Visual Design Feedback Survey
Great visual design creates emotional connections and drives user engagement. This survey helps you validate design decisions with real user feedback. Use preference tests to compare design options, rating scales to measure aesthetic appeal, and open questions to understand the 'why' behind visual preferences. Ideal for A/B testing, brand refreshes, landing page optimization, and UX research.
Try the Form
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export function visualFeedbackSurvey(form: FormTs) {
// Visual Design Feedback - A/B testing and aesthetics evaluation
// Demonstrates: RadioButton, RatingScale (Likert), Slider, EmojiRating, MatrixQuestion, SuggestionChips, conditional logic
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Visual Design Feedback',
computedValue: () => 'Help us create designs that delight you.',
customStyles: {
background: 'linear-gradient(135deg, #8b5cf6 0%, #a855f7 100%)',
color: 'white',
padding: '28px',
borderRadius: '16px',
textAlign: 'center',
fontSize: '15px'
}
});
});
// ============================================
// SECTION 1: Design Preference Test
// ============================================
const preferenceSection = form.addSubform('preferenceSection', {
title: 'Design Preference',
customStyles: { backgroundColor: '#faf5ff', padding: '20px', borderRadius: '12px' }
});
preferenceSection.addRow(row => {
row.addTextPanel('designContext', {
computedValue: () => 'Based on the design you just viewed, please share your thoughts.',
customStyles: {
color: '#6b7280',
fontStyle: 'italic',
marginBottom: '12px'
}
});
});
preferenceSection.addRow(row => {
row.addRadioButton('overallPreference', {
label: 'Which design direction do you prefer?',
options: [
{ id: 'option-a', name: 'Design A (Current/Control)' },
{ id: 'option-b', name: 'Design B (New Variant)' },
{ id: 'no-preference', name: 'No strong preference' }
],
orientation: 'vertical',
isRequired: true
});
});
preferenceSection.addRow(row => {
row.addSlider('preferenceStrength', {
label: 'How strongly do you prefer your choice?',
min: 1,
max: 10,
step: 1,
showValue: true,
defaultValue: 5,
isVisible: () => {
const pref = preferenceSection.radioButton('overallPreference')?.value();
return pref === 'option-a' || pref === 'option-b';
}
});
});
preferenceSection.addRow(row => {
row.addTextPanel('strengthLabel', {
computedValue: () => {
const strength = preferenceSection.slider('preferenceStrength')?.value();
if (!strength) return '';
if (strength <= 3) return 'Slight preference';
if (strength <= 6) return 'Moderate preference';
if (strength <= 8) return 'Strong preference';
return 'Very strong preference';
},
customStyles: {
textAlign: 'center',
color: '#6b7280',
fontSize: '14px'
},
isVisible: () => preferenceSection.slider('preferenceStrength')?.value() !== null
});
});
// ============================================
// SECTION 2: First Impression & Emotion
// ============================================
const emotionSection = form.addSubform('emotionSection', {
title: 'First Impression',
isVisible: () => preferenceSection.radioButton('overallPreference')?.value() !== null
});
emotionSection.addRow(row => {
row.addEmojiRating('emotionalResponse', {
label: 'What was your emotional response to the design?',
preset: 'mood',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
emotionSection.addRow(row => {
row.addSuggestionChips('designWords', {
label: 'Select words that describe the design (choose up to 5):',
suggestions: [
{ id: 'modern', name: 'Modern' },
{ id: 'clean', name: 'Clean' },
{ id: 'professional', name: 'Professional' },
{ id: 'friendly', name: 'Friendly' },
{ id: 'bold', name: 'Bold' },
{ id: 'elegant', name: 'Elegant' },
{ id: 'playful', name: 'Playful' },
{ id: 'trustworthy', name: 'Trustworthy' },
{ id: 'innovative', name: 'Innovative' },
{ id: 'cluttered', name: 'Cluttered' },
{ id: 'confusing', name: 'Confusing' },
{ id: 'dated', name: 'Dated' }
],
max: 5,
alignment: 'center'
});
});
// ============================================
// SECTION 3: Aesthetic Ratings
// ============================================
const aestheticsSection = form.addSubform('aestheticsSection', {
title: 'Design Elements',
isVisible: () => preferenceSection.radioButton('overallPreference')?.value() !== null,
customStyles: { backgroundColor: '#f8fafc', padding: '20px', borderRadius: '12px' }
});
aestheticsSection.addRow(row => {
row.addMatrixQuestion('elementRatings', {
label: 'Rate these design elements:',
rows: [
{ id: 'colors', label: 'Color scheme', isRequired: true },
{ id: 'typography', label: 'Typography/Fonts', isRequired: true },
{ id: 'layout', label: 'Layout/Structure', isRequired: true },
{ id: 'imagery', label: 'Images/Graphics', isRequired: false },
{ id: 'whitespace', label: 'Use of white space', isRequired: false },
{ id: 'consistency', label: 'Visual consistency', isRequired: false }
],
columns: [
{ id: '1', label: 'Poor' },
{ id: '2', label: 'Fair' },
{ id: '3', label: 'Good' },
{ id: '4', label: 'Very Good' },
{ id: '5', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
// ============================================
// SECTION 4: Overall Visual Appeal
// ============================================
const appealSection = form.addSubform('appealSection', {
title: 'Overall Visual Appeal',
isVisible: () => preferenceSection.radioButton('overallPreference')?.value() !== null
});
appealSection.addRow(row => {
row.addRatingScale('visualAppeal', {
label: 'How visually appealing is this design?',
preset: 'likert-7',
lowLabel: 'Not at all appealing',
highLabel: 'Extremely appealing',
variant: 'buttons',
size: 'md',
alignment: 'center'
});
});
appealSection.addRow(row => {
row.addRatingScale('brandFit', {
label: 'How well does this design fit what you expect from the brand?',
preset: 'likert-5',
lowLabel: 'Does not fit at all',
highLabel: 'Fits perfectly',
variant: 'segmented',
size: 'md',
alignment: 'center'
});
});
// ============================================
// SECTION 5: Usability Perception
// ============================================
const usabilitySection = form.addSubform('usabilitySection', {
title: 'Usability Perception',
isVisible: () => preferenceSection.radioButton('overallPreference')?.value() !== null
});
usabilitySection.addRow(row => {
row.addStarRating('easyToNavigate', {
label: 'The design looks easy to navigate',
maxStars: 5,
size: 'md',
showCounter: true,
alignment: 'left'
}, '1fr');
row.addStarRating('clearHierarchy', {
label: 'Information hierarchy is clear',
maxStars: 5,
size: 'md',
showCounter: true,
alignment: 'left'
}, '1fr');
});
usabilitySection.addRow(row => {
row.addStarRating('findableElements', {
label: 'Key elements are easy to find',
maxStars: 5,
size: 'md',
showCounter: true,
alignment: 'left'
}, '1fr');
row.addStarRating('readability', {
label: 'Text is easy to read',
maxStars: 5,
size: 'md',
showCounter: true,
alignment: 'left'
}, '1fr');
});
// ============================================
// SECTION 6: Specific Feedback
// ============================================
const feedbackSection = form.addSubform('feedbackSection', {
title: 'Detailed Feedback',
isVisible: () => preferenceSection.radioButton('overallPreference')?.value() !== null
});
feedbackSection.addRow(row => {
row.addThumbRating('wouldShare', {
label: 'Would you share or show this design to others?',
size: 'md',
showLabels: true,
upLabel: 'Yes, I would share it',
downLabel: 'Probably not',
alignment: 'center'
});
});
feedbackSection.addRow(row => {
row.addCheckboxList('improvements', {
label: 'What would you improve? (Select all that apply)',
options: [
{ id: 'colors', name: 'Color choices' },
{ id: 'fonts', name: 'Font selection or size' },
{ id: 'spacing', name: 'Spacing and layout' },
{ id: 'images', name: 'Images or graphics' },
{ id: 'buttons', name: 'Button styles' },
{ id: 'contrast', name: 'Contrast/Readability' },
{ id: 'simplify', name: 'Simplify the design' },
{ id: 'more-visual', name: 'Add more visual interest' },
{ id: 'nothing', name: 'Nothing - it\'s great!' }
],
orientation: 'vertical'
});
});
feedbackSection.addSpacer({ height: '16px' });
feedbackSection.addRow(row => {
row.addTextarea('openFeedback', {
label: () => {
const pref = preferenceSection.radioButton('overallPreference')?.value();
if (pref === 'option-a') return 'Why do you prefer the current design?';
if (pref === 'option-b') return 'What do you like about the new design?';
return 'Any other thoughts on the design?';
},
placeholder: 'Share specific aspects you like or would change...',
rows: 4,
autoExpand: true
});
});
// ============================================
// SECTION 7: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Feedback Summary',
isVisible: () => {
const pref = preferenceSection.radioButton('overallPreference')?.value();
const appeal = appealSection.ratingScale('visualAppeal')?.value();
return pref !== null && appeal !== null;
}
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const preference = preferenceSection.radioButton('overallPreference')?.value();
const strength = preferenceSection.slider('preferenceStrength')?.value();
const emotion = emotionSection.emojiRating('emotionalResponse')?.value();
const words = emotionSection.suggestionChips('designWords')?.value() || [];
const appeal = appealSection.ratingScale('visualAppeal')?.value();
const brandFit = appealSection.ratingScale('brandFit')?.value();
const improvements = feedbackSection.checkboxList('improvements')?.value() || [];
const prefLabels: Record<string, string> = {
'option-a': 'Design A (Current)',
'option-b': 'Design B (New)',
'no-preference': 'No preference'
};
const emotionLabels: Record<string, string> = {
'sad': '😢 Sad',
'down': '😔 Down',
'neutral': '😐 Neutral',
'happy': '😊 Happy',
'excited': '🤩 Excited'
};
let summary = '🎨 Visual Feedback Summary\n';
summary += `${'═'.repeat(30)}\n\n`;
summary += `🎯 Preference: ${prefLabels[preference || ''] || preference}\n`;
if (strength && preference !== 'no-preference') {
summary += `💪 Strength: ${strength}/10\n`;
}
if (emotion) {
summary += `\n😊 Emotion: ${emotionLabels[emotion] || emotion}`;
}
if (appeal) {
summary += `\n⭐ Visual Appeal: ${appeal}/7`;
}
if (brandFit) {
summary += `\n🏷️ Brand Fit: ${brandFit}/5`;
}
if (words.length > 0) {
summary += `\n\n📝 Design Words: ${words.join(', ')}`;
}
if (improvements.length > 0 && !improvements.includes('nothing')) {
summary += `\n\n🔧 Improvements: ${improvements.length} areas noted`;
}
return summary;
},
customStyles: () => {
const preference = preferenceSection.radioButton('overallPreference')?.value();
const baseStyles = {
padding: '20px',
borderRadius: '12px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (preference === 'option-b') {
return { ...baseStyles, backgroundColor: '#faf5ff', borderLeft: '4px solid #8b5cf6' };
} else if (preference === 'option-a') {
return { ...baseStyles, backgroundColor: '#ecfdf5', borderLeft: '4px solid #10b981' };
}
return { ...baseStyles, backgroundColor: '#f8fafc', borderLeft: '4px solid #94a3b8' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Design Feedback',
isVisible: () => preferenceSection.radioButton('overallPreference')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Design Feedback!',
message: 'Your visual preferences and insights help us create designs that truly resonate. We use feedback like yours to make data-driven design decisions.'
});
}
Frequently Asked Questions
How do I use this for A/B testing?
Create two versions of this survey, each describing or showing different design options. Distribute randomly to users and compare preference percentages, aesthetic ratings, and emotional responses between variants.
What visual aspects should I test?
Test aspects that matter for your goals: color schemes, typography, layout, imagery, button styles, spacing, and overall visual hierarchy. Focus on elements that could impact conversion or user experience.
How many design options should I compare?
For clear results, compare 2-3 options maximum. More options lead to decision fatigue and less reliable data. For complex decisions, run sequential tests eliminating poor performers.
Should I show designs before or during the survey?
Both approaches work. Showing designs inline provides immediate context but may bias responses. Letting users interact first then survey provides more authentic feedback based on actual experience.
How do I measure emotional response to design?
This survey includes emoji ratings for emotional response, word selection for design descriptors, and open-ended questions. Together these capture both quantitative and qualitative emotional data.