Gift Purchase Experience Survey
Gift purchases have unique requirements beyond typical e-commerce transactions. This specialized survey captures the complete gifting journey - from finding the right product to wrapping quality, message personalization, and the ultimate measure: recipient satisfaction. Use these insights to optimize your gift services, especially crucial during peak holiday seasons when gift purchases can represent 30-50% of annual revenue.
Try the Form
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
export function giftPurchaseSurvey(form: FormTs) {
// Gift Purchase Experience Survey - Feedback on gift buying journey
// Demonstrates: Datepicker, RadioButton, CheckboxList, StarRating, EmojiRating, ThumbRating, MatrixQuestion
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Gift Purchase Feedback',
computedValue: () => 'Help us make gift-giving even more special!',
customStyles: {
background: 'linear-gradient(135deg, #ff6b6b 0%, #feca57 100%)',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Gift Occasion Details
// ============================================
const occasionSection = form.addSubform('occasion', {
title: 'About Your Gift'
});
occasionSection.addRow(row => {
row.addRadioButton('occasionType', {
label: 'What was the occasion for this gift?',
options: [
{ id: 'birthday', name: 'Birthday' },
{ id: 'christmas', name: 'Christmas/Holiday' },
{ id: 'anniversary', name: 'Anniversary' },
{ id: 'wedding', name: 'Wedding/Engagement' },
{ id: 'baby', name: 'Baby Shower/Birth' },
{ id: 'graduation', name: 'Graduation' },
{ id: 'thankyou', name: 'Thank You/Appreciation' },
{ id: 'other', name: 'Other occasion' }
],
orientation: 'vertical',
isRequired: true
});
});
occasionSection.addRow(row => {
row.addDropdown('recipientRelation', {
label: 'Who was the gift for?',
options: [
{ id: 'partner', name: 'Partner/Spouse' },
{ id: 'parent', name: 'Parent' },
{ id: 'child', name: 'Child' },
{ id: 'sibling', name: 'Sibling' },
{ id: 'friend', name: 'Friend' },
{ id: 'colleague', name: 'Colleague' },
{ id: 'relative', name: 'Other relative' },
{ id: 'other', name: 'Someone else' }
],
placeholder: 'Select relationship...'
}, '1fr');
row.addDatepicker('occasionDate', {
label: 'When was/is the occasion?',
tooltip: 'Helps us understand delivery timing'
}, '1fr');
});
// ============================================
// SECTION 2: Gift Selection Experience
// ============================================
const selectionSection = form.addSubform('selection', {
title: 'Finding the Perfect Gift'
});
selectionSection.addRow(row => {
row.addRatingScale('findingEase', {
label: 'How easy was it to find the right gift?',
preset: 'ces',
size: 'md',
alignment: 'center'
});
});
selectionSection.addRow(row => {
row.addSuggestionChips('helpfulFeatures', {
label: 'What helped you find the gift? (Select all that apply)',
suggestions: [
{ id: 'search', name: 'Search function' },
{ id: 'categories', name: 'Gift categories' },
{ id: 'filters', name: 'Price filters' },
{ id: 'bestsellers', name: 'Bestseller lists' },
{ id: 'reviews', name: 'Customer reviews' },
{ id: 'giftguide', name: 'Gift guides' },
{ id: 'recommendations', name: 'Recommendations' },
{ id: 'wishlist', name: 'Recipient wishlist' }
],
alignment: 'center'
});
});
// ============================================
// SECTION 3: Gift Services Used
// ============================================
const servicesSection = form.addSubform('services', {
title: 'Gift Services'
});
servicesSection.addRow(row => {
row.addCheckboxList('servicesUsed', {
label: 'Which gift services did you use?',
options: [
{ id: 'wrapping', name: 'Gift wrapping' },
{ id: 'box', name: 'Gift box' },
{ id: 'message', name: 'Personal message/card' },
{ id: 'receipt', name: 'Gift receipt (no price shown)' },
{ id: 'direct', name: 'Ship directly to recipient' },
{ id: 'none', name: 'No gift services used' }
],
orientation: 'vertical'
});
});
// ============================================
// SECTION 4: Gift Wrapping Feedback
// ============================================
const wrappingSection = form.addSubform('wrapping', {
title: 'Gift Wrapping Quality',
isVisible: () => {
const services = servicesSection.checkboxList('servicesUsed')?.value() || [];
return services.includes('wrapping') || services.includes('box');
},
customStyles: {
backgroundColor: '#fef3c7',
padding: '16px',
borderRadius: '8px'
}
});
wrappingSection.addRow(row => {
row.addStarRating('wrappingQuality', {
label: 'Rate the quality of the gift wrapping/presentation',
maxStars: 5,
size: 'lg',
alignment: 'center'
});
});
wrappingSection.addRow(row => {
row.addThumbRating('wrappingWorth', {
label: 'Was the gift wrapping worth the cost?',
size: 'lg',
showLabels: true,
upLabel: 'Yes, great value',
downLabel: 'No, not worth it',
alignment: 'center'
});
});
wrappingSection.addRow(row => {
row.addCheckboxList('wrappingIssues', {
label: 'Did you experience any issues? (Select all that apply)',
options: [
{ id: 'none', name: 'No issues - looked great!' },
{ id: 'damaged', name: 'Wrapping was damaged' },
{ id: 'cheap', name: 'Materials looked cheap' },
{ id: 'messy', name: 'Wrapping was messy' },
{ id: 'wrong', name: 'Wrong wrapping style applied' }
],
orientation: 'vertical'
});
});
// ============================================
// SECTION 5: Personal Message Feedback
// ============================================
const messageSection = form.addSubform('message', {
title: 'Personal Message Experience',
isVisible: () => {
const services = servicesSection.checkboxList('servicesUsed')?.value() || [];
return services.includes('message');
},
customStyles: {
backgroundColor: '#dbeafe',
padding: '16px',
borderRadius: '8px'
}
});
messageSection.addRow(row => {
row.addMatrixQuestion('messageRating', {
label: 'Rate the message/card experience:',
rows: [
{ id: 'options', label: 'Card design options' },
{ id: 'customization', label: 'Message customization' },
{ id: 'presentation', label: 'Final presentation' },
{ id: 'accuracy', label: 'Message accuracy' }
],
columns: [
{ id: 'poor', label: 'Poor' },
{ id: 'fair', label: 'Fair' },
{ id: 'good', label: 'Good' },
{ id: 'excellent', label: 'Excellent' }
],
striped: true,
fullWidth: true
});
});
// ============================================
// SECTION 6: Delivery Experience
// ============================================
const deliverySection = form.addSubform('delivery', {
title: 'Gift Delivery'
});
deliverySection.addRow(row => {
row.addRadioButton('deliveryTiming', {
label: 'Did the gift arrive on time for the occasion?',
options: [
{ id: 'early', name: 'Yes, arrived early' },
{ id: 'ontime', name: 'Yes, arrived on time' },
{ id: 'late', name: 'No, arrived late' },
{ id: 'ongoing', name: 'Occasion is still upcoming' }
],
orientation: 'horizontal'
});
});
deliverySection.addRow(row => {
row.addTextarea('deliveryIssues', {
label: 'Any delivery issues or concerns?',
placeholder: 'Share any problems with shipping or packaging...',
rows: 2,
isVisible: () => deliverySection.radioButton('deliveryTiming')?.value() === 'late'
});
});
// ============================================
// SECTION 7: Recipient Reaction
// ============================================
const reactionSection = form.addSubform('reaction', {
title: "Recipient's Reaction"
});
reactionSection.addRow(row => {
row.addTextPanel('reactionNote', {
computedValue: () => 'The ultimate measure of a great gift is how the recipient responds!',
customStyles: {
backgroundColor: '#f0fdf4',
padding: '12px',
borderRadius: '8px',
textAlign: 'center',
fontStyle: 'italic'
}
});
});
reactionSection.addRow(row => {
row.addEmojiRating('recipientReaction', {
label: "How did the recipient react to the gift?",
preset: 'mood',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
reactionSection.addRow(row => {
row.addRadioButton('giftOutcome', {
label: 'What happened with the gift?',
options: [
{ id: 'loved', name: 'They loved it and kept it' },
{ id: 'liked', name: 'They liked it and kept it' },
{ id: 'exchanged', name: 'They exchanged it for something else' },
{ id: 'returned', name: 'They returned it' },
{ id: 'unknown', name: "I don't know yet" }
],
orientation: 'vertical'
});
});
// Exchange/Return follow-up
reactionSection.addRow(row => {
row.addTextarea('exchangeReason', {
label: 'Why was the gift exchanged/returned?',
placeholder: 'Wrong size, different preference, etc...',
rows: 2,
isVisible: () => {
const outcome = reactionSection.radioButton('giftOutcome')?.value();
return outcome === 'exchanged' || outcome === 'returned';
}
});
});
// ============================================
// SECTION 8: Overall Satisfaction
// ============================================
const overallSection = form.addSubform('overall', {
title: 'Overall Gift Buying Experience'
});
overallSection.addRow(row => {
row.addStarRating('overallSatisfaction', {
label: 'Rate your overall gift buying experience',
maxStars: 5,
size: 'lg',
alignment: 'center',
showConfettiOnMax: true
});
});
overallSection.addRow(row => {
row.addThumbRating('wouldUseAgain', {
label: 'Would you buy gifts from us again?',
size: 'lg',
showLabels: true,
upLabel: 'Definitely',
downLabel: 'Probably not',
alignment: 'center'
});
});
overallSection.addSpacer({ height: '16px' });
overallSection.addRow(row => {
row.addTextarea('suggestions', {
label: 'How can we improve our gift services?',
placeholder: 'Share ideas for better gift wrapping, new services, etc...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SUMMARY SECTION
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Your Gift Feedback Summary',
isVisible: () => overallSection.starRating('overallSatisfaction')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const occasion = occasionSection.radioButton('occasionType')?.value();
const services = servicesSection.checkboxList('servicesUsed')?.value() || [];
const reaction = reactionSection.emojiRating('recipientReaction')?.value();
const overall = overallSection.starRating('overallSatisfaction')?.value();
const delivery = deliverySection.radioButton('deliveryTiming')?.value();
const occasionLabels: Record<string, string> = {
'birthday': 'Birthday',
'christmas': 'Holiday',
'anniversary': 'Anniversary',
'wedding': 'Wedding',
'baby': 'Baby',
'graduation': 'Graduation',
'thankyou': 'Thank You',
'other': 'Special Occasion'
};
const reactionLabels: Record<string, string> = {
'sad': 'Disappointed',
'down': 'Not impressed',
'neutral': 'Neutral',
'happy': 'Happy',
'excited': 'Thrilled!'
};
let summary = `Gift Feedback Summary\n${'═'.repeat(25)}\n\n`;
summary += `Occasion: ${occasionLabels[occasion || ''] || 'Not specified'}\n`;
summary += `Services Used: ${services.length > 0 ? services.length : 'None'}\n`;
if (delivery) {
const deliveryLabels: Record<string, string> = {
'early': 'Arrived early',
'ontime': 'On time',
'late': 'Arrived late',
'ongoing': 'Upcoming'
};
summary += `Delivery: ${deliveryLabels[delivery]}\n`;
}
if (reaction) {
summary += `\nRecipient Reaction: ${reactionLabels[reaction] || reaction}`;
}
if (overall) {
summary += `\n\nOverall: ${'★'.repeat(overall)}${'☆'.repeat(5 - overall)}`;
}
return summary;
},
customStyles: () => {
const overall = overallSection.starRating('overallSatisfaction')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '13px'
};
if (overall && overall >= 4) {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (overall && overall <= 2) {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Gift Feedback'
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You!',
message: 'Your feedback helps us make gift-giving experiences even more magical. We appreciate you taking the time to share your thoughts!'
});
}
Frequently Asked Questions
When should I send the gift purchase survey?
Ideally 1-2 days after the gift is delivered (if you can track delivery). For in-store purchases with wrapping, send within a day. For special occasions like birthdays, time it for after the celebration date.
How do I know if the recipient liked the gift?
This survey includes a recipient reaction section that asks buyers to report feedback they received. While not direct recipient feedback, it provides valuable insight into gift selection success and can identify product fit issues.
Should I include gift receipt options in the survey?
Yes, if you offer gift receipts. The survey can help identify if customers used them, if recipients needed to make exchanges, and how that process went - valuable for improving return experiences.
How can I use this data for holiday planning?
Analyze which gift services are most valued (wrapping, messages, gift boxes), which occasions drive purchases, and common pain points. Use this to plan inventory, train staff on gift services, and optimize packaging before the next peak season.
Can buyers remain anonymous about what they purchased?
The template doesn't require product details to be shared. You can customize to make product-specific questions optional, while still gathering valuable feedback on the overall gift buying experience.
How do I handle gift returns feedback?
The survey includes conditional questions about returns and exchanges. If selected, it asks about the return experience. This helps identify if returns are due to product issues, sizing, or recipient preferences.