Onboarding Flow Feedback Form
User onboarding is critical for product success. This multi-step feedback form mirrors your onboarding flow, allowing users to rate each step individually. Measure Customer Effort Score (CES) at each stage, identify where users get stuck, and gather suggestions for improvement. Perfect for product teams focused on activation and retention.
Try the Form
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
export function onboardingFlowFeedbackSurvey(form: FormTs) {
// Onboarding Flow Feedback - Multi-page step-by-step onboarding evaluation
// Demonstrates: addPages (multi-page wizard), RatingScale (CES), StarRating, EmojiRating, MatrixQuestion
// ============================================
// HEADER
// ============================================
form.addRow(row => {
row.addTextPanel('header', {
label: 'Onboarding Experience Feedback',
computedValue: () => "Help us improve the getting-started experience. Rate each step of your onboarding journey.",
customStyles: {
backgroundColor: '#6366f1',
color: 'white',
padding: '24px',
borderRadius: '12px',
textAlign: 'center'
}
});
});
// ============================================
// MULTI-PAGE ONBOARDING REVIEW
// ============================================
const pages = form.addPages('onboardingPages', {
heightMode: 'current-page'
});
// ----------------------------------------
// PAGE 1: Account Creation
// ----------------------------------------
const page1 = pages.addPage('accountCreation');
page1.addRow(row => {
row.addTextPanel('page1Title', {
label: 'Step 1 of 4: Account Creation',
customStyles: {
backgroundColor: '#e0e7ff',
color: '#3730a3',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
const signupSection = page1.addSubform('signupSection', {
title: 'Sign-up Experience'
});
signupSection.addRow(row => {
row.addRatingScale('signupEffort', {
preset: 'ces',
label: 'How easy was it to create your account?',
lowLabel: 'Very difficult',
highLabel: 'Very easy',
size: 'md',
alignment: 'center',
isRequired: true
});
});
signupSection.addSpacer({ height: '16px' });
signupSection.addRow(row => {
row.addCheckboxList('signupIssues', {
label: 'Did you experience any issues? (Select all that apply)',
options: [
{ id: 'none', name: 'No issues' },
{ id: 'email-verification', name: 'Email verification problems' },
{ id: 'password-requirements', name: 'Confusing password requirements' },
{ id: 'social-login', name: 'Social login not working' },
{ id: 'too-long', name: 'Form was too long' },
{ id: 'errors', name: 'Technical errors' }
],
orientation: 'vertical'
});
});
page1.addRow(row => {
row.addButton('nextPage1', {
label: 'Next: Profile Setup →',
onClick: () => pages.goToPage('profileSetup')
});
});
// ----------------------------------------
// PAGE 2: Profile Setup
// ----------------------------------------
const page2 = pages.addPage('profileSetup');
page2.addRow(row => {
row.addTextPanel('page2Title', {
label: 'Step 2 of 4: Profile Setup',
customStyles: {
backgroundColor: '#e0e7ff',
color: '#3730a3',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
const profileSection = page2.addSubform('profileSection', {
title: 'Profile Configuration'
});
profileSection.addRow(row => {
row.addStarRating('profileRating', {
label: 'Rate the profile setup experience',
maxStars: 5,
size: 'lg',
alignment: 'center'
});
});
profileSection.addSpacer({ height: '16px' });
profileSection.addRow(row => {
row.addRadioButton('profileRelevance', {
label: 'Were the profile questions relevant to your needs?',
options: [
{ id: 'very-relevant', name: 'Very relevant' },
{ id: 'somewhat-relevant', name: 'Somewhat relevant' },
{ id: 'not-relevant', name: 'Not relevant' },
{ id: 'too-personal', name: 'Too personal/intrusive' }
],
orientation: 'vertical'
});
});
profileSection.addSpacer();
profileSection.addRow(row => {
row.addTextarea('profileFeedback', {
label: 'Any suggestions for the profile setup?',
placeholder: 'What would make this step better?',
rows: 2,
autoExpand: true
});
});
page2.addRow(row => {
row.addButton('backPage2', {
label: '← Back',
onClick: () => pages.goToPage('accountCreation')
}, '1fr');
row.addButton('nextPage2', {
label: 'Next: First Action →',
onClick: () => pages.goToPage('firstAction')
}, '1fr');
});
// ----------------------------------------
// PAGE 3: First Action / Tutorial
// ----------------------------------------
const page3 = pages.addPage('firstAction');
page3.addRow(row => {
row.addTextPanel('page3Title', {
label: 'Step 3 of 4: Tutorial & First Action',
customStyles: {
backgroundColor: '#e0e7ff',
color: '#3730a3',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
const tutorialSection = page3.addSubform('tutorialSection', {
title: 'Tutorial Experience'
});
tutorialSection.addRow(row => {
row.addThumbRating('completedTutorial', {
label: 'Did you complete the tutorial?',
showLabels: true,
upLabel: 'Yes',
downLabel: 'No/Skipped',
size: 'lg',
alignment: 'center'
});
});
tutorialSection.addSpacer({ height: '16px' });
tutorialSection.addRow(row => {
row.addMatrixQuestion('tutorialMatrix', {
label: 'Rate the tutorial on these aspects:',
rows: [
{ id: 'clarity', label: 'Instructions were clear', isRequired: true },
{ id: 'length', label: 'Length was appropriate', isRequired: true },
{ id: 'helpful', label: 'Content was helpful', isRequired: true },
{ id: 'engaging', label: 'Tutorial was engaging', isRequired: false }
],
columns: [
{ id: 'strongly-agree', label: 'Strongly Agree' },
{ id: 'agree', label: 'Agree' },
{ id: 'neutral', label: 'Neutral' },
{ id: 'disagree', label: 'Disagree' },
{ id: 'strongly-disagree', label: 'Strongly Disagree' }
],
striped: true,
fullWidth: true,
isVisible: () => tutorialSection.thumbRating('completedTutorial')?.value() === 'up'
});
});
// Skip reason for those who didn't complete
tutorialSection.addRow(row => {
row.addCheckboxList('skipReason', {
label: 'Why did you skip or not complete the tutorial?',
options: [
{ id: 'too-long', name: 'It was too long' },
{ id: 'already-know', name: 'I already know how to use similar products' },
{ id: 'not-relevant', name: 'Content seemed not relevant' },
{ id: 'confusing', name: 'It was confusing' },
{ id: 'just-explore', name: 'I prefer to explore on my own' }
],
orientation: 'vertical',
isVisible: () => tutorialSection.thumbRating('completedTutorial')?.value() === 'down'
});
});
page3.addRow(row => {
row.addButton('backPage3', {
label: '← Back',
onClick: () => pages.goToPage('profileSetup')
}, '1fr');
row.addButton('nextPage3', {
label: 'Next: Overall Experience →',
onClick: () => pages.goToPage('overall')
}, '1fr');
});
// ----------------------------------------
// PAGE 4: Overall Experience
// ----------------------------------------
const page4 = pages.addPage('overall');
page4.addRow(row => {
row.addTextPanel('page4Title', {
label: 'Step 4 of 4: Overall Experience',
customStyles: {
backgroundColor: '#d1fae5',
color: '#065f46',
padding: '12px 16px',
borderRadius: '8px',
fontWeight: 'bold',
textAlign: 'center'
}
});
});
const overallSection = page4.addSubform('overallSection', {
title: 'Overall Onboarding Assessment',
customStyles: () => {
const effort = overallSection.ratingScale('overallEffort')?.value();
if (effort && effort >= 6) return { backgroundColor: '#d1fae5', padding: '16px', borderRadius: '8px' };
if (effort && effort <= 3) return { backgroundColor: '#fee2e2', padding: '16px', borderRadius: '8px' };
return { backgroundColor: '#f8fafc', padding: '16px', borderRadius: '8px' };
}
});
overallSection.addRow(row => {
row.addRatingScale('overallEffort', {
preset: 'ces',
label: 'Overall, how easy was the entire onboarding process?',
lowLabel: 'Very difficult',
highLabel: 'Very easy',
size: 'lg',
alignment: 'center',
isRequired: true
});
});
overallSection.addSpacer({ height: '20px' });
overallSection.addRow(row => {
row.addEmojiRating('readiness', {
label: 'After onboarding, how ready do you feel to use the product?',
preset: 'custom',
emojis: [
{ id: 'lost', emoji: '😵', label: 'Still lost' },
{ id: 'unsure', emoji: '🤔', label: 'Unsure' },
{ id: 'okay', emoji: '😐', label: 'Okay' },
{ id: 'confident', emoji: '😊', label: 'Confident' },
{ id: 'ready', emoji: '🚀', label: 'Ready to go!' }
],
size: 'lg',
showLabels: true,
alignment: 'center'
});
});
overallSection.addSpacer({ height: '20px' });
overallSection.addRow(row => {
row.addSlider('timeSpent', {
label: 'Approximately how many minutes did onboarding take?',
min: 1,
max: 30,
step: 1,
showValue: true,
unit: 'min',
defaultValue: 5
});
});
// Time perception
overallSection.addSpacer({ height: '16px' });
overallSection.addRow(row => {
row.addRadioButton('timeFelt', {
label: () => {
const time = overallSection.slider('timeSpent')?.value();
return `Did ${time || 'the'} minutes feel...`;
},
options: [
{ id: 'too-short', name: 'Too short (needed more guidance)' },
{ id: 'just-right', name: 'Just right' },
{ id: 'too-long', name: 'Too long' }
],
orientation: 'horizontal'
});
});
// Improvement suggestion
const improvementSection = page4.addSubform('improvementSection', {
title: 'Help Us Improve'
});
improvementSection.addRow(row => {
row.addSuggestionChips('whatToImprove', {
label: 'What would you most like us to improve?',
suggestions: [
{ id: 'simpler', name: 'Make it simpler' },
{ id: 'faster', name: 'Make it faster' },
{ id: 'more-guidance', name: 'More guidance' },
{ id: 'less-steps', name: 'Fewer steps' },
{ id: 'skip-option', name: 'Option to skip' },
{ id: 'video-tutorial', name: 'Video tutorials' },
{ id: 'live-help', name: 'Live help option' }
],
max: 3,
alignment: 'center'
});
});
improvementSection.addSpacer();
improvementSection.addRow(row => {
row.addTextarea('additionalFeedback', {
label: 'Any other feedback on the onboarding experience?',
placeholder: 'Share your thoughts...',
rows: 3,
autoExpand: true
});
});
page4.addRow(row => {
row.addButton('backPage4', {
label: '← Back',
onClick: () => pages.goToPage('firstAction')
});
});
// ============================================
// SUMMARY SECTION (Outside pages, always visible)
// ============================================
const summarySection = form.addSubform('summarySection', {
title: 'Your Feedback Summary',
isVisible: () => {
const signupEffort = signupSection.ratingScale('signupEffort')?.value();
const overallEffort = overallSection.ratingScale('overallEffort')?.value();
return signupEffort !== null && overallEffort !== null;
}
});
summarySection.addRow(row => {
row.addTextPanel('summary', {
computedValue: () => {
const signupEffort = signupSection.ratingScale('signupEffort')?.value();
const profileRating = profileSection.starRating('profileRating')?.value();
const completedTutorial = tutorialSection.thumbRating('completedTutorial')?.value();
const overallEffort = overallSection.ratingScale('overallEffort')?.value();
const readiness = overallSection.emojiRating('readiness')?.value();
const timeSpent = overallSection.slider('timeSpent')?.value();
const improvements = improvementSection.suggestionChips('whatToImprove')?.value() || [];
if (!signupEffort || !overallEffort) return '';
const readinessLabels: Record<string, string> = {
'lost': 'Still lost',
'unsure': 'Unsure',
'okay': 'Okay',
'confident': 'Confident',
'ready': 'Ready to go!'
};
let summary = `🚀 Onboarding Feedback Summary\n`;
summary += `${'═'.repeat(30)}\n\n`;
summary += `Step Ratings:\n`;
summary += ` Account Creation: ${signupEffort}/7 effort\n`;
if (profileRating) summary += ` Profile Setup: ${'★'.repeat(profileRating)}${'☆'.repeat(5 - profileRating)}\n`;
summary += ` Tutorial: ${completedTutorial === 'up' ? 'Completed ✓' : 'Skipped'}\n`;
summary += `\n`;
summary += `Overall Effort: ${overallEffort}/7\n`;
if (readiness) summary += `Readiness: ${readinessLabels[readiness] || readiness}\n`;
if (timeSpent) summary += `Time Spent: ~${timeSpent} minutes\n`;
if (improvements.length > 0) {
summary += `\nAreas to Improve: ${improvements.join(', ')}`;
}
return summary;
},
customStyles: () => {
const effort = overallSection.ratingScale('overallEffort')?.value();
const baseStyles = {
padding: '16px',
borderRadius: '8px',
whiteSpace: 'pre-wrap',
fontFamily: 'monospace',
fontSize: '14px'
};
if (effort && effort >= 6) {
return { ...baseStyles, backgroundColor: '#d1fae5', borderLeft: '4px solid #10b981' };
} else if (effort && effort <= 3) {
return { ...baseStyles, backgroundColor: '#fee2e2', borderLeft: '4px solid #ef4444' };
}
return { ...baseStyles, backgroundColor: '#fef3c7', borderLeft: '4px solid #f59e0b' };
}
});
});
// ============================================
// FORM CONFIGURATION
// ============================================
form.configureSubmitButton({
label: 'Submit Onboarding Feedback',
isVisible: () => {
const signupEffort = signupSection.ratingScale('signupEffort')?.value();
const overallEffort = overallSection.ratingScale('overallEffort')?.value();
return signupEffort !== null && overallEffort !== null;
}
});
form.configureCompletionScreen({
type: 'text',
title: 'Thank You for Your Feedback!',
message: "Your insights help us create a better onboarding experience for new users. We're constantly improving based on feedback like yours."
});
}
Frequently Asked Questions
When should I show this survey?
Immediately after users complete onboarding, while the experience is fresh. You can also trigger it 24-48 hours later for users who didn't complete, to understand abandonment reasons.
How do I customize the onboarding steps?
The form includes common onboarding steps (signup, profile setup, first action, etc.). Modify the step labels and add/remove steps to match your specific product flow.
What's a good CES score for onboarding?
For onboarding, aim for CES scores of 5+ on a 7-point scale. Scores below 4 indicate significant friction that likely hurts activation rates.
Should I survey all users or sample?
For products with high volume, sample 10-20% of completed onboardings. For lower volume or when optimizing, survey everyone. Always survey users who abandon mid-flow.
How do I act on this feedback?
Focus on steps with the lowest ratings first. Look for patterns in qualitative feedback. Compare completion rates against satisfaction to identify where effort exceeds perceived value.