First Use Experience Survey
The first few minutes with your product are critical. This survey captures user emotions and experiences immediately after their first interaction. Using emoji ratings for emotional feedback, step-by-step journey ratings, and smart conditional questions, it helps you identify exactly where users struggle and what delights them. Perfect for SaaS products, apps, and any digital experience where first impressions matter.
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export function firstUseExperience(form: FormTs) {
// First Use Experience Survey - Capturing new user impressions
// Demonstrates: EmojiRating, StarRating, Pages (multi-page), ThumbRating, SuggestionChips
// ============================================
// MULTI-PAGE WIZARD
// ============================================
const pages = form.addPages('wizard', { heightMode: 'tallest-page' });
// ============================================
// PAGE 1: Welcome & First Impression
// ============================================
const page1 = pages.addPage('impression');
page1.addRow(row => {
row.addTextPanel('welcomeHeader', {
label: 'How Was Your First Experience?',
computedValue: () => 'We\'d love to hear about your first time using our product!',
customStyles: {
background: 'linear-gradient(135deg, #06b6d4 0%, #3b82f6 100%)',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
const impressionSection = page1.addSubform('impressionSection', {
title: 'First Impressions'
});
impressionSection.addRow(row => {
row.addEmojiRating('firstFeeling', {
label: 'How do you feel after your first experience with us?',
preset: 'satisfaction',
size: 'lg',
showLabels: true,
alignment: 'center',
isRequired: true
});
});
impressionSection.addRow(row => {
row.addTextPanel('feedbackPrompt', {
label: '',
computedValue: () => {
const feeling = impressionSection.emojiRating('firstFeeling')?.value();
if (feeling === 'excellent' || feeling === 'good') {
return '🎉 Great to hear! What made it special?';
} else if (feeling === 'neutral') {
return '🤔 We can do better! What would improve your experience?';
} else if (feeling === 'bad' || feeling === 'very-bad') {
return '😔 We\'re sorry to hear that. Please help us understand what went wrong.';
}
return '';
},
customStyles: () => {
const feeling = impressionSection.emojiRating('firstFeeling')?.value();
if (!feeling) return { display: 'none' };
return {
textAlign: 'center',
fontSize: '16px',
padding: '12px',
backgroundColor: '#f8fafc',
borderRadius: '8px',
marginTop: '8px'
};
},
isVisible: () => !!impressionSection.emojiRating('firstFeeling')?.value()
});
});
impressionSection.addRow(row => {
row.addStarRating('overallEase', {
label: 'How easy was it to get started?',
maxStars: 5,
size: 'lg',
alignment: 'center',
showCounter: true
});
});
// ============================================
// PAGE 2: Journey Step Ratings
// ============================================
const page2 = pages.addPage('journey');
page2.addRow(row => {
row.addTextPanel('journeyHeader', {
label: 'Your Onboarding Journey',
computedValue: () => 'Help us understand how each step felt.',
customStyles: {
backgroundColor: '#6366f1',
color: 'white',
padding: '20px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
const journeySection = page2.addSubform('journey', {
title: 'Rate Each Step'
});
journeySection.addRow(row => {
row.addMatrixQuestion('journeySteps', {
label: 'How was your experience with each onboarding step?',
rows: [
{ id: 'signup', label: 'Sign-up Process', isRequired: true },
{ id: 'setup', label: 'Initial Setup', isRequired: true },
{ id: 'tutorial', label: 'Tutorial/Walkthrough', isRequired: true },
{ id: 'first-action', label: 'First Main Action', isRequired: true },
{ id: 'navigation', label: 'Finding Your Way Around', isRequired: true }
],
columns: [
{ id: 'frustrating', label: '😫' },
{ id: 'difficult', label: '😕' },
{ id: 'okay', label: '😐' },
{ id: 'easy', label: '🙂' },
{ id: 'delightful', label: '🤩' }
],
fullWidth: true
});
});
journeySection.addSpacer();
journeySection.addRow(row => {
row.addThumbRating('foundEverything', {
label: 'Did you find everything you needed to get started?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No',
size: 'lg',
alignment: 'center'
});
});
// ============================================
// PAGE 3: Friction Points & Details
// ============================================
const page3 = pages.addPage('friction');
page3.addRow(row => {
row.addTextPanel('frictionHeader', {
label: 'Help Us Improve',
computedValue: () => 'Your feedback helps us make the experience better for everyone.',
customStyles: {
backgroundColor: '#f59e0b',
color: 'white',
padding: '20px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
const frictionSection = page3.addSubform('friction', {
title: 'What Could Be Better?'
});
frictionSection.addRow(row => {
row.addSuggestionChips('frictionAreas', {
label: 'Did you experience any of these issues? (Select all that apply)',
suggestions: [
{ id: 'confusing-ui', name: 'Confusing interface' },
{ id: 'too-many-steps', name: 'Too many steps' },
{ id: 'unclear-instructions', name: 'Unclear instructions' },
{ id: 'slow-loading', name: 'Slow loading' },
{ id: 'missing-features', name: 'Missing features' },
{ id: 'technical-issues', name: 'Technical issues' },
{ id: 'no-issues', name: 'No issues at all!' }
],
alignment: 'center'
});
});
frictionSection.addSpacer();
frictionSection.addRow(row => {
row.addTextarea('confusionDetails', {
label: () => {
const areas = frictionSection.suggestionChips('frictionAreas')?.value() || [];
if (areas.includes('no-issues')) {
return 'What did you like most about the experience?';
}
return 'Can you tell us more about what was confusing or difficult?';
},
placeholder: () => {
const areas = frictionSection.suggestionChips('frictionAreas')?.value() || [];
if (areas.includes('no-issues')) {
return 'Share what made it great...';
}
return 'The more details, the better we can improve...';
},
rows: 3,
autoExpand: true
});
});
// Positive highlights section
const positiveSection = page3.addSubform('positive', {
title: 'What Impressed You?',
isVisible: () => {
const feeling = impressionSection.emojiRating('firstFeeling')?.value();
return feeling === 'excellent' || feeling === 'good';
}
});
positiveSection.addRow(row => {
row.addSuggestionChips('highlights', {
label: 'What stood out positively?',
suggestions: [
{ id: 'design', name: 'Clean design' },
{ id: 'speed', name: 'Fast & responsive' },
{ id: 'intuitive', name: 'Intuitive to use' },
{ id: 'helpful-tips', name: 'Helpful tips' },
{ id: 'powerful', name: 'Powerful features' },
{ id: 'simple', name: 'Simple & straightforward' }
],
max: 3,
alignment: 'center'
});
});
// ============================================
// PAGE 4: Future Intent & Wrap-up
// ============================================
const page4 = pages.addPage('intent');
page4.addRow(row => {
row.addTextPanel('intentHeader', {
label: 'Looking Forward',
computedValue: () => 'One last question before we finish!',
customStyles: {
backgroundColor: '#10b981',
color: 'white',
padding: '20px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
const intentSection = page4.addSubform('intent', {
title: 'Your Next Steps'
});
intentSection.addRow(row => {
row.addRatingScale('continueIntent', {
label: 'How likely are you to continue using our product?',
preset: 'nps',
showSegmentColors: true,
showCategoryLabel: true,
alignment: 'center'
});
});
intentSection.addRow(row => {
row.addRadioButton('nextAction', {
label: 'What will you do next?',
options: [
{ id: 'explore-more', name: 'Explore more features' },
{ id: 'specific-task', name: 'Complete a specific task' },
{ id: 'invite-team', name: 'Invite my team' },
{ id: 'need-help', name: 'Get help/support' },
{ id: 'not-sure', name: 'Not sure yet' }
],
isVisible: () => {
const intent = intentSection.ratingScale('continueIntent')?.value();
return intent !== null && intent !== undefined && intent >= 5;
}
});
});
intentSection.addRow(row => {
row.addTextarea('helpNeeded', {
label: 'What would help you get more value from our product?',
placeholder: 'Tell us what you need...',
rows: 2,
isVisible: () => {
const intent = intentSection.ratingScale('continueIntent')?.value();
return intent !== null && intent !== undefined && intent < 7;
}
});
});
// ============================================
// SUMMARY SECTION
// ============================================
const summarySection = page4.addSubform('summary', {
title: 'Your Feedback Summary',
isVisible: () => intentSection.ratingScale('continueIntent')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const feeling = impressionSection.emojiRating('firstFeeling')?.value();
const ease = impressionSection.starRating('overallEase')?.value();
const frictionAreas = frictionSection.suggestionChips('frictionAreas')?.value() || [];
const continueIntent = intentSection.ratingScale('continueIntent')?.value();
if (!feeling) return '';
const feelingLabels: Record<string, string> = {
'very-bad': '😢 Very Frustrated',
'bad': '😕 Disappointed',
'neutral': '😐 Neutral',
'good': '😊 Satisfied',
'excellent': '😍 Delighted'
};
let summary = '✨ First Use Summary\n';
summary += '═'.repeat(25) + '\n\n';
summary += `First Impression: ${feelingLabels[feeling] || feeling}\n`;
if (ease) {
summary += `Ease of Getting Started: ${'⭐'.repeat(ease)} (${ease}/5)\n`;
}
if (frictionAreas.length > 0) {
if (frictionAreas.includes('no-issues')) {
summary += '\n✅ No issues reported!';
} else {
summary += `\nFriction Areas: ${frictionAreas.length} identified`;
}
}
if (continueIntent !== null && continueIntent !== undefined) {
const intentCategory = continueIntent >= 9 ? 'Very Likely' :
continueIntent >= 7 ? 'Likely' :
continueIntent >= 5 ? 'Maybe' : 'Unlikely';
summary += `\n\nContinue Intent: ${continueIntent}/10 (${intentCategory})`;
}
return summary;
},
customStyles: () => {
const feeling = impressionSection.emojiRating('firstFeeling')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (feeling === 'excellent' || feeling === 'good') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (feeling === 'neutral') {
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else if (feeling === 'bad' || feeling === 'very-bad') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#f1f5f9', borderLeft: '4px solid #64748b' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Complete Feedback'
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You!',
message: 'Your feedback is invaluable in helping us create a better experience. Enjoy exploring our product!'
});
}
Frequently Asked Questions
When exactly should I show this survey?
Show it immediately after users complete their first key action or onboarding flow - ideally within the first session. Waiting too long means losing valuable fresh impressions.
How do I identify friction points from responses?
Look for patterns in the journey step ratings. Steps with consistently low scores indicate friction. Cross-reference with the 'what was confusing' responses for specific issues.
Should I show this to all new users?
Consider sampling to avoid survey fatigue. Show to 20-30% of new users, or trigger based on specific behaviors like completing onboarding but not taking the next action.
How does this differ from NPS?
NPS measures loyalty after users have experience with your product. First Use Experience captures immediate impressions and specific friction points during onboarding - they complement each other.
What response rate should I expect?
In-app surveys during onboarding typically see 15-25% response rates. Keep it short (under 5 questions) and offer a skip option to maximize completions.