Membership Engagement Survey
This membership engagement survey helps non-profit organizations, associations, and member-based clubs understand how engaged their members are. The survey covers member satisfaction, benefits utilization, communication preferences, and likelihood to renew membership. It uses NPS methodology to identify promoters who can advocate for your organization and at-risk members who need attention.
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export function memberEngagementSurvey(form: FormTs) {
// Membership Engagement Survey for Non-Profit Organizations
// Demonstrates: NPS, MatrixQuestion, StarRating, EmojiRating, Slider, dynamic styling, conditional visibility
// ============================================
// STATE
// ============================================
const membershipYears = form.state<string | null>(null);
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Member Engagement Survey',
computedValue: () => 'Help us serve you better. Your feedback shapes our programs and services.',
customStyles: {
backgroundColor: '#0891b2',
color: 'white',
padding: '28px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// SECTION 1: Member Profile
// ============================================
const profileSection = form.addSubform('profile', {
title: 'About Your Membership'
});
profileSection.addRow(row => {
row.addDropdown('membershipLength', {
label: 'How long have you been a member?',
options: [
{ id: 'less-1', name: 'Less than 1 year' },
{ id: '1-2', name: '1-2 years' },
{ id: '3-5', name: '3-5 years' },
{ id: '6-10', name: '6-10 years' },
{ id: 'more-10', name: 'More than 10 years' }
],
isRequired: true,
onValueChange: (val) => membershipYears.set(val ?? null)
}, '1fr');
row.addDropdown('membershipType', {
label: 'Membership type',
options: [
{ id: 'individual', name: 'Individual' },
{ id: 'family', name: 'Family' },
{ id: 'student', name: 'Student' },
{ id: 'senior', name: 'Senior' },
{ id: 'lifetime', name: 'Lifetime' },
{ id: 'corporate', name: 'Corporate' }
],
isRequired: true
}, '1fr');
});
profileSection.addRow(row => {
row.addCheckboxList('participationAreas', {
label: 'Which programs or activities have you participated in? (Select all that apply)',
options: [
{ id: 'events', name: 'Events & gatherings' },
{ id: 'workshops', name: 'Workshops & training' },
{ id: 'volunteering', name: 'Volunteering' },
{ id: 'committees', name: 'Committees & leadership' },
{ id: 'newsletter', name: 'Newsletter & publications' },
{ id: 'mentorship', name: 'Mentorship programs' },
{ id: 'networking', name: 'Networking opportunities' },
{ id: 'none', name: 'None yet' }
],
orientation: 'vertical'
});
});
// ============================================
// SECTION 2: Overall Satisfaction (NPS)
// ============================================
const npsSection = form.addSubform('nps', {
title: 'Overall Satisfaction',
customStyles: () => {
const category = npsSection.ratingScale('memberNps')?.npsCategory();
if (category === 'promoter') return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (category === 'passive') return { backgroundColor: '#fef3c7', padding: '16px', borderRadius: '8px' };
if (category === 'detractor') return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { padding: '16px', borderRadius: '8px', border: '1px dashed #cbd5e1' };
}
});
npsSection.addRow(row => {
row.addRatingScale('memberNps', {
preset: 'nps',
label: 'How likely are you to recommend membership to a friend or colleague?',
showCategoryLabel: true,
showSegmentColors: true,
showConfettiOnPromoter: true,
isRequired: true
});
});
npsSection.addRow(row => {
row.addTextarea('npsReason', {
label: () => {
const category = npsSection.ratingScale('memberNps')?.npsCategory();
switch (category) {
case 'promoter': return "That's wonderful! What do you value most about your membership?";
case 'passive': return "Thanks! What could we do to earn a higher rating?";
case 'detractor': return "We're sorry to hear that. What's the main issue with your membership?";
default: return 'Please share your thoughts';
}
},
placeholder: 'Your feedback helps us improve...',
rows: 3,
isVisible: () => npsSection.ratingScale('memberNps')?.value() !== null
});
});
// ============================================
// SECTION 3: Benefits Evaluation (MatrixQuestion)
// ============================================
const benefitsSection = form.addSubform('benefits', {
title: 'Membership Benefits',
isVisible: () => npsSection.ratingScale('memberNps')?.value() !== null
});
benefitsSection.addRow(row => {
row.addMatrixQuestion('benefitsRating', {
label: 'How would you rate the following membership benefits?',
rows: [
{ id: 'events', label: 'Events & programming', isRequired: true },
{ id: 'resources', label: 'Resources & publications', isRequired: true },
{ id: 'networking', label: 'Networking opportunities', isRequired: true },
{ id: 'discounts', label: 'Member discounts', isRequired: false },
{ id: 'advocacy', label: 'Advocacy & representation', isRequired: false },
{ id: 'community', label: 'Sense of community', isRequired: true }
],
columns: [
{ id: 'excellent', label: 'Excellent' },
{ id: 'good', label: 'Good' },
{ id: 'fair', label: 'Fair' },
{ id: 'poor', label: 'Poor' },
{ id: 'na', label: 'N/A' }
],
striped: true,
fullWidth: true
});
});
benefitsSection.addSpacer();
benefitsSection.addRow(row => {
row.addTextarea('missingBenefits', {
label: 'What benefits would you like to see added?',
placeholder: 'Share your ideas for new member benefits...',
rows: 2
});
});
// ============================================
// SECTION 4: Value Perception
// ============================================
const valueSection = form.addSubform('value', {
title: 'Value for Money',
isVisible: () => benefitsSection.matrixQuestion('benefitsRating')?.areAllRequiredRowsAnswered() ?? false
});
valueSection.addRow(row => {
row.addSlider('valueRating', {
label: 'How would you rate the overall value of your membership?',
min: 1,
max: 10,
step: 1,
defaultValue: 5,
showValue: true,
unit: '/10'
});
});
valueSection.addRow(row => {
row.addEmojiRating('valueFeeling', {
label: 'How do you feel about your membership investment?',
preset: 'satisfaction',
size: 'lg',
alignment: 'center'
});
});
// ============================================
// SECTION 5: Communication Preferences
// ============================================
const commSection = form.addSubform('communication', {
title: 'Communication & Engagement',
isVisible: () => valueSection.slider('valueRating')?.value() !== null
});
commSection.addRow(row => {
row.addRadioButton('commFrequency', {
label: 'How often would you like to hear from us?',
options: [
{ id: 'weekly', name: 'Weekly' },
{ id: 'biweekly', name: 'Every two weeks' },
{ id: 'monthly', name: 'Monthly' },
{ id: 'quarterly', name: 'Quarterly' }
],
orientation: 'horizontal'
}, '1fr');
});
commSection.addRow(row => {
row.addCheckboxList('preferredChannels', {
label: 'Preferred communication channels',
options: [
{ id: 'email', name: 'Email newsletter' },
{ id: 'social', name: 'Social media' },
{ id: 'sms', name: 'Text/SMS' },
{ id: 'mail', name: 'Postal mail' },
{ id: 'app', name: 'Mobile app notifications' }
],
orientation: 'horizontal',
max: 3
});
});
commSection.addRow(row => {
row.addStarRating('websiteRating', {
label: 'How would you rate our website/member portal?',
maxStars: 5,
size: 'lg',
alignment: 'center',
showCounter: true
});
});
// ============================================
// SECTION 6: Renewal Intent
// ============================================
const renewalSection = form.addSubform('renewal', {
title: 'Membership Renewal',
isVisible: () => commSection.starRating('websiteRating')?.value() !== null,
customStyles: {
backgroundColor: '#f0f9ff',
padding: '16px',
borderRadius: '8px'
}
});
renewalSection.addRow(row => {
row.addRatingScale('renewalLikelihood', {
preset: 'likert-5',
label: 'How likely are you to renew your membership?',
lowLabel: 'Very unlikely',
highLabel: 'Very likely',
alignment: 'center'
});
});
renewalSection.addRow(row => {
row.addRadioButton('renewalBarrier', {
label: () => {
const likelihood = renewalSection.ratingScale('renewalLikelihood')?.value();
if (likelihood !== null && likelihood !== undefined && likelihood <= 2) {
return "What's the main reason you might not renew?";
}
return "What would make you even more likely to renew?";
},
options: () => {
const likelihood = renewalSection.ratingScale('renewalLikelihood')?.value();
if (likelihood !== null && likelihood !== undefined && likelihood <= 2) {
return [
{ id: 'cost', name: 'Membership cost' },
{ id: 'time', name: 'No time to participate' },
{ id: 'value', name: 'Not enough value' },
{ id: 'moving', name: 'Moving/relocating' },
{ id: 'other', name: 'Other reason' }
];
}
return [
{ id: 'events', name: 'More events' },
{ id: 'discounts', name: 'Better discounts' },
{ id: 'networking', name: 'More networking' },
{ id: 'resources', name: 'More resources' },
{ id: 'already-great', name: 'Already planning to renew!' }
];
},
orientation: 'vertical',
isVisible: () => renewalSection.ratingScale('renewalLikelihood')?.value() !== null
});
});
// ============================================
// SECTION 7: Additional Feedback
// ============================================
const additionalSection = form.addSubform('additional', {
title: 'Final Thoughts',
isVisible: () => renewalSection.ratingScale('renewalLikelihood')?.value() !== null
});
additionalSection.addRow(row => {
row.addThumbRating('volunteerInterest', {
label: 'Would you be interested in volunteering or serving on a committee?',
showLabels: true,
upLabel: 'Yes, interested!',
downLabel: 'Not right now',
size: 'lg',
alignment: 'center'
});
});
additionalSection.addSpacer();
additionalSection.addRow(row => {
row.addTextarea('additionalComments', {
label: 'Any other feedback or suggestions for improving your membership experience?',
placeholder: 'We value all feedback...',
rows: 4,
autoExpand: true
});
});
// ============================================
// SECTION 8: Contact (Optional)
// ============================================
const contactSection = form.addSubform('contact', {
title: 'Stay Connected (Optional)',
isVisible: () => additionalSection.thumbRating('volunteerInterest')?.value() !== null
});
contactSection.addRow(row => {
row.addCheckbox('shareEmail', {
label: 'Share my email for follow-up about my feedback'
});
});
contactSection.addRow(row => {
row.addEmail('email', {
label: 'Email address',
placeholder: 'your@email.com',
isVisible: () => contactSection.checkbox('shareEmail')?.value() === true,
isRequired: () => contactSection.checkbox('shareEmail')?.value() === true
});
});
// ============================================
// SECTION 9: Summary
// ============================================
const summarySection = form.addSubform('summary', {
title: 'Your Feedback Summary',
isVisible: () => contactSection.checkbox('shareEmail')?.value() !== null ||
(additionalSection.thumbRating('volunteerInterest')?.value() !== null &&
contactSection.checkbox('shareEmail')?.value() === null)
});
summarySection.addRow(row => {
row.addTextPanel('summaryContent', {
computedValue: () => {
const npsScore = npsSection.ratingScale('memberNps')?.value();
const npsCategory = npsSection.ratingScale('memberNps')?.npsCategory();
const valueRating = valueSection.slider('valueRating')?.value();
const renewalScore = renewalSection.ratingScale('renewalLikelihood')?.value();
const volunteerInterest = additionalSection.thumbRating('volunteerInterest')?.value();
if (!npsScore) return '';
let emoji = '📊';
if (npsCategory === 'promoter') emoji = '🌟';
else if (npsCategory === 'passive') emoji = '👍';
else if (npsCategory === 'detractor') emoji = '💬';
let summary = `${emoji} Engagement Summary\n`;
summary += `${'═'.repeat(25)}\n\n`;
summary += `📈 Member NPS: ${npsScore}/10 (${npsCategory?.charAt(0).toUpperCase()}${npsCategory?.slice(1)})\n`;
if (valueRating) {
summary += `💰 Value Rating: ${valueRating}/10\n`;
}
if (renewalScore) {
const renewalLabels: Record<number, string> = {
1: 'Very Unlikely',
2: 'Unlikely',
3: 'Neutral',
4: 'Likely',
5: 'Very Likely'
};
summary += `🔄 Renewal Intent: ${renewalLabels[renewalScore] || renewalScore}\n`;
}
if (volunteerInterest) {
summary += `\n🙋 Volunteer Interest: ${volunteerInterest === 'up' ? 'Yes!' : 'Not now'}`;
}
return summary;
},
customStyles: () => {
const category = npsSection.ratingScale('memberNps')?.npsCategory();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (category === 'promoter') {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (category === 'passive') {
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
} else if (category === 'detractor') {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#f1f5f9' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Feedback',
isVisible: () => npsSection.ratingScale('memberNps')?.value() !== null
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: 'Your input is invaluable in helping us improve membership experience. Together, we make our community stronger.'
});
}
Frequently Asked Questions
What is member engagement and why measure it?
Member engagement measures how actively members participate in your organization and how satisfied they are with their membership. High engagement correlates with renewal rates, donations, and word-of-mouth referrals. Measuring it helps identify at-risk members and improvement opportunities.
How often should we survey members?
Most organizations benefit from an annual comprehensive survey like this one, with shorter pulse surveys quarterly. Avoid survey fatigue by keeping surveys focused and respecting members' time.
What's a good member NPS score?
For non-profits and associations, an NPS above 50 is excellent, 30-50 is good, and below 30 indicates room for improvement. Compare your score over time and benchmark against similar organizations in your sector.
How can we increase survey response rates?
Personalize the invitation, explain how feedback will be used, keep the survey under 10 minutes, offer an incentive if appropriate, send reminders, and share results with members to show you listened.
Should the survey be anonymous?
Anonymity typically yields more honest feedback, especially for sensitive topics. However, if you want to follow up with at-risk members, consider making email optional. This survey supports both approaches.