Unboxing Experience Feedback
The unboxing experience is a crucial brand touchpoint that can turn customers into advocates. This feedback form captures the emotional and practical aspects of product unboxing - from anticipation to reveal. Measure packaging quality, presentation aesthetics, sustainability, and that all-important 'wow factor'. Use insights to elevate your packaging strategy and create share-worthy moments.
Try the Form
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export function unboxingExperienceSurvey(form: FormTs) {
// Unboxing Experience - Product packaging and reveal experience feedback
// Demonstrates: StarRating, EmojiRating, Slider, MatrixQuestion, RadioButton, SuggestionChips, dynamic styling
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: '📦 Unboxing Experience',
computedValue: () => 'Tell us about your unboxing moment! Your feedback shapes our packaging.',
customStyles: {
backgroundColor: '#ea580c',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Order Details
// ============================================
const orderSection = form.addSubform('orderSection', {
title: 'Your Order'
});
orderSection.addRow(row => {
row.addTextbox('orderNumber', {
label: 'Order number (optional)',
placeholder: 'e.g., #12345'
}, '1fr');
row.addDropdown('productCategory', {
label: 'Product category',
options: [
{ id: 'electronics', name: 'Electronics & Tech' },
{ id: 'fashion', name: 'Fashion & Apparel' },
{ id: 'beauty', name: 'Beauty & Cosmetics' },
{ id: 'home', name: 'Home & Living' },
{ id: 'food', name: 'Food & Beverages' },
{ id: 'toys', name: 'Toys & Games' },
{ id: 'jewelry', name: 'Jewelry & Accessories' },
{ id: 'other', name: 'Other' }
]
}, '1fr');
});
// ============================================
// SECTION 2: First Emotions
// ============================================
const emotionsSection = form.addSubform('emotionsSection', {
title: 'The Unboxing Moment'
});
emotionsSection.addRow(row => {
row.addEmojiRating('excitement', {
label: 'How did you feel when you opened the package?',
preset: 'satisfaction',
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
emotionsSection.addRow(row => {
row.addSlider('wowFactor', {
label: '"Wow Factor" level',
min: 1,
max: 10,
step: 1,
showValue: true,
defaultValue: 5
});
});
emotionsSection.addRow(row => {
row.addTextPanel('wowLabel', {
computedValue: () => {
const wow = emotionsSection.slider('wowFactor')?.value() || 5;
if (wow <= 2) return '😕 Underwhelming - just basic packaging';
if (wow <= 4) return '🙂 Decent - nothing special but okay';
if (wow <= 6) return '👍 Good - nicely presented';
if (wow <= 8) return '✨ Great - impressed with the presentation!';
return '🤩 WOW! - Amazing, share-worthy experience!';
},
customStyles: () => {
const wow = emotionsSection.slider('wowFactor')?.value() || 5;
const base = { padding: '10px', borderRadius: '8px', textAlign: 'center', fontSize: '14px' };
if (wow >= 9) return { ...base, backgroundColor: '#fef3c7', color: '#92400e' };
if (wow >= 7) return { ...base, backgroundColor: '#d1fae5', color: '#065f46' };
if (wow >= 5) return { ...base, backgroundColor: '#dbeafe', color: '#1e40af' };
return { ...base, backgroundColor: '#f3f4f6', color: '#374151' };
}
});
});
// ============================================
// SECTION 3: Packaging Quality
// ============================================
const qualitySection = form.addSubform('qualitySection', {
title: 'Packaging Quality',
customStyles: () => {
const rating = qualitySection.starRating('overallPackaging')?.value();
if (rating === null || rating === undefined) return { padding: '16px' };
if (rating >= 4) return { backgroundColor: '#fff7ed', padding: '16px', borderRadius: '8px' };
if (rating >= 3) return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
}
});
qualitySection.addRow(row => {
row.addStarRating('overallPackaging', {
label: 'Rate the overall packaging quality',
maxStars: 5,
size: 'xl',
alignment: 'center',
showCounter: true,
showConfettiOnMax: true
});
});
qualitySection.addRow(row => {
row.addMatrixQuestion('packagingMatrix', {
label: 'Rate each packaging aspect',
rows: [
{ id: 'protection', label: 'Product protection', isRequired: true },
{ id: 'easyOpen', label: 'Easy to open' },
{ id: 'presentation', label: 'Visual presentation' },
{ id: 'materials', label: 'Material quality' },
{ id: 'branding', label: 'Brand consistency' },
{ id: 'sustainable', label: 'Eco-friendliness' }
],
columns: [
{ id: 'poor', label: 'Poor' },
{ id: 'fair', label: 'Fair' },
{ id: 'good', label: 'Good' },
{ id: 'excellent', label: 'Excellent' }
],
striped: true,
fullWidth: true,
isVisible: () => qualitySection.starRating('overallPackaging')?.value() !== null
});
});
// ============================================
// SECTION 4: First Impressions
// ============================================
const impressionsSection = form.addSubform('impressionsSection', {
title: 'First Impressions',
isVisible: () => qualitySection.starRating('overallPackaging')?.value() !== null
});
impressionsSection.addRow(row => {
row.addSuggestionChips('positives', {
label: 'What did you love about the packaging?',
suggestions: [
{ id: 'premium', name: 'Premium feel' },
{ id: 'beautiful', name: 'Beautiful design' },
{ id: 'secure', name: 'Secure packaging' },
{ id: 'ecoFriendly', name: 'Eco-friendly' },
{ id: 'surprise', name: 'Nice surprises inside' },
{ id: 'personal', name: 'Personal touches' },
{ id: 'branded', name: 'Great branding' },
{ id: 'reusable', name: 'Reusable box' }
],
alignment: 'center'
});
});
impressionsSection.addRow(row => {
row.addSuggestionChips('negatives', {
label: 'Any packaging concerns?',
suggestions: [
{ id: 'excessive', name: 'Too much packaging' },
{ id: 'flimsy', name: 'Felt flimsy' },
{ id: 'hardOpen', name: 'Hard to open' },
{ id: 'wasteful', name: 'Wasteful materials' },
{ id: 'damaged', name: 'Arrived damaged' },
{ id: 'boring', name: 'Plain/boring' },
{ id: 'misleading', name: 'Misleading size' },
{ id: 'none', name: 'No concerns' }
],
alignment: 'center',
isVisible: () => {
const rating = qualitySection.starRating('overallPackaging')?.value();
return rating !== null && rating !== undefined && rating <= 3;
}
});
});
// ============================================
// SECTION 5: Package Contents
// ============================================
const contentsSection = form.addSubform('contentsSection', {
title: 'What Was Inside?',
isVisible: () => qualitySection.starRating('overallPackaging')?.value() !== null
});
contentsSection.addRow(row => {
row.addCheckboxList('includedItems', {
label: 'What special touches were included? (Select all)',
options: [
{ id: 'thankyou', name: 'Thank you card/note' },
{ id: 'handwritten', name: 'Handwritten message' },
{ id: 'samples', name: 'Free samples' },
{ id: 'discount', name: 'Discount code for next order' },
{ id: 'stickers', name: 'Stickers or extras' },
{ id: 'tissue', name: 'Tissue paper/ribbon' },
{ id: 'instructions', name: 'Care instructions' },
{ id: 'nothing', name: 'Nothing special' }
],
orientation: 'vertical'
});
});
contentsSection.addRow(row => {
row.addThumbRating('worthUnboxing', {
label: 'Was the unboxing experience worth sharing?',
size: 'lg',
showLabels: true,
upLabel: 'Yes, I\'d share this!',
downLabel: 'Not really',
alignment: 'center'
});
});
// ============================================
// SECTION 6: Product Condition
// ============================================
const conditionSection = form.addSubform('conditionSection', {
title: 'Product Condition',
isVisible: () => qualitySection.starRating('overallPackaging')?.value() !== null
});
conditionSection.addRow(row => {
row.addRadioButton('productCondition', {
label: 'How was the product condition when you opened it?',
options: [
{ id: 'perfect', name: '✨ Perfect - exactly as expected' },
{ id: 'good', name: '👍 Good - minor cosmetic issues' },
{ id: 'acceptable', name: '🤷 Acceptable - some concerns' },
{ id: 'damaged', name: '⚠️ Damaged - packaging didn\'t protect well' }
],
orientation: 'vertical'
});
});
conditionSection.addRow(row => {
row.addTextarea('damageDetails', {
label: 'Please describe the damage or issues',
placeholder: 'Tell us what went wrong so we can fix it...',
rows: 2,
autoExpand: true,
isVisible: () => {
const condition = conditionSection.radioButton('productCondition')?.value();
return condition === 'damaged' || condition === 'acceptable';
}
});
});
// ============================================
// SECTION 7: Social Sharing
// ============================================
const socialSection = form.addSubform('socialSection', {
title: 'Share the Love',
isVisible: () => {
const wow = emotionsSection.slider('wowFactor')?.value();
return wow !== null && wow !== undefined && wow >= 7;
},
customStyles: { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' }
});
socialSection.addRow(row => {
row.addRadioButton('willShare', {
label: 'Would you share your unboxing on social media?',
options: [
{ id: 'already', name: 'Already did! 📸' },
{ id: 'planning', name: 'Planning to!' },
{ id: 'maybe', name: 'Maybe if incentivized' },
{ id: 'no', name: 'Probably not' }
],
orientation: 'vertical'
});
});
socialSection.addRow(row => {
row.addTextbox('socialHandle', {
label: 'Share your social handle (optional - we might feature you!)',
placeholder: '@yourhandle',
isVisible: () => {
const share = socialSection.radioButton('willShare')?.value();
return share === 'already' || share === 'planning';
}
});
});
// ============================================
// SECTION 8: Additional Feedback
// ============================================
const feedbackSection = form.addSubform('feedbackSection', {
title: 'Final Thoughts',
isVisible: () => qualitySection.starRating('overallPackaging')?.value() !== null
});
feedbackSection.addSpacer();
feedbackSection.addRow(row => {
row.addTextarea('suggestions', {
label: 'Any suggestions for improving our packaging?',
placeholder: 'Your ideas help us create better unboxing experiences...',
rows: 3,
autoExpand: true
});
});
// ============================================
// SECTION 9: Summary
// ============================================
const summarySection = form.addSubform('summarySection', {
title: 'Unboxing Summary',
isVisible: () => qualitySection.starRating('overallPackaging')?.value() !== null
});
summarySection.addRow(row => {
row.addTextPanel('summary', {
computedValue: () => {
const excitement = emotionsSection.emojiRating('excitement')?.value();
const wow = emotionsSection.slider('wowFactor')?.value() || 5;
const packaging = qualitySection.starRating('overallPackaging')?.value();
const condition = conditionSection.radioButton('productCondition')?.value();
const worthSharing = contentsSection.thumbRating('worthUnboxing')?.value();
const positives = impressionsSection.suggestionChips('positives')?.value() || [];
const includedItems = contentsSection.checkboxList('includedItems')?.value() || [];
if (packaging === null || packaging === undefined) return '';
let emoji = packaging >= 4 ? '📦✨' : packaging >= 3 ? '📦' : '📦😔';
let status = packaging >= 4 ? 'Loved It!' : packaging >= 3 ? 'Good Experience' : 'Needs Work';
let summary = `${emoji} Unboxing Summary\n`;
summary += `${'═'.repeat(25)}\n\n`;
summary += `⭐ Packaging: ${packaging}/5 (${status})\n`;
summary += `🎉 Wow Factor: ${wow}/10\n`;
if (excitement) {
const excitementLabels: Record<string, string> = {
'very-bad': '😢 Disappointed',
'bad': '😕 Underwhelmed',
'neutral': '😐 Neutral',
'good': '😊 Happy',
'excellent': '🤩 Excited!'
};
summary += `💖 Feeling: ${excitementLabels[excitement] || excitement}\n`;
}
if (condition) {
const conditionLabels: Record<string, string> = {
'perfect': '✨ Perfect condition',
'good': '👍 Good condition',
'acceptable': '🤷 Acceptable',
'damaged': '⚠️ Damaged'
};
summary += `📋 Product: ${conditionLabels[condition]}\n`;
}
if (positives.length > 0) {
summary += `\n💚 Loved: ${positives.length} aspects`;
}
if (includedItems.length > 0 && !includedItems.includes('nothing')) {
summary += `\n🎁 Extras: ${includedItems.length} special touches`;
}
if (worthSharing) {
summary += `\n\n${worthSharing === 'up' ? '📸 Share-worthy!' : '🤷 Standard unboxing'}`;
}
return summary;
},
customStyles: () => {
const rating = qualitySection.starRating('overallPackaging')?.value();
const base = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '13px'
};
if (rating !== null && rating !== undefined && rating >= 4) {
return { ...base, backgroundColor: '#fff7ed', borderLeft: '4px solid #ea580c' };
} else if (rating !== null && rating !== undefined && rating <= 2) {
return { ...base, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...base, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback',
isVisible: () => qualitySection.starRating('overallPackaging')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank you for sharing your unboxing experience!',
message: 'Your feedback helps us create more magical moments. We appreciate you taking the time to share your thoughts!'
});
}
Frequently Asked Questions
When is the best time to send an unboxing survey?
Send 1-3 days after delivery confirmation. This gives customers time to unbox but keeps the experience fresh. Avoid sending same-day as customers may not have opened the package yet.
How does packaging affect customer perception?
Studies show that premium packaging increases perceived product value by 30-45% and significantly boosts social sharing. 72% of consumers say packaging design influences their purchase decisions.
What makes a 'share-worthy' unboxing experience?
Key elements include: surprising presentation, quality materials, personal touches (handwritten notes, samples), easy opening, protective but not excessive packaging, and Instagram-worthy aesthetics.
How can I balance sustainability with premium experience?
The form tracks both aspects. Many customers appreciate sustainable packaging that still looks premium. Use recycled materials, minimal waste, and communicate your sustainability story on the packaging itself.
Should I include photos in the feedback form?
The template asks about photo-sharing willingness. Consider following up with high-raters for UGC (user-generated content). Incentivize sharing with small discounts or loyalty points.