Topic Preferences
// ============================================
const topicsSection = form.addSubform('topicsSection', {
title: 'Topic Preferences',
isVisible: () => quickSection.thumbRating('overallThumb')?.value() !== null
});
topicsSection.addRow(row => {
row.addMatrixQuestion('topicInterest', {
label: 'How interested are you in each topic area?',
rows: [
{ id: 'industry-news', label: 'Industry news & trends' },
{ id: 'how-to', label: 'How-to guides & tutorials' },
{ id: 'case-studies', label: 'Case studies & examples' },
{ id: 'interviews', label: 'Expert interviews' },
{ id: 'tools', label: 'Tools & resources' },
{ id: 'opinions', label: 'Opinions & analysis' }
],
columns: [
{ id: 'low', label: 'Low' },
{ id: 'medium', label: 'Medium' },
{ id: 'high', label: 'High' }
],
striped: true,
fullWidth: true
});
});
topicsSection.addSpacer();
topicsSection.addRow(row => {
row.addTextbox('topicSuggestion', {
label: 'Any specific topics you\'d like us to cover?',
placeholder: 'e.g., AI tools for productivity, remote work tips...'
});
});
// ============================================
// SECTION 5: Delivery Preferences
// ============================================
const deliverySection = form.addSubform('deliverySection', {
title: 'Delivery Preferences',
isVisible: () => quickSection.thumbRating('overallThumb')?.value() !== null
});
deliverySection.addRow(row => {
row.addRadioButton('frequencyPreference', {
label: 'How often would you like to receive our newsletter?',
options: [
{ id: 'daily', name: 'Daily' },
{ id: 'twice-week', name: 'Twice a week' },
{ id: 'weekly', name: 'Weekly (current)' },
{ id: 'biweekly', name: 'Every two weeks' },
{ id: 'monthly', name: 'Monthly' }
],
orientation: 'vertical'
});
});
deliverySection.addRow(row => {
row.addRatingScale('lengthPreference', {
label: 'Preferred newsletter length',
preset: 'custom',
min: 1,
max: 5,
lowLabel: 'Shorter, quick reads',
highLabel: 'Longer, in-depth',
variant: 'segmented',
size: 'md'
});
});
// ============================================
// SECTION 6: Final Thoughts
// ============================================
const finalSection = form.addSubform('finalSection', {
title: () => {
const thumb = quickSection.thumbRating('overallThumb')?.value();
return thumb === 'up' ? 'Keep the Love Coming!' : 'Help Us Do Better';
},
isVisible: () => quickSection.thumbRating('overallThumb')?.value() !== null
});
finalSection.addRow(row => {
row.addRatingScale('npsScore', {
preset: 'nps',
label: 'How likely are you to recommend our newsletter to a colleague?',
showCategoryLabel: true,
showSegmentColors: true
});
});
finalSection.addRow(row => {
row.addTextarea('additionalFeedback', {
label: () => {
const category = finalSection.ratingScale('npsScore')?.npsCategory();
if (category === 'promoter') return 'What would you tell a friend about our newsletter?';
if (category === 'detractor') return 'What\'s the one thing we should change?';
return 'Any other thoughts or suggestions?';
},
placeholder: 'Your feedback matters...',
rows: 2,
autoExpand: true,
isVisible: () => finalSection.ratingScale('npsScore')?.value() !== null
});
});
// ============================================
// SUMMARY
// ============================================
const summarySection = form.addSubform('summarySection', {
title: 'Your Feedback Summary',
isVisible: () => {
const thumb = quickSection.thumbRating('overallThumb')?.value();
const stars = quickSection.starRating('contentQuality')?.value();
return thumb !== null && stars !== null;
}
});
summarySection.addRow(row => {
row.addTextPanel('summary', {
computedValue: () => {
const thumb = quickSection.thumbRating('overallThumb')?.value();
const stars = quickSection.starRating('contentQuality')?.value();
const nps = finalSection.ratingScale('npsScore')?.value();
const category = finalSection.ratingScale('npsScore')?.npsCategory();
const frequency = deliverySection.radioButton('frequencyPreference')?.value();
if (!thumb) return '';
let summary = thumb === 'up' ? '💜 Thanks for the Love!\n' : '📝 Thanks for Your Honesty!\n';
summary += '═'.repeat(25) + '\n\n';
summary += thumb === 'up' ? '👍 Overall: Valuable\n' : '👎 Overall: Needs improvement\n';
if (stars) {
summary += `⭐ Content Quality: ${stars}/5\n`;
}
if (nps !== null && nps !== undefined) {
const emoji = category === 'promoter' ? '🎉' : category === 'passive' ? '🤔' : '📝';
summary += `${emoji} Recommendation: ${nps}/10\n`;
}
if (frequency) {
const freqLabels: Record<string, string> = {
'daily': 'Daily',
'twice-week': 'Twice weekly',
'weekly': 'Weekly',
'biweekly': 'Biweekly',
'monthly': 'Monthly'
};
summary += `📅 Preferred Frequency: ${freqLabels[frequency] || frequency}\n`;
}
return summary;
},
customStyles: () => {
const thumb = quickSection.thumbRating('overallThumb')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (thumb === 'up') {
return { ...baseStyles, backgroundColor: '#f0fdf4', borderLeft: '4px solid #22c55e' };
}
return { ...baseStyles, backgroundColor: '#fef2f2', borderLeft: '4px solid #ef4444' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback',
isVisible: () => quickSection.thumbRating('overallThumb')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: () => {
const thumb = quickSection.thumbRating('overallThumb')?.value();
return thumb === 'up' ? 'Thanks for the Love!' : 'We Appreciate Your Honesty!';
},
message: () => {
const thumb = quickSection.thumbRating('overallThumb')?.value();
if (thumb === 'up') {
return 'Your positive feedback keeps us motivated! We\'ll keep delivering valuable content to your inbox.';
}
return 'Your honest feedback helps us improve. We\'ll work on making our newsletter better for you!';
}
});
}
Frequently Asked Questions
How often should I send newsletter feedback surveys?
For regular newsletters, include a quick feedback link in each edition's footer. For comprehensive surveys, send quarterly to avoid survey fatigue. New subscribers should receive a feedback request after their 3rd-5th newsletter.
What's the best way to embed this in my newsletter?
Add a simple 'Rate this newsletter' section with thumb icons or a 1-click rating. For deeper feedback, link to this full survey with a compelling CTA like 'Help us serve you better (30 seconds)'.
How can I increase survey response rates?
Keep it short (under 1 minute), explain the value of their feedback, offer an incentive if appropriate, and make the first question super easy (like a thumbs up/down). Mobile optimization is crucial.
Should I ask about unsubscribe reasons here?
This survey is for engaged subscribers. For unsubscribe feedback, use a separate exit survey on the unsubscribe confirmation page. This survey focuses on improving content for those who want to stay.
How do I use the topic preference data?
Segment subscribers by interest, personalize content recommendations, identify underserved topics, and prioritize content creation based on demand. High-preference topics should appear more frequently.